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İçsel Pazarlama Uygulamalarının Örgütsel Vatandaşlık Davranışına Etkisi: Kamu Kurumunda Bir Uygulama

Year 2022, Volume: 7 Issue: 1, 83 - 98, 05.02.2022
https://doi.org/10.23834/isrjournal.1027505

Abstract

Kurumlar, çalışanlarının gelişiminde ve kurum içi iş süreçlerinin daha etkin ve verimli bir şekilde yürütülmesinde çeşitli içsel pazarlama faaliyetleri organize etmektedirler. Yürütülen bu faaliyetlerle çalışanların kuruma bağlılıklarını arttırmayı ve daha başarılı bir iş süreci yürütmelerini sağlamayı hedeflemektedirler. Bu çalışmanın amacı yürütülen içsel pazarlama faaliyetlerinin çalışanların örgütsel vatandaşlık (diğergamlık) davranışı gösterme eğilimleri üzerindeki olası etkisini araştırmaktır. Çalışmanın evrenini Trabzon ilinde bulunan bir kamu kurumunun çalışanları oluşturmaktadır. Araştırma modelini test etmede gereken veriler kolayda örneklem kullanılarak anket yöntemi ile toplanmış olup, 210 adet katılımcıya ulaşılmıştır.
Verilerin analiziyle elde edilen bulgular neticesinde içsel pazarlama faaliyetlerinin alt boyutlarını oluşturan eğitim ve gelişim boyutu ile iç iletişim alt boyutlarının örgütsel vatandaşlık davranışı değişkenini oluşturan bireysel vatandaşlık davranışı ve örgütsel vatandaşlık davranışı alt boyutlarının her ikisi üzerinde pozitif ve anlamlı etkilerinin olduğu gözlemlenirken, diğer alt boyutlardan ücret ve ödüllendirme boyutu ile personel güçlendirme boyutunun anlamlı etkiye sahip olmadıkları tespit edilmiştir.

