Araştırma Makalesi
Yıl 2023,
Cilt: 48 Sayı: 3, 1167 - 1176, 30.09.2023
Öz
Purpose: This research aims to determine the effect of body satisfaction on impulse purchase behaviour and to detect differences in body satisfaction and impulse buying behaviour according to demographic factors. Materials and Method: The data were collected from 346 students educating different departments at a foundation university in Mersin. The survey method was used and analyzed with path analysis, independent samples t-test, and one-way ANOVA. Results: The positive effect of body satisfaction was observed on impulse buying behaviour. And differences in body satisfaction and impulse buying behaviour were investigated according to gender and monthly budget. Body satisfaction differs by gender, while impulse buying behaviour to a monthly budget. Conclusion: Purchase behaviour tends to increase when body satisfaction increases. Body satisfaction is higher among male students, and the purchase behaviour of students with a high monthly budget is more.
Anahtar Kelimeler
Kaynakça
- Murtini S. Normative consideration on purchase decision. Gold Ratio Mapp Idea Lit Form. 2021;1:108-33.
- de Vries DA, Vossen HGM, van der Kolk-van der Boom P. Social media and body dissatisfaction: Investigating the attenuating role of positive parent–adolescent relationships. J Youth Adolesc. 2019;48:527-36.
- Griffiths S, Murray SB, Krug I, McLean SA. The contribution of social media to body dissatisfaction, eating disorder symptoms, and anabolic steroid use among sexual minority men. Cyberpsychol Behav Soc Netw. 2018;21:149-56
- Mulyono KB, Rusdarti R. How psychological factors boost compulsive buying behavior in digital era: A case study of Indonesian students. Int J Soc Econ. 2020;47:334-49.
- Grabe S, Ward LM, Hyde JS. The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. Psychol Bull. 2008;134:460-76.
- Solomon M. Consumer Behavior: Buying, Having and Being, 6th Ed. London, Pearson Prentice Hall, 2004.
- Yen YY, Yen CF, Chen CS, Wang PW, Chang YH, Ko CH. Social anxiety in online and reallife interaction and their associated factors. Cyberpsychol Behav Soc Netw. 2012;15:7-12.
- Alagöz SB, Ekici N. Impulse purchasing as a purchasing behaviour and research on Karaman. Int Res J Financ Econ. 2011;66:172-80.
- Rieke SE, Fowler DC, Chang HJ, Velikova N. Exploration of factors influencing body image satisfaction and purchase intent: Millennial females. J. Fash Mark Manag. 2016;20:208-29.
- Kale M, Hurşidi S, Balcı Karaboğa A. Body image in preschool period. Int J Soc Res. 2021;17:1408-35.
- Featherstone M. Body, image and affect in consumer culture. Body Soc. 2010;16:193-221.
- Kline P. Handbook of Psychological Testing, 2nd Ed. London, Routledge, 2011.
- Ercoşkun S, Sağtaş S. The effect of consumers mental well-being on online impulse buying behavior: During the Covid-19 pandemic period. J Hum Soc Sci Res. 2022;11:293-315.
- Rook DW, Fisher RJ. Normative influences on impulsive buying behaviour. J Consum Res. 1995;22:305-313.
- Kaytaz Yiğit M. The factors affecting gen Z’s online impulse buying behavior. Bus Manag Stud. 2020;8:272-298
- Avalos L, Tylka TL, Wood-Barcalow N. The body appreciation scale: Development and psychometric evaluation. Body Image. 2005;2:285–297.
- Bakalım O, Taşdelen-Karçkay A. Body appreciation scale: Evaluation of the factor structure and psychometric properties among male and female Turkish university students. Mersin Univ J Fac Educ. 2016;12:410-22.
- Simon D, Kriston L, Loh A, Spies C, Scheibler F, Wills C, Härter M. Confirmatory factor analysis and recommendations for improvement of the autonomy‐preference‐index (API). Health Expect. 2010;13:234-43.
- Hooper D, Coughlan J, Mullen MR. Structural equation modelling: Guidelines for determining model fit. Electron. J. Bus. Res. Methods. 2008;6:53-6.
- Schermelleh-Engel K, Moosbrugger H, Müller H. Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods Psychol Res Online. 2003;8:23-74.
- Lucas M, Koff E. Body image, impulse buying, and the mediating role of negative affect. Pers Individ Dif. 2017;105:330–34.
- Durante KM, Griskevicius V, Hill SE, Perilloux C, Li NP. Ovulation, female competition, and product choice: Hormonal influences on consumer behavior. J Consum Res. 2010;37:921–34.
