Araştırma Makalesi
Termal Sağlık Turizminde Hizmet Kalitesi, Destinasyon İmajı, Yeniden Ziyaret Niyeti ve Destinasyona Güven Arasındaki Yapısal İlişkilerin Tespit Edilmesi
Öz
Bu çalışmanın amacı, termal sağlık turizminde hizmet kalitesi, destinasyon imajı, yeniden ziyaret niyeti ve destinasyona güven arasındaki yapısal ilişkileri tespit etmektir. Araştırmanın evrenini Bursa ilinde faaliyet gösteren Sağlık Bakanlığı kaplıca işletme ruhsatlı termal tesislerden termal sağlık turizmi hizmeti almış olan ve sosyal medya kanalıyla (Twitter, Instagram, Facebook, Web Siteleri, Bloglar) ulaşılan turistler oluşturmuştur. Örneklem grubunu ise sosyal medya adreslerinden (Twitter, Instagram, Facebook, Web Siteler, Bloglar) ulaşılan 400 turist oluşturmuştur. Araştırma kapsamında veri setinin analizi için IBM SPSS 23 ve AMOS istatistiksel analiz programları birlikte kullanılmıştır. Hizmet kalitesi ile yeniden ziyaret niyeti arasında yüksek düzeyde pozitif yönlü bir ilişki düzeyi vardır ve ilişki derecesi 0,421’dir. Hizmet kalitesi ile destinasyona güven arasında yüksek düzeyde pozitif yönlü bir ilişki düzeyi vardır ve ilişki derecesi 0,396’dır. Hizmet kalitesi ile destinasyon imajı arasında yüksek düzeyde pozitif yönlü bir ilişki düzeyi vardır ve ilişki derecesi 0,369’dur. Yeniden ziyaret niyeti ile destinasyona güven arasında yüksek düzeyde pozitif yönlü bir ilişki düzeyi vardır ve ilişki derecesi 0,938’dir. Destinasyon imajı ile yeniden ziyaret niyeti arasında yüksek düzeyde pozitif yönlü bir ilişki düzeyi vardır ve ilişki derecesi 0,955’dir. Destinasyon imajı ile destinasyona güven arasında yüksek düzeyde pozitif yönlü bir ilişki düzeyi vardır ve ilişki derecesi 0,857’dir. Yani değişkenlerden biri artarken diğeri de artmaktadır.
Anahtar Kelimeler
Hizmet Kalitesi Destinasyon İmajı Yeniden Ziyaret Niyeti Destinasyona Güven Termal Sağlık Turizmi
Destekleyen Kurum
Destekleyen bir kuruluş yoktur.
Kaynakça
- ALHEMOUD, Abdulla M. ve ARMSTRONG, Edward G. (1996), “Image of Tourism Attractions in Kuwait”, Journal of Travel Research, S.34(4), ss.76–80.
- ALI-KNIGHT, Jane ve ENSOR, John (2017), “Salute to the Sun: An Exploration of UK Yoga Tourist Profiles”, Tourism Recreation Research, S.42(4), ss.484–497.
- ALQURNEH, Majed, ALLAN, Mahmoud ve ALI, Nafez (2014), “Accessing the Relationship between Destination Image on Satisfaction and Loyalty in Jordan Curative Tourism”, Journal of Islamic and Human Advanced Research, S.4(1), ss.18-33.
- ALRAWADIEH, Zaid, ALRAWADIEH, Ziad ve KOZAK, Metin (2019), “Exploring the Impact of Tourist Harassment on Destination Image, Tourist Expenditure, and Destination Loyalty”, Tourism Management, S.73, ss.13–20.
- AN, Soyoung, SUH, Jungho ve ECK, Thomas (2019), “Examining Structural Relationships Among Service Quality, Perceived Value, Satisfaction and Revisit Intention for Airbnb Guests”, International Journal of Tourism Sciences, S.19(3), ss.145-165.
- BEERLI, Asuncion ve JOSEFA, D. Martı́n (2004), “Tourists’ Characteristics and the Perceived Image of Tourist Estinations: A Quantitative Analysis: A Case Study of Lanzarote, Spain”, Tourism Management, S.25(5), ss.623–636.
- BIGNE, J. Enrique, SANCHEZ, M. Isabel ve SANCHEZ, Javier (2001),“Tourism Image, Evaluation Variables and After Purchase Behaviour: Inter-Relationship”, Tourism Management, S.22(6), ss.607–616.
- BIGNE, J.Enrique, SANCHEZ, M.Isabel, & SANCHEZ, Javier, (2001). Tourism image, evaluation variables and after purchase behavior: Interrelationship. Tourism Management, 22(1), ss.607–616.