References

  • Ahmad, Alaeddin Mohammad Khalaf ve Hussein Mohammad Al-Borie (2012). “Impact of internal marketing on job satisfaction and organizational commitment: A study of teaching hospitals in Saudi Arabia”, Business and Management Research, 1, 3, 82-94.
  • Ahmed, Pervaiz K. ve Mohammed Rafiq (1995). “The role of internal marketing in the implementation of marketing strategies”. Journal of Marketing Practice: Applied Marketing Science, 1, 4, 32-51
  • Akgemci, Tahir ve Nezahat Koçyiğit (2013). “İnsan kaynaklarında eğitim ve geliştirme faaliyetlerinin örgütsel vatandaşlık davranışı üzerindeki etkilerinin incelenmesi”. Humanitas, 1, 17-31.
  • Akın, Mahmut (2019). “İnsan kaynakları uygulamalarının iş tatmini ve örgütsel vatandaşlık davranışlarına etkisi”. Anadolu Akademi Sosyal Bilimler Dergisi, 1, 111-131.
  • Alkan, Deniz Palalar ve F. Şebnem Arıkboğa (2017). “Etik liderlik ve örgütsel vatandaşlık davranışı ilişkisinde örgütsel özdeşleşmenin aracılık etkisi ve bir uygulama”. Yönetim ve Ekonomi, 24, 2, 349-369.
  • Amah, Okechukwu Ethelbert (2020), “Innovative work behaviors: role of employee engagement & organizational citizenship behaviors”. The Indian Journal of Industrial Relations, 56, 2, 356-373.
  • Amin, Ruhul; Alamgir Hossain ve Abdullah Al Masud (2020), “Job stress and organizational citizenship behavior among university teachers within Bangladesh: mediating influence of occupational commitment”. Management, 24, 2, 107-131.
  • Arnett, Dennis B.; Debra A. Laverie ve Charlie McLane (2002), “Using job satisfaction and pride as internal marketing tools”. Cornell Hotel & Restaurant Administration Quarterly, 43, 2, 87-96.
  • Atay, Lütfi; Yasin Soylu ve H. Mehmet Yıldırım (2017). “Otel işletmelerinde uygulanan içsel pazarlama faaliyetlerinin çalışanların duygusal bağlılık tutumlarına etkisi: Çanakkale örneği”. Uluslararası Sosyal Araştırmalar Dergisi, 10, 49, 532-541.
  • Ay, Canan ve Burak Kartal (2003). “İçsel pazarlama: Literatür incelemesi”. Öneri, 5, 20, 15-25. Basım, H. Nejat ve Harun Şeşen (2006). “Örgütsel vatandaşlık ölçeği uyarlama ve karşılaştırma çalışması”. Ankara Üniversitesi SBF Dergisi, 61, 4, 83-101.
  • Caruana, Albert ve Peter Calleya (1998). “The effect of internal marketing on organizational commitment among retail bank managers”. International Journal of Bank Marketing, 16, 3, 108-116.
  • Chan, Sow Hup Joanne ve Oi Mei Kim Kuok (2021). “Antecedents of civic virtue and altruistic organizational citizenship behavior in Macau”. Society and Business Review, 16, 1, 113-133.
  • Chang, Ching-Sheng ve Hsin-Hsin Chang (2007), “Effects of internal marketing on nurse job satisfaction and organizational commitment: Example of medical centers in Southern Taiwan”. Journal of Nursing Research, 15, 4, 265-274.
  • Cioclov, Roxana; Remus Ionu Naghi ve Monica Boldea (2016). “Complementarity between the functions and instruments of internal marketing and human resource management”. Management & Marketing, 14, 1, 57-78.
  • Çavuş, Mustafa Fadai ve Mehmet Biçer (2021). “The effects of organizational democracy on organizational citizenship behaviours”. Manas Sosyal Araştırmalar Dergisi, 10, 1, 387-396.
  • Demir, Halis; Resul Usta ve Tarhan Okan (2008). “İçsel pazarlamanın örgütsel bağlılık ve iş tatminine etkisi”. H.Ü. İktisadi ve İdari Bilimler Fakültesi Dergisi, 26, 2, 135-161.
  • Demirel, Yavuz ve Ebru Güner (2015). “İç müşteri ilişkileri yönetiminin örgütsel vatandaşlık davranışı üzerine etkisi”. Uluslararası Alanya İşletme Fakültesi Dergisi, 7, 2, 1-14.
  • Demo, Gisela; Elaine Rabelo Neiva; Iara Nunes ve Kesia Rozzett (2021). “Human resources management policies and practices scale (HRMPPS): Exploratory and confirmatory factor analysis”. Human Resources Management Policies and Practices Scale, 4, 2, 395-420.
  • Foreman, Susan K. ve Arthur H. Money (1995). “Internal marketing: Concepts, measurement and Application”. Journal of Marketing Management, 11, 8, 755-768.
  • Frye, William D.; Soonhwa Kang; Chang Huh ve Myong Jae Lee (2020). “What factors influence generation Y’s employee retention in the hospitality industry? An internal marketing approach”. International Journal of Hospitality Management, 85, 1-9.
  • Fu, Yan-Kai (2013). “The influence of internal marketing by airlines on customer-oriented behavior: A test of the mediating effect of emotional labor”. Journal of Air Management, 32, 49-57.
  • George, William R. (1990). “Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level”. Journal of Business Research, 20, 63-70.
  • Ghalavi, Zahra ve Naser Nastiezaie (2020). “Relationship of servant leadership and organizational citizenship behavior with mediation of psychological empowerment”, Eurasian Journal of Educational Research, 89, 241-264.
  • Gounaris, Spiros P. (2006). “Internal-market orientation and its measurement”, Journal of Business Research, 59, 432-448.
  • Huang, Shien-Ping (2018). “Impact of internal marketing management on organizational citizenship behavior based on organizational commitment in ecological industry”. Ekoloji, 27, 106, 1775-1783.
