Çevresel Kaygı ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü

Deniz Deral; Keti Ventura

doi:10.37880/cumuiibf.1515317

EN TR

The Effect of Environmental Concern and Green Perceived Value On Green Purchase Intention: Electric Vehicle Sector

Abstract

The environmental issue, a critical concern in our era, has gained prominence for both businesses and consumers. As awareness among consumers has grown, their environmental concerns now influence their consumption patterns. This study aims to assess how environmental concern, green trust, and green perceived value impact consumers’ intention to purchase electric vehicles. Besides, in the conceptual model, the potential effect of green perceived value and green trust as a mediator and/or moderator is analysed. Within the context of the Stimulus-Organism-Response theory, this study elucidates the factors influencing consumers’ pro-environmental behavior in relation to their intention to buy electric vehicles. To assess the hypotheses using a quantitative approach, researchers conducted an online survey with 423 individuals in Turkey who either currently use electric vehicles or intend to purchase them. The researchers employed the SPSS program to test the hypotheses and empirically validate the proposed model. As a result of the study, environmental concern positively influences perceived green value and green purchase intention. Additionally, green perceived value also positively impacts green purchase intention. The study presents a model that explains the factors influencing consumers’ pro-environmental behavior regarding their intention to buy electric vehicles. The study findings can inform the development of marketing strategies for electric vehicles.

Keywords

Çevresel Kaygı ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü

Abstract

Çağımızın en önemli problemlerinden biri olan çevre sorunu günümüzde hem işletmelerin hem de tüketicilerin üzerinde önemle durduğu bir konu haline gelmiştir. Zaman içinde tüketicilerin daha da bilinçli hale gelmesiyle birlikte çevreye yönelik kaygıları tüketim alışkanlıklarını da etkilemeye başlamıştır. Bu doğrultuda çalışmanın amacı; çevresel kaygı, yeşil güven ve yeşil algılanan değerin tüketicilerin elektrikli araç yeşil satın alma niyeti üzerindeki etkilerini ölçmek ve oluşturulan kavramsal model çerçevesinde yeşil algılanan değerin ve yeşil güvenin aracılık ve düzenleyici etkisini araştırmaktır. Bu doğrultuda Uyarıcı-Organizma-Tepki Teorisi çerçevesinde tüketicilerin elektrikli araç satın alma niyeti üzerindeki çevre yanlısı davranışlarını etkileyen faktörler açıklanmıştır. Nicel yöntem kullanılarak önerilen hipotezleri test etmek için Türkiye’de hem elektrikli araç kullanan hem de elektrikli araç satın almayı planlayan tüketicilerden veri toplamak amacıyla 423 kişiyle çevrimiçi bir anket gerçekleştirilmiştir. Çalışmada oluşturulan hipotezleri test etmek ve önerilen modeli ampirik olarak doğrulamak için SPSS programı kullanılmıştır. Sonuçta, çevresel kaygının, algılanan yeşil değer üzerinde, yeşil algılanan değerin, yeşil satın alma niyeti üzerinde ve çevresel kaygının, yeşil satın alma niyeti üzerinde olumlu bir etkisi olduğu ortaya konmuştur. Çalışmanın, tüketicilerin elektrikli araç satın alma niyeti üzerindeki çevre yanlısı davranışlarını etkileyen faktörleri açıklayan bir model önermesi ve çalışma sonunda elde edilen bulguların, pazarlama stratejileri geliştirmeleri anlamında elektrikli araba üreticilerine yol göstermesi beklenmektedir.

