Öz
Kaynakça
- Birgili, E., Düzer, M. (2010).Finansal Analizde Kullanılan Oranlar ve Firma Değeri İlişkisi: IMKB’de Bir Uygulama, Muhasebe ve Finansman Dergisi, 46, 74-83
- Brodie, R. J., Winklhofer, H., Coviello, N. E., Johnston, W. J. (2007) Is Marketing Coming of Age? An Examination of the Penetration of E-Marketing and Firm Performance, Journal of Interactive Marketing, 21 (1), 2-21
- Enginkaya, E. (2006) Elektronik Perakendecilik ve Elektronik Alışveriş, Ege Akademik Bakış Dergisi, 6 (1), 10-16
- Galant, V., Jakubczyc, J., Paprzycki, M. (2002). Infrastructure for E-commerce, Proceedings of the 10th Conference Extracting Knowledge from Databases, Wrocław University of Economics Press, 32-47
- Hoffman D.L., Fodor M. (2010). Can You Measure the ROI of Your Social Media Marketing, MIT Sloan Management, 52 (1), 41-49
- Kalakota, Ravi, Whinston, Andrew B. (1997). Electronic commerce a manager’s guide, Addison-Wesley
- Krishnamurthy, S. (2006). Introducing E-Markplan: A Practical Methodology to Plan E-Marketing Activities, Business Horizons, 49 (1), 51-50
- Külter, B., Demirgüneş, K. (2006) Değer Temelli Pazarlama (Finansal Boyut ve Müşteri Boyutu), İktisat ve İdari Bilimler Dergisi, 20 (2), 327-341
- Özmen, H. İ., Villi, B. (2014). Sosyal Medya ve Finansal Performans: Borsa İstanbul’da İşlem Gören İşletmeler Üzerinde Bir Araştırma, AİBÜ Sosyal Bilimler Enstitüsü Dergisi, 14 (1), 269-293
- Pauwels, K., Silve-Risso, J., Srinivasan, S., Hanssens, D. M. (2004). New Products, Sales Promotions and Firm Value: The Case of the Automobile Industry, Journal of Marketing, 68 (4), 142-156
- Sarısakal, N. (2002) Veri Tabanlarının E-Ticaret Uygulamalarında Kullanılması-MNS Sigorta Şirketi Otomasyonu, İstanbul Üniversitesi Mühendislik Fakültesi Elektrik-Elektronik Dergisi, 1 (1), 41-48
- Schniederjans, M. J., Cao, Q., Triche, H. H. (2014) E-commerce operation management, World Scientific Publication, 2nd Edition
- Sheth, J. N., Sharma, A. (2005). International E-Marketing Opportunities and Issues, International Marketing Review, 22 (6), 611-622
THE STUDY OF THE IMPACT OF E-COMMERCE ACTIVITIES ON FIRM VALUE AND THE RELATIONSHIP BETWEEN E-MARKETING AND FIRM VALUE
Öz
Purpose- In this study, the effects of e-commerce activities on
firm value regarding tangible and intangible assets are examined. Financial
statements are analyzed for determining tangible assets. E-marketing activities
are taken into consideration as intangible assets and whether these activities
affect firm value or not are analyzed.
Methodology- E-marketing activites, which add value to a firm,
should be taken into consideration during decision making process. Therefore,
calculating the return on e-marketing activities investments is useful for both
finance and marketing specialists.
Findings- Accordingly, in this study, the firm value before and
after launching e-marketing activities as well as the change among the factors
which add value to a firm are analyzed in detail.
Conclusion- The
relationship between firm value and the predetermined data of e-marketing
activities is analyzed. The
study first dwells on the factors which affect firm value and shareholder
value, and then on whether there is any difference between the factors before
and after launching e-marketing activities.
Anahtar Kelimeler
Firm value e-marketing e-commerce social media financial performance
Kaynakça
- Birgili, E., Düzer, M. (2010).Finansal Analizde Kullanılan Oranlar ve Firma Değeri İlişkisi: IMKB’de Bir Uygulama, Muhasebe ve Finansman Dergisi, 46, 74-83
- Brodie, R. J., Winklhofer, H., Coviello, N. E., Johnston, W. J. (2007) Is Marketing Coming of Age? An Examination of the Penetration of E-Marketing and Firm Performance, Journal of Interactive Marketing, 21 (1), 2-21
- Enginkaya, E. (2006) Elektronik Perakendecilik ve Elektronik Alışveriş, Ege Akademik Bakış Dergisi, 6 (1), 10-16
- Galant, V., Jakubczyc, J., Paprzycki, M. (2002). Infrastructure for E-commerce, Proceedings of the 10th Conference Extracting Knowledge from Databases, Wrocław University of Economics Press, 32-47
- Hoffman D.L., Fodor M. (2010). Can You Measure the ROI of Your Social Media Marketing, MIT Sloan Management, 52 (1), 41-49
- Kalakota, Ravi, Whinston, Andrew B. (1997). Electronic commerce a manager’s guide, Addison-Wesley
- Krishnamurthy, S. (2006). Introducing E-Markplan: A Practical Methodology to Plan E-Marketing Activities, Business Horizons, 49 (1), 51-50
- Külter, B., Demirgüneş, K. (2006) Değer Temelli Pazarlama (Finansal Boyut ve Müşteri Boyutu), İktisat ve İdari Bilimler Dergisi, 20 (2), 327-341
- Özmen, H. İ., Villi, B. (2014). Sosyal Medya ve Finansal Performans: Borsa İstanbul’da İşlem Gören İşletmeler Üzerinde Bir Araştırma, AİBÜ Sosyal Bilimler Enstitüsü Dergisi, 14 (1), 269-293
- Pauwels, K., Silve-Risso, J., Srinivasan, S., Hanssens, D. M. (2004). New Products, Sales Promotions and Firm Value: The Case of the Automobile Industry, Journal of Marketing, 68 (4), 142-156
- Sarısakal, N. (2002) Veri Tabanlarının E-Ticaret Uygulamalarında Kullanılması-MNS Sigorta Şirketi Otomasyonu, İstanbul Üniversitesi Mühendislik Fakültesi Elektrik-Elektronik Dergisi, 1 (1), 41-48
- Schniederjans, M. J., Cao, Q., Triche, H. H. (2014) E-commerce operation management, World Scientific Publication, 2nd Edition
- Sheth, J. N., Sharma, A. (2005). International E-Marketing Opportunities and Issues, International Marketing Review, 22 (6), 611-622
Ayrıntılar
| Bölüm | Articles |
|---|---|
| Yazarlar | |
| Yayımlanma Tarihi | 30 Haziran 2017 |
| Yayımlandığı Sayı | Yıl 2017 Cilt: 4 Sayı: 2 |
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