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What Defines the University Choice? The Case of Higher Education in Kyrgyzstan

Yıl 2022, Cilt: 30 Sayı: 54, 53 - 72, 25.10.2022

Seyil Najımudınova Rita Ismailova Zamira Oskonbaeva

https://doi.org/10.17233/sosyoekonomi.2022.04.03
Cited By: 2

Öz

This study analysed the effectiveness of university promotion methods and factors affecting applicants’ choices. The study used a quantitative approach with a sample of 7839 university applicants. Results show that the most influential factor affecting university choice is the economic factors such as tuition fees, scholarships, etc.; nevertheless, family income is not among them. Education quality and academic staff also affect the choice. Besides, there were differences in the factors such as gender, region, family structure and secondary school background of the applicants.

Anahtar Kelimeler

Marketing Higher Education Decision-Making Information Source University Choice Kyrgyzstan

Destekleyen Kurum

Kırgızistan-Türkiye Manas Üniversitesi

Proje Numarası

KTMU - PGK-2019-SBE.01

Teşekkür

This is a part of the scientific project KTMU - PGK-2019-SBE.01 A STUDY ON UNIVERSITY CHOICE REASONS OF ENROLLEES: THE CASE OF KYRGYZ-TURKISH MANAS UNIVERSITY financed by Kyrgyz-Turkish Manas University

