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ÇEVRİMİÇİ ALIŞVERİŞLERDE WEB ATMOSFERİNİN DUYGULAR VE TEKRAR SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ

Year 2020, Volume: 9 Issue: 18, 120 - 132, 04.01.2021

Aysel Erciş Tuğba Yıldız Oğuz Han Aykut

Abstract

Online alışveriş yapan tüketicilerin tekrar satın alma niyetlerine etki eden faktörleri belirlemeyi amaç edinen bu çalışmada; bilgi vericilik, eğlence, bilgi içeriğinin etkinliği olmak üzere üç boyutuyla ele alınan web atmosferinin olumlu ve olumsuz duygular üzerindeki etkisi ele alınmıştır. Ayrıca duyguların tekrar satın alma niyeti üzerindeki etki de araştırılmıştır. Araştırmanın ana kütlesini Erzincan’da yaşayan 18 yaş ve üzeri online alışveriş yapan tüketiciler oluşturmaktadır. Elde edilen sonuçlara göre web atmosferi boyutlarından bilgi vericilik ve bilgi içeriğinin etkinliği hem olumlu hem de olumsuz duyguları etkilemektedir. Bununla birlikte duyguların tekrar satın alma niyeti üzerinde etkisi olduğu görülmüştür.

Keywords

Web Atmosferi Online Alışveriş Duygular Tekrar Satın Alma Niyeti

References

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  • ALLEN, Chris T., MACHLEİT, Karen A., KLEİNE, Susan Schultz ve NOTANI, Arti Sahni (2005). “A Place for Emotion in Attitude Models.” Journal of Business Research, 58(4), 494-499.
  • AMINI, Mohammad ve AKBARI, Hasan (2014). “Studying Effect of Site Quality on Online Repurchase Intention through Satisfaction, Trust and Commitment of Customer.” Indian Journal of Fundamental and Applied Life Sciences, 4(S4), 2839-2849.
  • ANGEHRN, Albert (1997). “Designing Mature Internet Business Strategies: The ICDT Model”. European Management Journal, 15(4), 361-369.
  • BAKER, Julie, GREWAL, Dhruv ve PARASURAMAN, Ananthanarayanan (1994). “The Influence of Store Environment on Quality Inferences and Store Image”. Journal of the Academy of Marketing Science, 22(4), 328-339.
  • BAKOS, J. Yannis (1997). “Reducing Buyer Search Costs: Implications for Electronic Marketplaces”. Management Science, 43(12), 1676-1692.
  • BARCLAY, Laurie J. ve KİEFER, Tina (2012). “Approach or Avoid? Exploring Overall Justice and The Differential Effects of Positive and Negative Emotions”. Journal of Management, 40(7),1857-1898.
  • BARSKY, Jonathan ve NASH, Leonard (2002).”Evoking Emotion: Affective Keys to Hotel Loyalty.” Cornell Hotel and Restaurant Administration Quarterly, 43(1), 39-46.
  • BELLMAN, Steven ve ROSSITER, John, R. (2004). “The Website Schema.” Journal of Interactive Advertising, 4(2), 38-48.
  • CHAKRABORTY, Goutam, SRIVASTAVA, Prashant WARREN, David L. (2005). “Understanding Corporate B2B Web Sites' Effectiveness From North American and European Perspective.” Industrial Marketing Management, 34(5), 420-429.
  • CHEN, Qimei ve WELLS, William D. (1999). “Attitude toward The Site.” Journal of Advertising Research, 39(5), 27-38.
  • CHEN, Qimei, CLIFFORD, Sandra, J. ve WELLS, William D. (2002). “Attitude toward The Site II: New Information.” Journal of Advertising Research, 42(2), 33-45.
  • CHEN, Ching-Fu (2008). “Investigating Structural Relationships Between Service Quality, Perceived Value, Satisfaction, and Behavioral Intentions for Air Passengers: Evidence From Taiwan.” Transportation Research Part A: Policy and Practice, 42(4), 709-717.
  • CHEN, Ying-Hueih, HSU, I-Chieh ve LIN, Chia-Chen (2010). “Website Attributes That Increase Consumer Purchase Intention: A Conjoint Analysis.” Journal of Business Research, 63(9-10), 1007-1014.
