Research Article
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Year 2018, Volume: 7 Issue: 1, 52 - 56, 01.09.2018
https://doi.org/10.17261/Pressacademia.2018.855

Abstract

References

  • Aaker, D. A. (1991). Managing brand equity: capitalizing on the value of a brand name. Free Press, New York, p. 61, 109
  • Batra, R., Ramaswamy, V., Alden, D., Steenkamp, J. B., Ramachander, S. (2000). Effects of brand local and nonlocal origin on consumer attitudes in developing countries. Journal of Consumer Psychology, vol. 9, no. 2, p. 83–95.
  • Bearden, W. O., Etzel, M. J. (1982). Reference group influence on product and brand purchase decisions. Journal of Consumer Research, vol. 9, no. 2, p. 183–194.
  • Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, vol. 15, no. 2, p. 139-168.
  • Bezzaouia, M., Joanta, A. R. (2016). The relationships between cultural values and consumer motivations for purchasing luxury brands. ECOFORUM, Volume 5, Issue 1 (8). pp. 150-161.
  • Brucks, M., Zeithaml, V. A., Naylor, G. (2000). Price and brand name as indicators of quality dimensions for consumer durables. Journal of the Academy of Marketing Science, vol. 28 no. 3, p. 359-74.
  • Bourne, F. S. (1957). Group influence in marketing and public relations. In Some Applications of Behavioral Research, eds. R. Likert and S. P. Hayes, Basil, Switzerland. UNESCO.
  • Chaudhuri, H. R., Majumdar, S. (2006). Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective. Academy of Marketing Science Review 11: p. 1–18.
  • Cronin, J., Taylor, S. (1992). Measuring service quality: a re-examination and extension. Journal of Marketing, vol. 56, no. 3, p.55–68.
  • Dubois, B., Laurent, G. (1994). Attitudes toward the concept of luxury: an exploratory analysis. in Asia-Pacific Advances in Consumer Research. Eds. Siew Meng Leong and Joseph A. Cote, 1, 2, 273–278.
  • Eastman, J. K., Goldsmith, R. E., Flynn, L. R. (1999). Status consumption in consumer behavior: scale development and validation. Journal of Marketing Theory and Practice, vol. 7, no. 3, p. 41-51.
  • Erickson, G., Johansson, J. K. (1985). The role of price in multi-attribute product evaluations. Journal of Consumer Research, vol. 12, no. 2, p. 195-199.
  • Goody, J. (2006). From misery to luxury. Social Science Information, vol. 45, no. 3, p. 341–348.
  • Goldsmith, R. E., Flynn, L. R., Clark, R. A. (2012). Materialistic, brand engaged and status consuming consumers and clothing behaviours. Journal of Fashion Marketing and Management, vol. 16, no. 1, p. 102-119.
  • Ingsa, K., Mai, L. W. (2017). The influence of brand knowledge on the intention to purchase personal luxury products. International Marketing Trends Conference.
  • Kapferer, J. N. (1997). Managing luxury brands. Journal of Brand Management, vol. 4, no. 4, p. 251-260.
  • Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, pp.1-22.
  • Keller, K. L., Apéria, T., Georgson, M. (2012). Strategic brand management. A European perspective. 2nd ed. Essex: Pearson.
  • Kleiser, S. B., Mantel, S. P. (1994). The dimensions of consumer expertise: a scale development. In: Achrol R, Mitchell A, editors. AMA Summer Educators' Proceedings 5. Chicago: American Marketing Association; p. 20–6.
  • Lichtenstein, D. R., Bloch, P. H., Black, W. C. (1988). Correlates of price acceptability. Journal of Consumer Research, vol. 15, no. 2, p. 243-252.
  • Nueno, J. L., Quelch, J. A. (1998). The mass marketing of luxury. Business Horizons, 39 (6), 61-68.
  • O’Cass, A., McEwen, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, Vol. 4, No. 1, pp.25–39.
  • Patsiaouras, G., Fitchett, J. A. (2012). The evolution of conspicuous consumption. Journal of Historical Research in Marketing, Vol. 4 No. 1, 2012 pp. 154-176.
  • Phau, I., Prendergast, G. (2000). Consuming luxury brands: the relevance of the 'Rarity Principle. Brand Management, 8 (2), pp.122-138.
  • Rao, M. (1988). The moderating effect of prior knowledge on cue utilization in product evaluations. The Journal of Consumer Research, vol. 15, no. 2, p. 253-264.
  • Shukla, P., Chattalas, M. (2015). Impact of value perceptions on luxury purchase intentions: a developed market comparison. Luxury Research J., vol. 1, no. 1, p. 40-57.
  • Shukla, P. (2012). The influence of value perceptions on luxury purchase intentions in developed and emerging markets. International Marketing Review, vol. 29, no. 6, p. 574 – 596.
  • Shukla, P., Purani, K. (2011). Comparing the importance of luxury value perceptions in cross-national contexts. Journal of Business Research, vol. 65, no. 10, p. 1417-24.
  • Singh, J. (1995). Measurement issues in cross-national research. Journal of International Business Studies, vol. 26, no. 3, p. 597–619.
  • Soares, A. M., Farhangmehr, M., Shoham, A. A. A. (2007). Hofstede's dimensions of culture in international marketing studies. Journal of Business Research, 60, 277–284
  • Souiden, N., M’Saad, B., Pons, F. (2011). A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories. Journal of International Consumer Marketing, 23: p. 329–343.
  • Tellis, G. J., Gaeth, G. J. (1990). Best value, price-seeking, and price aversion: the impact of information and learning on consumer choices. Journal of Marketing, vol. 54, no.2, p. 34-45.
  • Truong, Y., Simmons, G., McColl, R., Kitchen, P. J. (2008). Status and conspicuousness – are they related? Strategic marketing implications for luxury brands. Journal of Strategic Marketing, Vol. 16, No. 3, pp.189–203.
  • Tsai, S. P. (2005). Impact of personal orientation on luxury-brand purchase value. International Journal of Market Research, Vol. 47 No. 4, pp. 177-206.
  • Tynan, C., McKechnie, S., Chhuon, C. (2010). Co-creating value for luxury brands. Journal of Business Research, vol. 63, no. 11, pp. 1156-63.
  • Vigneron, F., Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, vol. 11 no. 6, pp. 484-508.
  • Voss, K. E., Grohmann, B., Spangerbeng, E. R. (2003). Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, vol. 40, no. 3, p. 310-320
  • Wiedmann, K. P., Hennigs, N., Siebels, A. (2007). Measuring consumers’ luxury value perception: a cross-cultural framework. Academy of Marketing Science Review. Volume 2007 no. 7 Available: http://www.amsreview.org/articles/wiedmann07-2007.pdf
  • Wiedmann, K. P., Hennigs, N., Siebels, A. (2009). Value-based segmentation of luxury consumption behaviour. Psychology and Marketing, Vol. 26 No. 7, pp. 625-51.
  • Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, vol. 52, no. 3, pp. 2-22.

IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE

Year 2018, Volume: 7 Issue: 1, 52 - 56, 01.09.2018
https://doi.org/10.17261/Pressacademia.2018.855

Abstract

Purpose- The purpose of this paper is to understand how value perceptions affect consumer luxury purchase intentions and how consumer knowledge moderate the relationships between consumer value perceptions and luxury purchase intentions.

Methodology- The authors use data from a survey of 271 consumers in Bursa and structural equation modelling (SEM) was used in order to analyse the data.

Findings- The results revealed that social, personal and functional value perceptions affect consumer luxury purchase intention. It is also show that consumer knowledge has a moderation effect on the relationships between personal and functional vale perceptions and luxury purchase intentions. However, consumer knowledge has not a moderation effect on the relationships between social value perceptions and luxury purchase intentions.

Conclusion- It is importamt for marketer to take into account value and value perceptions and so they ought to try to understand value and consumers’ value perceptions.

References

  • Aaker, D. A. (1991). Managing brand equity: capitalizing on the value of a brand name. Free Press, New York, p. 61, 109
  • Batra, R., Ramaswamy, V., Alden, D., Steenkamp, J. B., Ramachander, S. (2000). Effects of brand local and nonlocal origin on consumer attitudes in developing countries. Journal of Consumer Psychology, vol. 9, no. 2, p. 83–95.
  • Bearden, W. O., Etzel, M. J. (1982). Reference group influence on product and brand purchase decisions. Journal of Consumer Research, vol. 9, no. 2, p. 183–194.
  • Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, vol. 15, no. 2, p. 139-168.
  • Bezzaouia, M., Joanta, A. R. (2016). The relationships between cultural values and consumer motivations for purchasing luxury brands. ECOFORUM, Volume 5, Issue 1 (8). pp. 150-161.
  • Brucks, M., Zeithaml, V. A., Naylor, G. (2000). Price and brand name as indicators of quality dimensions for consumer durables. Journal of the Academy of Marketing Science, vol. 28 no. 3, p. 359-74.
  • Bourne, F. S. (1957). Group influence in marketing and public relations. In Some Applications of Behavioral Research, eds. R. Likert and S. P. Hayes, Basil, Switzerland. UNESCO.
  • Chaudhuri, H. R., Majumdar, S. (2006). Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective. Academy of Marketing Science Review 11: p. 1–18.
  • Cronin, J., Taylor, S. (1992). Measuring service quality: a re-examination and extension. Journal of Marketing, vol. 56, no. 3, p.55–68.
  • Dubois, B., Laurent, G. (1994). Attitudes toward the concept of luxury: an exploratory analysis. in Asia-Pacific Advances in Consumer Research. Eds. Siew Meng Leong and Joseph A. Cote, 1, 2, 273–278.
  • Eastman, J. K., Goldsmith, R. E., Flynn, L. R. (1999). Status consumption in consumer behavior: scale development and validation. Journal of Marketing Theory and Practice, vol. 7, no. 3, p. 41-51.
  • Erickson, G., Johansson, J. K. (1985). The role of price in multi-attribute product evaluations. Journal of Consumer Research, vol. 12, no. 2, p. 195-199.
  • Goody, J. (2006). From misery to luxury. Social Science Information, vol. 45, no. 3, p. 341–348.
  • Goldsmith, R. E., Flynn, L. R., Clark, R. A. (2012). Materialistic, brand engaged and status consuming consumers and clothing behaviours. Journal of Fashion Marketing and Management, vol. 16, no. 1, p. 102-119.
  • Ingsa, K., Mai, L. W. (2017). The influence of brand knowledge on the intention to purchase personal luxury products. International Marketing Trends Conference.
  • Kapferer, J. N. (1997). Managing luxury brands. Journal of Brand Management, vol. 4, no. 4, p. 251-260.
  • Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, pp.1-22.
  • Keller, K. L., Apéria, T., Georgson, M. (2012). Strategic brand management. A European perspective. 2nd ed. Essex: Pearson.
  • Kleiser, S. B., Mantel, S. P. (1994). The dimensions of consumer expertise: a scale development. In: Achrol R, Mitchell A, editors. AMA Summer Educators' Proceedings 5. Chicago: American Marketing Association; p. 20–6.
  • Lichtenstein, D. R., Bloch, P. H., Black, W. C. (1988). Correlates of price acceptability. Journal of Consumer Research, vol. 15, no. 2, p. 243-252.
  • Nueno, J. L., Quelch, J. A. (1998). The mass marketing of luxury. Business Horizons, 39 (6), 61-68.
  • O’Cass, A., McEwen, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, Vol. 4, No. 1, pp.25–39.
  • Patsiaouras, G., Fitchett, J. A. (2012). The evolution of conspicuous consumption. Journal of Historical Research in Marketing, Vol. 4 No. 1, 2012 pp. 154-176.
  • Phau, I., Prendergast, G. (2000). Consuming luxury brands: the relevance of the 'Rarity Principle. Brand Management, 8 (2), pp.122-138.
  • Rao, M. (1988). The moderating effect of prior knowledge on cue utilization in product evaluations. The Journal of Consumer Research, vol. 15, no. 2, p. 253-264.
  • Shukla, P., Chattalas, M. (2015). Impact of value perceptions on luxury purchase intentions: a developed market comparison. Luxury Research J., vol. 1, no. 1, p. 40-57.
  • Shukla, P. (2012). The influence of value perceptions on luxury purchase intentions in developed and emerging markets. International Marketing Review, vol. 29, no. 6, p. 574 – 596.
  • Shukla, P., Purani, K. (2011). Comparing the importance of luxury value perceptions in cross-national contexts. Journal of Business Research, vol. 65, no. 10, p. 1417-24.
  • Singh, J. (1995). Measurement issues in cross-national research. Journal of International Business Studies, vol. 26, no. 3, p. 597–619.
  • Soares, A. M., Farhangmehr, M., Shoham, A. A. A. (2007). Hofstede's dimensions of culture in international marketing studies. Journal of Business Research, 60, 277–284
  • Souiden, N., M’Saad, B., Pons, F. (2011). A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories. Journal of International Consumer Marketing, 23: p. 329–343.
  • Tellis, G. J., Gaeth, G. J. (1990). Best value, price-seeking, and price aversion: the impact of information and learning on consumer choices. Journal of Marketing, vol. 54, no.2, p. 34-45.
  • Truong, Y., Simmons, G., McColl, R., Kitchen, P. J. (2008). Status and conspicuousness – are they related? Strategic marketing implications for luxury brands. Journal of Strategic Marketing, Vol. 16, No. 3, pp.189–203.
  • Tsai, S. P. (2005). Impact of personal orientation on luxury-brand purchase value. International Journal of Market Research, Vol. 47 No. 4, pp. 177-206.
  • Tynan, C., McKechnie, S., Chhuon, C. (2010). Co-creating value for luxury brands. Journal of Business Research, vol. 63, no. 11, pp. 1156-63.
  • Vigneron, F., Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, vol. 11 no. 6, pp. 484-508.
  • Voss, K. E., Grohmann, B., Spangerbeng, E. R. (2003). Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, vol. 40, no. 3, p. 310-320
  • Wiedmann, K. P., Hennigs, N., Siebels, A. (2007). Measuring consumers’ luxury value perception: a cross-cultural framework. Academy of Marketing Science Review. Volume 2007 no. 7 Available: http://www.amsreview.org/articles/wiedmann07-2007.pdf
  • Wiedmann, K. P., Hennigs, N., Siebels, A. (2009). Value-based segmentation of luxury consumption behaviour. Psychology and Marketing, Vol. 26 No. 7, pp. 625-51.
  • Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, vol. 52, no. 3, pp. 2-22.
There are 40 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Aysel Ercis 0000-0002-9835-8574