  • Huang, Yu-Ting ve Sharyn Rundle-Thiele (2014). “The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees”. Tourism Management, 42, 196-206.
  • İplik, Esengül; Fatma Nur İplik ve İ. Efe Efeoğlu (2014). “Çalışanların örgütsel destek algılarının örgütsel vatandaşlık davranışı üzerindeki etkisinde örgütsel özdeşleşmenin rolü”. International of Economic and Administrative Studies, 6, 12, 109-122.
  • Kalaycı, Ş. (2014). SPSS uygulamalı çok değişkenli istatistik teknikleri. 6. Baskı, Ankara: Asil Yayın Dağıtım.
  • Lee, Kibeom ve Natalie J. Allen (2002). “Organizational citizenship behavior and workplace deviance: the role of affect and cognitions”. The Journal of Applied Psychology, 87, 1, 131-142.
  • Liu, Zonghua; Shiye Mei ve Yulang Guo (2020). “Green human resource management, green organization identity and organizational citizenship behavior for the environment: the moderating effect of environmental values”, Chinese Management Studies, 15, 2, 290-304.
  • Mac, Lancy ve Ho Kit Ieng Shirley (2015). “The Impact of internal marketing on organizational commitment: The mediating roles of customer orientation and internal communication”. Euro Asia Journal of Management, 25, 1, 3-13.
  • Moorman, Robert H. ve Gerald L. Blakely (1995). “Individualism-collectivism as an individual difference predictor of organizational citizenship behaviour”, Journal of Organizational Behavior, 16, 2, 127-142.
  • Narten, Bedman (2012). “Internal marketing and employee commitment: Evidence from the Ghanaian banking industry”. Journal of Financial Services Marketing, 17, 4, 284-300.
  • Newman, Alexander; Qing Miao; Peter S. Hofman ve Cherrie Jiuhua Zhu (2016). “The impact of socially responsible human resource management on employees’ organizational citizenship behaviour: the mediating role of organizational identification”. The International Journal of Human Resource Management, 27, 4, 440-455.
  • Okan, Tarhan; Halis Demir ve Sedat Bostan (2017). “Prosedür adaleti algısı ve örgütsel vatandaşlık davranışı-birey ilişkisine durumsal bir bakış: yüksek ve düşük psikolojik sermaye etkisi”. International Journal of Economic and Administrative Studies, 18, 237-262.
  • Organ, Dennis W. ve Katherine Ryan (1995). “A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behaviour”, Personal Psychology, 48, 775-801.
  • Pham, Nhat Tan; Zuzana Tucková ve Charbel José Chiappetta Jabbour (2019). “Greening the hospitality industry: How do green human resource management practices influence organizational citizenship behavior in hotels? A mixed-methods study”, Tourism Management, 72, 386-399.
  • Podsakoff, Philip M.; Scott B. MacKenzie; Julie Beth Paine ve Daniel G. Bachrach, (2000). “Organizational citizenship behaviors: A critical review of the theoretical and empirical literature and suggestions for future research”, Journal of Management, 26, 3, 513-563.
  • Pratiwi, Pratiwi ve Aini Zahra Salsabiela (2015). “The Impact of Strategic Human Resources Management to Organizational Citizenship Behavior for the Environment in Manufacturing Company”. Asia-Pacific Management and Business Application, 4, 2, 32-47.
  • Sahibzada, Umar Farooq; Cai Jianfeng, Fawad Latif ve Zahid Shafait (2019). “Development and validation of a multidimensional instrument for measuring internal marketing in Chinese higher education”. Journal of Enterprise Information Management, 32, 3, 413-435.
  • Salah, Marwa; Mohamed Abou-Shouk ve Nancy M. Fawzy (2019). “Exploring the impact of internal marketing on organizational commitment of travel agents’ employees”. International Journal of Hospitality & Tourism Systems, 12, 1, 1-12.
  • To, W.M.; E. F. Martin ve Billy T.W. Yu (2015). “Effect of management commitment to internal marketing on employee work attitude”. International Journal of Hospitality Management, 45, 14-21.
  • Patrick, J. Valeau ve Pascal Paille (2019). “The management of professional employees: linking progressive HRM practices, cognitive orientations and organizational citizenship behavior”. The International Journal of Human Resource Management, 30, 19, 2705-2731.
  • Van Dyne, Linn; Jill W. Graham ve Richard M. Dienesch (1994). “Organizational citizenship behavior: construct redefinition, measurement, and validation”. Academy of Management, 37, 4, 765-802.
  • Wei, Yu-Chen; Tzu-Shian Han ve I-Chieh Hsu (2010). “High-performance HR practices and OCB: A cross level investigation of a causal path”. The International Journal of Human Resource Management, 21, 10, 1631-1648.
  • Williams, Larry J. ve Stella E. Anderson (1991). “Job satisfaction and organizational commitment as predictors of organizational citizenship and in-role behaviors”. Journal of Management, 17, 3, 601-617.
  • Zhao, Hongdan; Qiongyao Zhou; Peixu He ve Cuiling Jiang (2019). “How and when does socially responsible HRM affect employees’ organizational citizenship behaviors toward the environment?”, Journal of Business Ethics, 169, 371-385.

