Araştırma Makalesi
BibTex RIS Kaynak Göster
Yıl 2022, Cilt: 19 Sayı: 49, 751 - 761, 10.10.2022
https://doi.org/10.26466/opusjsr.1153200

Öz

Kaynakça

  • Becherer, R.C., Haynes, P.J. and Helms, M.M. (2008). An exploratory investigation of entrepreneurial marketing in SMEs: The influence of the owner/operator. Journal of Business and Entrepreneurship, 20(2), 44.
  • Becherer, R.C., Helms, M.M., & McDonald, J.P. (2012). The effect of entrepreneurial marketing on outcome goals in SMEs. New England Journal of Entrepreneurship, 15(1/2), 1–7.
  • Bjerke, B., & Hultman, C. (2004). Entrepreneurial marketing: The growth of small firms in the new economic era. Edward Elgar Publishing.
  • Calantone, R. J., Cavusgil, S. T., & Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial Marketing Management, 31(6), 515–524. https://doi.org/10.1016/S0019-8501(01)00203-6.
  • Collinson, E., & Shaw, E. (2001). Entrepreneurial marketing—A historical perspective on development and practice. Management Decision, 39(9), 761–766. https://doi.org/10.1108/EUM0000000006221.
  • Constantinides, E. (2006). The marketing mix revisited: Towards the 21st century marketing. Journal of Marketing Management, 22(3–4), 407–438. https://doi.org/10.1362/026725706776861190.
  • Day, G. S., & Montgomery, D. B. (1999). Charting new directions for marketing. Journal of marketing, 63(1), 3-13. https://doi.org/10.1177/00222429990634s102
  • Eggers, F., Niemand, T., Kraus, S., & Breier, M. (2020). Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance. Journal of Business Research, 113, 72-82.
  • Fatoki, O. (2019). Entrepreneurial marketing and performance of small and medium enterprises in South Africa. Journal of Reviews on Global Economics, 8, 1429-1437.
  • Gardner, D. M. (1990). Exploring the marketing/entrepreneurship interface. BEBR faculty working paper; no. 1699.
  • Gilmore, A. (2011). Entrepreneurial and SME marketing. Journal of research in marketing and entrepreneurship, 13(2), 137-145.
  • Gorica, K., & Buhaljoti, A. (2016). Entrepreneurial Marketing: Evidence from SMEs in Albania. American Journal of Marketing Research, 2(2), 46-52.
  • Hacioglu, G., Eren, S. S., Eren, M. S., & Celikkan, H. (2012). The effect of entrepreneurial marketing on firms' innovative performance in Turkish SMEs. Procedia-Social and Behavioral Sciences, 58, 871–878. https://doi.org/10.1016/j.sbspro.2012.09.1065.
  • Hamali, S. (2015). The effect of entrepreneurial marketing on business performance: Small garment industry in Bandung City, Indonesia. https://ssrn.com/abstract=2712940, Accessed date: 10 March 2018.
  • Hills, G. E., & LaForge, R. W. (1992). Research at the marketing interface to advance entrepreneurship theory. Entrepreneurship Theory and Practice, 16(3), 33–60. https://doi.org/10.1177/104225879201600303.
  • Hills, G. E., & Hultman, C. M. (2006). Entrepreneurial marketing. Cited in: Lagrosen, S. and Svensson, G.(eds) Marketing–Broadening the Horizons. Denmark: University of Studentlitteratur.
  • Hills, G. E., & Hultman, C. M. (2008). Some theoretical foundations of entrepreneurial marketing. In Rencontres de St-Gall 2008, Innovation, competitiveness, growth and tradition in SMEs, September 1.–3. 2008, St. Gallen. KMU Verlag HSG.
  • Hills, G. E., Hultman, C. M., Kraus, S., & Schulte, R. (2010). History, theory and evidence of entrepreneurial marketing–an overview. International Journal of Entrepreneurship and Innovation Management, 11(1), 3–18. https://doi.org/10.1504/IJEIM.2010.029765.