- BOWEN, John T. ve CHEN, Shiang‐Lih (2001), “The Relationship between Customer Loyalty and Customer Satisfaction”, International Journal of Contemporary Hospitality Management, S.13(4), ss.213-217.
- CASTRO, Carmen Barroso, ARMARIO, Enrique Martín ve RUIZ, David Martín (2007),“The Influence of Market Heterogenetiy on the Relationship between a Destination’s Image and Tourists’ Future Behaviour”, Tourism Management, S.28(1), ss.175-187.
- CASTRO, Carmen Barroso, ARMARIO, Enrique Martín, ve RUIZ, David Martín, (2007). The influence of market heterogenetiy on the relationship between a destination’s image and tourists’ future behaviour. Tourism Management, 28(1), ss.175-187.
- CHEN, Ching-Fu ve TSAI, Dung Chun (2007), “How Destination Image and Evaluative Factors Affect Behavioral Intentions?”, Tourism Management, S.28(4), ss.1115-1122.
- CHEN, Ching-Fu, & TSAI, DungChun, (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism Management, 28(4), ss.1115-1122.
- CHEW, Elaine Yin Teng ve JAHARI, Siti Aqilah (2014), “Destination Image as a Mediator between Perceived Risks and Revisit Intention: A Case of Post-Disaster Japan”, Tourism Management, S.40, ss.382–393.
- CHIEOCHANKITKAN, Anan ve SUKPATCH, Kassara (2014), “The Customers’ Perception of Service Quality for Spa Establishments in the Active Beach Tourism Cluster, Thailand”, Silpakorn University Journal of Social Sciences, Humanities, and Arts, S.14(3), ss.53-75.
- CHIU, Chao-Min, HSU, Meng-Hsiang, LAI, Hsiangchu. ve CHANG, Chun-Ming (2012), “Re-Examining the Influence of Trust on Online Repeat Purchase Intention: The Moderating Role of Habit and its Antecedents”, Decision Support Systems, S.53(4), ss.835-845.
- CHIU, Weisheng, ZENG, Shiheng ve CHENG, Philip Shao-Tung (2016), “The Influence of Destination Image and Tourist Satisfaction on Tourist Loyalty: A Case Study of Chinese Tourists in Korea”, International Journal of Culture, Tourism and Hospitality Research, S.10(2), ss.223–234.
- CROMPTON, John L. (1979), “An Assessment of the Image of Mexico as Vacation Destination and Influence of Geographical Location Upon That Image. Journal of Travel Research”, S.17(4), ss.18-23.
- DOW, Kevin E., JACKSON, Cynthia, WONG, Jeffrey ve LEITCH, Robert A. (2008),“A Comparison of Structural Equation Modeling Approaches: The Case of User Acceptance of Information Systems”, Journal of Computer Information Systems, S.48(4), ss.106-114.
- ECHTNER, Charlotte M. ve RITCHIE, J. R. Brent (2003), “The Meaning and Measurement of Destination Image”, The Journal of Tourism Studies, S.14(1), ss.37-48.
- EID, Riyad, EL-KASSRAWY, Yasser Ahmed ve AGAG, Gomaa (2019), “Integrating Destination Attributes, Political (In)Stability, Destination Image, Tourist Satisfaction, and Intention to Recommend: A Study of UAE”, Journal of Hospitality & Tourism Research, S.43(6), ss.839–866.
- FAKEYE, Paul C. ve CROMPTON, John L. (1991), “Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley”, Journal of Travel Research, S.30(2), ss.10-16.
- GLOBAL SPA SUMMIT LLC (2011), “Wellness Tourism and Medical Tourism: Where Do Spas Fit?”, Global Spa Summit LLC (E-Document), https://globalwellnessinstitute.org/wp-content/uploads/2018/06/Wellness-Tourism-and-Medical-Tourism-Report-Final.pdf (Erişim Tarihi: 03.04.2023).
- GURSOY, Doğan, KILIÇ, Hasan, ÖZTÜREN, Ali ve REZAPOURAGHDAM, Hamed (2017), “The 7th Advances in Hospitality and Tourism Marketing and Management”, Anatolia, S.29(1), ss.146-147.
- HAIR, Joseph F., ANDERSON, Rolph E., TAHTAM, Ronald L. ve BLACK, William C. (1998), Multivariate Data Analysis, Prentice Hall Inc. Publisher, New Jersey (US).
