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BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CONSUMER BEHAVIOR IN THE CONTEXT OF SEVEN ECONOMIC THEORIES

Yıl 2023, Cilt: 10 Sayı: 1, 31 - 52, 31.03.2023

Mehmet Saglam Zubeyir Celık Kaan Yıgenoglu

https://doi.org/10.17261/Pressacademia.2023.1728

Öz

Purpose- There is a research gap in which the most commonly used economic theories in consumer behavior literature are discussed, but conceptual themes are examined together with these theories. For this reason, this study aims to reveal the co-authorships, co-characteristics, co-economic theories, co-other theories, co-constructs, and co-keywords involved in the studies in the field of consumer behavior under seven economic theories.
Methodology- This study provides a bibliometric analysis of seven economic theories used in consumer behavior research published in Scopus, ESCI and/or SSCI and other indexes (eg EBSCO, ProQuest) between 2015 and 2021. For this purpose, 52 studies were selected through Google Scholar and analyzed with the VOSviewer program.
Findings- The study's findings determined that the number of consumer behavior research based on economic theories was higher in 2020–2021. The authors of the study were not co-authors of any other study. The vast majority of the studies were quantitative, and most of the studies were conducted in China and India. In addition to these results, it has been found that Impulsive Buying and Conspicuous Consumption are the theories used most in consumer behavior research. Also, a construct used in a study title based on any economic theory among the seven economic theories was not used in any working title based on any other economic theory. Finally, impulse buying, hedonic value, and Instagram were co-keywords for some studies based on Impulse Buying (Purchasing) Theory (IBT) or Conspicuous Consumption Theory (CCT).
Conclusion- In the discussion part, the study's contributions were included; and the study's limitations and suggestions for future research were given.

Anahtar Kelimeler

Consumer behaviors bibliometric analysis seven economic theories empirical studies VOSviewer Program

Kaynakça

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  • Alexandre, F., Bação, P., & Portela, M. (2020). Is the basic life-cycle theory of consumption becoming more relevant? Evidence from Portugal. Review of Economics of the Household, 18(1), 93-116.
  • Ashraf, M. A. (2021). What drives and mediates organic food purchase intention: An analysis using bounded rationality theory. Journal of International Food and Agribusiness Marketing, 33(2), 185-216.
  • Atulkar, S., & Kesari, B. (2018). Role of consumer traits and situational factors on impulse buying: does gender matter? International Journal of Retail and Distribution Management, 46(9), 386-405.
  • Bauer, J. M., Bergstrøm, R., & Foss-Madsen, R. (2021). Are you sure, you want a cookie? –The effects of choice architecture on users' decisions about sharing private online data, Computers in Human Behavior, 120, 106729.
  • Bellini, S., & Aiolfi, S. (2019). Impulse buying behavior: the mobile revolution, International Journal of Retail and Distribution Management, 48(1), 1-17.
  • Blasco-Arcas, L., Lee, H. H. M., Kastanakis, M. N., Alcañiz, M., & Reyes-Menendez, A. (2022). The role of consumer data in marketing: A research agenda. Journal of Business Research, 146, 436-452.
  • Cakanlar, A., & Nguyen, T. (2019). The influence of culture on impulse buying. Journal of Consumer Marketing, 36(1), 12-23.
  • Carpenter, J., Huet-Vaughn, E., Matthews, P. H., Robbett, A., Beckett, D., & Jamison, J. (2021). Choice architecture to improve financial decision making. Review of Economics and Statistics, 103(1), 102-118.
  • Chauhan, S., Banerjee, R., Chakraborty, C., Mittal, M., Shiva, A., & Ravi, V. (2021). A self-congruence and impulse buying effect on user's shopping behavior over social networking sites: an empirical study. International Journal of Pervasive Computing and Communication, 17(4), 404-425.
  • Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019). How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information and Management, 56(2), 236-248.
  • Chen, W. K., Chen, C. W., & Lin, Y. C. (2020). Understanding the influence of impulse buying toward consumers' post-purchase dissonance and return intention: an empirical investigation of apparel websites. Journal of Ambient Intelligence and Humanized Computing, 1-14.
  • Chen, T. Y., Yeh, T. L., & Lee, F. Y. (2021). The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction. Journal of Research in Interactive Marketing, 15(3), 483-501.
  • Chorus, C.G., Liebe, U., & Meyerhoff, J. (2021). Models of moral decision making: Theory and empirical applications in various domains. Journal of choice modelling, 39, 100280.
  • Chukwu, G.C., & Tom, M.C. (2020). Relationship marketing and consumer buying behavior in food and beverage firms in port harcourt metropolis. Middle European Scientific Bulletin, 7:65-76.
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Yıl 2023, Cilt: 10 Sayı: 1, 31 - 52, 31.03.2023

