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SHELBY D. HUNT: PAZARLAMA BİLİMİNE KATKILARI

Year 2021, Volume: 2 Issue: 1, 41 - 55, 30.07.2021

E. Başak Tavman

Abstract

Shelby D. Hunt, pazarlama bilimindeki öncü çalışmaları ile tanınan dünya çapında bir teorisyen ve pazarlama araştırmacısıdır. Hunt 50 yıldan fazla süredir 400’e yakın akademik çalışmayla pazarlama literatürüne önemli katkılarda bulunmuştur. Hunt’ın akademik çalışmalarının çoğu pazarlama stratejisi, rekabet, pazarlama teorisi ve pazarlama etiği ile ilgilidir. Bu çalışmalar, daha sonra gerçekleştirilen akademik çalışmalar için önemli bir referans oluşturmuştur.
Bu çalışma, pazarlama teorisine yaptığı katkılardan dolayı Amerikan Pazarlama Derneği (AMA) tarafından onur ödülü alan Hunt’ın pazarlama literatürüne yaptığı katkıları incelemek amacıyla gerçekleştirilmiştir. Çalışma çerçevesinde Hunt’ın pazarlama stratejisi ve rekabet, pazarlama teorisi ve pazarlama etiği alanlarındaki önemli çalışmaları incelenmiş ve bu çalışmalar ışığında pazarlama disiplininin farklı alanlarına yaptığı katkılar açıklanmıştır.

Keywords

Hunt Pazarlama Stratejisi Pazarlama Teorisi Pazarlama Etiği

References

  • Arnett, D., German, S., & Hunt, S. (2003). The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing. Journal of Marketing, 67, 89-105.
  • Berry, L. L. (1983). Relationship marketing. 66(3), 33-47.
  • Hunt, S. (1972). The Socioeconomic Consequences of the Franchise System of Distribution. Journal of Marketing, 35, 33-38.
  • Hunt, S. (1973). The Trend Toward Company-Operated Units in Franchise Chains. Journal of Retailing, 49(2), 3-12.
  • Hunt, S. (1976). The Nature and Scope of Marketing. Journal of Marketing, 40, 17-28.
  • Hunt, S. (1977). Franchising: Promises, Problems, Prospects. Journal of Retailing, 53(3), 71-84.
  • Hunt, S. (1983). General Theories and the Fundamental Explananda of Marketing. Journal of Markting, 47, 9-17.
  • Hunt, S. (1990). Truth in marketing theory and research. Journal of Marketing, 54, 1-15.
  • Hunt, S. (1991). Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. SouthWestern Publishing Co.
  • Hunt, S. (1993). Objectivity in Marketing Theory and Research. Journal of Marketing, 57, 76-91.
  • Hunt, S. (1995). The Resource-Advantage Theory of Competition: Toward Explaining Productivity and Economic Growth. Journal of Management Inquiry, 4(4), 315-322.
  • Hunt, S. (1997). Evolutionary economics, endogenous growth models, and resource-advantage theory. Eastern Economic Journal, 4(23), 425-439.
  • Hunt, S. (1997). Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior? Journal of Economic Issues, 31(1), 59-77.
  • Hunt, S. (1999). A general theory of competition: Resources, competences, productivity, economic growth. Sage Publications.
  • Hunt, S. (2001). Commentary: A general theory of competition: Issues, answers and an invitation. European Journal of Marketing, 35(5), 524-527.
  • Hunt, S. (2003). Controversy in Marketing Theory –For Reason, Realism, Truth, and Objectivity. NewYork.
  • Hunt, S. (2011). Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach. Journal of the Academy of Marketing Science, 39, 7-20.
