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Researchers
Seyfettin Anmaç
Seyfettin Anmaç
Res. Assist. Dr.
HAKKARI UNIVERSITY
Publication
1
Review
2
1
Publication
2
Review
0000-0002-7878-1797
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Summary
Publications
Peer Review
Research Fields
Digital Marketing
Marketing Theory
Consumer Behaviour
International Marketing
Product and Brand Management
Institution
HAKKARI UNIVERSITY
Publications
A COMPARISON OF PRODUCT PERSONALIZATION AND PRODUCT CUSTOMIZATION: A CONCEPTUAL FRAMEWORK
Authors:
Seyfettin Anmaç
Published: 2023 ,
Turkish Business Journal
DOI: 10.51727/tbj.1306824
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Articles published in
Turkish Business Journal
Reviews
Hakkari Review
Journal of Management and Economics Research
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