Keywords

References

Adnan, A., Ahmad, A. & Khan, M., N. (2017). Examining the Role of Consumer Life Styles on Ecological Behavior among Young Indian Consumers. Young Consumers, Australian Catholic University, 18(4), 1-36. https://doi.org/10.1108/yc-05-2017-00699
Ahmad, W. & Zhang, Q. (2020). Green Purchase Intention: Effects of Electronic Service Quality and Customer Green Psychology. Journal of Cleaner Production, 1-17. https://doi.org/10.1016/j.jclepro.2020.122053
Alamsyah, D., P., Udjaja, Y., Othman, N., A. & Ibrahim, N., R., W. (2020). Green Customer Behavior: Mediation Model of Green Purchase. International Journal of Psychosocial Rehabilitation, 24(5), 2568-2577. https://doi.org/10.37200/IJPR/V24I5/PR201956
Asif, M., H., Zhongfu, T., Irfan, M. & Işık, C. (2020). Do Environmental Knowledge and Green Trust Matter for Purchase Intention of Eco Friendly Home Appliances? An Application of Extended Theory of Planned Behavior. Environmental Science and Pollution Research, 30, 37762–37774. https://doi.org/10.1007/s11356-022-24899-1
Avrupa Ekonomik Komisyonu. (2024). In-depth Report on Inland Transport and Climate Change, Part 1: Getting towards net zero – Status, Projections and Greenhouse Gas Emissions Trends. Inland Transport Committee Working Party on Customs Questions affecting Transport 165th session Geneva, 6 (p.m.), 7 and 9 (a.m.) February 2024 Item 3 of the provisional agenda.
Bagozzi, R., P. (1986). Principles of Marketing Management. Science Research Associates, Chicago.
Baron, R., M. ve Kenny, D., A. (1986). The Moderator-Mediator Variable Dinstinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations. Journal of Personality and Psychology, 51(6), 1173-1182.
Bartlett, J., E., Kotrlik, J., W. & Higgins, C., C. (2001). Organizational Research: Determining Appropriate Sample Size in Survey Research. Information Technology, Learning, and Performance Journal, 19(1), 43-50.