  • Hunt, S. (2012). Toward the Institutionalization of Marcromarketing: Sustainable Enterprise, Sustainable Marketing. Sustainable Development and the Sustainable Society, 32(4), 406-408.
  • Hunt, S. D. (2014). Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory. Routledge.
  • Hunt, S. D., Arnett, D. B., & Madhavaram, S. (2006). The explanatory foundations of relationship marketing theory. Journal of Business & Industrial Marketing, 21(1), 72-87.
  • Hunt, S., & Chonko, L. (1985). Ethics and Marketing Management: An Empirical Examination. Journal of Business Reserach, 13(4), 339-359.
  • Hunt, S., & Deroizer. (2004). The normative imperatives of business and marketing strategy: grounding strategy in resource-advantage theory. Journal of Management Inquiry, 19(1), 5-22.
  • Hunt, S., & Duhan, D. (2002). Competition in the third millennium: efficiency or effectiveness? Journal of Business Research, 55(2), 97-102. Hunt, S., & Lambe, J. (2000). Marketing’s contribution to business strategy: market orientation, relationship marketing and resource‐advantage theory. International Journal of Management Reviews, 2(1), 17-43.
  • Hunt, S., & Morgan, R. (1994). Relationship marketing in the era of network competition. Marketing Management, 3(1).
  • Hunt, S., & Morgan, R. (1995). The Comparative Advantage Theory of Competition. Journal of Marketing, 59(2), 1-15.
  • Hunt, S., & Morgan, R. (1996). The Resource-Advantage Theory of Competition: Dynamics, Path Dependenciesand Evalutionary Dimensions. Journal of Marketing, 60, 107-114.
  • Hunt, S., & Morgan, R. (1997). Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition? Journal of Mlarketing, 61, 74-82.
  • Hunt, S., & Nevin, J. (1974). Power in a Channel of Distribution: Sources and Consequences. Journal of Markting Research, 11, 186-193.
  • Hunt, S., & Nevin, J. (1975). Tying Agreements in Franchising. Journal of Marketing, 39, 20-26.
  • Hunt, S., & Vitell, S. (1986). A General Theory of Marketing Ethics. Journal of macromarketing, 6(1), 5-16.
  • Hunt, S., Chonko, L., & Wilcox, J. (1984). Ethical Problems of Marketing Researchers. Journal of Marketing Research, 21, 304-324.
  • Hunt, S., Dennis, D., Arnett, D., & Madhavaram, S. (2006). Journal of Business & Industrial Marketing. The explanatory foundations of relationship marketing theory, 21(2), 72-87.
  • Hunt, S., Lambe, J., & Wittmann, M. (2002). A Theory and Model of Business Alliance Success. Journal of Relationship Marketing, 1(1), 17-35.
  • Hunt, S., Wood, V., & Chonko, L. (1989). Corporate Ethical Values and Organizational Commitment in Marketing. Journal of Marketing, 53, 79-90.
  • Hunt, S., Z, A., & Parraga, V. (1993). Organizational Consequences, Marketing Ethics and Salesforce Supervision. Journal of Marketing Research, 30, 78-90.
  • Lambe, C. J., Spekman, R. E., & Hunt, S. D. (2002). Alliance competence, resources, and alliance success: conceptualization, measurement, and initial test. Journal of the academy of Marketing Science, 30(2), 141-158.
  • Morgan, R., & Hunt, S. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.