Kaynakça

  • Adams, A.J. & T. Hancock (2000), “Work experience as a predictor of MBA performance”, College Student Journal, 34(2), 211-217.
  • Al-Fattal, A. & R. Ayoubi (2013), “Student needs and motives when attending a university: exploring the Syrian case”, Journal of Marketing for Higher Education, 23(2), 204-225.
  • Aydın, O.T. (2015), “University choice process: A literature review on models and factors affecting the process”, Journal of Higher Education, 5(2), 103-111.
  • Azzone, G. & M. Soncin (2019), “Factors driving university choice: a principal component analysis on Italian institutions”, Studies in Higher Education, 45(12), 2426-2438.
  • Białoń, L. (2015), “Creating marketing strategies for higher education institutions”, Marketing of scientific and research organizations, 18(4), 129-145.
  • Bonilla, M.R. et al. (2019), “Insights into user engagement on social media. Case study of a higher education institution”, Journal of Marketing for Higher Education, 30(1), 145-160.
  • Briggs, S. (2006), “An exploratory study of the factors influencing undergraduate student choice: the case of HE in Scotland”, Studies in Higher Education, 31(6), 705-722.
  • Chapleo, C. & H. O’Sullivan (2017), “Contemporary thought in higher education marketing”, Journal of Marketing for Higher Education, 27(2), 159-161.
  • Constantinescu-Dobra, A. & M.A. Coțiu (2017), “Differences In Candidates Information Needs When Choosing The Faculty To Attend In The Technical Field”, Annals of Faculty of Economics, 1(1), 779-788.
  • Constantinides, E. & M.C. Stagno (2011), “Potential of the social media as instruments of higher education marketing: a segmentation study”, Journal of Marketing for Higher Education, 21(1), 7-24.
  • Çatı, K. et al. (2016), “Üniversite tercihlerine etki eden faktörlerin incelenmesi: Türkiye genelinde bir alan araştırması”, Yükseköğretim ve Bilim Dergisi, 6(2), 163-177.
  • Dao, M.T.N. & A. Thorpe (2015), “What factors influence Vietnamese students’ choice of university?”, International Journal of Educational Management, 29(5), 666-681.
  • David, M.E. et al. (2003), “Gender issues in parental involvement in student choices of higher education”, Gender and Education, 15(1), 21-36.
  • Drewes, T. & C. Michael (2006), “How Do Students Choose a University? An analysis of Applications to Universities in Ontario, Canada”, Research in Higher Education, 47(7), 781-800.
  • Eger, L. et al. (2020), “Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary”, Journal of Marketing for Higher Education, 31(2), 240-260.
  • Engin, M. & K. McKeown (2016), “Motivation of Emirati males and females to study at higher education in the United Arab Emirates”, Journal of Further and Higher Education, 41(5), 678-691.
  • Fraser, W.J. & R. Killen (2003), “Factors influencing academic success or failure of first-year and senior university students: Do education students and lecturers perceive things differently?”, South African Journal of Education, 23(4), 254-263.
  • Ghansah, B. et al. (2016), “Factors that Influence Students' Decision to Choose a Particular University: A Conjoint Analysis”, in: International Journal of Engineering Research in Africa, 27 (147-157), Trans Tech Publications Ltd.
  • Guilbault, M. (2016), “Students as customers in higher education: reframing the debate”, Journal of Marketing for Higher Education, 26(2), 132-142.
  • Jonbekova, D. (2020), “The diploma disease in Central Asia: students' views about purpose of university education in Kazakhstan and Tajikistan”, Studies in Higher Education, 45(6), 1183-1196.
  • Kalimullin, A.M. & S.G. Dobrotvorskaya (2016), “Higher Education Marketing Strategies Based on Factors Impacting the Applicants’ Choice of a University and an Academic Program”, International Journal of Environmental & Science Education, 11(13), 6025-6040.
  • Kallio, R.E. (1995), “Factors influencing the college choice decisions of graduate students”, Research in Higher Education, 36(1), 109-115.
  • Le, T.D. et al. (2019), “Understanding high school students use of choice factors and word-of-mouth information sources in university selection”, Studies in Higher Education, 45(4), 808-818.
  • Lindblom-Ylänne, S. et al. (1999), “On the predictive value of entry-level skills for successful studying in medical school”, Higher Education, 37(3), 239-258.
  • Liu, S. et al. (2019), “The role of mass media in education policies: a Chinese case study”, Journal of Higher Education Policy and Management, 41(2), 186-203.
  • López-Bonilla, J.M. et al. (2012), “Reasons which influence on the students’ decision to take a university course: differences by gender and degree”, Educational Studies, 38(3), 297-308.
  • Manoku, E. (2015), “Factors that influence university choice of Albanian students”, European Scientific Journal, 11(16), 253-270.
  • Manzoor, S.R. et al. (2020), “Revisiting the ‘university image model’ for higher education institutions’ sustainability”, Journal of Marketing for Higher Education, 31(2), 220-239.
  • Maringe, F. (2006), “University and course choice: Implications for positioning, recruitment and marketing”, International journal of educational management, 20(6), 466-479.
  • Ministry of Education and Science of the Kyrgyz Republic (2021), The list of Higher Education Institutions of the Kyrgyz Republic, <https://edu.gov.kg/kg/high-education/unis-system/>, 13.07.2021.
  • Misran, N. et al. (2012), “Influencing Factors for Matriculation Students in Selecting University and Program of Study”, Procedia-Social and Behavioral Sciences, 60, 567-574.
  • Momunalieva, A. et al. (2020), “The quality of higher education in Kyrgyzstan through the eyes of students”, Quality in Higher Education, 26(3), 337-354.
  • Mustafa, S.A.A. et al. (2018), “Determinants of college and university choice for high-school students in Qatar”, International Journal of Higher Education, 7(3), 1-15.
  • National Statistics Committee of Kyrgyzstan (2019), The resident population of Kyrgyzstan in 2019, <http://www.stat.kg/ru/statistics/download/operational/769/>, 18.04.2019.
  • Obermeit, K. (2012), “Students’ choice of universities in Germany: Structure, factors and information sources used”, Journal of Marketing for Higher Education, 22(2), 206-230.
  • Pampaloni, A.M. (2010), “The influence of organizational image on college selection: what students seek in institutions of higher education”, Journal of Marketing for Higher Education, 20(1), 19-48.
  • Qasim, A.M. et al. (2020), “Student university choice in Kurdistan-Iraq: what factors matter?”, Journal of Further and Higher Education, 45(1), 120-136.
  • Raposo, M. & H. Alves (2007), “A model of university choice: An exploratory approach”, MPRA Paper, No. 5523: October 31, 2007.
  • Rika, N. et al. (2016), “Factors Affecting The Choice of HE Institutions by Prospective Students in Latvia”, Proceedings of CBU International Conference on Innovations in Science and Education (422-430), March 23-25, Prague.
  • Sá, C. et al. (2011), “HE (related) choices in Portugal: joint decisions on institution type and leaving home”, Studies in Higher Education, 36(6), 689-703.
  • Sedahmed, Z.M. & N.A. Noureldien (2019), “Factors Influencing Students Decisions to Enrollment in Sudanese Higher Education Institutions”, Intelligent Information Management, 11, 61-76.
  • Shumow, L. et al. (1996), “School choice, family characteristics, and home-school relations: Contributors to school achievement?”, Journal of educational psychology, 88(3), 451-460.
  • Sianou‐Kyrgiou, E. & I. Tsiplakides (2011), “Similar performance, but different choices: social class and higher education choice in Greece”, Studies in Higher Education, 36(1), 89-102.
  • Simões, C. & A.M. Soares (2010), “Applying to Higher Education: information sources and choice factors”, Studies in Higher Education, 35(4), 371-389.
  • State educational standards of school education of Kyrgyzstan of 2004, Chapter Ⅶ, Basic Curriculum Requirements, §7,3.
  • Van der Zanden, P.J. et al. (2018), “Domains and predictors of first-year student success: A systematic review”, Educational Research Review, 23, 57-77.
  • Veloutsou, C. et al. (2004), “University selection: Information requirements and importance”, International Journal of Educational Management, 18(3), 160-171.
  • Wilkins, S. et al. (2018), “The resilience of the MBA in emerging economies: student motivations for wanting an MBA in China and the United Arab Emirates”, Journal of Higher Education Policy and Management, 40(3), 256-271.