  • Hills, G. E., & Hultman, C. M. (2011). Academic roots: The past and present of entrepreneurial marketing. Journal of Small Business and Entrepreneurship, 24(1), 1–10. https://doi.org/10.1080/08276331.2011.10593521.
  • Hills, G. E., & Hultman, C. (2013). Entrepreneurial marketing: Conceptual and empirical research opportunities. Entrepreneurship Research Journal, 3(4), 437-448.
  • Hisrich, R. D., & Ramadani, V. (2017). Effective entrepreneurial management. Cham:Springer.
  • Hisrich, R. D., & Ramadani, V. (2018). Entrepreneurial marketing: A practical managerial approach. Edward Elgar Publishing.
  • Hoque, A. S. M. M., & Awang, Z. (2019). Does gender difference play moderating role in the relationship between entrepreneurial marketing and Bangladeshi SME performance? Accounting, 5(1), 35-52.
  • Hultman, C. M., & Shaw, E. (2003). The interface between transactional and relational orientation in small service firm’s marketing behaviour: A study of Scottish and Swedish small firms in the service sector. Journal of Marketing Theory and Practice, 11(1), 36-51.
  • Jones, R. & Rowley, J. (2011) Entrepreneurial marketing in small businesses: A conceptual exploration. International Small Business Journal, 29(1), 25–36.
  • Kocak, A., & Abimbola, T. (2009). The effects of entrepreneurial marketing on born global performance. International Marketing Review, 26(4/5), 439-452.
  • Kraus, S., Harms, R., & Fink, M. (2010). Entrepreneurial marketing: Moving beyond marketing in 1new ventures. International Journal of Entrepreneurship and Innovation Management, 11(1), 19-34.
  • Kurgun, H., Bagiran, D., Ozeren, E., & Maral, B. (2011). Entrepreneurial marketing-The interface between marketing and entrepreneurship: A qualitative research on boutique hotels. European Journal of Social Sciences, 26(3), 340-357.
  • Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of management Review, 21(1), 135-172.
  • Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives. Journal of marketing theory and practice, 10(4), 1-19.
  • Rashad, N. M. (2018). The impact of entrepreneurial marketing dimensions on the organizational performance within Saudi SMEs. Eurasian Journal of Business and Management, 6(3), 61-71.
  • Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship theory and practice, 33(3), 761-787.
  • Sadiku-Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99.
  • Shaw, E. (2004). Marketing in the social enterprise context: is it entrepreneurial?. Qualitative Market Research: An International Journal, 7(3), 194-205.
  • Stokes, D. (2000). Putting entrepreneurship into marketing: The processes of entrepreneurial marketing. Journal of research in marketing and entrepreneurship, 2(1), 1-16.
  • Stokes, D., & Wilson, N. C. (2010). Entrepreneurship and marketing education: Time for the road less travelled? International Journal of Entrepreneurship and Innovation Management, 11(1), 95-108.
  • Toghraee, M. T., Rezvani, M., Mobaraki, M. H., & Farsi, J. Y. (2017). A systematic review on entrepreneurial marketing: Three decade research on entrepreneurial marketing. International Journal of Applied Business and Economic Research, 15(8), 273-296.
  • Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.
  • Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., & Deacon, J. (2016). Anatomy of competitive advantage: Towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), 5-19.