- HALLMANN, Kirstin, ZEHRER, Anita ve MULLER, Sabine (2015), “Perceived Destination Image: An Image Model for a Winter Sports Destination and its Effect on Intention to Revisit”, Journal of Travel Research, S.54(1), ss.94-106.
- HAN, Heesup (2013), “The Healthcare Hotel: Distinctive Attributes for International Medical Travelers”, Tourism Management, S.36, ss.257-268.
- HAN, Heesup ve HYUN, Sunghyup Sean (2015), “Customer Retention in the Medical Tourism Industry: Impact of Quality, Satisfaction, Trust, and Price Reasonableness”, Tourism Management, S.46, ss.20-29.
- HAN, Heesup ve HYUN, Sunghyup Sean (2015), “Customer Retention in the Medical Tourism Industry: Impact of Quality, Satisfaction, Trust, and Price Reasonableness”, Tourism Management, S.46, ss.20–29.
- HAN, Heesup ve RYU, Kisang (2006), “Moderating Role of Personal Characteristics in Forming Restaurant Customers Behavioral İntentions: An Upscale Restaurant Setting”, Journal of Hospitality & Leisure Marketing, S.15(4), ss.25-53.
- HAN, Heesup, KIATKAWSIN, Kiattipoom, JUNG, Heekyoung ve KIM, Wansoo (2018), “The Role of Wellness Spa Tourism Performance in Building Destination Loyalty: The Case of Thailand”, Journal of Travel & Tourism Marketing, S.35(5), ss.595-610.
- HAN, Heesup, KIATKAWSIN, Kiattipoom, KOO, Bonhak ve KIM, Wansoo (2020), “Thai Wellness Tourism and Quality: Comparison between Chinese and American Visitors Behaviors”, Asia Pacific Journal of Tourism Research, S.25(4), ss.424-440.
- HASAN, Golan, JASFAR, Farida ve KRISTAUNG, Robert (2020), “Effect of Develop Strategy, Ethical Climate, on Quality Service to Customer Experience with Local Wisdom as a Moderating Variable”, Advances in Economics, Business and Management Research, S.151, ss.72-77.
- HOX, Joop ve BECHGER, Timo (1995), “Comparing and Combining Different Approaches to the Multitrait-Multimethod Matrix”, Family Science Review, ss.354-373.
- KAŞLI, Mehmet, TOKMAK, Cüneyt, ARSLANER, Ebru, DEMİRCİ, Barış ve YILMAZDOĞAN, Can (2012), Bursa, Eskişehir, Bilecik’te Termal Turizm Sektör Raporu, Eskişehir Osmangazi Üniversitesi Yayını, Eskişehir.
- LAI, Ying-Hsiao Rebecca, CHU, Jui-Yuan, PETRICK, James F. (2016), “Examining the Relationships between Perceived Value, Service Quality, Satisfaction, and Willingness to Revisit a Theme Park”, Travel and Tourism Research Association: Advancing Tourism Research Globally, S.52, ss.(1-5), https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1677&context=ttra (Erişim Tarihi: 03.04.2023).
- LEE, Choong-Ki, LEE, Yong-Ki, & LEE, BongKoo, (2005). Korea’s destination image formed by the 2002 world cup. Annals of Tourism Research, 32(4), ss.839–858.
- LEE, Choong-Ki, LEE, Yong-Ki, ve LEE, Bong Koo (2005), “Korea’s Destination Image Formed by the 2002 World Cup”, Annals of Tourism Research, S.32(4), ss.839-858.
- LEHTO, Xinran Y., BROWN, Sally, CHEN, Yi ve MORRISON, Alastair M. (2006), “Yoga Tourism as a Niche within the Wellness Tourism Market”, Tourism Recreation Research, S.31(1), ss.25-35.
- LI, Mimi, CAI, Liping A., LEHTO, Xinran ve HUANG, Joy Zhuowei (2010), “Missing Link in Understanding Revisit Intention-The Role of Motivation and Image”, Journal of Travel and Tourism Marketing, S.27(4), ss.335-348.
- LOI, Lawrence Teng Iat, SO, Amy Siu Ian, LO, Iris Sheungting ve FONG, Lawrence Hoc Nang (2017), “Does the Quality of Tourist Shuttles Influence Revisit Intention through Destination Image and Satisfaction? The Case of Macao”, Journal of Hospitality and Tourism Management, S.32, ss.115-123.
- LOUREIRO, Sandra María Correia ve GONZALEZ, Francisco Javier Miranda (2008), “The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty”, Journal of Travel and Tourism Marketing, S.25(2), ss.117–136.