  • CHENG, Fei-Fei, WU, Chin-Shan ve YEN, David, C. (2009). “The Effect of Online Store Atmosphere on Consumer's Emotional Responses–An Experimental Study of Music and Colour.” Behaviour & Information Technology, 28(4), 323-334.
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  • DAILEY, Lynn (2004). “Navigational Web Atmospherics: Explaining The Influence of Restrictive Navigation Cues.” Journal of Business Research, 57(7), 795-803.
  • DE PELSMACKER, Patrick, DECOCK, Ben ve GEUENS, Maggie (1998). “Advertising Characteristics and The Attitude Towards The Ad: A Study of 100 Likeable TV Commercials.” Marketing and Research, 27(4), 166-179.
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  • HSU, Hsuan-Yu ve TSOU, Hung Tai (2011). “The Effect of Website Quality on Consumer Emotional States and Repurchases Intention”. African Journal of Business Management, 5(15), 6194-6199.
  • JANG, SooCheong Shawn ve NAMKUNG, Young (2009). “Perceived Quality, Emotions, and Behavioral Intentions: Application of An Extended Mehrabian–Russell Model to Restaurants”. Journal of Business Research, 62(4), 451-460.
  • KARA, Gülsüm ve KIMZAN, Halil Semih (2015). “Marka Deneyimi ve Tekrar Satın Alma Niyeti Arasındaki İlişkide Müşteri Tatmininin Rolü”. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 17(4), 73-90.
  • KIM, Yeong Gug ve LI, Gang (2009). “Customer Satisfaction With and Loyalty Towards Online Travel Products: A Transaction Cost Economics Perspective.” Tourism Economics, 15(4), 825-846.
  • KIM, Jung‐Hwan, KIM, Minjeong ve LENNON, Sharron J. (2009). “Effects of Web Site Atmospherics on Consumer Responses: Music and Product Presentation.” Direct Marketing: An International Journal, 3(1), 4-19.
  • KO, Hanjun, CHO, Chang-Hoan ve ROBERTS, Marilyn S. (2005). “Internet Uses And Gratifications: A Structural Equation Model of Interactive Advertising.” Journal of Advertising, 34(2), 57-70.
  • KOTLER, Philip (1973). “Atmospherics As A Marketing Tool.” Journal of Retailing, 49(4), 48-64.
  • LAROS, Fleur J. M. ve STEENKAMP, Jan-Benedict E. M. (2005). “Emotions in Consumer Behavior: A Hierarchical Approach.” Journal of Business Research, 58(100), 1437–1445.
  • LOHSE, Gerald, BELLMAN, Steven ve Johnson, ERIC J. (2000). “Consumer Buying Behavior on The Internet: Findings From Panel Data.” Journal of Interactive Marketing, 14(1), 15-29.
  • LOIACONO, Eleanor, T., WATSON, Richard, T. ve GOODHUE, Dale, L. (2007). “WebQual: An Instrument for Consumer Evaluation of Web Sites.” International Journal of Electronic Commerce, 11(3), 51-87.
  • LOUREIRO, Sandra Maria Correia ve ROSCHK, Holger (2014). “Differential Effects of Atmospheric Cues on Emotions and Loyalty Intention With Respect to Age Under Online/Offline Environment”. Journal of Retailing and Consumer Services, 21(2), 211-219.
  • LU, Yunfan, LU, Yaobin ve WANG, Bin (2012). “Effects of Dissatisfaction on Customer Repurchase Decisions in E-Commerce-An Emotion-Based Perspective.” Journal of Electronic Commerce Research, 13(3), 224-237.
  • MAHMOOD, M. Adam ve BAGCHI, Kallol ve FORD, Timothy C. (2004). “On-line Shopping Behavior: Cross-Country Empirical Research.” International Journal of Electronic Commerce, 9(1), 9-30.
  • MANGANARI, Emmanouela, E. ve SIOMKOS, George J. ve VRECHOPOULOS, Adam P. (2009). “Store Atmosphere in Web Retailing.” European Journal of Marketing, 43(9/10), 1140-1153.
