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Elektrikli Araç Satın Alma Niyetini Etkileyen Faktörler

Year 2024, Volume: 11 Issue: 1, 106 - 122, 17.05.2024
https://doi.org/10.17336/igusbd.1124491

Abstract

Yenilikçi bir teknoloji olan elektrikli araçlar, benzinli ve motorinli araçlarla karşılaştırıldığında, azaltılmış enerji tüketimi bakımından daha ekonomiktir. Ayrıca yeşil ekonomide öncü olan elektrikli araçların kullanımının artmasıyla, ulaşım emisyonlarının azalması beklenmektedir. Türkiye’de elektrikli araçların kullanımı her geçen gün yaygınlaşmakta, ancak tüketicilerin elektrikli otomobil satın alma kararında hangi faktörlerin ön plana çıkacağı pek belirgin değildir. Bu doğrultuda, çalışmanın amacı, Türkiye’de tüketicilerin elektrikli otomobil tercihinde algıladığı kullanışlılığın, kullanım kolaylığının, fiyatın, hedonik yenilikçiliğin ve çevresel kaygının elektrikli otomobil satın alma niyetine etkisini anlamaya çalışmaktır. Çalışmada 439 tüketiciden, çevrimiçi anket yoluyla veriler toplanmış ve yapısal eşitlik modellemesi ile analiz edilmiştir. Araştırmada elde edilen bulgulara göre en fazla algılanan kullanışlılığın, satın alma niyetini etkilediği tespit edilmiştir.

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Factors Affecting Electric Vehicle Purchasing Intention

Year 2024, Volume: 11 Issue: 1, 106 - 122, 17.05.2024
https://doi.org/10.17336/igusbd.1124491

Abstract

Electric vehicles, which are an innovative technology, are more economical compared to gasoline and diesel vehicles due to their reduced energy consumption. In addition, it is expected that transportation emissions will decrease with the increase in the use of electric vehicles, which are pioneers in the green economy. The use of electric vehicle in Turkey is increasing day by day, but it is not clear which factors will be more prominent in consumers' decision to buy electric cars. In this direction, the aim of the study is to try to understand the effects of perceived usefulness, ease of use, price, hedonic innovation and environmental concern on the intention to buy electric cars, as perceived by consumers in choosing electric cars in Turkey. In the study, data were collected from 439 consumers through an online questionnaire and analyzed with structural equation modeling. According to the findings obtained in the research; It has been determined that perceived usefulness affects the purchase intention the most.

References

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  • AĞBULUT, Ü., ve BAKİR, H. (2019). The investigation on economic and ecological impacts of tendency to electric vehicles instead of internal combustion engines. Düzce Üniversitesi Bilim ve Teknoloji Dergisi, 7(1), 25-36. https://doi.org/10.29130/dubited.457914
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  • BOCKARJOVA, M., ve STEG, L. (2014). Can Protection Motivation Theory predict pro-environmental behavior? Explaining the adoption of electric vehicles in the Netherlands. Global Environmental Change, 28(1), 276–288. https://doi.org/10.1016/J.GLOENVCHA.2014.06.010
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  • HIGUERAS-CASTILLO, E., KALINIC, Z., MARINKOVIC, V., ve LİÉBANA-CABANILLAS, F. J. (2020). A mixed analysis of perceptions of electric and hybrid vehicles. Energy Policy, 136, 111076. https://doi.org/10.1016/J.ENPOL.2019.111076
  • HWANG, J., PARK, S., ve KIM, I. (2020). Understanding motivated consumer innovativeness in the context of a robotic restaurant: The moderating role of product knowledge. Journal of Hospitality and Tourism Management, 44, 272–282. https://doi.org/10.1016/J.JHTM.2020.06.003
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  • KRISHNAN, R., ve BUTT, B. (2022). “The gasoline of the future:” points of continuity, energy materiality, and corporate marketing of electric vehicles among automakers and utilities. Energy Research ve Social Science, 83, 102349. https://doi.org/10.1016/J.ERSS.2021.102349
  • LANE, B., ve POTTER, S. (2007). The adoption of cleaner vehicles in the UK: exploring the consumer attitude–action gap. Journal of cleaner production, 15(11-12), 1085-1092. https://doi.org/10.1016/j.jclepro.2006.05.026
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There are 56 citations in total.

Details

Primary Language Turkish
Subjects Sales Management, Consumer Behaviour
Journal Section Articles
Authors

İbrahim Halil Efendioğlu 0000-0002-4968-375X

Early Pub Date May 16, 2024
Publication Date May 17, 2024
Acceptance Date August 2, 2023
Published in Issue Year 2024 Volume: 11 Issue: 1

Cite

APA Efendioğlu, İ. H. (2024). Elektrikli Araç Satın Alma Niyetini Etkileyen Faktörler. İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 11(1), 106-122. https://doi.org/10.17336/igusbd.1124491

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