- ÖZERSİN, Uğur (2019),“The Impact of Gastronomy Tourism on Destination Image and Destination Choice: The Case of Çeşme”, Doctoral Thesis, Dokuz Eylül University Graduate School of Social Science, İzmir.
- PARASURAMAN, A, ZEITHAML, Valeria A. ve BERRY, Leonard L. (1988), “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality”, Journal of Retailing, S.64(1), ss.12-40.
- PEREIRA, Vijay, GUPTA, Jeevan Jyoti ve HUSSAIN, Shabir (2019), “Impact of Travel Motivation on Tourist’s Attitude Toward Destination: Evidence of Mediating Effect of Destination Image”, Journal of Hospitality & Tourism Research, S.46(5), ss.946-971.
- PERMANA, Dudi (2018), “Tourist's Re-Visit Intention from Perspective of Value Perception, Destination Image and Satisfaction”, European Research Studies Journal, S.21(3), ss.254-265.
- PRAYAG, Girish (2009), “Tourists’ Evaluations of Destination Image, Satisfaction, and Future Behavioral Intentions: The Case of Mauritius”, Journal of Travel and Tourism Marketing, S.26(8), ss.836-853.
- PRAYOGO, Rangga Restu, KETAREN, Faisal Lafi Sadin ve HATI, Rizky Mustika (2017), “Electronic Word of Mouth, Destination Image and Satisfaction toward Visit Intention: An Emperical Study in Malioboro Street, Yogyakarta”, Advances in Social Science, Education and Humanities Research, S.81(Icosop 2016), ss.209-218.
- PURNAMA, Weldera ve WARDI, Yunia (2019), “The Influence of Destination Image, Tourists Satisfaction, and Tourists Experience toward Revisit Intention to the Most Beautiful Village in the World (Nagari Tuo Pariangan)”, Jurnal Kajian Manajemen Dan Wirausaha, S.1(1), ss.18-25.
- RAHILA, Joseph Mary, JACOB, Jayanth ve NADU, T (2017), “Trust as a Mediator between Destination Image and Customer Loyalty in Medical Tourism”, International Journal of Harmaceutical Sciences Review and Research, S.43(1), ss.91-98.
- RIDUAN, Suharyono ve FAUZI, A. Darminto (2015), “The Effect of Tourism Service Quality, Tourist Destination Image and Experience of Tourist towards Tourists Satisfaction, Tourism Word of Mount, Tourist Destination Preferences and Tourist Destination Loyalty”, European Journal of Business and Management, S.7(2), ss.95-104.
- SAN MARTÍN, Héctor, HERRERO, Angel ve GARCÍA DE LOS SALMONES, María del Mar (2019), “An Integrative Model of Destination Brand Equity and Tourist Satisfaction Current Issues in Tourism”, Current Issues in Tourism, S.22(16), ss.1992-2013.
- SHARMA, Pramod ve NAYAK, Jogendra Kumar (2018), “Testing the Role of Tourists’ Emotional Experiences in Predicting Destination Image, Satisfaction, and Behavioral Intentions: A Case of Wellness Tourism”, Tourism Management Perspectives, S.28, ss.41-52.
- SNOJ, Boris ve MUMEL, Damijan (2002), “The Measurement of Perceived Differences in Service Quality: The Case of Health Spas in Slovenia”, Journal of Vacation Marketing, S.8(4), ss.362–379.
- STABLER, Michael J. (1995), “The Image of Destination Regions: Theoretical and Empirical Aspects”, Marketing in the Tourism Industry (RLE Tourism) (Eds. Brian Goodall, Gregory Ashworth), Routledge Publisher, London (UK), ss.133-161.
- STYLOS, Nikolaos, VASSILIADIS, Chris A., BELLOU, Victoria ve ANDRONIKIDIS, Andreas (2016), “Destination Images, Holistic Images and Personal Normative Beliefs: Predictors of Intention to Revisit a Destination”, Tourism Management, S.53, ss.40-60.
- TAN, Wee-Kheng (2017), “Repeat Visitation: A Study from the Perspective of Leisure Constraint, Tourist Experience, Destination Images, and Experiential Familiarity”, Journal of Destination Marketing and Management, S.6(3), ss.233–242.
- TİMUR, Beybala (2018), “Service Quality, Destination Image and Revisit Intention Relationships at Thermal Tourism Businesses”, Journal of Gastronomy Hospitality and Travel (JOGHAT), S.1(1), ss.38-48.
- TOSUN, Cevat, DEDEOĞLU, Bekir Bora ve FYALL, Alan (2015), “Destination Service Quality, Affective Image and Revisit Intention: The Moderating Role of Past Experience”, Journal of Destination Marketing and Management, S.4(4), ss.222–234.