- Dittmar H, Beattie J, Friese S. Objects, decision considerations and self-image in men’s and women’s impulse purchases. Acta Physiol. 1996;93:187–206.
- Yi S, Jai T. Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion. J Hosp Mark Manag. 2020;29:662-81.
- Lu PY, Zhang LM, Miao XM, Tu JL. Third - party product reviews and impulse buying intent of online group - buying: The mediating and moderating role of emotion. China J. Health Psychol. 2015;23:214–18.
- Jimenez SS, Niles BL, Park CL. A mindfulness model of affect regulation and depressive symptoms: Positive emotions, mood regulation expectancies, and self-acceptance as regulatory mechanisms. Pers Individ Dif. 2010;49:645–50.
- Fan XC, Zhang YL. Research on the mechanism of emotional influence on impulsive buying. Soc. Sci. 2006;2:148–51.
- Cai Z, Gui Y, Wang D, Yang H, Mao P, Wang Z. Body image dissatisfaction and impulse buying: A moderated mediation model. Front Psychol. 2021;12:653559.
- Cunha M, Pavia MJ. Text anxiety in adolescents: The role of self criticism and acceptance and mindfulness skills. Span J Psychol. 2012;15:533–543.
- Harnish RJ, Gump JT, Bridges KR, Slack FJ, Rottschaefer KM. Compulsive buying: The impact of attitudes toward body image, eating disorders, and physical appearance investment. Psychol Rep. 2019;122:1632-50
- Vohs KD, Faber RJ. Spent resources: Self-regulatory resource availability affects impulse buying. J Consum Res. 2007;33:537–47.
- Rook DW, Fisher RJ. Normative influences on impulsive buying behavior. J Consum Res. 1995;22:305–13.
- O’Brien KS, Caputi P, Minto R. Upward and downward physical appearance comparisons: Development of scales and examination of predictive qualities. Body Image. 2009;6:201–6.
- Quittkat HL, Hartmann AS, Düsing R, Buhlmann U, Vocks S. Body dissatisfaction, importance of appearance, and body appreciation in men and women over the lifespan. Front Psychiatry. 2019;10:864.
- Lewis DM, Cachelin FM. Body image, body dissatisfaction, and eating attitudes in midlife and elderly women. Eat Disord. 2001;9:29–39.
- Tiggemann M, Lynch JE. Body image across the life span in adult women: The role of self-objectification. Dev Psychol. 2001;37:243-8.
- Mellor D, Fuller-Tyszkiewicz M, McCabe MP, Ricciardelli LA. Body image and self-esteem across age and gender: A short-term longitudinal study. Sex Roles. 2010;63:672–81.
- Fallon EA, Harris BS, Johnson P. Prevalence of body dissatisfaction among a United States adult sample. Eat Behav. 2014;15:151–8.
- Awan AG, Abbas N. Impact of demographic factors on impulse buying behavior of consumers in Multan-Pakistan. Eur J Bus Manag. 2015;7:96-105.
- Zhang C, Brook JS, Leukefeld CG, De La Rosa M, Brook DW. Compulsive buying and quality of life: An estimate of the monetary cost of compulsive buying among adults in early midlife. Psychiatry Res. 2017;252:208-214.
- Jeffrey SA, Hodge R. Factors influencing impulse buying during an online purchase. Electron Commer Res. 2007;7:367-379.
- Roberts JA, Jones E. Money attitudes, credit card use and compulsive buying among american college students. J Consum Aff. 2001;35:213-240.
- Coffey J, Senior K, Haro A, Farrugia D, Threadgold S, Cook J et al. Embodying debt: Youth, consumer credit and its impacts for wellbeing. J Youth Stud. 2023; doi: 10.1080/13676261.2022.2162376..
- Atılgan K, Torman U. An investigation of relationships among body esteem, product involvement and health consciousness of consumers. 17th Proc Int Part Bus Congr. 2018.
Yıl 2023,
Cilt: 48 Sayı: 3, 1167 - 1176, 30.09.2023
Öz
Amaç: Bu araştırmada beden memnuniyetinin online satın alma davranışı üzerindeki etkisinin belirlenmesi ve demografik faktörlere göre beden memnuniyeti ile online satın alma davranışında farklılıkların tespit edilmesi amaçlanmıştır.