Bennett, R., Kottasz, R. & Shaw, S. (2016). Factors Potentially Affecting the Successful Promotion of Electric Vehicles. Journal of Social Marketing, 6(1), 1-27. https://doi.org/10.1108/JSOCM-08-2015-0059
Chairy & Alam, M., E., N. (2019). The Influence of Environmental Concern, Green Perceived Knowledge, and Green Trust on Green Purchase Intention. Jurnal Manajemen, 10(2), 131-145. https://doi.org/10.32832/jm-uika.v10i2.2431
Chen, Y.-S. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93, 1–15. https://doi.org/10.1007/s10551-009-0223-9
Chen, Y., S. & Chang, C., H. (2012). Enhance Green Purchase Intentions: The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust. Management Decision, 50(3), 502-520. https://doi.org/10.1108/00251741211216250
Chen, Y.-S. & Chang, C. (2013) Towards Green Trust. The Influences of Green Perceived Quality, Green Perceived Risk, and Green Satisfaction. Management Decision, 51, 63–82. https://doi.org/10.1108/00251741311291319
Chen, M. & Zhang, W.-H. (2020). Purchase Intention for Hydrogen Automobile Among Chinese Citizens: The Influence of Environmental Concern and Perceived Social Value. International Journal of Hydrogen Energy, 46, 18000-181000. https://doi.org/10.1016/j.ijhydene.2020.11.099
Chen, L., Qie, K., Memon, H. & Yesuf, H., M. (2021). The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects. Sustainability, 13, 4238, 1-17. https://doi.org/10.3390/su13084238
Cheng, Y., H., Chang, K., C., Cheng, Y., S. & Hsiao, C., J. (2022). How Green Marketing Influences Customers’ Green Behavioral Intentions in the Context of Hot-Spring Hotels. Journal of Tourism and Services, 24(13), 190-208. https://doi.org/10.29036/jots.v13i24.352.
Chen, J., Huang, Y., Wu, E., Q., Ip, R. & Wang, K. (2023). How Does Rural Tourism Experience Affect Green Consumption in Terms of Memorable Rural-Based Tourism Experiences, Connectedness to Nature and Environmental Awareness? Journal of Hospitality and Tourism Management, 54, 166–177. https://doi.org/10.1016/j.jhtm.2022.12.006
Cheung, R., Lam, A., Y., C. & Lau, M., M. (2015). Drivers of Green Product Adoption: The Role of Green Perceived Value, Green Trust and Perceived Quality. Journal of Global Scholars of Marketing Science, 25(39), 232-245. https://doi.org/10.1080/21639159.2015.1041781
Chi, T.; Ganak, J.; Summers, L.; Adesanya, O.; McCoy, L.; Liu, H. & Tai, Y. (2021). Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials. Sustainability, 1-17. https://doi.org/10.3390/su13147946
Cırcır, O., Demirhan, C. Y., Aydemir, M., Balcı, H., Can, H. R., & Gökce, Z. (2023). Ortaokul Öğrencilerinde Problemli İnternet Kullanımı İle Öz-yeterlik Arasındaki İlişkide Yaşam Doyumunun Aracı Rolünün İncelenmesi. Pamukkale Üniversitesi Eğitim Fakültesi Dergisi, (59), 25-37. https://doi.org/10.9779/pauefd.1108453
Clement, L., M. ve Bradley-Garcia, M. (2022). A Step-By-Step Tutorial for Performing a Moderated Mediation Analysis using PROCESS. The Quantitative Methods for Psychology 258, 18(3). 258-271.
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences. New York, NY: Routledge Academic.
Dabija, D., Bejan, B., M. & Grant, D., B. (2018). The Impact of Consumer Green Behaviour on Green Loyalty Among Retail Formats: A Romanian Case Study. Moravian Geographical Reports, 26(3), 173-185. https://doi.org/10.2478/mgr-2018-0014
Dehghani Soltani, M., Shoul, A. & Ramezani, S. (2019). Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework. Journal of Business Management, 11(4), 804-824. https://doi.org/10.22059/jibm.2019.281017.3496
Dhewi, T., S., Putra, W., J., A., Soeharto & Wahyudi, H., D. (2018). The Influence of Green Perceived Value and Green Perceived Risk Perceptions on the Green Product Purchase Intention. The First International Research Conference on Economics and Business, 411-425. https://doi.org/10.18502/kss.v3i3.1899
Doszhanov, A. & Ahmad, Z., A. (2015). Customers’ Intention to Use Green Products: The impact of Green Brand Dimensions and Green Perceived Value. In SHS Web of Conferences, 18, 1-16. https://doi.org/10.1051/shsconf/20151801008
Dunlap R., E. & Jones, R., E. (2002) Environmental Concern: Conceptual and Measurement Issues. Journal of Environmental Sciences, 3, 482–524.
Dutta, B. & Hwang, H.-G. (2021). Consumers Purchase Intentions of Green Electric Vehicles: The Influence of Consumers Technological and Environmental Considerations. Sustainability, 13, 1-23. https://doi.org/10.3390/su132112025
Fabiola, K. & Mayangsari, L. (2020). The Influence of Green Skepticism, Environmental Knowledge and Environmental Concern on Generation Z's Green Purchase Intentions in Indonesia. Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(8), 96-105. https://doi.org/10.47405/mjssh.v5i8.470