The Effect of Internal Marketing Practices on Organizational Citizenship Behaviour: An Application in a Public Institution

Year 2022, Volume: 7 Issue: 1, 83 - 98, 05.02.2022
https://doi.org/10.23834/isrjournal.1027505

Abstract

Institutions organize various internal marketing activities both in the execution of internal business processes more effectively and efficiently and in the development of their employees. With these activities, they aim to increase the loyalty of the employees to the institution and to enable them to carry out a more successful business process. The aim of this study is to investigate the possible effects of internal marketing activities on the tendency of employees to display organizational citizenship (altruism) behaviour. The universe of the study consists of the employees of a public institution in Trabzon. The data required to test the research model were collected by survey method using convenience sampling, and 210 participants were reached.
As a result of the findings obtained by the analysis of the data; It has been observed that the sub-dimensions of internal marketing activities: training and development and internal communication sub-dimensions have positive and significant effects on both the individual citizenship behaviour and organizational citizenship behaviour sub-dimensions, which constitute the organizational citizenship behaviour variable. It has been determined that the wage and reward dimension and the personnel empowerment dimension, which are among the other sub-dimensions, do not have a significant effect.

References

  • Ahmad, Alaeddin Mohammad Khalaf ve Hussein Mohammad Al-Borie (2012). “Impact of internal marketing on job satisfaction and organizational commitment: A study of teaching hospitals in Saudi Arabia”, Business and Management Research, 1, 3, 82-94.
  • Ahmed, Pervaiz K. ve Mohammed Rafiq (1995). “The role of internal marketing in the implementation of marketing strategies”. Journal of Marketing Practice: Applied Marketing Science, 1, 4, 32-51
  • Akgemci, Tahir ve Nezahat Koçyiğit (2013). “İnsan kaynaklarında eğitim ve geliştirme faaliyetlerinin örgütsel vatandaşlık davranışı üzerindeki etkilerinin incelenmesi”. Humanitas, 1, 17-31.
  • Akın, Mahmut (2019). “İnsan kaynakları uygulamalarının iş tatmini ve örgütsel vatandaşlık davranışlarına etkisi”. Anadolu Akademi Sosyal Bilimler Dergisi, 1, 111-131.
  • Alkan, Deniz Palalar ve F. Şebnem Arıkboğa (2017). “Etik liderlik ve örgütsel vatandaşlık davranışı ilişkisinde örgütsel özdeşleşmenin aracılık etkisi ve bir uygulama”. Yönetim ve Ekonomi, 24, 2, 349-369.
  • Amah, Okechukwu Ethelbert (2020), “Innovative work behaviors: role of employee engagement & organizational citizenship behaviors”. The Indian Journal of Industrial Relations, 56, 2, 356-373.
  • Amin, Ruhul; Alamgir Hossain ve Abdullah Al Masud (2020), “Job stress and organizational citizenship behavior among university teachers within Bangladesh: mediating influence of occupational commitment”. Management, 24, 2, 107-131.
  • Arnett, Dennis B.; Debra A. Laverie ve Charlie McLane (2002), “Using job satisfaction and pride as internal marketing tools”. Cornell Hotel & Restaurant Administration Quarterly, 43, 2, 87-96.
  • Atay, Lütfi; Yasin Soylu ve H. Mehmet Yıldırım (2017). “Otel işletmelerinde uygulanan içsel pazarlama faaliyetlerinin çalışanların duygusal bağlılık tutumlarına etkisi: Çanakkale örneği”. Uluslararası Sosyal Araştırmalar Dergisi, 10, 49, 532-541.
  • Ay, Canan ve Burak Kartal (2003). “İçsel pazarlama: Literatür incelemesi”. Öneri, 5, 20, 15-25. Basım, H. Nejat ve Harun Şeşen (2006). “Örgütsel vatandaşlık ölçeği uyarlama ve karşılaştırma çalışması”. Ankara Üniversitesi SBF Dergisi, 61, 4, 83-101.
  • Caruana, Albert ve Peter Calleya (1998). “The effect of internal marketing on organizational commitment among retail bank managers”. International Journal of Bank Marketing, 16, 3, 108-116.
  • Chan, Sow Hup Joanne ve Oi Mei Kim Kuok (2021). “Antecedents of civic virtue and altruistic organizational citizenship behavior in Macau”. Society and Business Review, 16, 1, 113-133.
