Research Article
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The Possible Role of the Perceived Greenwashing in Ads on Differentiation of Consumption Values of Green Consumers

Year 2020, Volume: 5 Issue: 1, 22 - 37, 29.02.2020
https://doi.org/10.23834/isrjournal.649567

Abstract

According to the consumption values model, which is one of the models developed for the consumption preference processes of consumers and which still maintains its popularity, five different values which are functional, social, conditional, emotional and epistemic, affect the product preferences of consumers. It is thought that businesses that prefer to position themselves and their products as environmentalists but do not behave as responsible as necessary, negatively affect the expectations of their consumers. The purpose of this research is to find out whether consumers' perceptions about greenwashing in advertising lead to any differentiation in their green consumption values or not. In this research, snowball sampling method, which is one of the non-probability sampling methods, was used and 179 participants living in Gümüşhane province who stated that they have made green consumption were reached. The findings show that consumers are divided into two meaningful clusters in terms of their “greenwashing” perception levels. On the other hand, it was found that this divergence came to life in the functional, emotional, epistemic and social values that drive them to green consumption, but not in the conditional value.

References

  • Akyüz, Ahmet Mutlu & Hasan Ayyıldız (2012). “An Investigation on Turkish Consumers’ Ecological Purchasing Behaviours on Cities Basis in Terms of the Demographic Variables”, Global Journal of Economics and Business Studies, 1 (1), 33-46.
  • Awuni, Joseph Agebase & Jianguo Du (2016). ‘‘Sustainable Consumption in Chinese Cities: Green Purchasing Intentions of Young Adults Based on the Theory of Consumption Values’’, Sustainable Development, 24, 124-135.
  • Babcock, Hope M. (2010). ‘‘Corporate Environmental Social Responsibility: Corporate ‘‘Greenwashing’’ or a Corporate Culture Game Changer?’’, Fordham Environmental Law Review, 21, 1-78.
  • Baum, Lauren M. (2012). “It’s Not Easy Being Green... Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom”, Environmental Communication, Vol. 6, No. 4, 423-440.
  • Candan, Burcu & Yıldırım, Seda (2013).” Investigating the Relationship between Consumption Values and Personal Values of Green Product Buyers”, International Journal of Economics and Management Sciences, 2 (12), 29-40.
  • Chan, Ricky Y. K. & Lau, Lorett B. Y. (2000). “Antecedentes of Green Purchases: A Survey in China”, Journal of Consumer Marketing, Vol. 17, No. 4, 338-357.
  • Chen, Yu-Shan, A-Fen Huang, Ting-Yu Wang & Ying-Rong Chen (2018). ‘‘Greenwash and Green Purchase Behaviour: The Mediation of Green Brand Image and Green Brand Loyalty’’, Total Quality Management & Business Excellence, 1-16.
  • Chen, Yu-Shan & Ching-Hsun Chang (2013). “Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk”, Journal of Business Ethics, No. 114, 489-500.
  • Chen, Yu-Shan, Chang-Liang Lin & Ching-Hsun Chang (2014). ‘‘The Influence of Greenwash on Green Word-of-mouth (Green WOM): The Mediation Effects of Green Perceived Quality and Green Satisfaction’’, Qual Quant, 48, 2411-2425.
  • Chen, Yu-Shan, Wen-Pin Tien, Yu-I Lee & Ming-Lun Tsai (2016). ‘‘Greenwash and Green Brand Equity’’, Technology Management for Social Innovation, 1797-1803.
  • Correa, Caroline Miranda, Sergio Silva Braga Junior ve Dirceu da Silva (2017). ‘‘The Social Control Exerted by Advertising: A Study on the Perception of Greenwashing in Green Products at Retail’’, British Journal of Education, Society & Behavioural Science, 19 (2), 1-9.
