Araştırma Makalesi
Yıl 2022,
Cilt: 12 Sayı: Dijitalleşme, 1 - 17, 03.11.2022
Öz
Günümüzde yenilikçi finansal teknolojiler olarak tanımlanan kripto paraların finans sektörünü derinden etkilediği ve küresel ekonominin gücünü değiştirdiği ifade edilmektedir. Tüketiciler tarafından kabulünün merak konusu olduğu kripto paraların kullanımını etkileyen birçok faktörün olduğu düşünülmektedir. Bu çalışmada, tüketicilerin kripto para kullanım niyetleri kişilik tipleri bağlamında incelenmiştir. Nitel araştırma yöntemlerine uygun bir şekilde yürütülen bu çalışmada, yargısal örnekleme yöntemi kullanılarak toplamda 90 katılımcının görüşüne başvurulmuştur. Toplanan veriler, betimsel analiz tekniği ile analiz edilmiştir. Araştırmanın geçerliği ve güvenilirliği TAPUPAS kriterleri baz alınarak sağlanmıştır. Araştırma sonucunda, katılımcıların çoğunluğunun riskli olduğu, güvenli ve faydalı olmadığı düşüncesi ve uygulama ara yüzünün karışık bulunması gibi faktörlerden dolayı kripto para kullanmadıkları ve bu katılımcıların kişilik tipleri açısından bir farklılık göstermediği tespit edilmiştir. Kripto para birimlerini kullanan katılımcıların %58,82’sinin B tipi kişiliğe sahip olduğu görülmüştür.
Anahtar Kelimeler
Kaynakça
- Alaeddin, O., & Altounjy, R. (2018). Trust, technology awareness and satisfaction effect into the intention to use cryptocurrency among generation Z in Malaysia. International Journal of Engineering & Technology, 7(4.29), 8-10.
- Albayati, H., Kim, S. K., & Rho, J. J. (2020). Accepting financial transactions using blockchain technology and cryptocurrency: A customer perspective approach. Technology in Society, 62, 101320.
- Arli, D., van Esch, P., Bakpayev, M., & Laurence, A. (2020). Do consumers really trust cryptocurrencies?. Marketing Intelligence & Planning. 39(1). 74-90.
- Barth, J. R., Herath, H. S., Herath, T. C., & Xu, P. (2020). Cryptocurrency valuation and ethics: a text analytic approach. Journal of Management Analytics, 7(3), 367-388.
- Bizzi, L., & Labban, A. (2019). The double-edged impact of social media on online trading: Opportunities, threats, and recommendations for organizations. Business Horizons, 62(4), 509-519.
- Brauneis, A., Mestel, R., Riordan, R., & Theissen, E. (2021). How to measure the liquidity of cryptocurrency markets?. Journal of Banking & Finance, 124, 106041. CoinMarketCap. (2022), https://coinmarketcap.com/, (Erişim Tarihi: 24.05.2022).
- Deepika, E. P. E., & Kaur, E. R. (2017). Cryptocurrency: Trends, perspectives and challenges. International Journal of Trend in Research and Development, 4(4), 4-6.
- Demir, D., & Yıldız, S. Y. (2021). The mediating role of consumer engagement in the effect of social media marketing on electronic word-of-mouth intention. Business & Management Studies: An International Journal, 9(2), 649-661
- Dibra, M. (2015). Rogers theory on diffusion of innovation-the most appropriate theoretical model in the study of factors influencing the integration of sustainability in tourism businesses. Procedia-Social and Behavioral Sciences, 195, 1453-1462.
- Erdoğan Tarakçı, İ. & Göktaş, B. (2019). Pazarlamanın Yeni Rengi: Yeşil Aklama, Üçüncü Sektör Sosyal Ekonomi Dergisi, 54(3), 1095-1113.
- Gültekin, Y. (2017). Turizm endüstrisinde alternatif bir ödeme aracı olarak kripto para birimleri: Bitcoin. Güncel Turizm Araştırmaları Dergisi, 1(2), 96-113. Investing.com, https://tr.investing.com/crypto/, Erişim Tarihi: 08.08.2022.