  • Chang, Ching-Sheng ve Hsin-Hsin Chang (2007), “Effects of internal marketing on nurse job satisfaction and organizational commitment: Example of medical centers in Southern Taiwan”. Journal of Nursing Research, 15, 4, 265-274.
  • Cioclov, Roxana; Remus Ionu Naghi ve Monica Boldea (2016). “Complementarity between the functions and instruments of internal marketing and human resource management”. Management & Marketing, 14, 1, 57-78.
  • Çavuş, Mustafa Fadai ve Mehmet Biçer (2021). “The effects of organizational democracy on organizational citizenship behaviours”. Manas Sosyal Araştırmalar Dergisi, 10, 1, 387-396.
  • Demir, Halis; Resul Usta ve Tarhan Okan (2008). “İçsel pazarlamanın örgütsel bağlılık ve iş tatminine etkisi”. H.Ü. İktisadi ve İdari Bilimler Fakültesi Dergisi, 26, 2, 135-161.
  • Demirel, Yavuz ve Ebru Güner (2015). “İç müşteri ilişkileri yönetiminin örgütsel vatandaşlık davranışı üzerine etkisi”. Uluslararası Alanya İşletme Fakültesi Dergisi, 7, 2, 1-14.
  • Demo, Gisela; Elaine Rabelo Neiva; Iara Nunes ve Kesia Rozzett (2021). “Human resources management policies and practices scale (HRMPPS): Exploratory and confirmatory factor analysis”. Human Resources Management Policies and Practices Scale, 4, 2, 395-420.
  • Foreman, Susan K. ve Arthur H. Money (1995). “Internal marketing: Concepts, measurement and Application”. Journal of Marketing Management, 11, 8, 755-768.
  • Frye, William D.; Soonhwa Kang; Chang Huh ve Myong Jae Lee (2020). “What factors influence generation Y’s employee retention in the hospitality industry? An internal marketing approach”. International Journal of Hospitality Management, 85, 1-9.
  • Fu, Yan-Kai (2013). “The influence of internal marketing by airlines on customer-oriented behavior: A test of the mediating effect of emotional labor”. Journal of Air Management, 32, 49-57.
  • George, William R. (1990). “Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level”. Journal of Business Research, 20, 63-70.
  • Ghalavi, Zahra ve Naser Nastiezaie (2020). “Relationship of servant leadership and organizational citizenship behavior with mediation of psychological empowerment”, Eurasian Journal of Educational Research, 89, 241-264.
  • Gounaris, Spiros P. (2006). “Internal-market orientation and its measurement”, Journal of Business Research, 59, 432-448.
  • Huang, Shien-Ping (2018). “Impact of internal marketing management on organizational citizenship behavior based on organizational commitment in ecological industry”. Ekoloji, 27, 106, 1775-1783.
  • Huang, Yu-Ting ve Sharyn Rundle-Thiele (2014). “The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees”. Tourism Management, 42, 196-206.
  • İplik, Esengül; Fatma Nur İplik ve İ. Efe Efeoğlu (2014). “Çalışanların örgütsel destek algılarının örgütsel vatandaşlık davranışı üzerindeki etkisinde örgütsel özdeşleşmenin rolü”. International of Economic and Administrative Studies, 6, 12, 109-122.
  • Kalaycı, Ş. (2014). SPSS uygulamalı çok değişkenli istatistik teknikleri. 6. Baskı, Ankara: Asil Yayın Dağıtım.
  • Lee, Kibeom ve Natalie J. Allen (2002). “Organizational citizenship behavior and workplace deviance: the role of affect and cognitions”. The Journal of Applied Psychology, 87, 1, 131-142.
  • Liu, Zonghua; Shiye Mei ve Yulang Guo (2020). “Green human resource management, green organization identity and organizational citizenship behavior for the environment: the moderating effect of environmental values”, Chinese Management Studies, 15, 2, 290-304.
  • Mac, Lancy ve Ho Kit Ieng Shirley (2015). “The Impact of internal marketing on organizational commitment: The mediating roles of customer orientation and internal communication”. Euro Asia Journal of Management, 25, 1, 3-13.
  • Moorman, Robert H. ve Gerald L. Blakely (1995). “Individualism-collectivism as an individual difference predictor of organizational citizenship behaviour”, Journal of Organizational Behavior, 16, 2, 127-142.