  • Delmas, Magali A. & Vanessa Cuerel Burbano (2011). ‘‘The Divers of Greenwashing’’, University of California, 54 (1), 64-87.
  • Demir, Halis; Resul Usta; Tarhan Okan (2008). “İçsel Pazarlamanın Örgütsel Bağlılık ve İş Tatminine Etkisi”, H.Ü. İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 26, Sayı: 2, 135-161.
  • Fernando, Angeline Gautami, L. Suganthi & Bharadhwaj Sivakumaran (2014). ‘‘If You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on ‘‘Greenwashed’’ Environmental Claims’’, Journal of Advertising, 43 (2), 167-180.
  • Finch, James E. (2006). ‘‘The Impact of Personal Consumption Values and Beliefs on Organic Food Purchase Behavior’’, Journal of Food Products Marketing, 11 (4), 63-76.
  • Genç, Ebru (2013). ‘‘An Analytical Approach to Greenwashing: Certification Versus Noncertification’’, Yönetim ve Ekonomi, 20 (2), 151-175.
  • Grimmer, Martin & Meghann Woolley (2014). “Green marketing messages and consumers’ purchase intentions: Promoting personal versus environmental benefits”, Journal of Marketing Communications, 20 (4), 231–250.
  • Haws, Kelly L., Karen Page Winterich, Rebecca Walker Naylor (2014). “Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products”, Journal of Consumer Psychology 24 (3), 336–354.
  • Hussain, S. Salman (2000). “Green Consumerism and Ecolabelling: A Strategic Behavioural Model”, Journal of Agricultural Economics - Volume 51 (1), 77-89.
  • Ivanauskiene, Neringa, Vilte Auruskeviciene, Vida Skudiene & Sarunas Nedzinskas (2012). ‘‘Customer Perceptions of Value: Case of Retail Banking’’, Orgnizations and Markets in Emerging Economies, 3 (1/5), 75-88.
  • İslamoğlu, Ahmet Hamdi (2008). Temel Pazarlama Bilgileri, İzmit: ABP Yayınevi.Jong, Menno D.T. De, Karen M. Harkink & Susanne Barth (2018). ‘‘Making Green Stuff? Effects of Corporate Greenwashing on Consumers’’, Journal of Business and Technical, 32 (1), 77-112.
  • Johnstone, Micael-Lee ve Lay Peng Tan (2015). ‘‘Exploring the Gar Between Consumers Green Rhetoric and Purchasing Behavior’’, Journal of Business Ethics, 132 (2), 311-328.
  • Kaiser, F.G, Wölfing, S. and Fuhrer, U. (1999). “Environmental Attitude and Ecological Behaviour”, Journal of Environmental Psychology, Vol.19, 1-19.
  • Kilbourne, William E. (1998). “Green Marketing: A Theoretical Perspective”, Journal of Marketing Management, 14, 641-655.
  • Kinnear, Thomas C., James R. Taylor, & Sadrudin A. Ahmed (1974). “Ecologically Concerned Consumers: Who Are They?”, Journal of Marketing, Vol. 38, 20-24.
  • Koçer, Leyla Leblebici & Tuğba Delice (2017). “Yeşile Boyama ve Yeşil Güven Arasındaki İlişkide Algılanan Yeşil Riskin ve Algılanan Tüketici Şüpheciliğinin Aracılık Rolü”, Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 50, 1-25.
  • LeBlanc, Gaston & Nha Nguyen (1999). “Listening to the customer's voice: examining perceived service value among business college students”, The International Journal of Educational Management, 13 (4), 187-198.
  • Lee, Jin-Soo, Choong-Ki Lee & Youngjoon Choi (2011). ‘‘Examining the Role of Emotional and Functional Values in Festival Evaluation’’, Journal of Travel Research, 50 (6), 685-696.
  • Lyon, Thomas P. ve John W. Maxwell (2006). ‘‘Greenwash: Corporate Environmental Disclosure under Threat of Audit’’, Michigan Ross School of Business, (1055), 1-37.
  • Lyon, Thomas P. & A. Wren Montgomery (2013). ‘‘Tweetjacked: The Impact of Social Media on Corporate Greenwash’’, Journal of Business Ethics, 118 (4), 747-757.
  • Lyon, Thomas P. & A. Wren Montgomery (2015). ‘‘The Means and End of Greenwash’’, Organization & Environment, 28 (2), 223-249.
