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Yeşil tüketicilerin öznel iyi oluşlarının satın alma davranışları, tutumları ve kişilik özellikleri kapsamında araştırılması

Year 2022, Volume: 36 Issue: 1, 29 - 42, 31.01.2022

Abstract

Küresel gelişmelerle birlikte artan çevresel sorunlar, bireylerin her geçen gün daha çevreci davranmasını gerekli kılmaktadır. Bu gerekliliğin ortaya koyulması bireylerin farkındalıklarının artmasına ve yeşil tüketici davranışlarının motive edilmesine bağlı olarak değişmektedir. Bu noktada en önemli faktörlerden biri öznel iyi oluş olarak bilinen, insanların yaşamlarına ilişkin mutluluk ve memnuniyet düzeyleridir. Bireylerin öznel iyi oluşlarındaki artış çevre ve tüketici arasında kazan kazan ilişkisi yaratmakta, yeşil tüketici olmanın kazanımlarını yaşam doyumu olarak yine tüketiciye geri sunmaktadır. Bu çalışmada yeşil tüketicilerin doğru tanımlanması için ilk olarak kişilik özellikleri incelenmiştir. Daha sonra kişilik özelliklerinin çevreye ve yardım etmeye yönelik tutumlar üzerindeki etkisi ortaya konulmuş ve son olarak yeşil satın alma davranışının toplumsal refahın önemli bir göstergesi olan öznel iyi oluş üzerindeki etkisi araştırılmıştır. Elde edilen sonuçlar, kişilik özelliklerinin yeşil tüketicilerin hem çevreye hem de yardım etmeye yönelik tutumlarını etkilediğini, bu tutumların ise yeşil satın alma davranışı üzerinde etkiye sahip olduğunu ortaya koymuştur. Ayrıca yeşil satın alma davranışının modelin çıktı değişkeni öznel iyi oluş üzerinde etkili olduğu belirlenmiştir.

References

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Investigation of green consumers 'subjective well being within the scope of purchase behavior, attitudes and personality traits

Year 2022, Volume: 36 Issue: 1, 29 - 42, 31.01.2022

Abstract

Environmental problems that increase with global developments require individuals to behave more environmentally. The determination of this requirement depends on increasing the awareness of individuals and motivating green consumer behaviors. At this point, one of the most important factors is the happiness and satisfaction levels of people's lives, known as subjective well-being. The increase in the subjective well-being of individuals creates a win-win relationship between the environment and the consumer, and presents the gains of being a green consumer back to the consumer as life satisfaction. In this study, personality traits were first examined in order to define green consumers correctly. Later, the effect of personality traits on the environment and helping attitudes was revealed, and finally, the effect of green purchasing behavior on subjective well-being, which is an important indicator of social welfare, was investigated. The results revealed that personality traits affect green consumers' attitudes towards both the environment and helping, and these attitudes have an effect on green purchasing behavior. In addition, it was determined that green purchasing behavior was effective on the output variable of the model, subjective well-being.