- ZHANG, Hongmei, FU, Xiaoxiao, CAI, Liping A. ve LU, Lin (2014), “Destination Image and Tourist Loyalty: A Meta-Analysis”, Tourism Management, S.40, ss.213–223.
Determining the Structural Relationships between Service Quality, Destination Image, Revisit Intention and Destination Trust in Thermal Health Tourism
Öz
The aim of this study is to determine the structural relationships between service quality, destination image, revisit intention and destination trust in thermal health tourism. The research encompasses tourists who have availed thermal health tourism services from facilities operating under the Ministry of Health's spa operation license in the province of Bursa, and who were reached through social media channels (Twitter, Instagram, Facebook, websites, and blogs). The sample group consisted of 400 tourists who were reached from social media addresses (Twitter, Instagram, Facebook, Web Sites, Blogs). Within the scope of the research, IBM SPSS 23 and AMOS statistical analysis programs were used together for the analysis of the data set. There is a high level of positive relationship between service quality and revisit intention, and the degree of relationship is 0.421. There is a high level of positive relationship between service quality and trust in the destination, and the degree of relationship is 0.396. There is a high level of positive relationship between service quality and destination image and the degree of relationship is 0.369. There is a high level of positive relationship between revisit intention and destination trust, and the degree of relationship is 0.938. There is a high level of positive relationship between destination image and revisit intention, and the degree of relationship is 0.955. There is a high level of positive relationship between destination image and trust in the destination, and the degree of relationship is 0.857. That is, as one of the variables increases, the other also increases.
Anahtar Kelimeler
Service Quality Destination Image Revisit Intent Destination Trust Thermal Health Tourism
Kaynakça
- ALHEMOUD, Abdulla M. ve ARMSTRONG, Edward G. (1996), “Image of Tourism Attractions in Kuwait”, Journal of Travel Research, S.34(4), ss.76–80.
- ALI-KNIGHT, Jane ve ENSOR, John (2017), “Salute to the Sun: An Exploration of UK Yoga Tourist Profiles”, Tourism Recreation Research, S.42(4), ss.484–497.
- ALQURNEH, Majed, ALLAN, Mahmoud ve ALI, Nafez (2014), “Accessing the Relationship between Destination Image on Satisfaction and Loyalty in Jordan Curative Tourism”, Journal of Islamic and Human Advanced Research, S.4(1), ss.18-33.
- ALRAWADIEH, Zaid, ALRAWADIEH, Ziad ve KOZAK, Metin (2019), “Exploring the Impact of Tourist Harassment on Destination Image, Tourist Expenditure, and Destination Loyalty”, Tourism Management, S.73, ss.13–20.
- AN, Soyoung, SUH, Jungho ve ECK, Thomas (2019), “Examining Structural Relationships Among Service Quality, Perceived Value, Satisfaction and Revisit Intention for Airbnb Guests”, International Journal of Tourism Sciences, S.19(3), ss.145-165.
- BEERLI, Asuncion ve JOSEFA, D. Martı́n (2004), “Tourists’ Characteristics and the Perceived Image of Tourist Estinations: A Quantitative Analysis: A Case Study of Lanzarote, Spain”, Tourism Management, S.25(5), ss.623–636.
- BIGNE, J. Enrique, SANCHEZ, M. Isabel ve SANCHEZ, Javier (2001),“Tourism Image, Evaluation Variables and After Purchase Behaviour: Inter-Relationship”, Tourism Management, S.22(6), ss.607–616.
- BIGNE, J.Enrique, SANCHEZ, M.Isabel, & SANCHEZ, Javier, (2001). Tourism image, evaluation variables and after purchase behavior: Interrelationship. Tourism Management, 22(1), ss.607–616.
- BOWEN, John T. ve CHEN, Shiang‐Lih (2001), “The Relationship between Customer Loyalty and Customer Satisfaction”, International Journal of Contemporary Hospitality Management, S.13(4), ss.213-217.
- CASTRO, Carmen Barroso, ARMARIO, Enrique Martín ve RUIZ, David Martín (2007),“The Influence of Market Heterogenetiy on the Relationship between a Destination’s Image and Tourists’ Future Behaviour”, Tourism Management, S.28(1), ss.175-187.
- CASTRO, Carmen Barroso, ARMARIO, Enrique Martín, ve RUIZ, David Martín, (2007). The influence of market heterogenetiy on the relationship between a destination’s image and tourists’ future behaviour. Tourism Management, 28(1), ss.175-187.
