Abstract
Hızlı değişimlerin yaşandığı dinamik ve çalkantılı çevrede faaliyet gösteren işletmeler, pazarın kalabalık ve rekabetin yoğun olması nedeniyle büyüme faaliyetlerinde güçlüklerle karşılaşmaktadır. Bu sorunun çözümü için işletmelerin yenilikçi yaklaşımlar geliştirmek ve yeni büyüme fırsatları elde etmekten başka seçenekleri yoktur. Bu bağlamda işletmeler mevcut pazarda rakipleri ile yarışmaktan ziyade rekabete gerek duymadan inovasyonlar yaparak yeni ve tartışmasız bir pazar alanı oluşturma yaklaşımını benimseyebilirler. Mavi Okyanus Stratejileri olarak adlandırılan bu yaklaşım, farklılaşma ve düşük maliyeti birlikte ele alarak, işletmelerin rekabetçi olmayan yeni pazarlarda faaliyet göstermesini önermektedir. İşletmelerin bu stratejileri tasarlaması ve yürütmesi için etkili bir liderlik anlayışına ihtiyacı vardır. Mavi Okyanus Liderliği sayesinde bir yandan her kademedeki çalışanların motivasyon ve iş sonuçlarını yükseltmek için hangi davranış ve eylemlerin gerekli olduğu belirlenirken, öte yandan liderliğin tüm yönetim kademelerine dağıtılması sağlanmaktadır. Ayrıca liderlik faaliyetleri Yok Et-Azalt-Yükselt-Yarat Tablosu’yla ele alınmakta ve yeni lider profilleri oluşturulmaktadır. Bu araştırmada güncel bir liderlik yaklaşımı olan Mavi Okyanus Liderliği konusu ele alınacaktır. Araştırmanın liderlik ve rekabet konusunda çalışma yapanlar ile güncel gelişmeleri yakından takip eden işletme sahiplerine ve yöneticilerine katkı sağlaması beklenmektedir.
Keywords
References
- Bourletidis, D. (2014). The Strategic Model of Innovation Clusters: Implementation of Blue Ocean Strategy in a typical Greek Region. Procedia - Social and Behavioral Sciences, 148, 645-652.
- Buiisson, B. & Silberzahn, P. (2010). Blue Ocean Or Fast-Second Innovation? A Four-Breakthrough Model To Explain Successful Market Domination. International Journal of Innovation Management, 14 (3), 359–378.
- Butler, C. (2008). Planning with blue ocean strategy in the United Arab Emirates. Strategic Change, 17, 169-178.
- Chang, S.-C. (2010). Bandit cellphones: A blue ocean strategy. Technology in Society, 32, 219-223.
- Erdoğan, T. (2012). Uluslararası pazarlama: güncel, örnek uygulamalar, yaklaşımlar. İstanbul: Türkmen Kitabevi.
- Ergen, A. (2011). Stratejik Düşünce Yaratma: Mavi Okyanusa Yelken Açmak. Pazarlama ve Pazarlama Araştırmaları Dergisi, 7, 1-21.
- Ergin, M. (2016) Etkili Rekabet Edebilmek İçin Mavi Okyanuslar Gerekiyor. http://www.fmaakademi.org/etkili-rekabet-edebilmek-icin-mavi-okyanuslar-gerekiyor-2 adresinden erişildi.
- Kim, C., Yang, K. H. & Kim, J. (2008). Astrategy for third-party logistics systems: A case analysis using the blue ocean strategy. Omega, 36, 522-534.
- Kim, W. C. & Mauborgne, R. (2004). Blue Ocean Strategy. Harvard Business Review, October 2004,1-9.
- Kim, W. C. & Mauborgne, R. (2005). Blue Ocean Strategy: From Theory to Practice. California Managemet Review, 47(3), 105-121.
- Kim, W. C. & Mauborgne, R. (2014a). Blue Ocean Leadership. Harvard Business Review, May 2014, 61-72.
- Kim, W. C. & Mauborgne, R. (2014b). From Blue Ocean Strategy to Blue Ocean Leadership. Blue Ocean Leadership Series, September 16. 1-3.
- Kim, W. C. & Mauborgne, R. (2014c). The Four Pillars of Blue Ocean Leadership. Blue Ocean Leadership Series, 1-4.
- Malhotra, D.& Seth, S. (2014). The Rise of Blue Ocean Strategy and Leadership. The International Journal of Business & Management, 2(9), 248-253.
- Mauborgne, R. (2014). From Blue Ocean Strategy to Blue Ocean Leadership. Harvard Business School Publishing, 1-6.
- Wengel, J., Ferreira-Villegas, G. B., Pérez-Hernández, G. & Suárez-Cruz, L.M. (2010). Schumpeter and the Blue Ocean Strategy. Bogotá (Colombia), 6 (6), 53-85.
- Mohamed, Z. A. (2007). Analysis of the use of the blue ocean strategy; case study analysis on 14 different agencies. Integration & Dissemination, 28-34.
