PressAcademia Procedia

Öz

In recent
years the efforts of raising awareness of balanced and healthy nutrition in all
over the world and in our country have made a successful impact on public. With
this awareness and the need to live a longer and healthier life people tend to
consume trusting, natural, additive free, healthy, and traditional food.However
living conditions make it impossible for people to make traditional foods
themselves therefore people are inclined to buy them. Nowadays, traditional
food shopping via social media is gradually increasing. In order to meet the
demand of traditional food, satisfy the need of consumers and turn this situation
into an opportunity numerous micro entrepreneurs use social media (Facebook and
Instagram).This research aims to study the importance of social media shopping
of traditional foods and the importance of financial aspect of the said
shopping. In order to realize this aim, contents were completed and the
relationship between literature and contents was promoted with primary work.
With conceptual framework, hypothesis of the research has begun to develop. The
questionnaire in accordance with this aim provided a research that is primarily
about the financial contribution of buying traditional foods via social media
to consumers and to the company. The results obtained were evaluated with
statistical analysis and tested with hypotheses. According to the analyses, it
is found that traditional food shopping via social media provides high
financial gain to consumers and companies. It is also ascertained that if the
selling rates of the traditional food producers who do marketing via social
media increase, their marketing costs decrease and therefore financial profits
increase significantly.