Year 2021, Volume: 2 Issue: 1, 41 - 55, 30.07.2021

E. Başak Tavman

Abstract

References

  • Arnett, D., German, S., & Hunt, S. (2003). The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing. Journal of Marketing, 67, 89-105.
  • Berry, L. L. (1983). Relationship marketing. 66(3), 33-47.
  • Hunt, S. (1972). The Socioeconomic Consequences of the Franchise System of Distribution. Journal of Marketing, 35, 33-38.
  • Hunt, S. (1973). The Trend Toward Company-Operated Units in Franchise Chains. Journal of Retailing, 49(2), 3-12.
  • Hunt, S. (1976). The Nature and Scope of Marketing. Journal of Marketing, 40, 17-28.
  • Hunt, S. (1977). Franchising: Promises, Problems, Prospects. Journal of Retailing, 53(3), 71-84.
  • Hunt, S. (1983). General Theories and the Fundamental Explananda of Marketing. Journal of Markting, 47, 9-17.
  • Hunt, S. (1990). Truth in marketing theory and research. Journal of Marketing, 54, 1-15.
  • Hunt, S. (1991). Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. SouthWestern Publishing Co.
  • Hunt, S. (1993). Objectivity in Marketing Theory and Research. Journal of Marketing, 57, 76-91.
  • Hunt, S. (1995). The Resource-Advantage Theory of Competition: Toward Explaining Productivity and Economic Growth. Journal of Management Inquiry, 4(4), 315-322.
  • Hunt, S. (1997). Evolutionary economics, endogenous growth models, and resource-advantage theory. Eastern Economic Journal, 4(23), 425-439.
  • Hunt, S. (1997). Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior? Journal of Economic Issues, 31(1), 59-77.
  • Hunt, S. (1999). A general theory of competition: Resources, competences, productivity, economic growth. Sage Publications.
  • Hunt, S. (2001). Commentary: A general theory of competition: Issues, answers and an invitation. European Journal of Marketing, 35(5), 524-527.
  • Hunt, S. (2003). Controversy in Marketing Theory –For Reason, Realism, Truth, and Objectivity. NewYork.
  • Hunt, S. (2011). Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach. Journal of the Academy of Marketing Science, 39, 7-20.
  • Hunt, S. (2012). Toward the Institutionalization of Marcromarketing: Sustainable Enterprise, Sustainable Marketing. Sustainable Development and the Sustainable Society, 32(4), 406-408.
  • Hunt, S. D. (2014). Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory. Routledge.
  • Hunt, S. D., Arnett, D. B., & Madhavaram, S. (2006). The explanatory foundations of relationship marketing theory. Journal of Business & Industrial Marketing, 21(1), 72-87.
  • Hunt, S., & Chonko, L. (1985). Ethics and Marketing Management: An Empirical Examination. Journal of Business Reserach, 13(4), 339-359.
  • Hunt, S., & Deroizer. (2004). The normative imperatives of business and marketing strategy: grounding strategy in resource-advantage theory. Journal of Management Inquiry, 19(1), 5-22.
  • Hunt, S., & Duhan, D. (2002). Competition in the third millennium: efficiency or effectiveness? Journal of Business Research, 55(2), 97-102. Hunt, S., & Lambe, J. (2000). Marketing’s contribution to business strategy: market orientation, relationship marketing and resource‐advantage theory. International Journal of Management Reviews, 2(1), 17-43.
  • Hunt, S., & Morgan, R. (1994). Relationship marketing in the era of network competition. Marketing Management, 3(1).
  • Hunt, S., & Morgan, R. (1995). The Comparative Advantage Theory of Competition. Journal of Marketing, 59(2), 1-15.
  • Hunt, S., & Morgan, R. (1996). The Resource-Advantage Theory of Competition: Dynamics, Path Dependenciesand Evalutionary Dimensions. Journal of Marketing, 60, 107-114.
  • Hunt, S., & Morgan, R. (1997). Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition? Journal of Mlarketing, 61, 74-82.
  • Hunt, S., & Nevin, J. (1974). Power in a Channel of Distribution: Sources and Consequences. Journal of Markting Research, 11, 186-193.
  • Hunt, S., & Nevin, J. (1975). Tying Agreements in Franchising. Journal of Marketing, 39, 20-26.
  • Hunt, S., & Vitell, S. (1986). A General Theory of Marketing Ethics. Journal of macromarketing, 6(1), 5-16.
  • Hunt, S., Chonko, L., & Wilcox, J. (1984). Ethical Problems of Marketing Researchers. Journal of Marketing Research, 21, 304-324.
  • Hunt, S., Dennis, D., Arnett, D., & Madhavaram, S. (2006). Journal of Business & Industrial Marketing. The explanatory foundations of relationship marketing theory, 21(2), 72-87.
  • Hunt, S., Lambe, J., & Wittmann, M. (2002). A Theory and Model of Business Alliance Success. Journal of Relationship Marketing, 1(1), 17-35.
  • Hunt, S., Wood, V., & Chonko, L. (1989). Corporate Ethical Values and Organizational Commitment in Marketing. Journal of Marketing, 53, 79-90.
  • Hunt, S., Z, A., & Parraga, V. (1993). Organizational Consequences, Marketing Ethics and Salesforce Supervision. Journal of Marketing Research, 30, 78-90.
  • Lambe, C. J., Spekman, R. E., & Hunt, S. D. (2002). Alliance competence, resources, and alliance success: conceptualization, measurement, and initial test. Journal of the academy of Marketing Science, 30(2), 141-158.
  • Morgan, R., & Hunt, S. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
There are 37 citations in total.

Details

Primary Language Turkish
Journal Section Review
Authors

E. Başak Tavman

Publication Date July 30, 2021
Submission Date May 20, 2021
Published in Issue Year 2021 Volume: 2 Issue: 1

Cite

APA Tavman, E. B. (2021). SHELBY D. HUNT: PAZARLAMA BİLİMİNE KATKILARI. Güncel Pazarlama Yaklaşımları Ve Araştırmaları Dergisi, 2(1), 41-55.
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