- Yardley, J. (2015). Swimming in the blue ocean versus riding the choppy waves of the red ocean. Journal of Aesthetic Nursing, 4(7), 354-355.
- Zakaria, Z., Idris, K. & Ismail, B. (2017). Blue Ocean Leadership (BOL) Practices towards Promoting Employee Engagement in Public Service. International Journal of Academic Research in Business and Social Sciences, 7(3), 85-98.
Abstract
Businesses operating in a dynamic and turbulent environment where rapid changes are experienced face difficulties in growth activities because of the crowded and competitive nature of the market. To solve this problem, businesses have no choice except for develop innovative approaches and get new growth opportunities. In this context, businesses may adopt an approach to create a new and undisputed market space by innovating instead of the competitiveness of the current market with competitors. This approach, called Blue Ocean Strategies, suggest businesses to operate in new, uncompetitive markets by taking together diversification and low cost. Businesses need an effective leadership understanding to design and execute these strategies. Thanks to Blue Ocean Leadership, while determining what behaviors and actions are needed to increase the motivation and work outcomes of employees at each level, on the other hand it is ensured that the leadership is distributed to all management levels. Also, leadership activities are handled through the Eliminate-Reduce-Raise-Create Chart and new leadership profiles are created. The Blue Ocean Leadership, the current leadership approach, will be taken in this study. It is expected that the research will contribute to business owners and managers who closely follow current developments and those who work on leadership and competition.
Keywords
References
- Bourletidis, D. (2014). The Strategic Model of Innovation Clusters: Implementation of Blue Ocean Strategy in a typical Greek Region. Procedia - Social and Behavioral Sciences, 148, 645-652.
- Buiisson, B. & Silberzahn, P. (2010). Blue Ocean Or Fast-Second Innovation? A Four-Breakthrough Model To Explain Successful Market Domination. International Journal of Innovation Management, 14 (3), 359–378.
- Butler, C. (2008). Planning with blue ocean strategy in the United Arab Emirates. Strategic Change, 17, 169-178.
- Chang, S.-C. (2010). Bandit cellphones: A blue ocean strategy. Technology in Society, 32, 219-223.
- Erdoğan, T. (2012). Uluslararası pazarlama: güncel, örnek uygulamalar, yaklaşımlar. İstanbul: Türkmen Kitabevi.
- Ergen, A. (2011). Stratejik Düşünce Yaratma: Mavi Okyanusa Yelken Açmak. Pazarlama ve Pazarlama Araştırmaları Dergisi, 7, 1-21.
- Ergin, M. (2016) Etkili Rekabet Edebilmek İçin Mavi Okyanuslar Gerekiyor. http://www.fmaakademi.org/etkili-rekabet-edebilmek-icin-mavi-okyanuslar-gerekiyor-2 adresinden erişildi.
- Kim, C., Yang, K. H. & Kim, J. (2008). Astrategy for third-party logistics systems: A case analysis using the blue ocean strategy. Omega, 36, 522-534.
- Kim, W. C. & Mauborgne, R. (2004). Blue Ocean Strategy. Harvard Business Review, October 2004,1-9.
- Kim, W. C. & Mauborgne, R. (2005). Blue Ocean Strategy: From Theory to Practice. California Managemet Review, 47(3), 105-121.
- Kim, W. C. & Mauborgne, R. (2014a). Blue Ocean Leadership. Harvard Business Review, May 2014, 61-72.
- Kim, W. C. & Mauborgne, R. (2014b). From Blue Ocean Strategy to Blue Ocean Leadership. Blue Ocean Leadership Series, September 16. 1-3.
- Kim, W. C. & Mauborgne, R. (2014c). The Four Pillars of Blue Ocean Leadership. Blue Ocean Leadership Series, 1-4.
- Malhotra, D.& Seth, S. (2014). The Rise of Blue Ocean Strategy and Leadership. The International Journal of Business & Management, 2(9), 248-253.
- Mauborgne, R. (2014). From Blue Ocean Strategy to Blue Ocean Leadership. Harvard Business School Publishing, 1-6.
- Wengel, J., Ferreira-Villegas, G. B., Pérez-Hernández, G. & Suárez-Cruz, L.M. (2010). Schumpeter and the Blue Ocean Strategy. Bogotá (Colombia), 6 (6), 53-85.
- Mohamed, Z. A. (2007). Analysis of the use of the blue ocean strategy; case study analysis on 14 different agencies. Integration & Dissemination, 28-34.
- Yardley, J. (2015). Swimming in the blue ocean versus riding the choppy waves of the red ocean. Journal of Aesthetic Nursing, 4(7), 354-355.
- Zakaria, Z., Idris, K. & Ismail, B. (2017). Blue Ocean Leadership (BOL) Practices towards Promoting Employee Engagement in Public Service. International Journal of Academic Research in Business and Social Sciences, 7(3), 85-98.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Business Administration |
| Journal Section | Articles |
| Authors | |
| Publication Date | December 31, 2017 |
| Acceptance Date | December 1, 2017 |
| Published in Issue | Year 2017 Volume: 3 Issue: 4 |
