Araştırma Makalesi
Yıl 2021,
Cilt: 2 Sayı: 1, 75 - 82, 30.06.2021
Öz
Kaynakça
- Agmapisarn, C. (2014), A Hedonic Pricing Analysis of Hotel Room Rates in Bangkok, ABAC Journal, 34(2), 1-17.
- Andersson, D. E. (2010), Hotel Attributes and Hedonic Prices: An Analysis of Internet Based Transactions in Singapore’s Market for Hotel Rooms, The Annals of Regional Science, 44(2), 229-240.
- Arbel, A., and Pizam, A. (1977), Some Determinants of Urban Hotel Location: The Tourists’ Inclinations, Journal of Travel Research, 15(3), 18-22.
- Buiga, A., Stegerean, R., Chis, A., and Lazăr, D. (2017), Pricing of The Tourism Product: A Tool for Entrepreneurs to Adapt to a Flexible Market”, Ekonomie a Management, 20(1), 172-186.
- Bull, A. O. (1994), Pricing Motel’s Location, International Journal of Contemporary Hospitality Management, 6(6), 10-15.
- Chen, C.M., and Chiu, H.H. (2014), Market Disequilibrium Effect on Hotel Prices, Tourism Economics, 20(4), 901-909.
- Danziger, S., Israeli, A., and Bekerman, M. (2006), The Relative Role of Strategic Assets in Determining Customer Perceptions of Hotel Room Price, International Journal of Hospitality Management, 25(1), 129-145.
- Espinet, J. M., Saez, M., Coenders, G., and Fluvia, M. (2003), Effect on prices of the attributes of holiday hotels: a hedonic prices approach, Tourism Economics, 9(2), 165-177.
- Faulkner, B. (2001), Towards a Framework for Tourism Disaster Management, Tourism Management, 22(2), 135-147.
- Gursoy D., and Chi C.G. (2020), Effects of COVID-19 Pandemic on Hospitality Industry: Review of the Current Situations and a Research Agenda, Journal of Hospitality Marketing & Management, 29(5), 527-529.
- Heredia-Colaço, V., and Rodrigues, H. (2021), Hosting in turbulent times: hoteliers’ perceptions and strategies to recover from the Covid-19 pandemic. Int. J. Hosp. Manag. 94 (102835), 1-12.
- Hung, W., Shang, J., and Wang, F. (2010), Pricing Determinants in the Hotel Industry: Quantile Regression Analysis, International Journal of Hospitality Management, 29(3), 378-384.
- Israeli, A. A. (2002), Star Rating and Corporate Affiliation: Their Influence On Room Price & Performance of Hotels in Israel, Hospitality Management, 21(4), 405-424.
- Kefela, M. S. (2014), Determinants of Hotel Room Rates in Stockholm: A Hedonic Pricing Approach, Unpublished Master Thesis, Södertörn University, Institution of Social Sciences, Sweden.
- Masiero, L., Nicolau, J.L., and Law, R. (2015), A Demand-Driven Analysis of Tourist Accommodation Price: A Quantile Regression of Room Bookings, International Journal of Hospitality Management, 50, 1-8.
- Monty, B., and Skidmore, M. (2003), Hedonic Pricing and Willingness to Pay for Bed and Breakfast Amenities in Southeast Wisconsin, Journal of Travel Research, 42(2), 195-199.
- Ollero, J. L. S., Pozo, A. G., and Mera, A. M. (2014), How Does Respect For the Environment Affect Final Prices in The Hospitality Sector? A Hedonic Pricing Approach, Cornell Hospitality Quarterly, 55(1), 31-39.
- O’Neill, J.W., and Carlbäck, M. (2011), Do Brands Matter? A Comparison of Branded and independent Hotels’ Performance During a Full Economic Cycle, International Journal of Hospitality Management, 30(3), 515-521.
- Paschalis, A., and Ioanna, A. (2017), The Contribution of View to the Price of Tourist Accommodation: A Hedonic Pricing Model, Cities and Regions in a Changing Europe: Challenges and Prospects, Panteion University, Athens, Greece.
- Pawlicz, A., and Napierala, T. (2017), The Determinants of Hotel Room Rates: an Analysis of the Hotel Industry in Warsaw, Poland, International Journal of Contemporary Hospitality Management, 29(1), 571-588.
- Rosen, S. (1974), Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition, The Journal of Political Economy, 82(1), 34-55.
- Schamel, G. (2012), Weekend vs. Midweek Stays: Modelling Hotel Room Rates in a Small Market, International Journal of Hospitality Management, 31(4), 1113-1118.
- Soler, I. P., and Gémar, G. (2017), Impact of the April Fair on Seville Hotel Room Prices: Measurement Through a Hedonic Approach, Tourism & Management Studies, 13 (2), 7-12.
- Zhang, H., Zhang, J., Lu, S., Cheng, S., and Zhang, J. (2011), Modelling Hotel Room Price with Geographically Weighted Regression, International Journal of Hospitality Management, 30(4), 1036-1043.
Comparison of Hotel Room Prices Before and During COVID-19 Coronavirus Pandemics in Southeast Region of Turkey
Öz
This study aimed to show the hotel room price discrepancies according quality rating and chain affiliation by comparing hotel room prices before and during COVID-19 pandemics in the Southeast Region of Turkey. The data were gathered through online travel agents (OTAs) from the Southeast Region of Turkey. Then, to analyse the data, the non- parametric Wilcoxon signed-ranks test was used for the variables of quality rating and chain affiliation in order to find out the room price discrepancies for the hotels. A significant and meaningful difference upon the room prices by quality rating (from 1 star to 5 star hotels), except the 2 star hotels, was found out. Moreover, the study produced a significant difference upon the room prices by chain affiliation. This study concluded that quality star rating is still considerable effect when the room prices are determined in the hotel market. Furthermore, this study showed that although the chain hotels are perceived to better survive through crises in the market, the independent hotels in this study were seen as more resilient toward the COVID-19 pandemics. This study suggested some insights to help managers to handle the crisis and prepare for the near future.