Franzò, S. & Nasca, A. (2021). The Environmental Impact of Electric Vehicles: A Novel Life Cycle-Based Evaluation Framework and Its Applications to Multi-Country Scenarios. Journal of Cleaner Production, 1-16. https://doi.org/10.1016/j.jclepro.2021.128005
Gao, Y., Mattila, A. & Lee, S. (2016). A Meta-Analysis of Behavioral Intentions for Environment-Friendly Initiatives in Hospitality Research. International Journal of Hospitality Management, 54, 107-115. https://doi.org/10.1016/j.ijhm.2016.01.010
Gil, M., T. & Jacob, J. (2018). The Relationship Between Green Perceived Quality and Green Purchase Intention: A Three-Path Mediation Approach Using Green Satisfaction and Green Trust. International Journal of Business Innovation and Research, 15(3), 301-319. https://doi.org/10.1504/IJBIR.2018.089750
Gregg, D., G. & Walczak, S. (2008). Dressing Your Online Aauction Business for Success: an Experiment Comparing Two e-Bay Businesses. MIS Quarterly, 32(3), 653-668. https://doi.org/10.2307/25148860
Grimmer, M. & Woolley, M. (2014). Green Marketing Messages and Consumers’ Purchase Intentions: Promoting Personal versus Environmental Benefits. Journal of Marketing Communications, 20(4), 231-250. https://doi.org/10.1080/13527266.2012.684065.
Hameed, I., Hussain, H. & Khan, K. (2022). The Role of Green Practices toward the Green Word-of-Mouth Using Stimulus-Organism-Response Model. Journal of Hospitality and Tourism Insights, 5(5), 1046-1061. https://doi.org/10.1108/JHTI-04-2021-0096
Han, H.; Hsu, L., T., J. & Lee, J., S. (2009). Empirical Investigation of the Roles of Attitudes toward Green Behaviors, Overall Image, Gender, and Age in Hotel Customers’ Eco-Friendly Decision-Making Process. International Journal of Hospitality Management, 28, 519–528. https://doi.org/10.1016/j.ijhm.2009.02.004
Hanson-Rasmussen, N., J. & Lauver, K., J. (2018). Environmental responsibility: millennial values and cultural dimensions. Journal of Global Responsibility 9(1), 1-20. https://doi.org/10.1108/JGR-06-2017-0039
Harris, L., C. & Goode, M., M., H. (2010). Online Servicescapes, Trust and Purchase Intentions. Journal of Services Marketing, 24(3), 230-243. https://doi.org/10.1108/08876041011040631
Hashish, M., E.-S., Abdou, A., H., Mohamed, S., A., K., Elenain, A., S., A. & Salama, W. (2022). The Nexus between Green Perceived Quality, Green Satisfaction, Green Trust, and Customers’ Green Behavioral Intentions in Eco-Friendly Hotels: A Structural Equation Modeling Approach. International Journal of Environmental Research and Public Health, 19, 1-21. https://doi.org/10.3390/ijerph192316195.
Hart, P. & Saunders, C. (1997). Power and Trust: Critical Factors in the Adoption and Use of Electronic Data Interchange. Organization Science, 8(1), 23-42. https://doi.org/10.1287/orsc.8.1.23
Hartmann, P. & Apaolaza-Ibáñez, V. (2012). Consumer Attitude and Purchase Intention Toward Green Energy Brands: The Roles of Psychological Benefits and Environmental Concern. Journal of Business Research, 65, 1254–1263. https://doi.org/10.1016/j.jbusres.2011.11.001
Hayes, A., F. (2018). Introduction To Mediation, Moderation, And Conditional Process Analysis: A Regression-Based Approach (Second Edition). New York: The Guilford Press.
Huang, X. & Ge, J. (2019). Electric Vehicle Development in Beijing: An Analysis of Consumer Purchase Intention. Journal of Cleaner Production, 216, 361–372. https://doi.org/10.1016/j.jclepro.2019.01.231
Hume, M. & Sullivan, G., M. (2010). The Consequence of Appraisal Emotion, Service Quality, Perceived Value and Customer Satisfaction on Repurchase Intent in the Performing Arts. Journal of Services Marketing, 24(2): 170–182. doi:https://doi.org/10.1108/08876041011031136.
Hwang, J. & Choi, J., K. (2018). An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender. Sustainability 10(1), 1-17. https://doi.org/10.3390/su10010080
IEA, International Energy Agency. (2021). Net Zero by 2050, IEA, Paris https://www.iea.org/reports/net-zero-by-2050, Licence: CC BY 4.0 IEA, International Energy Agency. (2023). Greenhouse Gas Emissions from Energy Data Explorer, IEA, Paris. https://www.iea.org/data-and-statistics/data-tools/greenhouse-gas-emissionsfrom energy-data-explorer.
Igartua, J.-J. ve Hayes, A., F. (2021). Mediation, Moderation, and Conditional Process Analysis: Concepts, Computations, and Some Common Confusions. The Spanish Journal of Psychology, 24(49), 1–23.
Ivanova, G. & Moreira, A., C. (2023). Antecedents of Electric Vehicle Purchase Intention from the Consumer’s Perspective: A Systematic Literature Review. Sustainability, 15, 1-27. https://doi.org/10.3390/su15042878
Jiang, Y. & Kim, Y. (2015). Developing multi-dimensional green value. International Journal of Contemporary Hospitality Management 27(2):308-334. https://doi.org/10.1108/IJCHM-08-2013-0383
