BibTex RIS Kaynak Göster

TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ

Yıl 2011, Cilt: 29 Sayı: 2, 95 - 113, 31.12.2011

Canan Eryiğit Bahtışen Kavak

Öz

 

 Bu çalışmada, tüketici yenilikçiliği Bass yayılma modeli, ilgi alanına özgü yenilikçilik ölçeği ve doğuştan yenilikçilik ölçeği ile belirlenerek, tutum ve davranış ölçümlerinin benzer sonuçlar verip vermediği test edilmiştir.  Anket yöntemiyle 287 hanehalkından toplanan veriye uygulanan ayırma analizi sonuçlarına göre doğuştan yenilikçilik ve LCD televizyon için belirlenen ilgi alanına özgü yenilikçilik Bass yayılma modeli ile oluşturulan benimseyen kategorilerini tanımlamamaktadır. Bu sonuçla, yenilikçiliği ölçen tutum ölçeklerinin benimseyen kategorileri açısından yeniden geliştirilmesi gerektiği önerilebilir.

 

Anahtar Kelimeler

Yayılma modelleri benimseyen kategorileri doğuştan yenilikçilik ilgi alanına özgü yenilikçilik

Kaynakça

  • Ajzen I. and M. Fishbein (1977) “Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research”, Psychological Bulletin, 84(5), 888-918.
  • Alda´s-Manzano J., C. Lassala-Navarre, C. Ruiz-Mafe´ and S. Sanz-Blas (2009) “The Role of Consumer Innovativeness and Perceived Risk in Online Banking Usage”, International Journal of Bank Marketing, 27(1), 53-75.
  • Bass, F. and A.V. Bultez (1982) “A Note on Optimal Strategic Pricing of Technological Innovations”, Marketing Science, 1(4), 371-78.
  • Bradly, L., and K.Steward, (2003) “The Diffusion of Online Banking”, Journal of Marketing Management, 19(9/10), 1087–1109.
  • Burdenski, T. (2000) “Evaluating Univariate, Bivariate, and Multivariate Normality, Using Graphical and Statistical Procedures”, Multiple Linear Regression Viewpoints, 26(2), 15-28.
  • Cheng J. M.S., Kao, L.Y. and Ying-Chao, J. (2004) “An Investigation of Diffusion of Online Games in Taiwan: An Application of Roger’s Diffusion of Innovation Theory”, The Journal of American Academy of Business, September, 439- 45.
  • Clark R.A. and R.E. Goldsmith (2006) “Global Innovativeness and Consumer Susceptibility To Interpersonal Influence”, Journal of Marketing Theory and Practice, 14(4), 275–285.
  • Field A. (2003) Discovering Statistics Using SPSS for Windows: Advanced Techniques for Beginners, Wiltshire: Sage.
  • Fornerino, M. (2003) “Internet adoption in France”, The Service Industries Journal, 23(1), 119–135.
  • Foxall, G.R. (1984) Corporate Innovation: Marketing Strategy, New York: St. Martin’s Press.
  • Goldsmith, R.E., F. d’Hauteville, and L.R., Flynn (1998) “Theory and Measurement of Consumer Innovativeness: a Transnational Evaluation”, European Journal of Marketing, 32(3/4), 340-9.
  • Goldsmith, R.E. and C.F. Hofacker (1991) “Measuring Consumer Innovativeness”, Journalof the Academy of Marketing Science, 19, 209-221.
  • Goldsmith R. E.and L.R., Flynn (1992) “Identifying Innovators in Consumer Product Markets”, European Journal of Marketing, 26(12), 42–55.
  • Hirunyawipada T. and A.K. Paswan (2006) “Consumer Innovativeness and Perceived Risk: Implications for High Technology Product Adoption”, Journal of Consumer Marketing, 23(4), 182–198.
  • Hoffmann S. and K.A. Soyez (2010) “Cognitive Model To Predict Domain-Specific Consumer Innovativeness”, Journal of Business Research, 63(7), 778-785.
  • Kavak, B. (2008) Pazarlama Araştırmaları Tasarım ve Analiz, Ankara: Hacettepe Üniversitesi Yayınları.
  • Kavak, B. ve C. Demirsoy (2009) “Identification of Adopter Categories for Online Banking in Turkey”, Service Industries Journal, 29(8), 1038-1051.
  • Linacre, E. (2005) Climate Data and Resources: A Reference and Guide, New York: Taylor&Francis.
  • Madran, C. ve K. Esen (2002) “Yeniliklerin Kabul Süreci; Üniversite Öğrencileri Ile Yapilan Bir Pilot Çalişma”, Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 9(9), 136-152.
  • Manning K.C., W.O. Bearden and T.J. Madden (1995) “Consumer Innovativeness and the Adoption Process”, Journal of Consumer Psychology, 4(4), 329-345.
  • Mahajan V., E. Muller and R.K., Srivastava (1990) “Determination of Adopter Categories by Using Innovation Diffusion Models”, Journal of Marketing Research, 27, 37-50.
  • Marez L. and G. Verleye (2004) “Innovation Diffusion: The Need for More Accurate Consumer Insight. Illustration of the PSAP Scale as a Segmentation Instrument”, Journal of Targeting, Measurement and Analysis for Marketing, 13(1), 32–49.
  • Martinez E., Y. Polo and C. Flavian (1998) “The Acceptance and Diffusion of New Consumer Durables: Differences Between First and Last Adopters”, Journal of Consumer Marketing, 15(4), 323-42.
  • Martinez E. and Y. Polo (1996) “Adopter Categories in the Acceptance Process for Consumer Durables”, Journal of Product and Brand Management, 5(3), 34- 47.
  • Midgley, D.F. and G.R. Dowling (1978) “Innovativeness: The Concept and Its Measurement,” Journal of Consumer Research, 4(4), 229–242.
  • Robertson, T.S. (1971) Innovative Behavior and Communication, Ht, Rinehart and New York: Winston Inc.
  • Roehrich G. (2004) “Consumer Innovativeness Concepts and Measurements”, Journal of Business Research, 57, 671– 677.
  • Rogers, E.M. (1983) Diffusion of Innovations, New York: The Free Press.
  • Schinka J.A., W.F. Velicer, I.B. Weiner (2003) Handbook of Psychology, Research Methods in Psychology (Volume 2), New Jersey: John Wiley&Sons.
  • Schmittlein D.C. and V. Mahajan (1982) “Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance”, Marketing Science, 1, 57-78.
  • Sharma S. (1996) Applied Multivariate Techniques, New York: John Wiley&Sons Inc.
  • Vishwanath, A. (2005) “Impact of Personality on Technology Adoption: An Empirical Model”, Journal of the American Society For Information Science and Technology, 56(8), 803–811.

