Research Article
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Year 2017, Volume: 4 Issue: 1, 105 - 113, 30.06.2017
https://doi.org/10.17261/Pressacademia.2017.524

Abstract

References

  • Ağca, V., Tunçer, E. 2006, “Multidimensional performance assessment models and an example of balanced scorecard”. Afyon Kocatepe University. Journal of Faculty of Economics and Administrative Sciences 8 (1), pp.173-193.
  • Altuntaş, A., Gülçubuk, B. 2014, “The Traditional Foods as a Spreading Mean in Local Development and Spreadability of Traditional Food Legislation”, İstanbul, Gaziosmanpaşa University Journal of Agricultural Faculty, 31 (3), pp.73-81.
  • Arlı, M. et al., 2006, “Nourishment of mother and child”, Ankara, Pegem A Publishing House, p. 101.
  • Bean, L. Ve Jarnagın, B.D. 2002, “New Cost Priorities: Using a Balanced Scorecard Approach in Financial Reports”, The Journal of Corporate Accounting, March-April, pp 55-62.
  • Güner, M. F. 2008, “Balanced Scorecard as a Strategical Management Model”, Ankara, Gazi University Journal of Faculty of Economics and Administrative Sciences 10,1, pp. 247 – 265 .
  • Hornsby, D.D. Ve Baxendale, S. 2001, “Building a Balanced Scorecard for Entrepreneurs”, Journal of Cost Management, NovemberDecember, pp. 4-9.
  • Kaplan, R.S. and Norton, D.P. 1999, “Balanced Scorecard, Transforming the Company Strategy into the”, İstanbul, Sistem Publishing, p.33.
  • Mucuk, İ. 2013, “Basic Marketing Knowledge”, İstanbul, Türkmen Bookstore, p. 1.
  • Ölçer, F. 2005, “(Balanced Scorecard) Designing and Applying the Balanced Strategical Performance Measuring and Management System’ Ankara, Journal of Public Administration, Volume:38, No:2 , pp. 89-134.
  • Şener, S. 2004, “SeekingSeekings of Agriculture Policy in Turkey in the Years of Second World War”, Journal of Social Sciences Institute (7), 1, pp. 73-92.
  • Uygur, A. 2009, “Balanced Success Indicator as a Multidimensional Performance Assessments Model”, İstanbul, Journal of Doğuş University 10 (1), pp. 148-159.

A STUDY ON FINANCIAL ASPECT OF TRADITIONAL FOOD SHOPPING VIA SOCIAL MEDIA

Year 2017, Volume: 4 Issue: 1, 105 - 113, 30.06.2017
https://doi.org/10.17261/Pressacademia.2017.524

Abstract

In recent
years the efforts of raising awareness of balanced and healthy nutrition in all
over the world and in our country have made a successful impact on public. With
this awareness and the need to live a longer and healthier life people tend to
consume trusting, natural, additive free, healthy, and traditional food.However
living conditions make it impossible for people to make traditional foods
themselves therefore people are inclined to buy them. Nowadays, traditional
food shopping via social media is gradually increasing. In order to meet the
demand of traditional food, satisfy the need of consumers and turn this situation
into an opportunity numerous micro entrepreneurs use social media (Facebook and
Instagram).This research aims to study the importance of social media shopping
of traditional foods and the importance of financial aspect of the said
shopping. In order to realize this aim, contents were completed and the
relationship between literature and contents was promoted with primary work.
With conceptual framework, hypothesis of the research has begun to develop. The
questionnaire in accordance with this aim provided a research that is primarily
about the financial contribution of buying traditional foods via social media
to consumers and to the company. The results obtained were evaluated with
statistical analysis and tested with hypotheses. According to the analyses, it
is found that traditional food shopping via social media provides high
financial gain to consumers and companies. It is also ascertained that if the
selling rates of the traditional food producers who do marketing via social
media increase, their marketing costs decrease and therefore financial profits
increase significantly.