  • Marquis, Christopher, and Michael W. Toffel (2012). “When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure”, Cambridge, Massachusetts, USA: Harvard Environmental Economics Program.
  • Naderer, Brigitte, Desiree Schmuck ve Jörg Matthes (2017). ‘‘2.3 Greenwashing: Disinformation through Green Advertising’’, Commercial Communication in the Digital Age: Information or Disinformation?, 105-120.
  • Nyilasy, Gergely, Harsha Gangadharbatla ve Angela Paladino (2014). ‘‘Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions’’, Journal of Business Ethics, 125 (4), 693-707.
  • Oloko, Shamsey & Ingo Balderjahn (2011). ‘‘On the Moral Value of Cause Related Marketing’’, ZFP – Journal of Research and Management, 33 (2), 159-170.
  • Ottman, Jacquelyn A.; Edwin R. Stafford & Cathy L. Hartman (2006). “Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products”, Environment: Science and Policy for Sustainable Development, 48 (5), 22-36.
  • Parguel, Beatrice, Florence Benoit-Moreau & Fabrice Lareeneux (2009). ‘‘A Closer Look at Ethical Corporate Marketing: Sustainability Ratings as a Means to Deter Greenwashing’’, Centre de Recherche DMSP, 1-19.
  • Park, Hye-Jung & Nancy J. Rabolt (2009). ‘‘Cultural Value, Consumption Value, and Global Brand Image: A Cross-National Study’’, Psychology & Marketing, 26 (8), 714-735.
  • Phau, Ian; Vanessa Quintal & Tekle Shanka (2014). “Examining a consumption values theory approach of young tourists toward destination choice intentions”, International Journal of Culture, Tourism and Hospitality Research, 8(2), 125-139.
  • Polonsky, Michael. J.; Stacy L. Grau; Romana Garma (2010). “The New Greenwash? Potential Marketing Problems with Carbon Offsets”. International Journal of Business Studies- Special Edition. Vol.18, No.1, 49-54.
  • Sheth, Jagdish N.; Bruce I. Newman; Barbara L. Gross (1991). “Why We Buy What We Buy: A Theory of Consumption Values”, Journal of Business Research, 22, 159-170.
  • Smith, J. Brock & Mark Colgate (2007). “Customer Value Creation: A Practical Framework”, Journal of Marketing Theory and Practice, 15 (1), 7-23.
  • Stokes, Staci Ann (2009). ‘‘Deception in Environmental Advertising: Consumers’ Reactions to Greenwashing’’, Kansas State University (Master of Science) , Manhattan Kansas, 1-53.
  • Tinne, Wahida Shahan (2013). ‘‘Green Washing: An Alarming Issue’’, ASA University Review, 7 (1), 81-88.
  • Turan, Feryal (2014). “Çevre Dostu Şirketler: Yeşil Göz Boyama mı Çevresel Üretim mi?”, Hacettepe Üniversitesi Sosyolojik Araştırmalar E-Dergisi, www.sdergi.hacettepe.edu.tr/makaleler/ MakaleFeryal.pdf, [15.11.2019]
  • Vollero, Agostino, Maria Palazzo, Alfonso Siano ve Wim J.L. Elving (2016). ‘‘Avoiding the Greenwashing Trap: Between CSR Communication and Stakeholder Engagement’’, International Journal Innovation and Sustainable Development, 10 (2), 120-140.
  • Williams, Paul & Geoffrey N. Soutar (2009). “Value, Satisfaction and Behavioural Intentions in an Adventure Tourism Context”, Annals of Tourism Research, 36 (3), pp. 413–438.
  • Wymer, Walter & Michael Jay Polonsky (2015). “The Limitations and Potentialities of Green Marketing”, Journal of Nonprofit & Public Sector Marketing, (27), 239–262.
  • Xiao, Ge & Jai-Ok Kim (2009). ‘‘The Investigation of Chinese Consumer Values, Consumption Values, Life Satisfaction, and Consumption Beghaviors’’, Psychology & Marketing, 26 (7), 610-624.
  • Yaylalı, Muammer ve Önder Dilek (2009), “Erzurum’da Yolcuların Havayolu Ulaşım Tercihlerini Etkileyen Faktörlerin Tespiti”, Marmara Üniversitesi İ.İ.B.F. Dergisi, 26 (1), 1-21.
  • Yetim, Ayşe Çelik (2015). “Kongre Etkinliklerinin Deneyimsel Değeri Üzerine Bir Araştırma”, Seyahat ve Otel İşletmeciliği Dergisi/ Journal of Travel and Hospitality Management 12 (2), 57-72.