Joshi, Y. & Rahman, Z. (2019). Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors. Ecological Economics, 159, 235-243. https://doi.org/10.1016/j.ecolecon.2019.01.025
Karatu, V., M., H. & Nik-Mat, N., K. (2015). Determinants of Green Purchase Intention in Nigeria: The Mediating Role of Green Perceived Value. International Conference on Accounting Studies (ICAS), 422-430.
Karatu, V., M., H. & Mat, N., K., N. (2015). The Mediating Effects of Green Trust and Perceived Behavioral Control on the Direct Determinants of Intentionto Purchase Green Products in Nigeria. Mediterranean Journal of Social Sciences, 6(4), 256-265. https://doi.org/10.5901/mjss.2015.v6n4p256
Keni, K., Asali, A., Teoh, A., P. & Muthuveloo, R. (2020). Factors Influencing Green Purchase Intention. Advances in Social Science, Education and Humanities Research, 478, 1015-1022. https://doi.org/10.2991/assehr.k.201209.161
Kim, M., Jeesun, O., Park, J. & Joo, C. (2018). Perceived Value and Adoption Intention for Electric Vehicles in Korea: Moderating Effects of Environmental Traits and Government Supports. Energy, 159, 1–22. https://doi.org/10.1016/j.energy.2018.06.064
Kirmani, M., D. & Khan, M., N. (2016). Environmental Concern to Attitude towards Green Products: Evidences from India. Serbian Journal of Management, 11(2), 159–179. https://doi.org/10.5937/sjm11-9241
KPMG. (2023). Otomotiv Sektörel Bakış. https://assets.kpmg.com/content/dam/kpmg/tr/pdf/2023/08/otomotiv-sektorel-bakis-2023.pdf (Erişim Tarihi: 03 Kasım 2023).
Koenig-Lewis, N., Palmer, A., Dermody, J. & Urbye, A. (2014) Consumers' Evaluations of Ecological Packaging Rational and Emotional Approaches. Journal of Environmental Psychology, 37, 94–105. https://doi.org/10.1016/j.jenvp.2013.11.009
Kresno, Z. & Wahyono (2019). The Influence of Green Perceived Value, Risk and Quality Toward Green Purchase Intention Through Green Trust. Management Analysis Journal, 8, 79-89. https://doi.org/10.15294/MAJ.V8I1.30218
Kwok, M.-L., J., Wong, M.-C., M. & Lau, M., M. (2015). Examining How Environmental Concern Affects Purchase Intention: Mediating Role of Perceived Trust and Moderating Role of Perceived Risk. Contemporary Management Research, 11(2), 143-152. https://doi.org/10.7903/cmr.13845
Lam, A., Y., C., Lau, M., M. & Cheung, R. (2016). Modelling the Relationship among Green Perceived Value, Green Trust, Satisfaction, and Repurchase Intention of Green Products. Contemporary Management Research, 12(1), 47-60. https://doi.org/10.7903/cmr.13842
Laroche, M., Begeron, J. & Barbaro-Forleo, G. (2001). Targeting Consumers Who Are Willing to Pay More for Environmentally Friendly Products. Journal of Consumer Marketing, 18, 503–520. https://doi.org/10.1108/EUM0000000006155
Lasuin, C., A. & Ching, N., Y. (2014). Factors Influencing Green Purchase Intention among University Students. Malaysian Journal of Business and Economics, 1(2), 1-14. https://doi.org/10.51200/mjbe.v1i2.116
Le, A., Tan, K.-L., Yong, S.-S., Soonsap, P., Lipa, C., J. & Ting, H. (2022). Perceptions towards Green Image of Trendy Coffee Cafés and Intention to Re-Patronage: The Mediating Role of Customer Citizenship Behavior. Young Consumers, 23(2), 165-178. https://doi.org/10.1108/YC-03-2021-1291
Lee, K. (2008). Opportunities For Green Marketing: Young Consumers. Marketing Intelligence & Planning, 26(6), 573-586. https://doi.org/10.1108/02634500810902839
Lee, J., Park, D., H. & Han, I. (2011). The Different Effects of Online Consumer Reviews on Consumers’ Purchase Intentions Depending on Trust in Online Shopping Malls: an Advertising Perspective. Internet Research, 21(2), 187-206. https://doi.org/10.1108/10662241111123766
Lee Y.-K. (2020). The Relationship Between Green Country Image, Green Trust and Purchase Intention of Korean Products: Focusing on Vietnamese Gen Z Consumers. Sustainability, 12, 342-354. https://doi.org/10.3390/su12125098
Li, G., Yang, L., Zhang, B., Li, X. & Chen, F. (2021). How do Environmental Values Impact Green Product Purchase Intention? The Moderating Role of Green Trust. Environmental Science and Pollution Research, 28, 1-15. https://doi.org/10.1007/s11356-021-13946-y
Li, S., Wang, S., Shi, J, Tian, X. & Wu, J. (2022). Economic, Energy and Environmental Performance Assessment on Wheat Production under Water-Saving Cultivation Strategies. Energy, 261, 1-12. https://doi.org/10.1016/j.energy.2022.125330
Lin, J. & Zhou, Z. (2022). The Positioning of Green Brands in Enhancing Their Image: The Mediating Roles of Green Brand Innovativeness and Green Perceived Value. International Journal of Emerging Markets, 17, 1404–1424. https://doi.org/10.1108/IJOEM-06-2020-0657