Bilal Celik This is me 0000-0001-6253-3177

Publication Date September 1, 2018
Published in Issue Year 2018 Volume: 7 Issue: 1

Cite

APA Ercis, A., & Celik, B. (2018). IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE. PressAcademia Procedia, 7(1), 52-56. https://doi.org/10.17261/Pressacademia.2018.855
AMA Ercis A, Celik B. IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE. PAP. September 2018;7(1):52-56. doi:10.17261/Pressacademia.2018.855
Chicago Ercis, Aysel, and Bilal Celik. “IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE”. PressAcademia Procedia 7, no. 1 (September 2018): 52-56. https://doi.org/10.17261/Pressacademia.2018.855.
EndNote Ercis A, Celik B (September 1, 2018) IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE. PressAcademia Procedia 7 1 52–56.
IEEE A. Ercis and B. Celik, “IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE”, PAP, vol. 7, no. 1, pp. 52–56, 2018, doi: 10.17261/Pressacademia.2018.855.
ISNAD Ercis, Aysel - Celik, Bilal. “IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE”. PressAcademia Procedia 7/1 (September 2018), 52-56. https://doi.org/10.17261/Pressacademia.2018.855.
JAMA Ercis A, Celik B. IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE. PAP. 2018;7:52–56.
MLA Ercis, Aysel and Bilal Celik. “IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE”. PressAcademia Procedia, vol. 7, no. 1, 2018, pp. 52-56, doi:10.17261/Pressacademia.2018.855.
Vancouver Ercis A, Celik B. IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE. PAP. 2018;7(1):52-6.

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