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Does Emotional Eating Affect Online Food Purchasing Intention?

Yıl 2023, Cilt: 7 Sayı: 1, 70 - 85, 25.09.2023

Öz

Purpose: The aim of this study was to explore the mediating role of emotional eating between social media addiction and food product purchase intention.
Design/Methodology/Approach: In this study, data were collected by convenience sampling method by considering economic and temporal conditions. A total of 601 questionnaires were included in the study by selecting the ones suitable for analysis from the data collected from 644 participants. Mediation model was applied to the created data set. At the same time, Mann-Whitney U and Kruskal-Wallis H tests were applied to reveal the difference in scale mean according to demographic variables.
Results: The results of the analyses revealed that online purchase intention, emotional eating and social media addiction scales did not differ according to the demographic characteristics of the participants. In terms of mediation, it is seen that emotional eating has a supporting role between social media addiction and online purchase intention.
Originality: Evaluating food and beverage ordering through P2P platforms together with consumption and psychological elements reveals the importance of the study.
Keywords: Online Purchase Intention, Social Media Addiction, Emotional Eating, Food Products, Peer-to-Peer (P2P) Platforms

Kaynakça

  • Aarts, H., ve Dijksterhuis, A. (2000). Habits as Knowledge Structures: Automaticity in Goal-Directed Behavior. Journal of Personality and Social Psychology, 78(1), 53-63.
  • Adriaanse, M. A., de Ridder, D. T. D., ve Evers, C. (2011). Emotional Eating: Eating When Emotional or Emotional About Eating? Psychology ve Health, 26(1), 23-39. https://doi.org/10.1080/08870440903207627
  • Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Akar, E., ve Nasir, V. A. (2015). A Review of Literature on Consumers’ Online Purchase Intentions. Journal of Customer Behaviour, 14(3), 215-233.
  • Annesi, J. J., Mareno, N., ve McEwen, K. (2016). Psychosocial Predictors of Emotional Eating and Their Weight-Loss Treatment-İnduced Changes in Women with Obesity. Eating and Weight Disorders - Studies on Anorexia, Bulimia and Obesity, 21(2), 289-295.
  • Arnow, B., Kenardy, J., ve Agras, W. S. (1995). The Emotional Eating Scale: The Development of a Measure to Assess Coping with Negative Affect by Eating. The International Journal of Eating Disorders, 18(1), 79-90.
  • Ayyıldız, F., ve Şahin, G. (2022). Effect of Social Media Addiction on Eating Behavior, Body Weight and Life Satisfaction during Pandemic Period. British Food Journal, 124(9), 2980-2992.
  • Bagozzi, R. P., Gopinath, M., ve Nyer, P. U. (1999). The Role of Emotions in Marketing. Journal of the Academy of Marketing Science, 27(2), 184-206.
  • Bai, B., Law, R., ve Wen, I. (2008). The Impact of Website Quality on Customer Satisfaction and Purchase İntentions: Evidence from Chinese Online Visitors. International Journal of Hospitality Management, 27(3), 391-402.
  • Barrett, L. F. (2017). The theory of constructed emotion: an active inference account of interoception and categorization. Social cognitive and affective neuroscience, 12(1), 1-23.
  • Bates, S., Reeve, B., ve Trevena, H. (2023). A Narrative Review of Online Food Delivery in Australia: Challenges and Opportunities for Public Health Nutrition Policy. Public Health Nutrition, 26(1), 262-272.
  • Bee, C. C., ve Madrigal, R. (2007). Coping With Mixed Emotions. ACR North American Advances, NA-34. https://www.acrwebsite.org/volumes/12860/volumes/v34/NA-34 adresinden 25.04.2023 adresinden erişilmiştir. Erişim 20 Nisan 2023.
  • Berridge, K., ve Winkielman, P. (2003). What is an Unconscious Emotion? (The Case for Unconscious “Liking”). Cognition ve Emotion, 17(2), 181-211.
  • Błachnio, A., Przepiorka, A., ve Pantic, I. (2016). Association between Facebook Addiction, Self-Esteem and Life Satisfaction: A cross-sectional study. Computers in Human Behavior, 55, 701-705.
  • Burnatowska, E., Surma, S., ve Olszanecka-Glinianowicz, M. (2022). Relationship between Mental Health and Emotional Eating during the COVID-19 Pandemic: A Systematic Review. Nutrients, 14(19), 3989.
  • Canetti, L., Bachar, E., ve Berry, E. M. (2002). Food and Emotion. Behavioural Processes, 60(2), 157-164.
  • Cho, M., Bonn, M. A., ve Li, J. (Justin). (2019). Differences in Perceptions about Food Delivery Apps between Single-Person and Multi-Person Households. International Journal of Hospitality Management, 77, 108-116.
  • Consoli, D. (2010). A New Concept of Marketing: The Emotional Marketing. BRAND-Broad Research in Accounting, Negotiation, and Distribution, 1(1), 52-59.
  • Corona-Trevino, L. (2017). Technology Management of Capital Assets and Risks in the Service Sharing Economy: Cases of Uberization of Crowdfunding and Transportation in Mexico. 2017 Portland International Conference on Management of Engineering and Technology (PICMET), 1-7.
  • D’Arienzo, M. C., Boursier, V., ve Griffiths, M. D. (2019). Addiction to Social Media and Attachment Styles: A Systematic Literature Review. International Journal of Mental Health and Addiction, 17(4), 1094-1118.
  • Elphinston, R. A., ve Noller, P. (2011). Time to Face It! Facebook Intrusion and the Implications for Romantic Jealousy and Relationship Satisfaction. Cyberpsychology, Behavior, and Social Networking, 14(11), 631-635.
  • Fitzpatrick, S., MacDonald, D. E., McFarlane, T., ve Trottier, K. (2019). An Experimental Comparison of Emotion Regulation Strategies for Reducing Acute Distress in İndividuals with Eating Disorders. Canadian Journal of Behavioural Science / Revue canadienne des sciences du comportement, 51, 90-99.
  • Fox, J., ve Moreland, J. J. (2015). The Dark Side of Social Networking Sites: An Exploration of the Relational and Psychological Stressors Associated with Facebook Use and Affordances. Computers in Human Behavior, 45, 168-176.
  • Gaur, S. S., Herjanto, H., ve Makkar, M. (2014). Review of Emotions Research in Marketing, 2002–2013. Journal of Retailing and Consumer Services, 21(6), 917-923.
  • George, J. F. (2004). The Theory of Planned Behavior and Internet Purchasing. Internet Research, 14(3), 198-212.
  • Göbel, P., Sanlier, N., Yilmaz, S., Açikalin, B., ve Kocabaş, Ş. (2023). The Correlation between Social Media Addiction and Emotional Eating during the COVID-19 Quarantine Period. Ecology of Food and Nutrition, 62(1-2), 60-74.
  • Greeno, C. G., ve Wing, R. R. (1994). Stress-Induced Eating. Psychological Bulletin, 115, 444-464.
  • Gündoğan, T., ve Kazançoğlu, İ. (2021). Tüketicilerin Mobil Sipariş Uygulamalarını Kullanma/Ması Üzerinde Etkili Olan Faktörlerin Belirlenmesi. Stratejik ve Sosyal Araştırmalar Dergisi, 5(2), 309-334.
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Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?