Gereç ve Yöntem: Veriler Mersin ilindeki bir vakıf üniversitesinde farklı bölümlerde öğrenim gören 346 öğrenciden toplanmıştır. Araştırmada anket yöntemi kullanılmış ve veriler yol analizi, bağımsız örneklemler t testi, tek yönlü Anova testleri aracılığıyla analiz edilmiştir. Bulgular: Beden memnuniyetinin anlık satın alma davranışı üzerinde pozitif etkisi bulunmuş , beden memnuniyeti ve anlık satın alma davranışında cinsiyet ve aylık bütçeye göre farklılıklar gözlenmiştir. Dürtüsel satın alma davranışı bütçeye göre farklılık gösterirken, beden memnuniyeti cinsiyete göre farklılaşmaktadır.
Sonuç: Dürtüsel satın alma davranışı arttıkça, beden memnuniyeti artmaktadır. Beden memnuniyeti erkek öğrencilerde, dürtüsel satın alma davranışı ve aylık bütçesi yüksek olan öğrencilerde daha fazladır.
Kaynakça
- Murtini S. Normative consideration on purchase decision. Gold Ratio Mapp Idea Lit Form. 2021;1:108-33.
- de Vries DA, Vossen HGM, van der Kolk-van der Boom P. Social media and body dissatisfaction: Investigating the attenuating role of positive parent–adolescent relationships. J Youth Adolesc. 2019;48:527-36.
- Griffiths S, Murray SB, Krug I, McLean SA. The contribution of social media to body dissatisfaction, eating disorder symptoms, and anabolic steroid use among sexual minority men. Cyberpsychol Behav Soc Netw. 2018;21:149-56
- Mulyono KB, Rusdarti R. How psychological factors boost compulsive buying behavior in digital era: A case study of Indonesian students. Int J Soc Econ. 2020;47:334-49.
- Grabe S, Ward LM, Hyde JS. The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. Psychol Bull. 2008;134:460-76.
- Solomon M. Consumer Behavior: Buying, Having and Being, 6th Ed. London, Pearson Prentice Hall, 2004.
- Yen YY, Yen CF, Chen CS, Wang PW, Chang YH, Ko CH. Social anxiety in online and reallife interaction and their associated factors. Cyberpsychol Behav Soc Netw. 2012;15:7-12.
- Alagöz SB, Ekici N. Impulse purchasing as a purchasing behaviour and research on Karaman. Int Res J Financ Econ. 2011;66:172-80.
- Rieke SE, Fowler DC, Chang HJ, Velikova N. Exploration of factors influencing body image satisfaction and purchase intent: Millennial females. J. Fash Mark Manag. 2016;20:208-29.
- Kale M, Hurşidi S, Balcı Karaboğa A. Body image in preschool period. Int J Soc Res. 2021;17:1408-35.
- Featherstone M. Body, image and affect in consumer culture. Body Soc. 2010;16:193-221.
- Kline P. Handbook of Psychological Testing, 2nd Ed. London, Routledge, 2011.
- Ercoşkun S, Sağtaş S. The effect of consumers mental well-being on online impulse buying behavior: During the Covid-19 pandemic period. J Hum Soc Sci Res. 2022;11:293-315.
- Rook DW, Fisher RJ. Normative influences on impulsive buying behaviour. J Consum Res. 1995;22:305-313.
- Kaytaz Yiğit M. The factors affecting gen Z’s online impulse buying behavior. Bus Manag Stud. 2020;8:272-298
- Avalos L, Tylka TL, Wood-Barcalow N. The body appreciation scale: Development and psychometric evaluation. Body Image. 2005;2:285–297.
- Bakalım O, Taşdelen-Karçkay A. Body appreciation scale: Evaluation of the factor structure and psychometric properties among male and female Turkish university students. Mersin Univ J Fac Educ. 2016;12:410-22.
- Simon D, Kriston L, Loh A, Spies C, Scheibler F, Wills C, Härter M. Confirmatory factor analysis and recommendations for improvement of the autonomy‐preference‐index (API). Health Expect. 2010;13:234-43.
- Hooper D, Coughlan J, Mullen MR. Structural equation modelling: Guidelines for determining model fit. Electron. J. Bus. Res. Methods. 2008;6:53-6.
- Schermelleh-Engel K, Moosbrugger H, Müller H. Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods Psychol Res Online. 2003;8:23-74.
- Lucas M, Koff E. Body image, impulse buying, and the mediating role of negative affect. Pers Individ Dif. 2017;105:330–34.