Yıl 2011, Cilt: 29 Sayı: 2, 95 - 113, 31.12.2011

Canan Eryiğit Bahtışen Kavak

Öz

Kaynakça

  • Ajzen I. and M. Fishbein (1977) “Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research”, Psychological Bulletin, 84(5), 888-918.
  • Alda´s-Manzano J., C. Lassala-Navarre, C. Ruiz-Mafe´ and S. Sanz-Blas (2009) “The Role of Consumer Innovativeness and Perceived Risk in Online Banking Usage”, International Journal of Bank Marketing, 27(1), 53-75.
  • Bass, F. and A.V. Bultez (1982) “A Note on Optimal Strategic Pricing of Technological Innovations”, Marketing Science, 1(4), 371-78.
  • Bradly, L., and K.Steward, (2003) “The Diffusion of Online Banking”, Journal of Marketing Management, 19(9/10), 1087–1109.
  • Burdenski, T. (2000) “Evaluating Univariate, Bivariate, and Multivariate Normality, Using Graphical and Statistical Procedures”, Multiple Linear Regression Viewpoints, 26(2), 15-28.
  • Cheng J. M.S., Kao, L.Y. and Ying-Chao, J. (2004) “An Investigation of Diffusion of Online Games in Taiwan: An Application of Roger’s Diffusion of Innovation Theory”, The Journal of American Academy of Business, September, 439- 45.
  • Clark R.A. and R.E. Goldsmith (2006) “Global Innovativeness and Consumer Susceptibility To Interpersonal Influence”, Journal of Marketing Theory and Practice, 14(4), 275–285.
  • Field A. (2003) Discovering Statistics Using SPSS for Windows: Advanced Techniques for Beginners, Wiltshire: Sage.
  • Fornerino, M. (2003) “Internet adoption in France”, The Service Industries Journal, 23(1), 119–135.
  • Foxall, G.R. (1984) Corporate Innovation: Marketing Strategy, New York: St. Martin’s Press.
  • Goldsmith, R.E., F. d’Hauteville, and L.R., Flynn (1998) “Theory and Measurement of Consumer Innovativeness: a Transnational Evaluation”, European Journal of Marketing, 32(3/4), 340-9.
  • Goldsmith, R.E. and C.F. Hofacker (1991) “Measuring Consumer Innovativeness”, Journalof the Academy of Marketing Science, 19, 209-221.
  • Goldsmith R. E.and L.R., Flynn (1992) “Identifying Innovators in Consumer Product Markets”, European Journal of Marketing, 26(12), 42–55.
  • Hirunyawipada T. and A.K. Paswan (2006) “Consumer Innovativeness and Perceived Risk: Implications for High Technology Product Adoption”, Journal of Consumer Marketing, 23(4), 182–198.
  • Hoffmann S. and K.A. Soyez (2010) “Cognitive Model To Predict Domain-Specific Consumer Innovativeness”, Journal of Business Research, 63(7), 778-785.
  • Kavak, B. (2008) Pazarlama Araştırmaları Tasarım ve Analiz, Ankara: Hacettepe Üniversitesi Yayınları.
  • Kavak, B. ve C. Demirsoy (2009) “Identification of Adopter Categories for Online Banking in Turkey”, Service Industries Journal, 29(8), 1038-1051.
  • Linacre, E. (2005) Climate Data and Resources: A Reference and Guide, New York: Taylor&Francis.
  • Madran, C. ve K. Esen (2002) “Yeniliklerin Kabul Süreci; Üniversite Öğrencileri Ile Yapilan Bir Pilot Çalişma”, Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 9(9), 136-152.
  • Manning K.C., W.O. Bearden and T.J. Madden (1995) “Consumer Innovativeness and the Adoption Process”, Journal of Consumer Psychology, 4(4), 329-345.
  • Mahajan V., E. Muller and R.K., Srivastava (1990) “Determination of Adopter Categories by Using Innovation Diffusion Models”, Journal of Marketing Research, 27, 37-50.
  • Marez L. and G. Verleye (2004) “Innovation Diffusion: The Need for More Accurate Consumer Insight. Illustration of the PSAP Scale as a Segmentation Instrument”, Journal of Targeting, Measurement and Analysis for Marketing, 13(1), 32–49.