  • MASSARA, Francesco, LIU, Sandra S. ve MELARA, Robert D. (2010). “Adapting to A Retail Environment: Modeling Consumer–Environment Interactions.” Journal of Business Research, 63(7), 673-681.
  • MAZAHERI, Ebrahim, RICHARD, Marie-Odile ve LAROCHE, Michel (2011). “Online Consumer Behavior: Comparing Canadian and Chinese Website Visitors.” Journal of Business Research, 64(9), 958-965.
  • MAZAHERİ, Ebrahim, RICHARD, Marie‐Odile ve LAROCHE, Michel (2012). “The Role of Emotions in Online Consumer Behavior: A Comparison of Search, Experience, and Credence Services.” Journal of ServicesMarketing, 26(7), 535-550.
  • Okazaki, Shintaro ve ALONSO Rivas, Javier (2002). “A Content Analysis of Multinationals’ Web Communication Strategies: Cross-Cultural Research Framework and Pre-Testing.” Internet Research, 12(5), 380-390.
  • PALMER, Jonathan, W. (2002). “Web site usability, design, and performance metrics.” Information Systems Research, 13(2), 151-167.
  • PAPPAS, Illias, O., KOUROUTHANASSIS, Panos, E., GIANNAKOS, Michail, N. Ve Chrissikopoulos, Vassilios (2014). “Shiny Happy People Buying: The Role of Emotions on Personalized E-Shopping.” Electronic Markets, 24(3), 193-206.
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  • PARK, Chung- Hoon ve KIM, Young-Gul (2003). “Identifying Key Factors Affecting Consumer Purchase Behavior in An Online Shopping Context.” International Journal of Retail & Distribution Management, 31(1), 16-29.
  • PRASHAR, Sanjaev, SAI VIJAY, T. ve PARSAD, Chandan (2017). “Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R framework.” Vikalpa, 42(1), 1-18.
  • QURESHI, Israr, FANG, Yulin, RAMSEY, Elaine, McCOLE, Patrick, IBBOTSON, Patrick ve COMPEAU, Deborah (2009). “Understanding Online Customer Repurchasing Intention and The Mediating Role of Trust–An Empirical Investigation in Two Developed Countries.” European Journal of Information Systems, 18(3), 205-222.
  • REICHHELD, F. F. ve SCHEFTER, P. (2000). “E-loyalty: Your Secret Weapon on The Web”. Harvard Business Review, 78(4), 105-113.
  • RICHARD, Marie-Odile (2005). “Modeling The Impact of Internet Atmospherics on Surfer Behavior.” Journal of Business Research, 58(12), 1632-1642.
  • RICHARD, Marie-Odile, CHEBAT, Jean-Charles, YANG, Zhiyong ve PUTREVU, Sanjay (2010). “A Proposed Model of Onlineconsumer Behavior: Assessing The Role of Gender.” Journal of Business Research, 63(9-10), 926-934.
  • ROBBINS, Stephanie S. ve STYLIANOU, Antonis C. (2003). “Global Corporate Web Sites: An Empirical Investigation of Content and Design.” Information & Management, 40(3), 205-212.
  • TAYLOR, Steven, A. ve BAKER, Thomas, L. (1994). “An Assessment of The Relationship Between Service Quality And Customer Satisfaction in The Formation of Consumers' Purchase Intentions.” Journal of Retailing, 70(2), 163-178.
  • TSAI, Hsien-Tung ve HUANG, Heng-Chiang (2007). “Determinants of E-Repurchase Intentions: An Integrative Model of Quadruple Retention Drivers.” Information & Management, 44(3), 231-239.
  • TURLEY, Lou W. ve BOLTON, Dawn Langkamp (1999). “Measuring The Affective Evaluations of Retail Service Environments.” Journal of Professional Services Marketing, 19(1), 31-44.
  • URAL, Tulin ve DEVRIMAG, Ece (2017). “Factors Affecting Online Consumer Purchase Intention.” International Journal of Economics, Commerce and Management, 12, 114-132.
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Year 2020, Volume: 9 Issue: 18, 120 - 132, 04.01.2021