- Kabak,. A., & Çelik,. Z. (2020). Tüketicilerin kripto para kullanım niyeti ile ilişkili faktörlerin belirlenmesine yönelik uygulamalı bir araştırma. 6th International Gap Socialsciences Congressfull Texts Book. 239-252.
- Karaoğlan, S., Arar, T., & Bilgin, O. (2018). Türkiye’de kripto para farkındalığı ve kripto para kabul eden işletmelerin motivasyonları. İşletme ve İktisat Çalışmaları Dergisi, 6(2), 15-28.
- Kim, M. J., Lee, C. K., & Contractor, N. S. (2019). Seniors' usage of mobile social network sites: Applying theories of innovation diffusion and uses and gratifications. Computers in Human Behavior, 90, 60-73.
- Kher, R., Terjesen, S., & Liu, C. (2021). Blockchain, Bitcoin, and ICOs: a review and research agenda. Small Business Economics, 56(4), 1699-1720.
- Koçak, A., & Arun, Ö. (2006). İçerik analizi çalışmalarında örneklem sorunu. Selçuk İletişim, 4(3), 21-28.
- Korauš, A., Gombár, M., Vagaská, A., Bačík, R., Korba, P., & Černák, F. (2021). Bitcoin price as one of basic cryptocurrencies in relation to the basic stock market's indicators. Entrepreneurship and Sustainability Issues, 9(2), 552.
- Kwon, W. S., Woo, H., Sadachar, A., & Huang, X. (2021). External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use. Journal of Retailing and Consumer Services, 62, 102616.
- Lou, A. T., & Li, E. Y. (2017). Integrating innovation diffusion theory and the technology acceptance model: The adoption of blockchain technology from business managers’ perspective. In International Conference on Electronic Business 12(4), 299-302.
- Low, K. F., & Teo, E. G. (2017). Bitcoins and other cryptocurrencies as property?. Law, Innovation and Technology, 9(2), 235-268. Luthans, F. (1995). Organizational Behavior Istanbul: Literatür Yayincilik.
- Mahomed, N. (2017). Understanding consumer adoption of cryptocurrencies (Doctoral dissertation, University of Pretoria).
- Mendoza-Tello, J. C., Mora, H., Pujol-López, F. A., & Lytras, M. D. (2019). Disruptive innovation of cryptocurrencies in consumer acceptance and trust. Information Systems and e-Business Management, 17(2), 195-222.
- Menon, S., & Jain, K. (2021). Blockchain technology for transparency in agri-food supply chain: use cases, limitations, and future directions. IEEE Transactions on Engineering Management.
- Metin, İ., & Yakut, E. (2018). Kripto Para Girişimciliğinde Güven Faktörü Üzerine Bir Araştırma. Journal of Entrepreneurship and Innovation Management, 7(2), 67-78.
- Min, S., So, K. K. F., & Jeong, M. (2019). Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model. Journal of Travel & Tourism Marketing, 36(7), 770-783.
- Mukabi, C., & Vu, N. L. (2019). Cryptocurrency as a payment method in the retail ındustry: an application of diffusion of ınnovation theory (DOI) on the characteristics of Bitcoin: the case of Bitrefill. Lisans Tezi.
- Nakip, M. & Yaraş E. (2016). Pazarlama Araştırmalarına Giriş. Genişletilmiş ve Yenilenmiş 5. Baskı. Seçkin Yayıncılık, Ankara.
- Nazifi, A., Murdy, S., Marder, B., Gäthke, J., & Shabani, B. (2021). A Bit (coin) of happiness after a failure: An empirical examination of the effectiveness of cryptocurrencies as an innovative recovery tool. Journal of Business Research, 124, 494-505.
- Önder, I., & Gunter, U. (2022). Blockchain: Is it the future for the tourism and hospitality industry?. Tourism Economics, 1354816620961707.