Yıl 2023, Cilt: 7 Sayı: 1, 70 - 85, 25.09.2023

Öz

Amaç: Bu çalışmanın amacı sosyal medya bağımlığı ile gıda ürünü satın alma niyeti arasında duygusal yemenin aracılık yönünü ortaya koymaktır.
Tasarım/Metodoloji/Yaklaşım: Bu araştırmada ekonomik ve zamansal koşullar değerlendirilerek kolayda örnekleme yöntemi ile veri toplanmıştır. Toplam 644 katılımcıdan toplanan verilerden analize uygun olanları seçilerek 601 anket çalışmaya dâhil edilmiştir. Oluşturulan veri setine aracılık modeli uygulanmıştır. Aynı zamanda demografik değişkenlere göre ölçek ortalaması farklılığını ortaya koyabilmek için Mann-Whitney U ve Kruskal-Wallis H testleri uygulanmıştır.
Bulgular: Analiz sonuçlarında çevrim içi satın alma niyeti, duygusal yeme ve sosyal medya bağımlılığı ölçeklerinin katılımcıların demografik özelliklerine göre farklılık göstermediği anlaşılmıştır. Aracılık açısından değerlendirildiğinde, duygusal yemenin sosyal medya bağımlılığı ve çevrim içi satın alma niyeti arasında destekleyici rolünün bulunduğu görülmektedir.
Özgünlük: P2P platformalar üzerinden yiyecek içecek sipariş edilmesinin tüketim ve psikoloji unsurlarıyla birlikte değerlendirilmesi çalışmanın önemini ortaya koymaktadır.