Aysel Erciş Tuğba Yıldız Oğuz Han Aykut

Abstract

References

  • AHMED, Ishfaq SHAUKAT, Muhammad Zeeshan, NAWAZ, Muhammad Musarrat, Ahmed, Naveed ve Usman, Ahmad (2011). “Determinants of the Satisfaction and Repurchase Intentions of Users of Short Messenger Services (SMAS): A Study in The Telecom Sector of Pakistan.” International Journal of Management, 28(3), 763-772.
  • ALLEN, Chris T., MACHLEİT, Karen A., KLEİNE, Susan Schultz ve NOTANI, Arti Sahni (2005). “A Place for Emotion in Attitude Models.” Journal of Business Research, 58(4), 494-499.
  • AMINI, Mohammad ve AKBARI, Hasan (2014). “Studying Effect of Site Quality on Online Repurchase Intention through Satisfaction, Trust and Commitment of Customer.” Indian Journal of Fundamental and Applied Life Sciences, 4(S4), 2839-2849.
  • ANGEHRN, Albert (1997). “Designing Mature Internet Business Strategies: The ICDT Model”. European Management Journal, 15(4), 361-369.
  • BAKER, Julie, GREWAL, Dhruv ve PARASURAMAN, Ananthanarayanan (1994). “The Influence of Store Environment on Quality Inferences and Store Image”. Journal of the Academy of Marketing Science, 22(4), 328-339.
  • BAKOS, J. Yannis (1997). “Reducing Buyer Search Costs: Implications for Electronic Marketplaces”. Management Science, 43(12), 1676-1692.
  • BARCLAY, Laurie J. ve KİEFER, Tina (2012). “Approach or Avoid? Exploring Overall Justice and The Differential Effects of Positive and Negative Emotions”. Journal of Management, 40(7),1857-1898.
  • BARSKY, Jonathan ve NASH, Leonard (2002).”Evoking Emotion: Affective Keys to Hotel Loyalty.” Cornell Hotel and Restaurant Administration Quarterly, 43(1), 39-46.
  • BELLMAN, Steven ve ROSSITER, John, R. (2004). “The Website Schema.” Journal of Interactive Advertising, 4(2), 38-48.
  • CHAKRABORTY, Goutam, SRIVASTAVA, Prashant WARREN, David L. (2005). “Understanding Corporate B2B Web Sites' Effectiveness From North American and European Perspective.” Industrial Marketing Management, 34(5), 420-429.
  • CHEN, Qimei ve WELLS, William D. (1999). “Attitude toward The Site.” Journal of Advertising Research, 39(5), 27-38.
  • CHEN, Qimei, CLIFFORD, Sandra, J. ve WELLS, William D. (2002). “Attitude toward The Site II: New Information.” Journal of Advertising Research, 42(2), 33-45.
  • CHEN, Ching-Fu (2008). “Investigating Structural Relationships Between Service Quality, Perceived Value, Satisfaction, and Behavioral Intentions for Air Passengers: Evidence From Taiwan.” Transportation Research Part A: Policy and Practice, 42(4), 709-717.
  • CHEN, Ying-Hueih, HSU, I-Chieh ve LIN, Chia-Chen (2010). “Website Attributes That Increase Consumer Purchase Intention: A Conjoint Analysis.” Journal of Business Research, 63(9-10), 1007-1014.
  • CHENG, Fei-Fei, WU, Chin-Shan ve YEN, David, C. (2009). “The Effect of Online Store Atmosphere on Consumer's Emotional Responses–An Experimental Study of Music and Colour.” Behaviour & Information Technology, 28(4), 323-334.
  • CHENG, Hsiu-Hua ve HUANG, Shih-Wei (2013). “Exploring Antecedents And Consequence of Online Group-Buying Intention:An Extended Perspective on Theory of Planned Behavior.” International Journal of Information Management, 33(1), 185-198.
  • CHIU, Chao-Min, CHANG, Chen-Chi, CHENG, Hsiang-Lan ve FANG, Yu-Hui (2009). “Determinants of Customer Repurchase Intention in Online Shopping.” Online Information Review, 33(4), 761-784.
  • DAILEY, Lynn (2004). “Navigational Web Atmospherics: Explaining The Influence of Restrictive Navigation Cues.” Journal of Business Research, 57(7), 795-803.
  • DE PELSMACKER, Patrick, DECOCK, Ben ve GEUENS, Maggie (1998). “Advertising Characteristics and The Attitude Towards The Ad: A Study of 100 Likeable TV Commercials.” Marketing and Research, 27(4), 166-179.
  • EIGHMEY, John (1997). “Profiling User Responses to Commercial Web Sites.” Journal of Advertising Research, 37(3), 59-67.