- Pawson, R., Boaz, A., Grayson, L., Long, A. & Barnes, C. (2003). Types and quality of social care knowledge. Stage two: towards the quality assessment of social care knowledge. ESRC UK Centre for Evidence Based Policy and Practice: Working Paper 18, 1-31.
- Rogerson, M., & Parry, G. C. (2020). Blockchain: case studies in food supply chain visibility. Supply Chain Management: An International Journal. .25(5), 601-614
- Sudzina, F. & Pavlicek, A (2019). Impact of personality traits (BFI2-XS) on use of cryptocurrencies,” in Proceedings of the International Scientific Conference Hradec Economic Days 2019 Part II, pp. 363–369, Hradec Králové, 2019.
- Qu, B., Wei, L., & Zhang, Y. (2022). Factors affecting consumer acceptance of electronic cash in China: an empirical study. Financial Innovation, 8(1), 1-19.
- Quamara, S., & Singh, A. K. (2022). A systematic survey on security concerns in cryptocurrencies: State-of-the-art and perspectives. Computers & Security, 113, 102548.
- Öztürk, E., & Tekeli, S. (2021). Tüketicilerin besin seçim güdüleri: Y ve Z kuşaklarının karşılaştırılması. Pazarlama ve Pazarlama Araştırmaları Dergisi, 14(1), 147-182.
- Raimundo Júnior, G. D. S., Palazzi, R. B., Tavares, R. D. S., & Klotzle, M. C. (2022). Market stress and herding: A new approach to the cryptocurrency market. Journal of Behavioral Finance, 23(1), 43-57.
- Schaupp, L.C., Festa, M., Knotts, K.G. & Vitullo, E.A. (2022). Regulation as a pathway to individual adoption of cryptocurrency", Digital Policy, Regulation and Governance, 24(2), 199-219. https://doi.org/10.1108/DPRG-08-2021-0101.
- Seçilmiş, C., & Kızıltaş, M. Ç. (2020). Turizm işletmelerinde ödeme yöntemi olarak kripto para kullanımının tüketici tercihlerine etkisi. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 22(1), 45-56.
- Sütcü, C. S., & Aytekin, Ç. (2018). Bitcoin ve kripto para ile ilgili sosyal medya kullanıcılarınn girişimcilik düzeyleri üzerine bir araştırma. The Turkish Online Journal of Design Art and Communication, 8(3), 466-488.
- Şahin, N. N., & Açıksözlü, Ö. (2021). Turistik Koinler’’: Turizm İşletmelerinde Kripto Para Kullanımının SWOT Analizi İle İncelenmesi. Akademik Sosyal Araştırmalar Dergisi 9(120), 219-236.
- Tepe, G., Geyikci, U. B., & Sancak, F. M. (2022). FinTech Companies: A Bibliometric Analysis. International Journal of Financial Studies, 10(1), 2.
- Taherdoost, H. (2022). A Critical Review of Blockchain Acceptance Models—Blockchain Technology Adoption Frameworks and Applications. Computers, 11(2), 24.
- Tham, A., & Sigala, M. (2020). Road block (chain): bit (coin) s for tourism sustainable development goals?. Journal of Hospitality and Tourism Technology.
- Turhan & Kaplan (2022). Consumer reactions to high-tech wearable textiles: perceived product importance, consumption benefits and price perceptions. Journal of the Textile Institute.113(8). 1-11.
- Wang, L., Sarker, P. K., & Bouri, E. (2022). Short-and Long-Term Interactions Between Bitcoin and Economic Variables: Evidence from the US. Computational Economics, 1-26.
- Wei, Y., & Dukes, A. (2021). Cryptocurrency adoption with speculative price bubbles. Marketing Science, 40(2), 241-260.
- Wu, R., Ishfaq, K., Hussain, S., Asmi, F., Siddiquei, A. N., & Anwar, M. A. (2022). Investigating e-Retailers’ Intentions to Adopt Cryptocurrency Considering the Mediation of Technostress and Technology Involvement. Sustainability, 14(2), 641.