Mehmet Saglam Zubeyir Celık Kaan Yıgenoglu

https://doi.org/10.17261/Pressacademia.2023.1728

Öz

Kaynakça

  • Ahn, J., & Kwon, J. (2020). The role of trait and emotion in cruise customers' impulsive buying behavior: an empirical study. Journal of Strategic Marketing, 30(3), 1-14.
  • Akram, U., Hui, P., Khan, M. K., Tanveer, Y., Mehmood, K., & Ahmad, W. (2018). How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and Logistics, 30(1), 235-256.
  • Alexandre, F., Bação, P., & Portela, M. (2020). Is the basic life-cycle theory of consumption becoming more relevant? Evidence from Portugal. Review of Economics of the Household, 18(1), 93-116.
  • Ashraf, M. A. (2021). What drives and mediates organic food purchase intention: An analysis using bounded rationality theory. Journal of International Food and Agribusiness Marketing, 33(2), 185-216.
  • Atulkar, S., & Kesari, B. (2018). Role of consumer traits and situational factors on impulse buying: does gender matter? International Journal of Retail and Distribution Management, 46(9), 386-405.
  • Bauer, J. M., Bergstrøm, R., & Foss-Madsen, R. (2021). Are you sure, you want a cookie? –The effects of choice architecture on users' decisions about sharing private online data, Computers in Human Behavior, 120, 106729.
  • Bellini, S., & Aiolfi, S. (2019). Impulse buying behavior: the mobile revolution, International Journal of Retail and Distribution Management, 48(1), 1-17.
  • Blasco-Arcas, L., Lee, H. H. M., Kastanakis, M. N., Alcañiz, M., & Reyes-Menendez, A. (2022). The role of consumer data in marketing: A research agenda. Journal of Business Research, 146, 436-452.
  • Cakanlar, A., & Nguyen, T. (2019). The influence of culture on impulse buying. Journal of Consumer Marketing, 36(1), 12-23.
  • Carpenter, J., Huet-Vaughn, E., Matthews, P. H., Robbett, A., Beckett, D., & Jamison, J. (2021). Choice architecture to improve financial decision making. Review of Economics and Statistics, 103(1), 102-118.
  • Chauhan, S., Banerjee, R., Chakraborty, C., Mittal, M., Shiva, A., & Ravi, V. (2021). A self-congruence and impulse buying effect on user's shopping behavior over social networking sites: an empirical study. International Journal of Pervasive Computing and Communication, 17(4), 404-425.
  • Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019). How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information and Management, 56(2), 236-248.
  • Chen, W. K., Chen, C. W., & Lin, Y. C. (2020). Understanding the influence of impulse buying toward consumers' post-purchase dissonance and return intention: an empirical investigation of apparel websites. Journal of Ambient Intelligence and Humanized Computing, 1-14.
  • Chen, T. Y., Yeh, T. L., & Lee, F. Y. (2021). The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction. Journal of Research in Interactive Marketing, 15(3), 483-501.
  • Chorus, C.G., Liebe, U., & Meyerhoff, J. (2021). Models of moral decision making: Theory and empirical applications in various domains. Journal of choice modelling, 39, 100280.
  • Chukwu, G.C., & Tom, M.C. (2020). Relationship marketing and consumer buying behavior in food and beverage firms in port harcourt metropolis. Middle European Scientific Bulletin, 7:65-76.
  • Coase, R. H. (1937). The nature of the firm. Economica, 4(16), 386-405.
  • Coase, R. H. (1960). The problem of social cost. Journal of Law and Economics, 3, 1-44.
  • Correia, A., Kozak, M., & Reis, H. (2016). Conspicuous consumption of the elite: Social and self-congruity in tourism choices. Journal of Travel Research, 55(6), 738-750.
  • Cruz-Cárdenas, J., Zabelina, E., Guadalupe-Lanas, J., Palacio-Fierro, A., & Ramos-Galarza, C. (2021). COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis. Technological Forecasting and Social Change, 173, 121179.
  • Dantas, B. L., & Abreu, N. R. (2020). An analysis of the influence of the conspicuous consumption of fast fashion on identity construction on Instagram. Revista de Administração Mackenzie, 21(5), 1-28.
  • De Vries, E. L., & Fennis, B. M. (2019). Go local or go global: How local brands promote buying impulsivity. International Marketing Review, 37(1), 1-28.
  • Di Guilmi, C., & Galanis, G. (2021). Convergence and divergence in dynamic voting with inequality. Journal of Economic Behavior and Organization, 187, 137-158.
  • Dixon, D. (1999). Some Late Nineteenth-Century Antecedents of Marketing Theory. Journal of Macromarketing, 19(2), 115- 125.
  • Eastman, J. K., Iyer, R., & Babin, B. (2022). Luxury not for the masses: Measuring inconspicuous luxury motivations. Journal of Business Research, 145, 509-523.
  • Febrilia, I., & Warokka, A. (2021). Consumer traits and situational factors: Exploring the consumer's online impulse buying in the pandemic time. Social Sciences and Humanities Open, 4(1), 100182, 1-8.
