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VEGAN TÜKETİM UYGULAMALARI ÜZERİNDE SÜRDÜRÜLEBİLİRLİK YAKLAŞIMI

Yıl 2023, Cilt: 16 Sayı: 3, 697 - 730, 30.09.2023

Öz

Konjonktürel gelişme ve değişmeler tüketici tercihlerinde de değişikliğe neden olmaktadır. Bilinçlenen ve duyarlılığı artan tüketicilerin çevre, hayvan, doğayı koruma vb. ekosisteme daha fazla önem vermeye başlaması ile birlikte, tüketici alışkanlıklarının beslenme, kozmetik, giyim vb. birçok alanda farklılaştığı görülmektedir. Satın alma davranışları beslenmenin ötesinde, hayat tarzını şekillendirmeye evrilmektedir. Toplumda bu anlayışta olan tüketicilerin her geçen gün artmasıyla birlikte, tüketici davranışlarını etkileyen faktörler arasında eco-sistem önemli olmaya başlamış ve işletmeler ürün ve/veyahizmetlerine vegan ve vejetaryen içerik ekleyerek hedef pazarlarını farklılaştırmış veya hedef pazar olarak bu tüketicileri seçmiştir. Tüketicinin vegan veya vejetaryen anlayışı günlük yaşamında birçok alanı kapsamakta, çevreci, doğayı koruyucu, havyan refahını arttırıcı eylemlere yönelik tutumlarını, satın alma davranışlarını ve markalara olan farkındalıklarını değiştirmektedir. İşletmelerin yaptıkları faaliyet ve çalışmalarını vegan bakış açısına göre yürütmesi sürdürülebilirliği desteklemelerine de önemli bir boyut kazandırmaktadır. İşletmelerin müşterilerinin vegan/vejetaryen yaşam tarzına hitap ederek uygulamalarına yansıtması, iş süreçlerine dahil etmesi, üretim ve hizmetlerinde yer vermesi sürdürülebilirliğe katkı sağlamaktadır. Yapılan çalışmada, vegan/vejetaryen ürünlerin sürdürülebilirlik yönü ele alınarak markaların vegan ürünler/hizmetler hakkında neler yaptıklarına değinilmektedir. Ayrıca işletmelerin, markaların, perakendelerin ve geçmişte yapılan vegan/vejetaryen tüketime yönelik araştırmalardan ve uygulamalardan bahsedilip konu ile ilgili genel bir çerçeve çizilmektedir

Kaynakça

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SUSTAINABILITY APPROACH ON VEGAN CONSUMPTION PRACTICES

Yıl 2023, Cilt: 16 Sayı: 3, 697 - 730, 30.09.2023

Öz

Cyclical developments and changes cause changes in consumer preferences. With the increasing awareness and sensitivity of consumers starting to give more importance to the eco-system such as environment, animal, nature protection, consumer habits such as nutrition, cosmetics, clothing, etc. appears to differ in many areas. Purchasing behaviors evolve to shape lifestyles beyond nutrition. With the increasing number of consumers with this understanding in society, the eco-system has become important among the factors affecting consumer behavior, and businesses have differentiated their target markets by adding vegan and vegetarian content to their products and/or services, or have chosen these consumers as the target market. Consumers' understanding of vegan or vegetarian covers many areas in their daily life, changing their attitudes towards environmentalist, nature-protecting, and animal welfare-enhancing actions, their purchasing behavior and their awareness of brands. Businesses contribute to sustainability by addressing the vegan/vegetarian lifestyle of their customers and reflecting them on their practices, including them in their business processes, and including them in their production and services. In the study, the sustainability aspect of vegan/vegetarian products is discussed and what brands do about vegan products/services. In addition, businesses, brands, retails, past researches and practices for vegan/vegetarian consumption are mentioned and a general framework is drawn on the subject.

Kaynakça

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  • Tiwari, R. (2017). Propositions For A High-Quality, Affordable and Sustainable ‘Food Basket’ Scope of Cooperation Between India & Germany In Areas Relating To Food Processing Industry. Consulate General of India. Germany, Hamburg. https://tore.tuhh.de/bitstream/11420/1371/1/Tiwari_2017_Food_Processing_Web_Version_Final.pdf
  • Waldmann, A. , Koschizke, Jw., Leitzmann, C. & Hahn, A.(2003). Dietary İntakes And Lifestyle Factors of A Vegan Population İn Germany: Results From The German Vegan Study. European Journal Of Clinical Nutrition. 57, 947–955. doi.org/10.1038/sj.ejcn.1601629
  • WCED (World Commission on Environment and Development). (1987). Our common future. Oxford: Oxford University Press.
  • Weder, S., Hoffmann, M., Becker, K., Alexy, U. & Keller, M. (2019). Energy, Macronutrient Intake, And Anthropometrics of Vegetarian, Vegan, And Omnivorous Children (1–3 Years) İn Germany (Vechi Diet Study). Nutrients. 11,832, 1-18. https://doic.org/ ; doi:10.3390/nu11040832
  • Weinrich, R. (2019). Opportunities for the adoption of health-based sustainable dietary patterns: A review on consumer research of meat substitutes. Sustainability, 11(15).1-15. doi:10.3390/su11154028
  • Vatan, A. & Türkbaş, S.(2018). Vejetaryen Turist Ve Vegan Turist Kimdir?. Journal of Tourism and Gastronomy Studies 6(3), 24-39. doi: 10.21325/jotags.2018.270
  • V-Label EU(2021). Information on the V-Label.https://www.v-label.eu/en
  • Vegangazete. (21.12.2019). Cruelty-free ve Vegan Aynı Şey midir?. https://vegangazete.com/cruelty-free-ve-vegan-2/ : 16.07.2022.
  • Yoh, E. (2018). Determinants Of Purchase Intention For Vegan Fashion Products - Application Of The Modified Planned Behavior Model. The Research Journal of The Costume Culture. 26(2), 125-139. https://db.koreascholar.com/Article/Detail/347211
  • Zwinselman, M. (2021). Consumer understanding of vegan and vegetarian food labelling in the Netherlands (Doctoral dissertation, Aeres Hogeschool).
Toplam 108 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Zeynep Erdoğan 0000-0003-1712-3114

Esen Gürbüz

Yayımlanma Tarihi 30 Eylül 2023
Gönderilme Tarihi 27 Şubat 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 16 Sayı: 3

Kaynak Göster

APA Erdoğan, Z., & Gürbüz, E. (2023). VEGAN TÜKETİM UYGULAMALARI ÜZERİNDE SÜRDÜRÜLEBİLİRLİK YAKLAŞIMI. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 16(3), 697-730.