Reklamlarda Algılanan Yeşile Boyamanın Yeşil Tüketicilerin Tüketim Değerlerinin Farklılaşmasındaki Olası Rolü

Year 2020, Volume: 5 Issue: 1, 22 - 37, 29.02.2020
https://doi.org/10.23834/isrjournal.649567

Abstract

Tüketicilerin tüketim tercih süreçlerine dair geliştirilen ve popülerliğini halen koruyan modellerden biri olan tüketim değerleri modeline göre tüketicilerin ürün tercihlerini; fonksiyonel, sosyal, koşullara bağlı, duygusal ve epistemik olmak üzere beş farklı değer etkilemektedir. Kendilerini ve ürünlerini çevreci olarak konumlandırmayı tercih eden, ancak gerektiği kadar sorumlu davranmayan işletmelerin, tüketicilerinin beklentilerini olumsuz yönde etkiledikleri düşünülmektedir. Bu araştırma ile amaçlanan; tüketicilerin, reklamlardaki yeşile boyamaya yönelik algılarının, onların yeşil tüketim değerlerinde farklılaşmaya yol açıp açmadığının ortaya konulmasıdır. Bu doğrultuda yapılan araştırmada olasılığa dayalı olmayan örnekleme yöntemlerinden biri olan kartopu örnekleme yöntemi kullanılmış olup Gümüşhane ilinde yaşayan ve yeşil tüketim yaptığını belirten 179 katılımcıya ulaşılmıştır. Elde edilen bulgular, “yeşile boyama” algı dereceleri açısından tüketicilerin anlamlı iki kümeye ayrıldıklarını göstermektedir. Öte yandan, bu ayrışmanın benzer şekilde onları yeşil tüketime güdüleyen fonksiyonel, duygusal, epistemik ve sosyal değerlerde hayat bulduğu, ancak koşullu değerde gerçekleşmediği tespit edilmiştir.