Lin, J., Huang, Y. & Li, M. (2024). Consumer Perceived Green Brand Innovativeness and Green Word-of-Mouth Intention: The Moderating Role of Green Knowledge. Total Quality Management, 1-21. https://doi.org/10.1080/14783363.2024.2345895
Luo, B., Li, L. & Sun, Y. (2022). Understanding the Influence of Consumers’ Perceived Value on Energy-Saving Products Purchase Intention. Frontiers in Psychology, 12, 1-13.
Mainardes, E., W., C., A. & Nossa, S., N. (2020). Omnichannel Strategy and Customer Loyalty in Banking. International Journal of Bank Marketing, 38(4), 799-822. https://doi.org/10.1108/IJBM-07-2019-0272
Mansoor, M., Awan, T., M. & Paracha, O., S. (2021). Predicting Pro-Environmental Behaviors of Green Electronic Appliances’ Users. International Journal of Business and Economic Affairs (IJBEA), 6(3), 175-186. https://doi.org/10.1080/10.24088/IJBEA-2021-64002
Mehrabian, A. & Russell, J., A. (1974). An Approach To Environmental Psychology. The MIT Press, Cambridge, MA, USA.
Mombeuil, C. & Diunugala, H., P. (2023). Green Brand Awareness, Green Brand Association, Green Perceived Quality and Intention to Purchase Electric Vehicles: The Mediating Effect of Green Trust. Research Square, 1-15. https://doi.org/10.1080/10.21203/rs.3.rs-2540718/v1
Nekmahmud, M. ve Fekete-Farkas, M. (2020). Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation. Sustainability, 12, 7880, 1-32. https://doi.org/10.3390/su12197880
Newton, J., D., Tsarenko, Y., Ferraro, C. & Sands, S. (2015). Environmental Concern and Environmental Purchase Intentions: the Mediating Role of Learning Strategy. Journal of Business Research, 68, 1-8. https://doi.org/10.1016/j.jbusres.2015.01.007
Paul, J., Modi, A. & Patel, J. (2016). Predicting Green Product Consumption Using Theory of Planned Behavior and Reasoned Action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
Park, E. & Kwon, S., J. (2017). What Motivations Drive Sustainable Energy-Saving Behavior? An Examination in South Korea. Renewable and Sustainable Energy Reviews, 79, 494–502. https://doi.org/10.1016/j.rser.2017.05.150
Parguel, B., Lunardo, R. & Benoit-Moreau, F. (2017). Sustainability of the Sharing Economy in Question: When Second-Hand Peer-to-Peer Platforms Stimulate Indulgent Consumption. Technological Forecasting and Social Change, 125, 48-57.https://doi.org/10.1016/j.techfore.2017.03.029
Prentice, C., Han, X., Y., Hua, L.-L. & Hu, L. (2019). The Influence of Identity-Driven Customer Engagement on Purchase Intention. Journal of Retailing and Consumer Services, 47, 339-347. https://doi.org/10.1016/j.jretconser.2018.12.014
Ramayah, T., Lee, J., W., & Mohammad, O. (2010). Green Product Purchase Intention: Some Insights from a Developing Country. Resources, Conservation and Recycling. 54(12), 1419-1427. https://doi.org/10.1016/j.resconrec.2010.06.007
Reshmi, R. & Johnson, B. (2014): A Study on the Buying Behaviour of Green Products. International Journal of Research in Commerce & Management, 5(12), 39–45.
Rivas, A., M., Liao, Y.-K., Vu, M.-Q. & Hung, C.-S. (2022). Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model. Sustainability, 14, 1-17. https://doi.org/10.3390/su14063288
Rizwan, M., Mahmood, U., Siddiqui, H. & Tahir, A. (2014). An Empirical Study about Green Purchase Intentions. Journal of Sociological Research, 5(1), 290-305. https://doi.org/10.5296/jsr.v5i1.6567
Schlosser, A., E., White, T., B. & Lloyd, S., M. (2006). Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions. Journal of Marketing, 70(2), 133-148. https://doi.org/10.1509/jmkg.70.2.133
Schoorman, F. ,D., Mayer, R. C. & Davis, J., H. (2007). An Integrative Model of Organizational Trust: Past, Present and Future. Academy of Management Review, 32(2), 344-354. https://doi.org/10.5465/AMR.2007.24348410
Senthilnathan, S. (2019). Usefulness of Correlation Analysis. International Training Institute, 1-9.
Shanmugavel, N. & Balakrishnan, J. (2023). Influence of Pro-Environmental Behaviour towards Behavioural Intention of Electric Vehicles. Technological Forecasting & Social Change, 187, 1-13. https://doi.org/10.1016/j.techfore.2022.122206
Stafford, M., R., Stafford, T., F. & Collier, J., E. (2006). The Dimensionality of Environmental Concern: Validation of Component Measures. Interdisciplinary Environmental Review, 8(1), 43-61. https://doi.org/10.1504/IER.2006.053946
Steenkamp, J., E. & Geyskens, I. (2006). How Country Characteristics Affect the Perceived Value of Web Sites. Journal of Marketing, 70, 136–150. https://doi.org/10.1509/jmkg.70.3.136
Su, L. & Swanson, S., R. (2017). The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists. Tourism Management, 60, 308-321. https://doi.org/10.1016/j.tourman.2016.12.011