Üniversite Tercihinin Belirleyenleri Nelerdir? Kırgızistan Yükseköğretim Örneği

Yıl 2022, Cilt: 30 Sayı: 54, 53 - 72, 25.10.2022

Seyil Najımudınova Rita Ismailova Zamira Oskonbaeva

https://doi.org/10.17233/sosyoekonomi.2022.04.03
Cited By: 2

Öz

Bu çalışmada, üniversite tanıtım yöntemlerinin etkinliği ve öğrenci adaylarının tercihlerini etkileyen faktörler araştırılmaktadır. Araştırma nicel yöntemler yardımıyla 7839 üniversite adayı üzerinde yürütülmüştür. Sonuçlar, üniversite tercihinde en etkili faktörün öğrenim ücretleri, burs vb. ekonomik faktörler olduğunu; ancak, aile gelirinin bu faktörler arasında olmadığını ortaya koymuştur. Eğitim kalitesi ve akademik kadronun da üniversite tercihinde önemli olduğu anlaşılmaktadır. Ayrıca öğrenci adaylarının cinsiyet, bölge, aile yapısı ve mezun olduğu ortaokul türü gibi faktörlerde de farklılıklar tespit edilmiştir.

Anahtar Kelimeler

Yükseköğretim Pazarlaması Karar Verme Bilgi Kaynağı Üniversite Seçimi Kırgızistan