Kaynakça

  • Aarts, H., ve Dijksterhuis, A. (2000). Habits as Knowledge Structures: Automaticity in Goal-Directed Behavior. Journal of Personality and Social Psychology, 78(1), 53-63.
  • Adriaanse, M. A., de Ridder, D. T. D., ve Evers, C. (2011). Emotional Eating: Eating When Emotional or Emotional About Eating? Psychology ve Health, 26(1), 23-39. https://doi.org/10.1080/08870440903207627
  • Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Akar, E., ve Nasir, V. A. (2015). A Review of Literature on Consumers’ Online Purchase Intentions. Journal of Customer Behaviour, 14(3), 215-233.
  • Annesi, J. J., Mareno, N., ve McEwen, K. (2016). Psychosocial Predictors of Emotional Eating and Their Weight-Loss Treatment-İnduced Changes in Women with Obesity. Eating and Weight Disorders - Studies on Anorexia, Bulimia and Obesity, 21(2), 289-295.
  • Arnow, B., Kenardy, J., ve Agras, W. S. (1995). The Emotional Eating Scale: The Development of a Measure to Assess Coping with Negative Affect by Eating. The International Journal of Eating Disorders, 18(1), 79-90.
  • Ayyıldız, F., ve Şahin, G. (2022). Effect of Social Media Addiction on Eating Behavior, Body Weight and Life Satisfaction during Pandemic Period. British Food Journal, 124(9), 2980-2992.
  • Bagozzi, R. P., Gopinath, M., ve Nyer, P. U. (1999). The Role of Emotions in Marketing. Journal of the Academy of Marketing Science, 27(2), 184-206.
  • Bai, B., Law, R., ve Wen, I. (2008). The Impact of Website Quality on Customer Satisfaction and Purchase İntentions: Evidence from Chinese Online Visitors. International Journal of Hospitality Management, 27(3), 391-402.
  • Barrett, L. F. (2017). The theory of constructed emotion: an active inference account of interoception and categorization. Social cognitive and affective neuroscience, 12(1), 1-23.
  • Bates, S., Reeve, B., ve Trevena, H. (2023). A Narrative Review of Online Food Delivery in Australia: Challenges and Opportunities for Public Health Nutrition Policy. Public Health Nutrition, 26(1), 262-272.
  • Bee, C. C., ve Madrigal, R. (2007). Coping With Mixed Emotions. ACR North American Advances, NA-34. https://www.acrwebsite.org/volumes/12860/volumes/v34/NA-34 adresinden 25.04.2023 adresinden erişilmiştir. Erişim 20 Nisan 2023.
  • Berridge, K., ve Winkielman, P. (2003). What is an Unconscious Emotion? (The Case for Unconscious “Liking”). Cognition ve Emotion, 17(2), 181-211.
  • Błachnio, A., Przepiorka, A., ve Pantic, I. (2016). Association between Facebook Addiction, Self-Esteem and Life Satisfaction: A cross-sectional study. Computers in Human Behavior, 55, 701-705.
  • Burnatowska, E., Surma, S., ve Olszanecka-Glinianowicz, M. (2022). Relationship between Mental Health and Emotional Eating during the COVID-19 Pandemic: A Systematic Review. Nutrients, 14(19), 3989.
  • Canetti, L., Bachar, E., ve Berry, E. M. (2002). Food and Emotion. Behavioural Processes, 60(2), 157-164.
  • Cho, M., Bonn, M. A., ve Li, J. (Justin). (2019). Differences in Perceptions about Food Delivery Apps between Single-Person and Multi-Person Households. International Journal of Hospitality Management, 77, 108-116.
  • Consoli, D. (2010). A New Concept of Marketing: The Emotional Marketing. BRAND-Broad Research in Accounting, Negotiation, and Distribution, 1(1), 52-59.
  • Corona-Trevino, L. (2017). Technology Management of Capital Assets and Risks in the Service Sharing Economy: Cases of Uberization of Crowdfunding and Transportation in Mexico. 2017 Portland International Conference on Management of Engineering and Technology (PICMET), 1-7.
  • D’Arienzo, M. C., Boursier, V., ve Griffiths, M. D. (2019). Addiction to Social Media and Attachment Styles: A Systematic Literature Review. International Journal of Mental Health and Addiction, 17(4), 1094-1118.
  • Elphinston, R. A., ve Noller, P. (2011). Time to Face It! Facebook Intrusion and the Implications for Romantic Jealousy and Relationship Satisfaction. Cyberpsychology, Behavior, and Social Networking, 14(11), 631-635.
  • Fitzpatrick, S., MacDonald, D. E., McFarlane, T., ve Trottier, K. (2019). An Experimental Comparison of Emotion Regulation Strategies for Reducing Acute Distress in İndividuals with Eating Disorders. Canadian Journal of Behavioural Science / Revue canadienne des sciences du comportement, 51, 90-99.
  • Fox, J., ve Moreland, J. J. (2015). The Dark Side of Social Networking Sites: An Exploration of the Relational and Psychological Stressors Associated with Facebook Use and Affordances. Computers in Human Behavior, 45, 168-176.
  • Gaur, S. S., Herjanto, H., ve Makkar, M. (2014). Review of Emotions Research in Marketing, 2002–2013. Journal of Retailing and Consumer Services, 21(6), 917-923.
  • George, J. F. (2004). The Theory of Planned Behavior and Internet Purchasing. Internet Research, 14(3), 198-212.
  • Göbel, P., Sanlier, N., Yilmaz, S., Açikalin, B., ve Kocabaş, Ş. (2023). The Correlation between Social Media Addiction and Emotional Eating during the COVID-19 Quarantine Period. Ecology of Food and Nutrition, 62(1-2), 60-74.
  • Greeno, C. G., ve Wing, R. R. (1994). Stress-Induced Eating. Psychological Bulletin, 115, 444-464.