- Yağcı, M. İ. & Çabuk, S. (2018). Pazarlama Teorileri içinde 85-113 “Yeniliklerin Yayılması Teorisi”. MediaCat Yayıncılık, İstanbul.
Yıl 2022,
Cilt: 12 Sayı: Dijitalleşme, 1 - 17, 03.11.2022
Öz
Today, it is stated that crypto currencies, which are defined as innovative financial technologies, deeply affect the financial sector and change the power of the global economy. It is thought that there are many factors affecting the use of crypto currencies, whose acceptance by consumers is a matter of curiosity. In this study, consumers' crypto currency usage intentions were examined in the context of personality types. In this study, which was carried out in accordance with qualitative research methods, a total of 90 participants were consulted using the judgmental sampling method. The collected data were analysed with the descriptive analysis technique. The validity and reliability of the study were provided on the basis of TAPUPAS criteria. As a result of the research, it was determined that the majority of the participants did not use crypto money due to factors such as the thought that it was risky, not safe, and useful, and the application interface was confusing, and that these participants did not differ in terms of personality types. It has been observed that 58.82% of the participants using crypto currencies have a type B personality.
Anahtar Kelimeler
Kaynakça
- Alaeddin, O., & Altounjy, R. (2018). Trust, technology awareness and satisfaction effect into the intention to use cryptocurrency among generation Z in Malaysia. International Journal of Engineering & Technology, 7(4.29), 8-10.
- Albayati, H., Kim, S. K., & Rho, J. J. (2020). Accepting financial transactions using blockchain technology and cryptocurrency: A customer perspective approach. Technology in Society, 62, 101320.
- Arli, D., van Esch, P., Bakpayev, M., & Laurence, A. (2020). Do consumers really trust cryptocurrencies?. Marketing Intelligence & Planning. 39(1). 74-90.
- Barth, J. R., Herath, H. S., Herath, T. C., & Xu, P. (2020). Cryptocurrency valuation and ethics: a text analytic approach. Journal of Management Analytics, 7(3), 367-388.
- Bizzi, L., & Labban, A. (2019). The double-edged impact of social media on online trading: Opportunities, threats, and recommendations for organizations. Business Horizons, 62(4), 509-519.
- Brauneis, A., Mestel, R., Riordan, R., & Theissen, E. (2021). How to measure the liquidity of cryptocurrency markets?. Journal of Banking & Finance, 124, 106041. CoinMarketCap. (2022), https://coinmarketcap.com/, (Erişim Tarihi: 24.05.2022).
- Deepika, E. P. E., & Kaur, E. R. (2017). Cryptocurrency: Trends, perspectives and challenges. International Journal of Trend in Research and Development, 4(4), 4-6.
- Demir, D., & Yıldız, S. Y. (2021). The mediating role of consumer engagement in the effect of social media marketing on electronic word-of-mouth intention. Business & Management Studies: An International Journal, 9(2), 649-661
- Dibra, M. (2015). Rogers theory on diffusion of innovation-the most appropriate theoretical model in the study of factors influencing the integration of sustainability in tourism businesses. Procedia-Social and Behavioral Sciences, 195, 1453-1462.
- Erdoğan Tarakçı, İ. & Göktaş, B. (2019). Pazarlamanın Yeni Rengi: Yeşil Aklama, Üçüncü Sektör Sosyal Ekonomi Dergisi, 54(3), 1095-1113.
- Gültekin, Y. (2017). Turizm endüstrisinde alternatif bir ödeme aracı olarak kripto para birimleri: Bitcoin. Güncel Turizm Araştırmaları Dergisi, 1(2), 96-113. Investing.com, https://tr.investing.com/crypto/, Erişim Tarihi: 08.08.2022.
- Kabak,. A., & Çelik,. Z. (2020). Tüketicilerin kripto para kullanım niyeti ile ilişkili faktörlerin belirlenmesine yönelik uygulamalı bir araştırma. 6th International Gap Socialsciences Congressfull Texts Book. 239-252.