- CHEN, Ching-Fu ve TSAI, Dung Chun (2007), “How Destination Image and Evaluative Factors Affect Behavioral Intentions?”, Tourism Management, S.28(4), ss.1115-1122.
- CHEN, Ching-Fu, & TSAI, DungChun, (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism Management, 28(4), ss.1115-1122.
- CHEW, Elaine Yin Teng ve JAHARI, Siti Aqilah (2014), “Destination Image as a Mediator between Perceived Risks and Revisit Intention: A Case of Post-Disaster Japan”, Tourism Management, S.40, ss.382–393.
- CHIEOCHANKITKAN, Anan ve SUKPATCH, Kassara (2014), “The Customers’ Perception of Service Quality for Spa Establishments in the Active Beach Tourism Cluster, Thailand”, Silpakorn University Journal of Social Sciences, Humanities, and Arts, S.14(3), ss.53-75.
- CHIU, Chao-Min, HSU, Meng-Hsiang, LAI, Hsiangchu. ve CHANG, Chun-Ming (2012), “Re-Examining the Influence of Trust on Online Repeat Purchase Intention: The Moderating Role of Habit and its Antecedents”, Decision Support Systems, S.53(4), ss.835-845.
- CHIU, Weisheng, ZENG, Shiheng ve CHENG, Philip Shao-Tung (2016), “The Influence of Destination Image and Tourist Satisfaction on Tourist Loyalty: A Case Study of Chinese Tourists in Korea”, International Journal of Culture, Tourism and Hospitality Research, S.10(2), ss.223–234.
- CROMPTON, John L. (1979), “An Assessment of the Image of Mexico as Vacation Destination and Influence of Geographical Location Upon That Image. Journal of Travel Research”, S.17(4), ss.18-23.
- DOW, Kevin E., JACKSON, Cynthia, WONG, Jeffrey ve LEITCH, Robert A. (2008),“A Comparison of Structural Equation Modeling Approaches: The Case of User Acceptance of Information Systems”, Journal of Computer Information Systems, S.48(4), ss.106-114.
- ECHTNER, Charlotte M. ve RITCHIE, J. R. Brent (2003), “The Meaning and Measurement of Destination Image”, The Journal of Tourism Studies, S.14(1), ss.37-48.
- EID, Riyad, EL-KASSRAWY, Yasser Ahmed ve AGAG, Gomaa (2019), “Integrating Destination Attributes, Political (In)Stability, Destination Image, Tourist Satisfaction, and Intention to Recommend: A Study of UAE”, Journal of Hospitality & Tourism Research, S.43(6), ss.839–866.
- FAKEYE, Paul C. ve CROMPTON, John L. (1991), “Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley”, Journal of Travel Research, S.30(2), ss.10-16.
- GLOBAL SPA SUMMIT LLC (2011), “Wellness Tourism and Medical Tourism: Where Do Spas Fit?”, Global Spa Summit LLC (E-Document), https://globalwellnessinstitute.org/wp-content/uploads/2018/06/Wellness-Tourism-and-Medical-Tourism-Report-Final.pdf (Erişim Tarihi: 03.04.2023).
- GURSOY, Doğan, KILIÇ, Hasan, ÖZTÜREN, Ali ve REZAPOURAGHDAM, Hamed (2017), “The 7th Advances in Hospitality and Tourism Marketing and Management”, Anatolia, S.29(1), ss.146-147.
- HAIR, Joseph F., ANDERSON, Rolph E., TAHTAM, Ronald L. ve BLACK, William C. (1998), Multivariate Data Analysis, Prentice Hall Inc. Publisher, New Jersey (US).
- HALLMANN, Kirstin, ZEHRER, Anita ve MULLER, Sabine (2015), “Perceived Destination Image: An Image Model for a Winter Sports Destination and its Effect on Intention to Revisit”, Journal of Travel Research, S.54(1), ss.94-106.
- HAN, Heesup (2013), “The Healthcare Hotel: Distinctive Attributes for International Medical Travelers”, Tourism Management, S.36, ss.257-268.
- HAN, Heesup ve HYUN, Sunghyup Sean (2015), “Customer Retention in the Medical Tourism Industry: Impact of Quality, Satisfaction, Trust, and Price Reasonableness”, Tourism Management, S.46, ss.20-29.
- HAN, Heesup ve HYUN, Sunghyup Sean (2015), “Customer Retention in the Medical Tourism Industry: Impact of Quality, Satisfaction, Trust, and Price Reasonableness”, Tourism Management, S.46, ss.20–29.