  • Gündoğan, T., ve Kazançoğlu, İ. (2021). Tüketicilerin Mobil Sipariş Uygulamalarını Kullanma/Ması Üzerinde Etkili Olan Faktörlerin Belirlenmesi. Stratejik ve Sosyal Araştırmalar Dergisi, 5(2), 309-334.
  • Haand, R., ve Shuwang, Z. (2020). The Relationship between Social Media Addiction and Depression: A Quantitative Study among University Students in Khost, Afghanistan. International Journal of Adolescence and Youth, 25(1), 780-786.
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  • Oliver, G., Wardle, J., ve Gibson, E. L. (2000). Stress and Food Choice: A Laboratory Study. Psychosomatic Medicine, 62(6), 853.
  • Öztürk, E., ve Arikan, Ö. U. (2022). Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD), 14(26), Article 26.
  • Partridge, S. R., Gibson, A. A., Roy, R., Malloy, J. A., Raeside, R., Jia, S. S., Singleton, A. C., Mandoh, M., Todd, A. R., Wang, T., Halim, N. K., Hyun, K., ve Redfern, J. (2020). Junk Food on Demand: A Cross-Sectional Analysis of the Nutritional Quality of Popular Online Food Delivery Outlets in Australia and New Zealand. Nutrients, 12(10), Article 10.
  • Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., ve Siqueira-Junior, J. R. (2020). Purchase Intention and Purchase Behavior Online: A Cross-Cultural Approach. Heliyon, 6(6), e04284.
  • Pigatto, G., Machado, J. G. de C. F., Negreti, A. dos S., ve Machado, L. M. (2017). Have You Chosen Your Request? Analysis of online food delivery companies in Brazil. British Food Journal, 119(3), 639-657.
  • Pillai, S. G., Kim, W. G., Haldorai, K., ve Kim, H.-S. (2022). Online Food Delivery Services and Consumers’ Purchase Intention: Integration of Theory of Planned Behavior, Theory of Perceived Risk, and the Elaboration Likelihood Model. International Journal of Hospitality Management, 105, 103275.
  • Plutchik, R. (1980). Emotion: Theory, research, and experience: Vol. 1. Theories of emotion. New York: Academic. Portingale, J., Eddy, S., Fuller-Tyszkiewicz, M., Liu, S., Giles, S., ve Krug, I. (2023). Tonight, I’m Disordered Eating: The Effects of Food Delivery App Use, Loneliness, and Mood on Daily Body Dissatisfaction and Disordered Eating Urges. Appetite, 180, 106310.
  • Prasad, S., Garg, A., ve Prasad, S. (2019). Purchase Decision of Generation Y in an Online Environment. Marketing Intelligence & Planning, 37(4), 372-385.
  • Randler, C., Desch, I. H., Otte im Kampe, V., Wüst-Ackermann, P., Wilde, M., ve Prokop, P. (2017). Anxiety, Disgust and Negative Emotions Influence Food Intake in Humans. International Journal of Gastronomy and Food Science, 7, 11-15.
  • Raza, A., Asif, M., ve Akram, M. (2023). Give Your Hunger a New Option: Understanding Consumers’ Continuous Intention to Use Online Food Delivery Apps Using Trust Transfer Theory. International Journal of Consumer Studies, 47(2), 474-495.
  • Ritchie, H. ve Roser, M. (2017, Aralık 20). Obesity. https://ourworldindata.org/obesity
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  • Shaheen, M., Cheng, B. L., ve Shan, L. H. (2012). A Study Of E-Shopping Intention In Malaysia: The Influence Of Generation X & Y. Australian Journal of Basic and Applied Sciences, 6(8), 28-35.
  • Statista (2023). Digital Marketing Insights-Online Food Delivery Worldwide. https://www.statista.com/outlook/dmo/online-food-delivery/worldwide adresinden erişildi. Erişim 20 Nisan 2023.
  • Stephens, J., Miller, H., ve Militello, L. (2020). Food Delivery Apps and the Negative Health Impacts for Americans. Frontiers in Nutrition, 7, 14.
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  • Sümen, A., ve Evgin, D. (2021). Social Media Addiction in High School Students: A Cross-Sectional Study Examining Its Relationship with Sleep Quality and Psychological Problems. Child Indicators Research, 14(6), 2265-2283.
  • Şentürk, E., Geniş, B., ve Coşar, B. (2021). Social Media Addiction in Young Adult Patients with Anxiety Disorders and Depression. Alpha Psychiatry, 22(5), 257-262.
  • Talha Talukder, A. A., Mahmud, Md. A. I., Sultana, A., Pranto, T. H., Haque, A. B., ve Rahman, R. M. (2022). A Customer Satisfaction Centric Food Delivery System Based on Blockchain and Smart Contract. Journal of Information and Telecommunication, 6(4), 501-524.
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  • TÜİK (2020, Haziran 4). Türkiye Sağlık Araştırması-2019. https://data.tuik.gov.tr/Bulten/Index?p=Turkey-Health-Survey-2019-33661#:~:text=Obez%20bireylerin%20oran%C4%B1%20%21%2C1,y%C4%B1l%C4%B1nda%20%21%2C1%20oldu.
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  • West, R., ve Brown, J. (2013). Theory of Addiction. John Wiley ve Sons.
  • White, M. (2007). Food access and obesity. Obesity Reviews, 8(s1), 99-107.
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  • Ye, S., Lei, S. I., Shen, H., ve Xiao, H. (2020). Social Presence, Telepresence and Customers’ Intention to Purchase Online Peer-to-Peer Accommodation: A Mediating Model. Journal of Hospitality and Tourism Management, 42, 119-129.
  • Zhang, L., ve Kim, D. (2022). A Peer-to-Peer Smart Food Delivery Platform Based on Smart Contract. Electronics, 11(12), Article 12.
  • Zhao, X., Lynch, J. G., Jr., ve Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis. Journal of Consumer Research, 37(2), 197-206.
Toplam 87 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Murat Fatih Tuna 0000-0002-8634-8643