Anahtar Kelimeler
Kaynakça
- Agmapisarn, C. (2014), A Hedonic Pricing Analysis of Hotel Room Rates in Bangkok, ABAC Journal, 34(2), 1-17.
- Andersson, D. E. (2010), Hotel Attributes and Hedonic Prices: An Analysis of Internet Based Transactions in Singapore’s Market for Hotel Rooms, The Annals of Regional Science, 44(2), 229-240.
- Arbel, A., and Pizam, A. (1977), Some Determinants of Urban Hotel Location: The Tourists’ Inclinations, Journal of Travel Research, 15(3), 18-22.
- Buiga, A., Stegerean, R., Chis, A., and Lazăr, D. (2017), Pricing of The Tourism Product: A Tool for Entrepreneurs to Adapt to a Flexible Market”, Ekonomie a Management, 20(1), 172-186.
- Bull, A. O. (1994), Pricing Motel’s Location, International Journal of Contemporary Hospitality Management, 6(6), 10-15.
- Chen, C.M., and Chiu, H.H. (2014), Market Disequilibrium Effect on Hotel Prices, Tourism Economics, 20(4), 901-909.
- Danziger, S., Israeli, A., and Bekerman, M. (2006), The Relative Role of Strategic Assets in Determining Customer Perceptions of Hotel Room Price, International Journal of Hospitality Management, 25(1), 129-145.
- Espinet, J. M., Saez, M., Coenders, G., and Fluvia, M. (2003), Effect on prices of the attributes of holiday hotels: a hedonic prices approach, Tourism Economics, 9(2), 165-177.
- Faulkner, B. (2001), Towards a Framework for Tourism Disaster Management, Tourism Management, 22(2), 135-147.
- Gursoy D., and Chi C.G. (2020), Effects of COVID-19 Pandemic on Hospitality Industry: Review of the Current Situations and a Research Agenda, Journal of Hospitality Marketing & Management, 29(5), 527-529.
- Heredia-Colaço, V., and Rodrigues, H. (2021), Hosting in turbulent times: hoteliers’ perceptions and strategies to recover from the Covid-19 pandemic. Int. J. Hosp. Manag. 94 (102835), 1-12.
- Hung, W., Shang, J., and Wang, F. (2010), Pricing Determinants in the Hotel Industry: Quantile Regression Analysis, International Journal of Hospitality Management, 29(3), 378-384.
- Israeli, A. A. (2002), Star Rating and Corporate Affiliation: Their Influence On Room Price & Performance of Hotels in Israel, Hospitality Management, 21(4), 405-424.
- Kefela, M. S. (2014), Determinants of Hotel Room Rates in Stockholm: A Hedonic Pricing Approach, Unpublished Master Thesis, Södertörn University, Institution of Social Sciences, Sweden.
- Masiero, L., Nicolau, J.L., and Law, R. (2015), A Demand-Driven Analysis of Tourist Accommodation Price: A Quantile Regression of Room Bookings, International Journal of Hospitality Management, 50, 1-8.
- Monty, B., and Skidmore, M. (2003), Hedonic Pricing and Willingness to Pay for Bed and Breakfast Amenities in Southeast Wisconsin, Journal of Travel Research, 42(2), 195-199.
- Ollero, J. L. S., Pozo, A. G., and Mera, A. M. (2014), How Does Respect For the Environment Affect Final Prices in The Hospitality Sector? A Hedonic Pricing Approach, Cornell Hospitality Quarterly, 55(1), 31-39.
- O’Neill, J.W., and Carlbäck, M. (2011), Do Brands Matter? A Comparison of Branded and independent Hotels’ Performance During a Full Economic Cycle, International Journal of Hospitality Management, 30(3), 515-521.
- Paschalis, A., and Ioanna, A. (2017), The Contribution of View to the Price of Tourist Accommodation: A Hedonic Pricing Model, Cities and Regions in a Changing Europe: Challenges and Prospects, Panteion University, Athens, Greece.
- Pawlicz, A., and Napierala, T. (2017), The Determinants of Hotel Room Rates: an Analysis of the Hotel Industry in Warsaw, Poland, International Journal of Contemporary Hospitality Management, 29(1), 571-588.
- Rosen, S. (1974), Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition, The Journal of Political Economy, 82(1), 34-55.
- Schamel, G. (2012), Weekend vs. Midweek Stays: Modelling Hotel Room Rates in a Small Market, International Journal of Hospitality Management, 31(4), 1113-1118.
- Soler, I. P., and Gémar, G. (2017), Impact of the April Fair on Seville Hotel Room Prices: Measurement Through a Hedonic Approach, Tourism & Management Studies, 13 (2), 7-12.
- Zhang, H., Zhang, J., Lu, S., Cheng, S., and Zhang, J. (2011), Modelling Hotel Room Price with Geographically Weighted Regression, International Journal of Hospitality Management, 30(4), 1036-1043.
Toplam 24 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | Turizm (Diğer) |
| Bölüm | Araştırma Makaleleri |
| Yazarlar | |
| Yayımlanma Tarihi | 30 Haziran 2021 |
| Yayımlandığı Sayı | Yıl 2021 Cilt: 2 Sayı: 1 |