Proje Numarası

KTMU - PGK-2019-SBE.01

Kaynakça

  • Adams, A.J. & T. Hancock (2000), “Work experience as a predictor of MBA performance”, College Student Journal, 34(2), 211-217.
  • Al-Fattal, A. & R. Ayoubi (2013), “Student needs and motives when attending a university: exploring the Syrian case”, Journal of Marketing for Higher Education, 23(2), 204-225.
  • Aydın, O.T. (2015), “University choice process: A literature review on models and factors affecting the process”, Journal of Higher Education, 5(2), 103-111.
  • Azzone, G. & M. Soncin (2019), “Factors driving university choice: a principal component analysis on Italian institutions”, Studies in Higher Education, 45(12), 2426-2438.
  • Białoń, L. (2015), “Creating marketing strategies for higher education institutions”, Marketing of scientific and research organizations, 18(4), 129-145.
  • Bonilla, M.R. et al. (2019), “Insights into user engagement on social media. Case study of a higher education institution”, Journal of Marketing for Higher Education, 30(1), 145-160.
  • Briggs, S. (2006), “An exploratory study of the factors influencing undergraduate student choice: the case of HE in Scotland”, Studies in Higher Education, 31(6), 705-722.
  • Chapleo, C. & H. O’Sullivan (2017), “Contemporary thought in higher education marketing”, Journal of Marketing for Higher Education, 27(2), 159-161.
  • Constantinescu-Dobra, A. & M.A. Coțiu (2017), “Differences In Candidates Information Needs When Choosing The Faculty To Attend In The Technical Field”, Annals of Faculty of Economics, 1(1), 779-788.
  • Constantinides, E. & M.C. Stagno (2011), “Potential of the social media as instruments of higher education marketing: a segmentation study”, Journal of Marketing for Higher Education, 21(1), 7-24.
  • Çatı, K. et al. (2016), “Üniversite tercihlerine etki eden faktörlerin incelenmesi: Türkiye genelinde bir alan araştırması”, Yükseköğretim ve Bilim Dergisi, 6(2), 163-177.
  • Dao, M.T.N. & A. Thorpe (2015), “What factors influence Vietnamese students’ choice of university?”, International Journal of Educational Management, 29(5), 666-681.
  • David, M.E. et al. (2003), “Gender issues in parental involvement in student choices of higher education”, Gender and Education, 15(1), 21-36.
  • Drewes, T. & C. Michael (2006), “How Do Students Choose a University? An analysis of Applications to Universities in Ontario, Canada”, Research in Higher Education, 47(7), 781-800.
  • Eger, L. et al. (2020), “Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary”, Journal of Marketing for Higher Education, 31(2), 240-260.
  • Engin, M. & K. McKeown (2016), “Motivation of Emirati males and females to study at higher education in the United Arab Emirates”, Journal of Further and Higher Education, 41(5), 678-691.
  • Fraser, W.J. & R. Killen (2003), “Factors influencing academic success or failure of first-year and senior university students: Do education students and lecturers perceive things differently?”, South African Journal of Education, 23(4), 254-263.
  • Ghansah, B. et al. (2016), “Factors that Influence Students' Decision to Choose a Particular University: A Conjoint Analysis”, in: International Journal of Engineering Research in Africa, 27 (147-157), Trans Tech Publications Ltd.
  • Guilbault, M. (2016), “Students as customers in higher education: reframing the debate”, Journal of Marketing for Higher Education, 26(2), 132-142.
  • Jonbekova, D. (2020), “The diploma disease in Central Asia: students' views about purpose of university education in Kazakhstan and Tajikistan”, Studies in Higher Education, 45(6), 1183-1196.
  • Kalimullin, A.M. & S.G. Dobrotvorskaya (2016), “Higher Education Marketing Strategies Based on Factors Impacting the Applicants’ Choice of a University and an Academic Program”, International Journal of Environmental & Science Education, 11(13), 6025-6040.
  • Kallio, R.E. (1995), “Factors influencing the college choice decisions of graduate students”, Research in Higher Education, 36(1), 109-115.
  • Le, T.D. et al. (2019), “Understanding high school students use of choice factors and word-of-mouth information sources in university selection”, Studies in Higher Education, 45(4), 808-818.
  • Lindblom-Ylänne, S. et al. (1999), “On the predictive value of entry-level skills for successful studying in medical school”, Higher Education, 37(3), 239-258.
  • Liu, S. et al. (2019), “The role of mass media in education policies: a Chinese case study”, Journal of Higher Education Policy and Management, 41(2), 186-203.
  • López-Bonilla, J.M. et al. (2012), “Reasons which influence on the students’ decision to take a university course: differences by gender and degree”, Educational Studies, 38(3), 297-308.
  • Manoku, E. (2015), “Factors that influence university choice of Albanian students”, European Scientific Journal, 11(16), 253-270.
  • Manzoor, S.R. et al. (2020), “Revisiting the ‘university image model’ for higher education institutions’ sustainability”, Journal of Marketing for Higher Education, 31(2), 220-239.
  • Maringe, F. (2006), “University and course choice: Implications for positioning, recruitment and marketing”, International journal of educational management, 20(6), 466-479.
  • Ministry of Education and Science of the Kyrgyz Republic (2021), The list of Higher Education Institutions of the Kyrgyz Republic, <https://edu.gov.kg/kg/high-education/unis-system/>, 13.07.2021.
  • Misran, N. et al. (2012), “Influencing Factors for Matriculation Students in Selecting University and Program of Study”, Procedia-Social and Behavioral Sciences, 60, 567-574.
  • Momunalieva, A. et al. (2020), “The quality of higher education in Kyrgyzstan through the eyes of students”, Quality in Higher Education, 26(3), 337-354.
  • Mustafa, S.A.A. et al. (2018), “Determinants of college and university choice for high-school students in Qatar”, International Journal of Higher Education, 7(3), 1-15.
  • National Statistics Committee of Kyrgyzstan (2019), The resident population of Kyrgyzstan in 2019, <http://www.stat.kg/ru/statistics/download/operational/769/>, 18.04.2019.
  • Obermeit, K. (2012), “Students’ choice of universities in Germany: Structure, factors and information sources used”, Journal of Marketing for Higher Education, 22(2), 206-230.
  • Pampaloni, A.M. (2010), “The influence of organizational image on college selection: what students seek in institutions of higher education”, Journal of Marketing for Higher Education, 20(1), 19-48.
  • Qasim, A.M. et al. (2020), “Student university choice in Kurdistan-Iraq: what factors matter?”, Journal of Further and Higher Education, 45(1), 120-136.
  • Raposo, M. & H. Alves (2007), “A model of university choice: An exploratory approach”, MPRA Paper, No. 5523: October 31, 2007.
  • Rika, N. et al. (2016), “Factors Affecting The Choice of HE Institutions by Prospective Students in Latvia”, Proceedings of CBU International Conference on Innovations in Science and Education (422-430), March 23-25, Prague.
  • Sá, C. et al. (2011), “HE (related) choices in Portugal: joint decisions on institution type and leaving home”, Studies in Higher Education, 36(6), 689-703.
  • Sedahmed, Z.M. & N.A. Noureldien (2019), “Factors Influencing Students Decisions to Enrollment in Sudanese Higher Education Institutions”, Intelligent Information Management, 11, 61-76.
  • Shumow, L. et al. (1996), “School choice, family characteristics, and home-school relations: Contributors to school achievement?”, Journal of educational psychology, 88(3), 451-460.
  • Sianou‐Kyrgiou, E. & I. Tsiplakides (2011), “Similar performance, but different choices: social class and higher education choice in Greece”, Studies in Higher Education, 36(1), 89-102.
  • Simões, C. & A.M. Soares (2010), “Applying to Higher Education: information sources and choice factors”, Studies in Higher Education, 35(4), 371-389.
  • State educational standards of school education of Kyrgyzstan of 2004, Chapter Ⅶ, Basic Curriculum Requirements, §7,3.
  • Van der Zanden, P.J. et al. (2018), “Domains and predictors of first-year student success: A systematic review”, Educational Research Review, 23, 57-77.
  • Veloutsou, C. et al. (2004), “University selection: Information requirements and importance”, International Journal of Educational Management, 18(3), 160-171.
  • Wilkins, S. et al. (2018), “The resilience of the MBA in emerging economies: student motivations for wanting an MBA in China and the United Arab Emirates”, Journal of Higher Education Policy and Management, 40(3), 256-271.
Toplam 48 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Ekonomi
Bölüm Makaleler
Yazarlar