- Durante KM, Griskevicius V, Hill SE, Perilloux C, Li NP. Ovulation, female competition, and product choice: Hormonal influences on consumer behavior. J Consum Res. 2010;37:921–34.
- Dittmar H, Beattie J, Friese S. Objects, decision considerations and self-image in men’s and women’s impulse purchases. Acta Physiol. 1996;93:187–206.
- Yi S, Jai T. Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion. J Hosp Mark Manag. 2020;29:662-81.
- Lu PY, Zhang LM, Miao XM, Tu JL. Third - party product reviews and impulse buying intent of online group - buying: The mediating and moderating role of emotion. China J. Health Psychol. 2015;23:214–18.
- Jimenez SS, Niles BL, Park CL. A mindfulness model of affect regulation and depressive symptoms: Positive emotions, mood regulation expectancies, and self-acceptance as regulatory mechanisms. Pers Individ Dif. 2010;49:645–50.
- Fan XC, Zhang YL. Research on the mechanism of emotional influence on impulsive buying. Soc. Sci. 2006;2:148–51.
- Cai Z, Gui Y, Wang D, Yang H, Mao P, Wang Z. Body image dissatisfaction and impulse buying: A moderated mediation model. Front Psychol. 2021;12:653559.
- Cunha M, Pavia MJ. Text anxiety in adolescents: The role of self criticism and acceptance and mindfulness skills. Span J Psychol. 2012;15:533–543.
- Harnish RJ, Gump JT, Bridges KR, Slack FJ, Rottschaefer KM. Compulsive buying: The impact of attitudes toward body image, eating disorders, and physical appearance investment. Psychol Rep. 2019;122:1632-50
- Vohs KD, Faber RJ. Spent resources: Self-regulatory resource availability affects impulse buying. J Consum Res. 2007;33:537–47.
- Rook DW, Fisher RJ. Normative influences on impulsive buying behavior. J Consum Res. 1995;22:305–13.
- O’Brien KS, Caputi P, Minto R. Upward and downward physical appearance comparisons: Development of scales and examination of predictive qualities. Body Image. 2009;6:201–6.
- Quittkat HL, Hartmann AS, Düsing R, Buhlmann U, Vocks S. Body dissatisfaction, importance of appearance, and body appreciation in men and women over the lifespan. Front Psychiatry. 2019;10:864.
- Lewis DM, Cachelin FM. Body image, body dissatisfaction, and eating attitudes in midlife and elderly women. Eat Disord. 2001;9:29–39.
- Tiggemann M, Lynch JE. Body image across the life span in adult women: The role of self-objectification. Dev Psychol. 2001;37:243-8.
- Mellor D, Fuller-Tyszkiewicz M, McCabe MP, Ricciardelli LA. Body image and self-esteem across age and gender: A short-term longitudinal study. Sex Roles. 2010;63:672–81.
- Fallon EA, Harris BS, Johnson P. Prevalence of body dissatisfaction among a United States adult sample. Eat Behav. 2014;15:151–8.
- Awan AG, Abbas N. Impact of demographic factors on impulse buying behavior of consumers in Multan-Pakistan. Eur J Bus Manag. 2015;7:96-105.
- Zhang C, Brook JS, Leukefeld CG, De La Rosa M, Brook DW. Compulsive buying and quality of life: An estimate of the monetary cost of compulsive buying among adults in early midlife. Psychiatry Res. 2017;252:208-214.
- Jeffrey SA, Hodge R. Factors influencing impulse buying during an online purchase. Electron Commer Res. 2007;7:367-379.
- Roberts JA, Jones E. Money attitudes, credit card use and compulsive buying among american college students. J Consum Aff. 2001;35:213-240.
- Coffey J, Senior K, Haro A, Farrugia D, Threadgold S, Cook J et al. Embodying debt: Youth, consumer credit and its impacts for wellbeing. J Youth Stud. 2023; doi: 10.1080/13676261.2022.2162376..
- Atılgan K, Torman U. An investigation of relationships among body esteem, product involvement and health consciousness of consumers. 17th Proc Int Part Bus Congr. 2018.
Toplam 44 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | Ergen Sağlığı, Çocuk Sağlığı ve Hastalıkları (Diğer) |
| Bölüm | Araştırma |
| Yazarlar | |
| Erken Görünüm Tarihi | 27 Eylül 2023 |
| Yayımlanma Tarihi | 30 Eylül 2023 |
| Kabul Tarihi | 21 Eylül 2023 |
| Yayımlandığı Sayı | Yıl 2023 Cilt: 48 Sayı: 3 |