A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs

Yıl 2022, Cilt: 19 Sayı: 49, 751 - 761, 10.10.2022
https://doi.org/10.26466/opusjsr.1153200

Öz

The entrepreneurial marketing (EM) approach is a new phenomenon for SMEs. This study aims to reveal the orientation's consciousness and investigate the level of behavior among seven companies located in Ankara, Turkey. The selection is done through cluster representatives of the sectors including construction machinery, medical, renewable energy, rubber, defense & aviation, and communication. The companies are determined by theoretical (purposive) sampling and semi-structured face-to-face interviews are applied for data collection. Content analysis is used for the data-treatment technique. Entrepreneurial marketing activities are measured by EM dimensions as proactiveness, risk management, opportunity-driven, innovation-focused, resource utilization, customer density and value creation. Findings revealed that companies in the research sample have the approach of entrepreneurial marketing however the intensity differs according to sectors. It is aimed to increase the awareness of the approach among the SMEs to create superior customer value. Moreover, clarifying the activities built under entrepreneurial marketing will contribute to the practical side of marketing decisions and strategies as well as future studies filling the gap in the field.

Kaynakça

  • Becherer, R.C., Haynes, P.J. and Helms, M.M. (2008). An exploratory investigation of entrepreneurial marketing in SMEs: The influence of the owner/operator. Journal of Business and Entrepreneurship, 20(2), 44.
  • Becherer, R.C., Helms, M.M., & McDonald, J.P. (2012). The effect of entrepreneurial marketing on outcome goals in SMEs. New England Journal of Entrepreneurship, 15(1/2), 1–7.
  • Bjerke, B., & Hultman, C. (2004). Entrepreneurial marketing: The growth of small firms in the new economic era. Edward Elgar Publishing.
  • Calantone, R. J., Cavusgil, S. T., & Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial Marketing Management, 31(6), 515–524. https://doi.org/10.1016/S0019-8501(01)00203-6.
  • Collinson, E., & Shaw, E. (2001). Entrepreneurial marketing—A historical perspective on development and practice. Management Decision, 39(9), 761–766. https://doi.org/10.1108/EUM0000000006221.
  • Constantinides, E. (2006). The marketing mix revisited: Towards the 21st century marketing. Journal of Marketing Management, 22(3–4), 407–438. https://doi.org/10.1362/026725706776861190.
  • Day, G. S., & Montgomery, D. B. (1999). Charting new directions for marketing. Journal of marketing, 63(1), 3-13. https://doi.org/10.1177/00222429990634s102
  • Eggers, F., Niemand, T., Kraus, S., & Breier, M. (2020). Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance. Journal of Business Research, 113, 72-82.
  • Fatoki, O. (2019). Entrepreneurial marketing and performance of small and medium enterprises in South Africa. Journal of Reviews on Global Economics, 8, 1429-1437.
  • Gardner, D. M. (1990). Exploring the marketing/entrepreneurship interface. BEBR faculty working paper; no. 1699.
  • Gilmore, A. (2011). Entrepreneurial and SME marketing. Journal of research in marketing and entrepreneurship, 13(2), 137-145.
  • Gorica, K., & Buhaljoti, A. (2016). Entrepreneurial Marketing: Evidence from SMEs in Albania. American Journal of Marketing Research, 2(2), 46-52.
  • Hacioglu, G., Eren, S. S., Eren, M. S., & Celikkan, H. (2012). The effect of entrepreneurial marketing on firms' innovative performance in Turkish SMEs. Procedia-Social and Behavioral Sciences, 58, 871–878. https://doi.org/10.1016/j.sbspro.2012.09.1065.
  • Hamali, S. (2015). The effect of entrepreneurial marketing on business performance: Small garment industry in Bandung City, Indonesia. https://ssrn.com/abstract=2712940, Accessed date: 10 March 2018.
  • Hills, G. E., & LaForge, R. W. (1992). Research at the marketing interface to advance entrepreneurship theory. Entrepreneurship Theory and Practice, 16(3), 33–60. https://doi.org/10.1177/104225879201600303.
  • Hills, G. E., & Hultman, C. M. (2006). Entrepreneurial marketing. Cited in: Lagrosen, S. and Svensson, G.(eds) Marketing–Broadening the Horizons. Denmark: University of Studentlitteratur.