- Karaoğlan, S., Arar, T., & Bilgin, O. (2018). Türkiye’de kripto para farkındalığı ve kripto para kabul eden işletmelerin motivasyonları. İşletme ve İktisat Çalışmaları Dergisi, 6(2), 15-28.
- Kim, M. J., Lee, C. K., & Contractor, N. S. (2019). Seniors' usage of mobile social network sites: Applying theories of innovation diffusion and uses and gratifications. Computers in Human Behavior, 90, 60-73.
- Kher, R., Terjesen, S., & Liu, C. (2021). Blockchain, Bitcoin, and ICOs: a review and research agenda. Small Business Economics, 56(4), 1699-1720.
- Koçak, A., & Arun, Ö. (2006). İçerik analizi çalışmalarında örneklem sorunu. Selçuk İletişim, 4(3), 21-28.
- Korauš, A., Gombár, M., Vagaská, A., Bačík, R., Korba, P., & Černák, F. (2021). Bitcoin price as one of basic cryptocurrencies in relation to the basic stock market's indicators. Entrepreneurship and Sustainability Issues, 9(2), 552.
- Kwon, W. S., Woo, H., Sadachar, A., & Huang, X. (2021). External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use. Journal of Retailing and Consumer Services, 62, 102616.
- Lou, A. T., & Li, E. Y. (2017). Integrating innovation diffusion theory and the technology acceptance model: The adoption of blockchain technology from business managers’ perspective. In International Conference on Electronic Business 12(4), 299-302.
- Low, K. F., & Teo, E. G. (2017). Bitcoins and other cryptocurrencies as property?. Law, Innovation and Technology, 9(2), 235-268. Luthans, F. (1995). Organizational Behavior Istanbul: Literatür Yayincilik.
- Mahomed, N. (2017). Understanding consumer adoption of cryptocurrencies (Doctoral dissertation, University of Pretoria).
- Mendoza-Tello, J. C., Mora, H., Pujol-López, F. A., & Lytras, M. D. (2019). Disruptive innovation of cryptocurrencies in consumer acceptance and trust. Information Systems and e-Business Management, 17(2), 195-222.
- Menon, S., & Jain, K. (2021). Blockchain technology for transparency in agri-food supply chain: use cases, limitations, and future directions. IEEE Transactions on Engineering Management.
- Metin, İ., & Yakut, E. (2018). Kripto Para Girişimciliğinde Güven Faktörü Üzerine Bir Araştırma. Journal of Entrepreneurship and Innovation Management, 7(2), 67-78.
- Min, S., So, K. K. F., & Jeong, M. (2019). Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model. Journal of Travel & Tourism Marketing, 36(7), 770-783.
- Mukabi, C., & Vu, N. L. (2019). Cryptocurrency as a payment method in the retail ındustry: an application of diffusion of ınnovation theory (DOI) on the characteristics of Bitcoin: the case of Bitrefill. Lisans Tezi.
- Nakip, M. & Yaraş E. (2016). Pazarlama Araştırmalarına Giriş. Genişletilmiş ve Yenilenmiş 5. Baskı. Seçkin Yayıncılık, Ankara.
- Nazifi, A., Murdy, S., Marder, B., Gäthke, J., & Shabani, B. (2021). A Bit (coin) of happiness after a failure: An empirical examination of the effectiveness of cryptocurrencies as an innovative recovery tool. Journal of Business Research, 124, 494-505.
- Önder, I., & Gunter, U. (2022). Blockchain: Is it the future for the tourism and hospitality industry?. Tourism Economics, 1354816620961707.
- Pawson, R., Boaz, A., Grayson, L., Long, A. & Barnes, C. (2003). Types and quality of social care knowledge. Stage two: towards the quality assessment of social care knowledge. ESRC UK Centre for Evidence Based Policy and Practice: Working Paper 18, 1-31.