 

References

  • Ağca, V., Tunçer, E. 2006, “Multidimensional performance assessment models and an example of balanced scorecard”. Afyon Kocatepe University. Journal of Faculty of Economics and Administrative Sciences 8 (1), pp.173-193.
  • Altuntaş, A., Gülçubuk, B. 2014, “The Traditional Foods as a Spreading Mean in Local Development and Spreadability of Traditional Food Legislation”, İstanbul, Gaziosmanpaşa University Journal of Agricultural Faculty, 31 (3), pp.73-81.
  • Arlı, M. et al., 2006, “Nourishment of mother and child”, Ankara, Pegem A Publishing House, p. 101.
  • Bean, L. Ve Jarnagın, B.D. 2002, “New Cost Priorities: Using a Balanced Scorecard Approach in Financial Reports”, The Journal of Corporate Accounting, March-April, pp 55-62.
  • Güner, M. F. 2008, “Balanced Scorecard as a Strategical Management Model”, Ankara, Gazi University Journal of Faculty of Economics and Administrative Sciences 10,1, pp. 247 – 265 .
  • Hornsby, D.D. Ve Baxendale, S. 2001, “Building a Balanced Scorecard for Entrepreneurs”, Journal of Cost Management, NovemberDecember, pp. 4-9.
  • Kaplan, R.S. and Norton, D.P. 1999, “Balanced Scorecard, Transforming the Company Strategy into the”, İstanbul, Sistem Publishing, p.33.
  • Mucuk, İ. 2013, “Basic Marketing Knowledge”, İstanbul, Türkmen Bookstore, p. 1.
  • Ölçer, F. 2005, “(Balanced Scorecard) Designing and Applying the Balanced Strategical Performance Measuring and Management System’ Ankara, Journal of Public Administration, Volume:38, No:2 , pp. 89-134.
  • Şener, S. 2004, “SeekingSeekings of Agriculture Policy in Turkey in the Years of Second World War”, Journal of Social Sciences Institute (7), 1, pp. 73-92.
  • Uygur, A. 2009, “Balanced Success Indicator as a Multidimensional Performance Assessments Model”, İstanbul, Journal of Doğuş University 10 (1), pp. 148-159.
There are 11 citations in total.

Details

Journal Section Articles
Authors

Mustafa Yurttadur

Derya Sari This is me

Publication Date June 30, 2017
Published in Issue Year 2017 Volume: 4 Issue: 1

Cite

APA Yurttadur, M., & Sari, D. (2017). A STUDY ON FINANCIAL ASPECT OF TRADITIONAL FOOD SHOPPING VIA SOCIAL MEDIA. PressAcademia Procedia, 4(1), 105-113. https://doi.org/10.17261/Pressacademia.2017.524
AMA Yurttadur M, Sari D. A STUDY ON FINANCIAL ASPECT OF TRADITIONAL FOOD SHOPPING VIA SOCIAL MEDIA. PAP. June 2017;4(1):105-113. doi:10.17261/Pressacademia.2017.524
Chicago Yurttadur, Mustafa, and Derya Sari. “A STUDY ON FINANCIAL ASPECT OF TRADITIONAL FOOD SHOPPING VIA SOCIAL MEDIA”. PressAcademia Procedia 4, no. 1 (June 2017): 105-13. https://doi.org/10.17261/Pressacademia.2017.524.
EndNote Yurttadur M, Sari D (June 1, 2017) A STUDY ON FINANCIAL ASPECT OF TRADITIONAL FOOD SHOPPING VIA SOCIAL MEDIA. PressAcademia Procedia 4 1 105–113.
IEEE M. Yurttadur and D. Sari, “A STUDY ON FINANCIAL ASPECT OF TRADITIONAL FOOD SHOPPING VIA SOCIAL MEDIA”, PAP, vol. 4, no. 1, pp. 105–113, 2017, doi: 10.17261/Pressacademia.2017.524.
ISNAD Yurttadur, Mustafa - Sari, Derya. “A STUDY ON FINANCIAL ASPECT OF TRADITIONAL FOOD SHOPPING VIA SOCIAL MEDIA”. PressAcademia Procedia 4/1 (June 2017), 105-113. https://doi.org/10.17261/Pressacademia.2017.524.
JAMA Yurttadur M, Sari D. A STUDY ON FINANCIAL ASPECT OF TRADITIONAL FOOD SHOPPING VIA SOCIAL MEDIA. PAP. 2017;4:105–113.
MLA Yurttadur, Mustafa and Derya Sari. “A STUDY ON FINANCIAL ASPECT OF TRADITIONAL FOOD SHOPPING VIA SOCIAL MEDIA”. PressAcademia Procedia, vol. 4, no. 1, 2017, pp. 105-13, doi:10.17261/Pressacademia.2017.524.
Vancouver Yurttadur M, Sari D. A STUDY ON FINANCIAL ASPECT OF TRADITIONAL FOOD SHOPPING VIA SOCIAL MEDIA. PAP. 2017;4(1):105-13.

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