References

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  • Abdollahi, A., Hosseinian, S., Karbalaei, S., Beh-Pajooh, A., Keshavarz, Y. and Najafi, M. (2017). The Big Five Personality Traits and Environmental Concern: The Moderating Roles of Individualism/Collectivism And Gender, Romanian Journal of Psychology, 19(1), 1-9.
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  • Anwar, K., Adi, P. H. and Afif, N. C. (2019). The Effect of Consumer Ethical Beliefs on Green Buying Intention: Social Dilemma as a Mediating Variable, ICORE, 5(1), 252-261.
  • Bacanlı, H., İlhan, T. and Aslan, S. (2009). Beş Faktör Kuramına Dayalı Bir Kişilik Ölçeğinin Geliştirilmesi: Sıfatlara Dayalı Kişilik Testi (SDKT), Türk Eğitim Bilimleri Dergisi, 7(2), 261-279.
  • Banytė, J., Brazionienė, L. and Gadeikienė, A. (2010). Investigation of Green Consumer Profile: A Case of Lithuanian Market of Eco-Friendly Food Products, Economıcs and Management, 15, 374-383.
  • Baruah, J. and Buragohain, P. (2014), Helpıng Attıtude of The Secondary School Students, Empyreal Institute of Higher Education, 2(4(1), 70-75.
  • Buragohain, P. and Munda, B. (2018). Impact of Helping Attitude Exercises on Building Helping Attitude among Adolescent Students, Indian Journal of Positive Psychology, 9(4), 477-481.
  • Berenguer, J. (2007). The Effect of Empathy in Proenvironmental Attitudes and Behaviors, Environment and Behavior, 39(2), 269- 283.
  • Borland, H., Ambrosini, V., Lindgreen, A. and Vanhamme, J. (2016). Building Theory at The Intersection of Ecological Sustainability and Strategic Management, Journal of Business Ethics, 135(2), 293-307.
  • Brick, C. and Lewis, G.J. (2016). Unearthing the “Green” Personality: Core Traits Predict Environmentally Friendly Behavior, Environment & Behavior, 48(5), 635–658.
  • Bukhari, A., Rana, R. A. and Bhatti, U. T. (2017). Factors Influencing Consumer’s Green Product Purchase Decision by Mediation of Green Brand Image, International Journal of Research, 4(7), 1620-1632.
  • Carlo, G., Okun, M. A., Knight, G. P. and De Guzman, M. R. T. (2005). The Interplay of Traits and Motives on Volunteering: Agreeableness, Extraversion and Prosocial Value Motivation, Personality and Individual Differences, 38(6), 1293-1305.
  • Casas, A. B. and Burgess, R. A. (2012). The Practical Importance of Philosophical Inquiry for Environmental Professionals: A Look at The Intrinsic/Instrumental Value Debate, Environmental Practice, 14(3), 184-189
  • Corral-Verdugo, V., Mireles-Acosta, J. F., Tapia-Fonllem, C. and Fraijo-Sing, B. (2011). Happiness as Correlate of Sustainable Behavior: A study of Pro-Ecological, Frugal, Equitable and Altruistic Actions That Promote Subjective Wellbeing, Human Ecology Review, 95-104.
  • Csutora, M. and Zsóka, Á. (2013). Are Green Consumers Happier Consumers?, Sustainable Consumption Transitions Series, 3, 24- 34.
  • Diener, E. D., Emmons, R. A., Larsen, R. J. and Griffin, S. (1985). The Satisfaction with Life Scale, Journal of Personality Assessment, 49(1), 71-75.
  • Diener, E. (2006). Guidelines for National Indicators of Subjective Well- Being and Ill- Being, Journal of Happiness Studies, 7, 397–404.
  • Do Paço, A., Shiel, C. and Alves, H. (2019). A New Model For Testing Green Consumer Behaviour. Journal of Cleaner Production, 207, 998-1006.
  • Dost, M.T. (2005). Developing a Subjective Well-Being Scale: Validity and Reliability Studies, Türk Psikolojik Danışma ve Rehberlik Dergisi, 3(23), 103-111.
  • Erciş, A. and Türk, B. (2016). Etik Çerçevesinde Tüketim, Tüketici ve Çevre: Ekolojik Okuryazarlığın Moderatör Rolü, Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 20(2), 1-24.
  • Erten, S. (2007). The Adaptation Study of The Ecocentric, Anthropocentric and Antipathhetic Attitudes toward Environment, Eurasıan Journal of Educatıonal Research, 7, 67-74.
  • Eryılmaz, A. and Ercan, L. (2010). An Analysis of The Relationship Between Subjective Well Being and Perceived Control, Elementary Education Online, 9(3), 952- 959.
  • Esmaeilpour, M. and Bahmiary, E. (2017). Investigating The Impact of Environmental Attitude on The Decision to Purchase A Green Product With The Mediating Role of Environmental Concern And Care For Green Products, Management & Marketing. Challenges for the Knowledge Society, 12(2), 297-315.
  • Fitriana, D. E. N., Miyarsah, M. and Rusdi, R. (2019) “The Analysis of Proenvironmental Behavior (PEB) through by Personality at Senior High School Students, Indonesian Journal of Science and Education, 3(1), 48-52.
  • Furchheim, P., Jahn, S. and Zanger, C. (2013), “When Altruism Is Perceived to Be Rare Would Materialists Buy Green?”, ACR North American Advances, 501-502.
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Details

Primary Language English
Journal Section Makaleler
Authors

Tuğba Yıldız 0000-0003-0260-0555

Aysel Erciş 0000-0002-9835-8574

Early Pub Date January 31, 2022
Publication Date January 31, 2022
Published in Issue Year 2022 Volume: 36 Issue: 1

Cite

APA Yıldız, T., & Erciş, A. (2022). Investigation of green consumers ’subjective well being within the scope of purchase behavior, attitudes and personality traits. Atatürk Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 36(1), 29-42.

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