- Rogerson, M., & Parry, G. C. (2020). Blockchain: case studies in food supply chain visibility. Supply Chain Management: An International Journal. .25(5), 601-614
- Sudzina, F. & Pavlicek, A (2019). Impact of personality traits (BFI2-XS) on use of cryptocurrencies,” in Proceedings of the International Scientific Conference Hradec Economic Days 2019 Part II, pp. 363–369, Hradec Králové, 2019.
- Qu, B., Wei, L., & Zhang, Y. (2022). Factors affecting consumer acceptance of electronic cash in China: an empirical study. Financial Innovation, 8(1), 1-19.
- Quamara, S., & Singh, A. K. (2022). A systematic survey on security concerns in cryptocurrencies: State-of-the-art and perspectives. Computers & Security, 113, 102548.
- Öztürk, E., & Tekeli, S. (2021). Tüketicilerin besin seçim güdüleri: Y ve Z kuşaklarının karşılaştırılması. Pazarlama ve Pazarlama Araştırmaları Dergisi, 14(1), 147-182.
- Raimundo Júnior, G. D. S., Palazzi, R. B., Tavares, R. D. S., & Klotzle, M. C. (2022). Market stress and herding: A new approach to the cryptocurrency market. Journal of Behavioral Finance, 23(1), 43-57.
- Schaupp, L.C., Festa, M., Knotts, K.G. & Vitullo, E.A. (2022). Regulation as a pathway to individual adoption of cryptocurrency", Digital Policy, Regulation and Governance, 24(2), 199-219. https://doi.org/10.1108/DPRG-08-2021-0101.
- Seçilmiş, C., & Kızıltaş, M. Ç. (2020). Turizm işletmelerinde ödeme yöntemi olarak kripto para kullanımının tüketici tercihlerine etkisi. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 22(1), 45-56.
- Sütcü, C. S., & Aytekin, Ç. (2018). Bitcoin ve kripto para ile ilgili sosyal medya kullanıcılarınn girişimcilik düzeyleri üzerine bir araştırma. The Turkish Online Journal of Design Art and Communication, 8(3), 466-488.
- Şahin, N. N., & Açıksözlü, Ö. (2021). Turistik Koinler’’: Turizm İşletmelerinde Kripto Para Kullanımının SWOT Analizi İle İncelenmesi. Akademik Sosyal Araştırmalar Dergisi 9(120), 219-236.
- Tepe, G., Geyikci, U. B., & Sancak, F. M. (2022). FinTech Companies: A Bibliometric Analysis. International Journal of Financial Studies, 10(1), 2.
- Taherdoost, H. (2022). A Critical Review of Blockchain Acceptance Models—Blockchain Technology Adoption Frameworks and Applications. Computers, 11(2), 24.
- Tham, A., & Sigala, M. (2020). Road block (chain): bit (coin) s for tourism sustainable development goals?. Journal of Hospitality and Tourism Technology.
- Turhan & Kaplan (2022). Consumer reactions to high-tech wearable textiles: perceived product importance, consumption benefits and price perceptions. Journal of the Textile Institute.113(8). 1-11.
- Wang, L., Sarker, P. K., & Bouri, E. (2022). Short-and Long-Term Interactions Between Bitcoin and Economic Variables: Evidence from the US. Computational Economics, 1-26.
- Wei, Y., & Dukes, A. (2021). Cryptocurrency adoption with speculative price bubbles. Marketing Science, 40(2), 241-260.
- Wu, R., Ishfaq, K., Hussain, S., Asmi, F., Siddiquei, A. N., & Anwar, M. A. (2022). Investigating e-Retailers’ Intentions to Adopt Cryptocurrency Considering the Mediation of Technostress and Technology Involvement. Sustainability, 14(2), 641.
- Yağcı, M. İ. & Çabuk, S. (2018). Pazarlama Teorileri içinde 85-113 “Yeniliklerin Yayılması Teorisi”. MediaCat Yayıncılık, İstanbul.
Toplam 48 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | İŞLETME |
| Yazarlar | |
| Yayımlanma Tarihi | 3 Kasım 2022 |
| Yayımlandığı Sayı | Yıl 2022 Cilt: 12 Sayı: Dijitalleşme |