Seyil Najımudınova 0000-0003-3848-6635

Rita Ismailova 0000-0003-0308-2315

Zamira Oskonbaeva 0000-0002-3711-6918

Proje Numarası KTMU - PGK-2019-SBE.01
Yayımlanma Tarihi 25 Ekim 2022
Gönderilme Tarihi 27 Ekim 2021
Yayımlandığı Sayı Yıl 2022 Cilt: 30 Sayı: 54

Kaynak Göster

APA Najımudınova, S., Ismailova, R., & Oskonbaeva, Z. (2022). What Defines the University Choice? The Case of Higher Education in Kyrgyzstan. Sosyoekonomi, 30(54), 53-72. https://doi.org/10.17233/sosyoekonomi.2022.04.03
AMA Najımudınova S, Ismailova R, Oskonbaeva Z. What Defines the University Choice? The Case of Higher Education in Kyrgyzstan. Sosyoekonomi. Ekim 2022;30(54):53-72. doi:10.17233/sosyoekonomi.2022.04.03
Chicago Najımudınova, Seyil, Rita Ismailova, ve Zamira Oskonbaeva. “What Defines the University Choice? The Case of Higher Education in Kyrgyzstan”. Sosyoekonomi 30, sy. 54 (Ekim 2022): 53-72. https://doi.org/10.17233/sosyoekonomi.2022.04.03.
EndNote Najımudınova S, Ismailova R, Oskonbaeva Z (01 Ekim 2022) What Defines the University Choice? The Case of Higher Education in Kyrgyzstan. Sosyoekonomi 30 54 53–72.
IEEE S. Najımudınova, R. Ismailova, ve Z. Oskonbaeva, “What Defines the University Choice? The Case of Higher Education in Kyrgyzstan”, Sosyoekonomi, c. 30, sy. 54, ss. 53–72, 2022, doi: 10.17233/sosyoekonomi.2022.04.03.
ISNAD Najımudınova, Seyil vd. “What Defines the University Choice? The Case of Higher Education in Kyrgyzstan”. Sosyoekonomi 30/54 (Ekim 2022), 53-72. https://doi.org/10.17233/sosyoekonomi.2022.04.03.
JAMA Najımudınova S, Ismailova R, Oskonbaeva Z. What Defines the University Choice? The Case of Higher Education in Kyrgyzstan. Sosyoekonomi. 2022;30:53–72.
MLA Najımudınova, Seyil vd. “What Defines the University Choice? The Case of Higher Education in Kyrgyzstan”. Sosyoekonomi, c. 30, sy. 54, 2022, ss. 53-72, doi:10.17233/sosyoekonomi.2022.04.03.
Vancouver Najımudınova S, Ismailova R, Oskonbaeva Z. What Defines the University Choice? The Case of Higher Education in Kyrgyzstan. Sosyoekonomi. 2022;30(54):53-72.

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