Online travel reservation websites need e-loyal
customers to be able to drive their profitability and existence. In this
context, the aim of this study is to propose an e-loyalty model for travel
reservation websites in the business to consumer (B2C) concept. The study
brought together important concepts thought to be related to e-loyalty, such as
system quality, trust, satisfaction, alternative attractiveness, word of mouth,
and repurchase intention. As a result, it was determined that system quality,
trust, satisfaction and word of mouth have a positive effect on e-loyalty,
unlike alternative attractiveness which has a negative effect. It was also
determined that e-loyalty has a positive effect on repurchase intention.
Online travel reservation websites E-commerce E-loyalty Structural equation modelling
Birincil Dil | İngilizce |
---|---|
Bölüm | Makaleler |
Yazarlar | |
Yayımlanma Tarihi | 1 Temmuz 2018 |
Yayımlandığı Sayı | Yıl 2018 Cilt: 4 Sayı: 2 |