- HAN, Heesup ve RYU, Kisang (2006), “Moderating Role of Personal Characteristics in Forming Restaurant Customers Behavioral İntentions: An Upscale Restaurant Setting”, Journal of Hospitality & Leisure Marketing, S.15(4), ss.25-53.
- HAN, Heesup, KIATKAWSIN, Kiattipoom, JUNG, Heekyoung ve KIM, Wansoo (2018), “The Role of Wellness Spa Tourism Performance in Building Destination Loyalty: The Case of Thailand”, Journal of Travel & Tourism Marketing, S.35(5), ss.595-610.
- HAN, Heesup, KIATKAWSIN, Kiattipoom, KOO, Bonhak ve KIM, Wansoo (2020), “Thai Wellness Tourism and Quality: Comparison between Chinese and American Visitors Behaviors”, Asia Pacific Journal of Tourism Research, S.25(4), ss.424-440.
- HASAN, Golan, JASFAR, Farida ve KRISTAUNG, Robert (2020), “Effect of Develop Strategy, Ethical Climate, on Quality Service to Customer Experience with Local Wisdom as a Moderating Variable”, Advances in Economics, Business and Management Research, S.151, ss.72-77.
- HOX, Joop ve BECHGER, Timo (1995), “Comparing and Combining Different Approaches to the Multitrait-Multimethod Matrix”, Family Science Review, ss.354-373.
- KAŞLI, Mehmet, TOKMAK, Cüneyt, ARSLANER, Ebru, DEMİRCİ, Barış ve YILMAZDOĞAN, Can (2012), Bursa, Eskişehir, Bilecik’te Termal Turizm Sektör Raporu, Eskişehir Osmangazi Üniversitesi Yayını, Eskişehir.
- LAI, Ying-Hsiao Rebecca, CHU, Jui-Yuan, PETRICK, James F. (2016), “Examining the Relationships between Perceived Value, Service Quality, Satisfaction, and Willingness to Revisit a Theme Park”, Travel and Tourism Research Association: Advancing Tourism Research Globally, S.52, ss.(1-5), https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1677&context=ttra (Erişim Tarihi: 03.04.2023).
- LEE, Choong-Ki, LEE, Yong-Ki, & LEE, BongKoo, (2005). Korea’s destination image formed by the 2002 world cup. Annals of Tourism Research, 32(4), ss.839–858.
- LEE, Choong-Ki, LEE, Yong-Ki, ve LEE, Bong Koo (2005), “Korea’s Destination Image Formed by the 2002 World Cup”, Annals of Tourism Research, S.32(4), ss.839-858.
- LEHTO, Xinran Y., BROWN, Sally, CHEN, Yi ve MORRISON, Alastair M. (2006), “Yoga Tourism as a Niche within the Wellness Tourism Market”, Tourism Recreation Research, S.31(1), ss.25-35.
- LI, Mimi, CAI, Liping A., LEHTO, Xinran ve HUANG, Joy Zhuowei (2010), “Missing Link in Understanding Revisit Intention-The Role of Motivation and Image”, Journal of Travel and Tourism Marketing, S.27(4), ss.335-348.
- LOI, Lawrence Teng Iat, SO, Amy Siu Ian, LO, Iris Sheungting ve FONG, Lawrence Hoc Nang (2017), “Does the Quality of Tourist Shuttles Influence Revisit Intention through Destination Image and Satisfaction? The Case of Macao”, Journal of Hospitality and Tourism Management, S.32, ss.115-123.
- LOUREIRO, Sandra María Correia ve GONZALEZ, Francisco Javier Miranda (2008), “The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty”, Journal of Travel and Tourism Marketing, S.25(2), ss.117–136.
- ÖZERSİN, Uğur (2019),“The Impact of Gastronomy Tourism on Destination Image and Destination Choice: The Case of Çeşme”, Doctoral Thesis, Dokuz Eylül University Graduate School of Social Science, İzmir.
- PARASURAMAN, A, ZEITHAML, Valeria A. ve BERRY, Leonard L. (1988), “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality”, Journal of Retailing, S.64(1), ss.12-40.
- PEREIRA, Vijay, GUPTA, Jeevan Jyoti ve HUSSAIN, Shabir (2019), “Impact of Travel Motivation on Tourist’s Attitude Toward Destination: Evidence of Mediating Effect of Destination Image”, Journal of Hospitality & Tourism Research, S.46(5), ss.946-971.
- PERMANA, Dudi (2018), “Tourist's Re-Visit Intention from Perspective of Value Perception, Destination Image and Satisfaction”, European Research Studies Journal, S.21(3), ss.254-265.