  • EROGLU, Sevgin, A., MACHLEIT, Karen, A. ve DAVIS, Lenita, M. (2001). “Atmospheric Qualities of Online Retailing: A Conceptual Model and Implications.” Journal of Business Research, 54(2), 177-184.
  • EROGLU, Sevgin, A., MACHLEIT, Karen, A. ve DAVIS, Lenita, M. (2003). “Empirical Testing of A Model of Online Store Atmospherics and Shopper Responses.” Psychology & Marketing, 20(2), 139-150.
  • ESSAWY, Mohamed (2017). “The Impacts of E-Atmospherics on Emotions and on The Booking Intentions of Hotel Rooms.” Tourism and Hospitality Research, 19(1), 65-73.
  • HAR LEE, Chai, CYRIL EZE, Uchenna ve OLY NDUBISI, Nelson (2011). “Analyzing Key Determinants of Online Repurchase Intentions.” Asia Pacific Journal of Marketing and Logistics, 23(2), 200-221.
  • HELLIER, Phillip, K., GEURSEN, Gus, M., CARR, Rodney, A. ve RICKARD, John, A. (2003). “Customer Repurchase Intention: A General Structural Equation Model”. European Journal of Marketing, 37(11/12), 1762-1800.
  • HSIEH, Jung-Kuei, HSIEH, Yi-Ching, CHIU, Hung-Chang ve YANG, Ya-Ru (2014). “Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD”. Journal of Interactive Marketing, 28(3), 225-236.
  • HOFFMAN, Donna, L. ve NOVAK, Thomas P. (1996). “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”. Journal of Marketing, 60(3), 50-68.
  • HSU, Hsuan-Yu ve TSOU, Hung Tai (2011). “The Effect of Website Quality on Consumer Emotional States and Repurchases Intention”. African Journal of Business Management, 5(15), 6194-6199.
  • JANG, SooCheong Shawn ve NAMKUNG, Young (2009). “Perceived Quality, Emotions, and Behavioral Intentions: Application of An Extended Mehrabian–Russell Model to Restaurants”. Journal of Business Research, 62(4), 451-460.
  • KARA, Gülsüm ve KIMZAN, Halil Semih (2015). “Marka Deneyimi ve Tekrar Satın Alma Niyeti Arasındaki İlişkide Müşteri Tatmininin Rolü”. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 17(4), 73-90.
  • KIM, Yeong Gug ve LI, Gang (2009). “Customer Satisfaction With and Loyalty Towards Online Travel Products: A Transaction Cost Economics Perspective.” Tourism Economics, 15(4), 825-846.
  • KIM, Jung‐Hwan, KIM, Minjeong ve LENNON, Sharron J. (2009). “Effects of Web Site Atmospherics on Consumer Responses: Music and Product Presentation.” Direct Marketing: An International Journal, 3(1), 4-19.
  • KO, Hanjun, CHO, Chang-Hoan ve ROBERTS, Marilyn S. (2005). “Internet Uses And Gratifications: A Structural Equation Model of Interactive Advertising.” Journal of Advertising, 34(2), 57-70.
  • KOTLER, Philip (1973). “Atmospherics As A Marketing Tool.” Journal of Retailing, 49(4), 48-64.
  • LAROS, Fleur J. M. ve STEENKAMP, Jan-Benedict E. M. (2005). “Emotions in Consumer Behavior: A Hierarchical Approach.” Journal of Business Research, 58(100), 1437–1445.
  • LOHSE, Gerald, BELLMAN, Steven ve Johnson, ERIC J. (2000). “Consumer Buying Behavior on The Internet: Findings From Panel Data.” Journal of Interactive Marketing, 14(1), 15-29.
  • LOIACONO, Eleanor, T., WATSON, Richard, T. ve GOODHUE, Dale, L. (2007). “WebQual: An Instrument for Consumer Evaluation of Web Sites.” International Journal of Electronic Commerce, 11(3), 51-87.
  • LOUREIRO, Sandra Maria Correia ve ROSCHK, Holger (2014). “Differential Effects of Atmospheric Cues on Emotions and Loyalty Intention With Respect to Age Under Online/Offline Environment”. Journal of Retailing and Consumer Services, 21(2), 211-219.
  • LU, Yunfan, LU, Yaobin ve WANG, Bin (2012). “Effects of Dissatisfaction on Customer Repurchase Decisions in E-Commerce-An Emotion-Based Perspective.” Journal of Electronic Commerce Research, 13(3), 224-237.
  • MAHMOOD, M. Adam ve BAGCHI, Kallol ve FORD, Timothy C. (2004). “On-line Shopping Behavior: Cross-Country Empirical Research.” International Journal of Electronic Commerce, 9(1), 9-30.