  • Narten, Bedman (2012). “Internal marketing and employee commitment: Evidence from the Ghanaian banking industry”. Journal of Financial Services Marketing, 17, 4, 284-300.
  • Newman, Alexander; Qing Miao; Peter S. Hofman ve Cherrie Jiuhua Zhu (2016). “The impact of socially responsible human resource management on employees’ organizational citizenship behaviour: the mediating role of organizational identification”. The International Journal of Human Resource Management, 27, 4, 440-455.
  • Okan, Tarhan; Halis Demir ve Sedat Bostan (2017). “Prosedür adaleti algısı ve örgütsel vatandaşlık davranışı-birey ilişkisine durumsal bir bakış: yüksek ve düşük psikolojik sermaye etkisi”. International Journal of Economic and Administrative Studies, 18, 237-262.
  • Organ, Dennis W. ve Katherine Ryan (1995). “A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behaviour”, Personal Psychology, 48, 775-801.
  • Pham, Nhat Tan; Zuzana Tucková ve Charbel José Chiappetta Jabbour (2019). “Greening the hospitality industry: How do green human resource management practices influence organizational citizenship behavior in hotels? A mixed-methods study”, Tourism Management, 72, 386-399.
  • Podsakoff, Philip M.; Scott B. MacKenzie; Julie Beth Paine ve Daniel G. Bachrach, (2000). “Organizational citizenship behaviors: A critical review of the theoretical and empirical literature and suggestions for future research”, Journal of Management, 26, 3, 513-563.
  • Pratiwi, Pratiwi ve Aini Zahra Salsabiela (2015). “The Impact of Strategic Human Resources Management to Organizational Citizenship Behavior for the Environment in Manufacturing Company”. Asia-Pacific Management and Business Application, 4, 2, 32-47.
  • Sahibzada, Umar Farooq; Cai Jianfeng, Fawad Latif ve Zahid Shafait (2019). “Development and validation of a multidimensional instrument for measuring internal marketing in Chinese higher education”. Journal of Enterprise Information Management, 32, 3, 413-435.
  • Salah, Marwa; Mohamed Abou-Shouk ve Nancy M. Fawzy (2019). “Exploring the impact of internal marketing on organizational commitment of travel agents’ employees”. International Journal of Hospitality & Tourism Systems, 12, 1, 1-12.
  • To, W.M.; E. F. Martin ve Billy T.W. Yu (2015). “Effect of management commitment to internal marketing on employee work attitude”. International Journal of Hospitality Management, 45, 14-21.
  • Patrick, J. Valeau ve Pascal Paille (2019). “The management of professional employees: linking progressive HRM practices, cognitive orientations and organizational citizenship behavior”. The International Journal of Human Resource Management, 30, 19, 2705-2731.
  • Van Dyne, Linn; Jill W. Graham ve Richard M. Dienesch (1994). “Organizational citizenship behavior: construct redefinition, measurement, and validation”. Academy of Management, 37, 4, 765-802.
  • Wei, Yu-Chen; Tzu-Shian Han ve I-Chieh Hsu (2010). “High-performance HR practices and OCB: A cross level investigation of a causal path”. The International Journal of Human Resource Management, 21, 10, 1631-1648.
  • Williams, Larry J. ve Stella E. Anderson (1991). “Job satisfaction and organizational commitment as predictors of organizational citizenship and in-role behaviors”. Journal of Management, 17, 3, 601-617.
  • Zhao, Hongdan; Qiongyao Zhou; Peixu He ve Cuiling Jiang (2019). “How and when does socially responsible HRM affect employees’ organizational citizenship behaviors toward the environment?”, Journal of Business Ethics, 169, 371-385.
There are 47 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Ahmet Mutlu Akyüz 0000-0002-6406-3284

Yusuf Yazıcı 0000-0002-6355-3388

Publication Date February 5, 2022
Submission Date November 23, 2021
Published in Issue Year 2022 Volume: 7 Issue: 1

Cite

APA Akyüz, A. M., & Yazıcı, Y. (2022). İçsel Pazarlama Uygulamalarının Örgütsel Vatandaşlık Davranışına Etkisi: Kamu Kurumunda Bir Uygulama. The Journal of International Scientific Researches, 7(1), 83-98. https://doi.org/10.23834/isrjournal.1027505