- PRAYAG, Girish (2009), “Tourists’ Evaluations of Destination Image, Satisfaction, and Future Behavioral Intentions: The Case of Mauritius”, Journal of Travel and Tourism Marketing, S.26(8), ss.836-853.
- PRAYOGO, Rangga Restu, KETAREN, Faisal Lafi Sadin ve HATI, Rizky Mustika (2017), “Electronic Word of Mouth, Destination Image and Satisfaction toward Visit Intention: An Emperical Study in Malioboro Street, Yogyakarta”, Advances in Social Science, Education and Humanities Research, S.81(Icosop 2016), ss.209-218.
- PURNAMA, Weldera ve WARDI, Yunia (2019), “The Influence of Destination Image, Tourists Satisfaction, and Tourists Experience toward Revisit Intention to the Most Beautiful Village in the World (Nagari Tuo Pariangan)”, Jurnal Kajian Manajemen Dan Wirausaha, S.1(1), ss.18-25.
- RAHILA, Joseph Mary, JACOB, Jayanth ve NADU, T (2017), “Trust as a Mediator between Destination Image and Customer Loyalty in Medical Tourism”, International Journal of Harmaceutical Sciences Review and Research, S.43(1), ss.91-98.
- RIDUAN, Suharyono ve FAUZI, A. Darminto (2015), “The Effect of Tourism Service Quality, Tourist Destination Image and Experience of Tourist towards Tourists Satisfaction, Tourism Word of Mount, Tourist Destination Preferences and Tourist Destination Loyalty”, European Journal of Business and Management, S.7(2), ss.95-104.
- SAN MARTÍN, Héctor, HERRERO, Angel ve GARCÍA DE LOS SALMONES, María del Mar (2019), “An Integrative Model of Destination Brand Equity and Tourist Satisfaction Current Issues in Tourism”, Current Issues in Tourism, S.22(16), ss.1992-2013.
- SHARMA, Pramod ve NAYAK, Jogendra Kumar (2018), “Testing the Role of Tourists’ Emotional Experiences in Predicting Destination Image, Satisfaction, and Behavioral Intentions: A Case of Wellness Tourism”, Tourism Management Perspectives, S.28, ss.41-52.
- SNOJ, Boris ve MUMEL, Damijan (2002), “The Measurement of Perceived Differences in Service Quality: The Case of Health Spas in Slovenia”, Journal of Vacation Marketing, S.8(4), ss.362–379.
- STABLER, Michael J. (1995), “The Image of Destination Regions: Theoretical and Empirical Aspects”, Marketing in the Tourism Industry (RLE Tourism) (Eds. Brian Goodall, Gregory Ashworth), Routledge Publisher, London (UK), ss.133-161.
- STYLOS, Nikolaos, VASSILIADIS, Chris A., BELLOU, Victoria ve ANDRONIKIDIS, Andreas (2016), “Destination Images, Holistic Images and Personal Normative Beliefs: Predictors of Intention to Revisit a Destination”, Tourism Management, S.53, ss.40-60.
- TAN, Wee-Kheng (2017), “Repeat Visitation: A Study from the Perspective of Leisure Constraint, Tourist Experience, Destination Images, and Experiential Familiarity”, Journal of Destination Marketing and Management, S.6(3), ss.233–242.
- TİMUR, Beybala (2018), “Service Quality, Destination Image and Revisit Intention Relationships at Thermal Tourism Businesses”, Journal of Gastronomy Hospitality and Travel (JOGHAT), S.1(1), ss.38-48.
- TOSUN, Cevat, DEDEOĞLU, Bekir Bora ve FYALL, Alan (2015), “Destination Service Quality, Affective Image and Revisit Intention: The Moderating Role of Past Experience”, Journal of Destination Marketing and Management, S.4(4), ss.222–234.
- ZHANG, Hongmei, FU, Xiaoxiao, CAI, Liping A. ve LU, Lin (2014), “Destination Image and Tourist Loyalty: A Meta-Analysis”, Tourism Management, S.40, ss.213–223.
Toplam 60 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Konular | Sağlık Kurumları Yönetimi, Sağlık Yönetimi |
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 21 Ekim 2023 |
| Yayımlandığı Sayı | Yıl 2023 Cilt: 6 Sayı: 3 |
Cited By
DESTİNASYON PAZARLAMASI KAPSAMINDA ALGILANAN HİZMET KALİTESİNİN TEKRAR SATIN ALMA NİYETİNE ETKİSİNDE MARKA AŞKININ ROLÜ
Uluslararası İktisadi ve İdari İncelemeler Dergisi
https://doi.org/10.18092/ulikidince.1345649