  • Martinez E., Y. Polo and C. Flavian (1998) “The Acceptance and Diffusion of New Consumer Durables: Differences Between First and Last Adopters”, Journal of Consumer Marketing, 15(4), 323-42.
  • Martinez E. and Y. Polo (1996) “Adopter Categories in the Acceptance Process for Consumer Durables”, Journal of Product and Brand Management, 5(3), 34- 47.
  • Midgley, D.F. and G.R. Dowling (1978) “Innovativeness: The Concept and Its Measurement,” Journal of Consumer Research, 4(4), 229–242.
  • Robertson, T.S. (1971) Innovative Behavior and Communication, Ht, Rinehart and New York: Winston Inc.
  • Roehrich G. (2004) “Consumer Innovativeness Concepts and Measurements”, Journal of Business Research, 57, 671– 677.
  • Rogers, E.M. (1983) Diffusion of Innovations, New York: The Free Press.
  • Schinka J.A., W.F. Velicer, I.B. Weiner (2003) Handbook of Psychology, Research Methods in Psychology (Volume 2), New Jersey: John Wiley&Sons.
  • Schmittlein D.C. and V. Mahajan (1982) “Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance”, Marketing Science, 1, 57-78.
  • Sharma S. (1996) Applied Multivariate Techniques, New York: John Wiley&Sons Inc.
  • Vishwanath, A. (2005) “Impact of Personality on Technology Adoption: An Empirical Model”, Journal of the American Society For Information Science and Technology, 56(8), 803–811.
Toplam 32 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Yazarlar

Canan Eryiğit

Bahtışen Kavak

Yayımlanma Tarihi 31 Aralık 2011
Gönderilme Tarihi 15 Nisan 2015
Yayımlandığı Sayı Yıl 2011 Cilt: 29 Sayı: 2

Kaynak Göster

APA Eryiğit, C., & Kavak, B. (2011). TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ. Hacettepe Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 29(2), 95-113.
AMA Eryiğit C, Kavak B. TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. Aralık 2011;29(2):95-113.
Chicago Eryiğit, Canan, ve Bahtışen Kavak. “TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ”. Hacettepe Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi 29, sy. 2 (Aralık 2011): 95-113.
EndNote Eryiğit C, Kavak B (01 Aralık 2011) TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 29 2 95–113.
IEEE C. Eryiğit ve B. Kavak, “TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ”, Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 29, sy. 2, ss. 95–113, 2011.
ISNAD Eryiğit, Canan - Kavak, Bahtışen. “TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ”. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 29/2 (Aralık 2011), 95-113.
JAMA Eryiğit C, Kavak B. TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2011;29:95–113.
MLA Eryiğit, Canan ve Bahtışen Kavak. “TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ”. Hacettepe Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, c. 29, sy. 2, 2011, ss. 95-113.
Vancouver Eryiğit C, Kavak B. TÜKETİCİ YENİLİKÇİLİĞİNİN TUTUMSAL VE DAVRANIŞSAL UYUMUNUN İNCELENMESİ. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2011;29(2):95-113.

Dergiye yayımlanmak üzere gönderilecek yazılar Dergi'nin son sayfasında ve Dergi web sistesinde yer alan Yazar Rehberi'ndeki kurallara uygun olmalıdır.


Gizlilik Beyanı

Bu dergi sitesindeki isimler ve e-posta adresleri sadece bu derginin belirtilen amaçları doğrultusunda kullanılacaktır; farklı herhangi bir amaç için veya diğer kişilerin kullanımına açılmayacaktır.