Sultana, N., Amin, S. & Islam, A. (2022). Influence of Perceived Environmental Knowledge and Environmental Concern on Customers’ Green Hotel Visit Intention: Mediating Role of Green Trust. Asia-Pacific Journal of Business Administration, 1-21. https://doi.org/10.1108/APJBA-08-2021-0421
Syarifuddin, D., & Alamsyah, D. P. (2017). Green Perceived Value for Environmentally Friendly Products: Green Awareness Improvement. Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan, 18(2), 245-260. Universitas Muhammadiyah Surakarta. https://doi.org/10.23917/jep.v18i2.5145
Tan, K. & Huang, C. (2023). The Influence of Government Support on Green Purchase Intention. The EUrASEANs: Journal on Global Socio-Economic Dynamics, 5(42), 117-127. https://doi.org/10.35678/2539-5645.5(42).2023.117-127
Tarabieh, S., M., Z., A. (2021). The Impact of Greenwash Practices over Green Purchase Intention: The Mediating Effects of Green Confusion, Green Perceived Risk, and Green Trust. Management Science Letters, 11, 451–464. https://doi.org/10.5267/j.msl.2020.9.022
Testa, F., Iraldo F., Vaccari A. & Ferrari, E. (2015). Why Eco-Labels can be Efective Marketing Tools: Evidence from a Study on Italian Consumers. Business Strategy and the Environment, 24, 252–265. https://doi.org/10.1002/bse.1821
Thøgersen, J. (2012). The Motivational Roots of Norms for Environmentally Responsible Behaviour. Basic and Applied Social Psychology, 34(5), 449–462. https://doi.org/10.1080/01973530903317144
Upadhyay, N. & Kamble, A. (2023). Examining Indian Consumer Pro-Environment Purchase Intention of Electric Vehicles: Perspective of Stimulus-Organism-Response. Technological Forecasting & Social Change, 189, 1-15. https://doi.org/10.1016/j.techfore.2023.122344
Wahyoedi, S., Wardhana, A. & Tannady, H. (2023). The Role of Green Trust as an Intervening Variable in the Relationship Between Green Brand Image and Green Perceived Value Towards Purchase Intention in Indonesian Local Fashion Products. Journal of Accounting Management and Business, 1(1), 17-21. https://doi.org/10.57235/jambuair.v1i1.7
Wasaya, A., Saleem, M., A., Ahmad, J., Nazam, M., Khan, M., M., A. & Ishfaq, M. (2020). Impact of Green Trust and Green Perceived Quality on Green Purchase Intentions: a Moderation Study. Environment, Development and Sustainability, 1-18.
Wong, L., J., Ling, P., S. & Ling, T., H., Y. (2023). A Conceptual Framework for Higher Education Student Loyalty from the Green Marketing Perspective. Higher Education, Skills and Work-Based Learning, 13(2), 387-402. https://doi.org/10.1108/HESWBL-08-2022-0165
Wood, S., L. & Moreau, C., P. (2006). From fear to loathing? how emotion influences the evaluation and early use of innovations. Journal of Marketing 70, 44–57. https://doi.org/10.1509/jmkg.70.3.44
Wu, M. & Long, R. (2024). How Do Perceptions of Information Usefulness and Green Trust Influence Intentions toward Eco-Friendly Purchases in a Social Media Context? Frontiers in Psychology, 15, 01-14, https://doi.org/10.3389/fpsyg.2024.1429454
Xu, X. & Lin, C., A. (2018). Effects of Cognitive, Affective, and Behavioral Factors on College Students’ Bottled Water Purchase Intentions. Communication Research Reports, 35(3), 245–255. https://doi.org/10.1080/08824096.2018.1442824
Young, W., Hwang, K., McDonald, S. & Oates, C., J. (2009). Sustainable Consumption: Green Consumer Behaviour when Purchasing Products. Sustainable Development, 18(1), 20–31. https://doi.org/10.1002/sd.394
Zafar, A., U., Shahzad, M., Ashfaq, M. & Shahzad, K. (2023). Forecasting Impulsive Consumers Driven by Macro-Influencers Posts: Intervention of Followers' Flow State and Perceived Informativeness. Technological Forecasting and Social Change, 190, 247-262. https://doi.org/10.1016/j.techfore.2023.122408
Zeithaml, V., A. (1988). Consumer Perceptions of Price, Quality, and Value: a Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22. https://doi.org/10.1177/002224298805200302
Zengin, B., & Aksoy, G. (2021). Sürdürülebilir Kalkınma Anlayışının Yeşil Pazarlama ve Yeşil Finans Açısından Değerlendirilmesi. İşletme Ekonomi ve Yönetim Araştırmaları Dergisi, 4(2), 362-379. https://doi.org/10.33416/baybem.845904
Zhao, Z. & Chen, L. (2021). Exploring Residents’ Purchase Intention of Green Housings in China: An Extended Perspective of Perceived Value. International Journal of Environmental Research and Public Health, 18, 4074, 1-19. https://doi.org/10.3390/ijerph18084074
Zhuang, W., Cumiskey, K., J., Xiao, Q. ve Alford, B., L. (2010). The Impact of Perceived Value on Behaviour Intention: An Empirical Study. Journal of Global Business Management, 6(2), 1-7.
Zhuang, W., Luo, X. & Riaz, M., U. (2021). On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach. Frontiers in Psychology, 12, 1-15. https://doi.org/10.3389/fpsyg.2021.644020