  • Hills, G. E., & Hultman, C. M. (2008). Some theoretical foundations of entrepreneurial marketing. In Rencontres de St-Gall 2008, Innovation, competitiveness, growth and tradition in SMEs, September 1.–3. 2008, St. Gallen. KMU Verlag HSG.
  • Hills, G. E., Hultman, C. M., Kraus, S., & Schulte, R. (2010). History, theory and evidence of entrepreneurial marketing–an overview. International Journal of Entrepreneurship and Innovation Management, 11(1), 3–18. https://doi.org/10.1504/IJEIM.2010.029765.
  • Hills, G. E., & Hultman, C. M. (2011). Academic roots: The past and present of entrepreneurial marketing. Journal of Small Business and Entrepreneurship, 24(1), 1–10. https://doi.org/10.1080/08276331.2011.10593521.
  • Hills, G. E., & Hultman, C. (2013). Entrepreneurial marketing: Conceptual and empirical research opportunities. Entrepreneurship Research Journal, 3(4), 437-448.
  • Hisrich, R. D., & Ramadani, V. (2017). Effective entrepreneurial management. Cham:Springer.
  • Hisrich, R. D., & Ramadani, V. (2018). Entrepreneurial marketing: A practical managerial approach. Edward Elgar Publishing.
  • Hoque, A. S. M. M., & Awang, Z. (2019). Does gender difference play moderating role in the relationship between entrepreneurial marketing and Bangladeshi SME performance? Accounting, 5(1), 35-52.
  • Hultman, C. M., & Shaw, E. (2003). The interface between transactional and relational orientation in small service firm’s marketing behaviour: A study of Scottish and Swedish small firms in the service sector. Journal of Marketing Theory and Practice, 11(1), 36-51.
  • Jones, R. & Rowley, J. (2011) Entrepreneurial marketing in small businesses: A conceptual exploration. International Small Business Journal, 29(1), 25–36.
  • Kocak, A., & Abimbola, T. (2009). The effects of entrepreneurial marketing on born global performance. International Marketing Review, 26(4/5), 439-452.
  • Kraus, S., Harms, R., & Fink, M. (2010). Entrepreneurial marketing: Moving beyond marketing in 1new ventures. International Journal of Entrepreneurship and Innovation Management, 11(1), 19-34.
  • Kurgun, H., Bagiran, D., Ozeren, E., & Maral, B. (2011). Entrepreneurial marketing-The interface between marketing and entrepreneurship: A qualitative research on boutique hotels. European Journal of Social Sciences, 26(3), 340-357.
  • Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of management Review, 21(1), 135-172.
  • Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives. Journal of marketing theory and practice, 10(4), 1-19.
  • Rashad, N. M. (2018). The impact of entrepreneurial marketing dimensions on the organizational performance within Saudi SMEs. Eurasian Journal of Business and Management, 6(3), 61-71.
  • Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship theory and practice, 33(3), 761-787.
  • Sadiku-Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99.
  • Shaw, E. (2004). Marketing in the social enterprise context: is it entrepreneurial?. Qualitative Market Research: An International Journal, 7(3), 194-205.
  • Stokes, D. (2000). Putting entrepreneurship into marketing: The processes of entrepreneurial marketing. Journal of research in marketing and entrepreneurship, 2(1), 1-16.
  • Stokes, D., & Wilson, N. C. (2010). Entrepreneurship and marketing education: Time for the road less travelled? International Journal of Entrepreneurship and Innovation Management, 11(1), 95-108.
  • Toghraee, M. T., Rezvani, M., Mobaraki, M. H., & Farsi, J. Y. (2017). A systematic review on entrepreneurial marketing: Three decade research on entrepreneurial marketing. International Journal of Applied Business and Economic Research, 15(8), 273-296.
  • Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.
  • Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., & Deacon, J. (2016). Anatomy of competitive advantage: Towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), 5-19.
Toplam 39 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Research Articles
Yazarlar

Seray Kağıtcı 0000-0003-4998-789X

Begum Sahin 0000-0003-2013-5060

Yayımlanma Tarihi 10 Ekim 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 19 Sayı: 49

Kaynak Göster

APA Kağıtcı, S., & Sahin, B. (2022). A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs. OPUS Journal of Society Research, 19(49), 751-761. https://doi.org/10.26466/opusjsr.1153200