  • MANGANARI, Emmanouela, E. ve SIOMKOS, George J. ve VRECHOPOULOS, Adam P. (2009). “Store Atmosphere in Web Retailing.” European Journal of Marketing, 43(9/10), 1140-1153.
  • MASSARA, Francesco, LIU, Sandra S. ve MELARA, Robert D. (2010). “Adapting to A Retail Environment: Modeling Consumer–Environment Interactions.” Journal of Business Research, 63(7), 673-681.
  • MAZAHERI, Ebrahim, RICHARD, Marie-Odile ve LAROCHE, Michel (2011). “Online Consumer Behavior: Comparing Canadian and Chinese Website Visitors.” Journal of Business Research, 64(9), 958-965.
  • MAZAHERİ, Ebrahim, RICHARD, Marie‐Odile ve LAROCHE, Michel (2012). “The Role of Emotions in Online Consumer Behavior: A Comparison of Search, Experience, and Credence Services.” Journal of ServicesMarketing, 26(7), 535-550.
  • Okazaki, Shintaro ve ALONSO Rivas, Javier (2002). “A Content Analysis of Multinationals’ Web Communication Strategies: Cross-Cultural Research Framework and Pre-Testing.” Internet Research, 12(5), 380-390.
  • PALMER, Jonathan, W. (2002). “Web site usability, design, and performance metrics.” Information Systems Research, 13(2), 151-167.
  • PAPPAS, Illias, O., KOUROUTHANASSIS, Panos, E., GIANNAKOS, Michail, N. Ve Chrissikopoulos, Vassilios (2014). “Shiny Happy People Buying: The Role of Emotions on Personalized E-Shopping.” Electronic Markets, 24(3), 193-206.
  • PARK, C. Whan ve YOUNG, S. Mark (1986). “Consumer Response To Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation.” Journal of Marketing Research, 23(1), 11-24.
  • PARK, Chung- Hoon ve KIM, Young-Gul (2003). “Identifying Key Factors Affecting Consumer Purchase Behavior in An Online Shopping Context.” International Journal of Retail & Distribution Management, 31(1), 16-29.
  • PRASHAR, Sanjaev, SAI VIJAY, T. ve PARSAD, Chandan (2017). “Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R framework.” Vikalpa, 42(1), 1-18.
  • QURESHI, Israr, FANG, Yulin, RAMSEY, Elaine, McCOLE, Patrick, IBBOTSON, Patrick ve COMPEAU, Deborah (2009). “Understanding Online Customer Repurchasing Intention and The Mediating Role of Trust–An Empirical Investigation in Two Developed Countries.” European Journal of Information Systems, 18(3), 205-222.
  • REICHHELD, F. F. ve SCHEFTER, P. (2000). “E-loyalty: Your Secret Weapon on The Web”. Harvard Business Review, 78(4), 105-113.
  • RICHARD, Marie-Odile (2005). “Modeling The Impact of Internet Atmospherics on Surfer Behavior.” Journal of Business Research, 58(12), 1632-1642.
  • RICHARD, Marie-Odile, CHEBAT, Jean-Charles, YANG, Zhiyong ve PUTREVU, Sanjay (2010). “A Proposed Model of Onlineconsumer Behavior: Assessing The Role of Gender.” Journal of Business Research, 63(9-10), 926-934.
  • ROBBINS, Stephanie S. ve STYLIANOU, Antonis C. (2003). “Global Corporate Web Sites: An Empirical Investigation of Content and Design.” Information & Management, 40(3), 205-212.
  • TAYLOR, Steven, A. ve BAKER, Thomas, L. (1994). “An Assessment of The Relationship Between Service Quality And Customer Satisfaction in The Formation of Consumers' Purchase Intentions.” Journal of Retailing, 70(2), 163-178.
  • TSAI, Hsien-Tung ve HUANG, Heng-Chiang (2007). “Determinants of E-Repurchase Intentions: An Integrative Model of Quadruple Retention Drivers.” Information & Management, 44(3), 231-239.
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Details

Primary Language Turkish
Journal Section Articles
Authors

Aysel Erciş 0000-0002-9835-8574

Tuğba Yıldız 0000-0003-0260-0555

Oğuz Han Aykut 0000-0002-3243-9881

Publication Date January 4, 2021
Published in Issue Year 2020 Volume: 9 Issue: 18

Cite

APA Erciş, A., Yıldız, T., & Aykut, O. H. (2021). ÇEVRİMİÇİ ALIŞVERİŞLERDE WEB ATMOSFERİNİN DUYGULAR VE TEKRAR SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ. Global Journal of Economics and Business Studies, 9(18), 120-132.
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