  • Fiedler, I. (2019). Bounded rationality in compulsive consumption. Division on Gambling ResearchWorking Paper Series, No.1.
  • Haghani, M., Bliemer, M. C., & Hensher, D. A. (2021). The landscape of econometric discrete choice modelling research. Journal of choice modelling, 40, 100303.
  • Hampson, D. P., Ma, S., Wang, Y., & Han, M. S. (2021). Consumer confidence and conspicuous consumption: A conservation of resources perspective. International Journal of Consumer Studies, 45(3), 1392-1409.
  • Harriger-Lin, J., Khanna, N., & Pape, A. (2020). Conspicuous consumption and peer-group inequality: The role of preferences. The Journal of Economic Inequality, 18(3), 365-389.
  • Hashmi, H., Attiq, S., & Rasheed, F. (2019). Factors affecting online impulsive buying behavior: A stimulus organism response model approach. Market Forces, 14(1), 19-42.
  • Hashmi, H. B. A., Shu, C., & Haider, S. W. (2020). Moderating effect of hedonism on store environment-impulse buying nexus. International Journal of Retail and Distribution Management, 48(5), 465-483.
  • Hoang, D. P., & Vu, T. H. (2020). A transaction cost explanation of the card-or-cash decision among Vietnamese debit card holders. International Journal of Bank Marketing, 38(7), 1635-1664.
  • Huang, Z., & Wang, C. L. (2018). Conspicuous consumption in an emerging market: The case of Chinese migrant workers. Journal of Business Research, 86, 366-373.
  • Ittaqullah, N., Madjid, R., & Suleman, N. R. (2020). The effects of mobile marketing, discount, and lifestyle on consumers' impulse buying behavior in online marketplace. International Journal of Scientific and Technology Research, 9(3), 1569-1577.
  • Johnson, E.J., Shu, S.B., Dellaert, B.G.C., Fox, C., Goldstein, D.G., Häubl, G., Larrick, R.P., Payne, J.W., Peters, E., Schkade, D., Wansink, B., Weber, E.U. (2012). Beyond nudges: tools of a choice architecture. Marketing. Letters., 23, 487-504.
  • Karim, N. U., Nisa, U. N., & Imam, S. S. (2021). Investigating the factors that impact online shopping and sales promotion on consumer's impulse buying behavior: A gender-based comparative study in the UAE. International Journal of Business and Administrative Studies, 7(3), 14-26.
  • Karunanayake, C. (2020). Socio demographic determinants behind conspicuous consumption of luxury automobiles in Sri Lanka. Economic Research, 7(2), 87-113.
  • Kemper, J. A., Bai, X., Zhao, F., Chiew, T. M., Septianto, F., & Seo, Y. (2022). Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement. Journal of Business Research, 142, 875-885.
  • Kim, J., Kim, S., Lee, J. S., Kim, P. B., & Cui, Y. (2020). Influence of choice architecture on the preference for a pro-environmental hotel. Journal of Travel Research, 59(3), 512-527.
  • Kumar, B., Sharma, A., Vatavwalaa, S. & Kumar, P. (2020), "Digital mediation in business-to-business marketing: a bibliometric analysis", Industrial Marketing Management, 85(2),126-140.
  • Kumar, A., & Kumra, R. (2021). Television viewing and conspicuous consumption of households: Evidence from India. Journal of Consumer Marketing, 38(3), 272-281.
  • Kumar, A., Chaudhuri, D., Bhardwaj, D., & Mishra, P. (2020). Impulse buying and post-purchase regret: A Study of shopping behaviour for the purchase of grocery products, International Journal of Management, 11(12), 614-624.
  • Kusmaharani, A. S., & Halim, R. E. (2020). Social influence and online impulse buying of Indonesian indie cosmetic products. Jurnal Ilmiah Manajement, 10(2), 237-248.
  • Kwon, Y. (2020). Exploring the mediating effect of conspicuous consumption by utilizing mobile phone brands. The Journal of Distribution Science, 18(3), 15-24.
  • Lancaster, K. (1966). A new approach to consumer theory, The Journal of Political Economy 74(2), 132–157.
  • Lewis, A., & Moital, M. (2016). Young professionals' conspicuous consumption of clothing. Journal of Fashion Marketing and Management, 20(2), 138-156.
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  • Zheng, X., Men, J., Yang, F., & Gong, X. (2019). Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing. International Journal of Information Management, 48, 151-160
Toplam 90 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Articles
Yazarlar

Mehmet Saglam 0000-0002-1909-4284

Zubeyir Celık 0000-0003-1692-9378

Kaan Yıgenoglu 0000-0002-1961-6601

Yayımlanma Tarihi 31 Mart 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 10 Sayı: 1

Kaynak Göster

APA Saglam, M., Celık, Z., & Yıgenoglu, K. (2023). BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CONSUMER BEHAVIOR IN THE CONTEXT OF SEVEN ECONOMIC THEORIES. Journal of Management Marketing and Logistics, 10(1), 31-52. https://doi.org/10.17261/Pressacademia.2023.1728

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