Selim Çam 0000-0002-6131-2871

Yayımlanma Tarihi 25 Eylül 2023
Gönderilme Tarihi 30 Nisan 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 7 Sayı: 1

Kaynak Göster

APA Tuna, M. F., & Çam, S. (2023). Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?. Pazarlama İçgörüsü Üzerine Çalışmalar, 7(1), 70-85.
AMA Tuna MF, Çam S. Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?. SOMI. Eylül 2023;7(1):70-85.
Chicago Tuna, Murat Fatih, ve Selim Çam. “Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?”. Pazarlama İçgörüsü Üzerine Çalışmalar 7, sy. 1 (Eylül 2023): 70-85.
EndNote Tuna MF, Çam S (01 Eylül 2023) Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?. Pazarlama İçgörüsü Üzerine Çalışmalar 7 1 70–85.
IEEE M. F. Tuna ve S. Çam, “Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?”, SOMI, c. 7, sy. 1, ss. 70–85, 2023.
ISNAD Tuna, Murat Fatih - Çam, Selim. “Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?”. Pazarlama İçgörüsü Üzerine Çalışmalar 7/1 (Eylül 2023), 70-85.
JAMA Tuna MF, Çam S. Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?. SOMI. 2023;7:70–85.
MLA Tuna, Murat Fatih ve Selim Çam. “Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?”. Pazarlama İçgörüsü Üzerine Çalışmalar, c. 7, sy. 1, 2023, ss. 70-85.
Vancouver Tuna MF, Çam S. Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?. SOMI. 2023;7(1):70-85.