References

  • Akyüz, Ahmet Mutlu & Hasan Ayyıldız (2012). “An Investigation on Turkish Consumers’ Ecological Purchasing Behaviours on Cities Basis in Terms of the Demographic Variables”, Global Journal of Economics and Business Studies, 1 (1), 33-46.
  • Awuni, Joseph Agebase & Jianguo Du (2016). ‘‘Sustainable Consumption in Chinese Cities: Green Purchasing Intentions of Young Adults Based on the Theory of Consumption Values’’, Sustainable Development, 24, 124-135.
  • Babcock, Hope M. (2010). ‘‘Corporate Environmental Social Responsibility: Corporate ‘‘Greenwashing’’ or a Corporate Culture Game Changer?’’, Fordham Environmental Law Review, 21, 1-78.
  • Baum, Lauren M. (2012). “It’s Not Easy Being Green... Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom”, Environmental Communication, Vol. 6, No. 4, 423-440.
  • Candan, Burcu & Yıldırım, Seda (2013).” Investigating the Relationship between Consumption Values and Personal Values of Green Product Buyers”, International Journal of Economics and Management Sciences, 2 (12), 29-40.
  • Chan, Ricky Y. K. & Lau, Lorett B. Y. (2000). “Antecedentes of Green Purchases: A Survey in China”, Journal of Consumer Marketing, Vol. 17, No. 4, 338-357.
  • Chen, Yu-Shan, A-Fen Huang, Ting-Yu Wang & Ying-Rong Chen (2018). ‘‘Greenwash and Green Purchase Behaviour: The Mediation of Green Brand Image and Green Brand Loyalty’’, Total Quality Management & Business Excellence, 1-16.
  • Chen, Yu-Shan & Ching-Hsun Chang (2013). “Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk”, Journal of Business Ethics, No. 114, 489-500.
  • Chen, Yu-Shan, Chang-Liang Lin & Ching-Hsun Chang (2014). ‘‘The Influence of Greenwash on Green Word-of-mouth (Green WOM): The Mediation Effects of Green Perceived Quality and Green Satisfaction’’, Qual Quant, 48, 2411-2425.
  • Chen, Yu-Shan, Wen-Pin Tien, Yu-I Lee & Ming-Lun Tsai (2016). ‘‘Greenwash and Green Brand Equity’’, Technology Management for Social Innovation, 1797-1803.
  • Correa, Caroline Miranda, Sergio Silva Braga Junior ve Dirceu da Silva (2017). ‘‘The Social Control Exerted by Advertising: A Study on the Perception of Greenwashing in Green Products at Retail’’, British Journal of Education, Society & Behavioural Science, 19 (2), 1-9.
  • Delmas, Magali A. & Vanessa Cuerel Burbano (2011). ‘‘The Divers of Greenwashing’’, University of California, 54 (1), 64-87.
  • Demir, Halis; Resul Usta; Tarhan Okan (2008). “İçsel Pazarlamanın Örgütsel Bağlılık ve İş Tatminine Etkisi”, H.Ü. İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 26, Sayı: 2, 135-161.
  • Fernando, Angeline Gautami, L. Suganthi & Bharadhwaj Sivakumaran (2014). ‘‘If You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on ‘‘Greenwashed’’ Environmental Claims’’, Journal of Advertising, 43 (2), 167-180.
  • Finch, James E. (2006). ‘‘The Impact of Personal Consumption Values and Beliefs on Organic Food Purchase Behavior’’, Journal of Food Products Marketing, 11 (4), 63-76.
  • Genç, Ebru (2013). ‘‘An Analytical Approach to Greenwashing: Certification Versus Noncertification’’, Yönetim ve Ekonomi, 20 (2), 151-175.
  • Grimmer, Martin & Meghann Woolley (2014). “Green marketing messages and consumers’ purchase intentions: Promoting personal versus environmental benefits”, Journal of Marketing Communications, 20 (4), 231–250.
  • Haws, Kelly L., Karen Page Winterich, Rebecca Walker Naylor (2014). “Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products”, Journal of Consumer Psychology 24 (3), 336–354.
  • Hussain, S. Salman (2000). “Green Consumerism and Ecolabelling: A Strategic Behavioural Model”, Journal of Agricultural Economics - Volume 51 (1), 77-89.
  • Ivanauskiene, Neringa, Vilte Auruskeviciene, Vida Skudiene & Sarunas Nedzinskas (2012). ‘‘Customer Perceptions of Value: Case of Retail Banking’’, Orgnizations and Markets in Emerging Economies, 3 (1/5), 75-88.
  • İslamoğlu, Ahmet Hamdi (2008). Temel Pazarlama Bilgileri, İzmit: ABP Yayınevi.Jong, Menno D.T. De, Karen M. Harkink & Susanne Barth (2018). ‘‘Making Green Stuff? Effects of Corporate Greenwashing on Consumers’’, Journal of Business and Technical, 32 (1), 77-112.
  • Johnstone, Micael-Lee ve Lay Peng Tan (2015). ‘‘Exploring the Gar Between Consumers Green Rhetoric and Purchasing Behavior’’, Journal of Business Ethics, 132 (2), 311-328.
  • Kaiser, F.G, Wölfing, S. and Fuhrer, U. (1999). “Environmental Attitude and Ecological Behaviour”, Journal of Environmental Psychology, Vol.19, 1-19.
  • Kilbourne, William E. (1998). “Green Marketing: A Theoretical Perspective”, Journal of Marketing Management, 14, 641-655.
  • Kinnear, Thomas C., James R. Taylor, & Sadrudin A. Ahmed (1974). “Ecologically Concerned Consumers: Who Are They?”, Journal of Marketing, Vol. 38, 20-24.
  • Koçer, Leyla Leblebici & Tuğba Delice (2017). “Yeşile Boyama ve Yeşil Güven Arasındaki İlişkide Algılanan Yeşil Riskin ve Algılanan Tüketici Şüpheciliğinin Aracılık Rolü”, Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 50, 1-25.