Details

Primary Language

Turkish

Subjects

Business Administration

Journal Section

Research Article

Authors

Deniz Deral ^*
0000-0002-4914-0632
Türkiye

Keti Ventura
0000-0002-6422-0518
Türkiye

Early Pub Date

January 19, 2025

Publication Date

January 21, 2025

Submission Date

July 12, 2024

Acceptance Date

October 28, 2024

Published in Issue

Year 2025 Volume: 26 Number: 1

DOI

https://doi.org/10.37880/cumuiibf.1515317

IZ

https://izlik.org/JA96MH35NY

Cite

RIS / Bibtex

APA

Deral, D., & Ventura, K. (2025). Çevresel Kaygı ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 26(1), 32-49. https://doi.org/10.37880/cumuiibf.1515317

AMA

1.Deral D, Ventura K. Çevresel Kaygı ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2025;26(1):32-49. doi:10.37880/cumuiibf.1515317

Chicago

Deral, Deniz, and Keti Ventura. 2025. “Çevresel Kaygı Ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü”. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi 26 (1): 32-49. https://doi.org/10.37880/cumuiibf.1515317.

EndNote

Deral D, Ventura K (January 1, 2025) Çevresel Kaygı ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 26 1 32–49.

IEEE

[1]D. Deral and K. Ventura, “Çevresel Kaygı ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü”, Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol. 26, no. 1, pp. 32–49, Jan. 2025, doi: 10.37880/cumuiibf.1515317.

ISNAD

Deral, Deniz - Ventura, Keti. “Çevresel Kaygı Ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü”. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 26/1 (January 1, 2025): 32-49. https://doi.org/10.37880/cumuiibf.1515317.

JAMA

1.Deral D, Ventura K. Çevresel Kaygı ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2025;26:32–49.

MLA

Deral, Deniz, and Keti Ventura. “Çevresel Kaygı Ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü”. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, vol. 26, no. 1, Jan. 2025, pp. 32-49, doi:10.37880/cumuiibf.1515317.

Vancouver

1.Deniz Deral, Keti Ventura. Çevresel Kaygı ile Yeşil Algılanan Değerin Yeşil Satın Alma Niyeti Üzerindeki Etkisi: Elektrikli Otomobil Sektörü. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2025 Jan. 1;26(1):32-49. doi:10.37880/cumuiibf.1515317

Cited By

Tüketici Çevre Dostu Tutumun Yeşil Satın Alma ve Algılanan Etkinlik Bağlamında İncelenmesi

İstanbul Ticaret Üniversitesi Girişimcilik Dergisi

https://doi.org/10.55830/tje.1625817

Bireysel Çevresel Yönelimlerin Sürdürülebilir Tüketim Davranışına Etkisi: Ulusal Yazın Üzerine Bir Meta-Analiz

Abant Sosyal Bilimler Dergisi

https://doi.org/10.11616/asbi.1824166