  • LeBlanc, Gaston & Nha Nguyen (1999). “Listening to the customer's voice: examining perceived service value among business college students”, The International Journal of Educational Management, 13 (4), 187-198.
  • Lee, Jin-Soo, Choong-Ki Lee & Youngjoon Choi (2011). ‘‘Examining the Role of Emotional and Functional Values in Festival Evaluation’’, Journal of Travel Research, 50 (6), 685-696.
  • Lyon, Thomas P. ve John W. Maxwell (2006). ‘‘Greenwash: Corporate Environmental Disclosure under Threat of Audit’’, Michigan Ross School of Business, (1055), 1-37.
  • Lyon, Thomas P. & A. Wren Montgomery (2013). ‘‘Tweetjacked: The Impact of Social Media on Corporate Greenwash’’, Journal of Business Ethics, 118 (4), 747-757.
  • Lyon, Thomas P. & A. Wren Montgomery (2015). ‘‘The Means and End of Greenwash’’, Organization & Environment, 28 (2), 223-249.
  • Marquis, Christopher, and Michael W. Toffel (2012). “When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure”, Cambridge, Massachusetts, USA: Harvard Environmental Economics Program.
  • Naderer, Brigitte, Desiree Schmuck ve Jörg Matthes (2017). ‘‘2.3 Greenwashing: Disinformation through Green Advertising’’, Commercial Communication in the Digital Age: Information or Disinformation?, 105-120.
  • Nyilasy, Gergely, Harsha Gangadharbatla ve Angela Paladino (2014). ‘‘Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions’’, Journal of Business Ethics, 125 (4), 693-707.
  • Oloko, Shamsey & Ingo Balderjahn (2011). ‘‘On the Moral Value of Cause Related Marketing’’, ZFP – Journal of Research and Management, 33 (2), 159-170.
  • Ottman, Jacquelyn A.; Edwin R. Stafford & Cathy L. Hartman (2006). “Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products”, Environment: Science and Policy for Sustainable Development, 48 (5), 22-36.
  • Parguel, Beatrice, Florence Benoit-Moreau & Fabrice Lareeneux (2009). ‘‘A Closer Look at Ethical Corporate Marketing: Sustainability Ratings as a Means to Deter Greenwashing’’, Centre de Recherche DMSP, 1-19.
  • Park, Hye-Jung & Nancy J. Rabolt (2009). ‘‘Cultural Value, Consumption Value, and Global Brand Image: A Cross-National Study’’, Psychology & Marketing, 26 (8), 714-735.
  • Phau, Ian; Vanessa Quintal & Tekle Shanka (2014). “Examining a consumption values theory approach of young tourists toward destination choice intentions”, International Journal of Culture, Tourism and Hospitality Research, 8(2), 125-139.
  • Polonsky, Michael. J.; Stacy L. Grau; Romana Garma (2010). “The New Greenwash? Potential Marketing Problems with Carbon Offsets”. International Journal of Business Studies- Special Edition. Vol.18, No.1, 49-54.
  • Sheth, Jagdish N.; Bruce I. Newman; Barbara L. Gross (1991). “Why We Buy What We Buy: A Theory of Consumption Values”, Journal of Business Research, 22, 159-170.
  • Smith, J. Brock & Mark Colgate (2007). “Customer Value Creation: A Practical Framework”, Journal of Marketing Theory and Practice, 15 (1), 7-23.
  • Stokes, Staci Ann (2009). ‘‘Deception in Environmental Advertising: Consumers’ Reactions to Greenwashing’’, Kansas State University (Master of Science) , Manhattan Kansas, 1-53.
  • Tinne, Wahida Shahan (2013). ‘‘Green Washing: An Alarming Issue’’, ASA University Review, 7 (1), 81-88.
  • Turan, Feryal (2014). “Çevre Dostu Şirketler: Yeşil Göz Boyama mı Çevresel Üretim mi?”, Hacettepe Üniversitesi Sosyolojik Araştırmalar E-Dergisi, www.sdergi.hacettepe.edu.tr/makaleler/ MakaleFeryal.pdf, [15.11.2019]
  • Vollero, Agostino, Maria Palazzo, Alfonso Siano ve Wim J.L. Elving (2016). ‘‘Avoiding the Greenwashing Trap: Between CSR Communication and Stakeholder Engagement’’, International Journal Innovation and Sustainable Development, 10 (2), 120-140.
  • Williams, Paul & Geoffrey N. Soutar (2009). “Value, Satisfaction and Behavioural Intentions in an Adventure Tourism Context”, Annals of Tourism Research, 36 (3), pp. 413–438.
  • Wymer, Walter & Michael Jay Polonsky (2015). “The Limitations and Potentialities of Green Marketing”, Journal of Nonprofit & Public Sector Marketing, (27), 239–262.
  • Xiao, Ge & Jai-Ok Kim (2009). ‘‘The Investigation of Chinese Consumer Values, Consumption Values, Life Satisfaction, and Consumption Beghaviors’’, Psychology & Marketing, 26 (7), 610-624.
  • Yaylalı, Muammer ve Önder Dilek (2009), “Erzurum’da Yolcuların Havayolu Ulaşım Tercihlerini Etkileyen Faktörlerin Tespiti”, Marmara Üniversitesi İ.İ.B.F. Dergisi, 26 (1), 1-21.
  • Yetim, Ayşe Çelik (2015). “Kongre Etkinliklerinin Deneyimsel Değeri Üzerine Bir Araştırma”, Seyahat ve Otel İşletmeciliği Dergisi/ Journal of Travel and Hospitality Management 12 (2), 57-72.
There are 51 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Ahmet Mutlu Akyüz 0000-0002-6406-3284

Publication Date February 29, 2020
Submission Date November 21, 2019
Published in Issue Year 2020 Volume: 5 Issue: 1

Cite

APA Akyüz, A. M. (2020). Reklamlarda Algılanan Yeşile Boyamanın Yeşil Tüketicilerin Tüketim Değerlerinin Farklılaşmasındaki Olası Rolü. The Journal of International Scientific Researches, 5(1), 22-37. https://doi.org/10.23834/isrjournal.649567