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Organizational Sustainability, Employee Relations, and the Mediating Role of Corporate Communication: UK F&B Sector Analysis

Year 2026, Volume: 27 Issue: 1, 304 - 330, 26.01.2026

Ali Eren Balıkel

https://doi.org/10.37880/cumuiibf.1822671

Abstract

This study investigates the impact of sustainable business practices on employee relations and the mediating role of corporate communication in this interaction. A quantitative analysis was conducted with 500 employees, selected through random sampling, from five food and beverage supply companies in the United Kingdom that actively embrace sustainability practices. Data were collected via survey questionnaires using 5-point Likert scales, measuring organizational sustainability, employee engagement, job satisfaction, and corporate communication levels. The findings indicate that social and managerial dimensions of sustainability are the strongest predictors of employee engagement, while environmental and economic sustainability practices significantly enhance job satisfaction. Cultural sustainability showed a meaningful association with employee engagement but only a weak correlation with job satisfaction, suggesting its effects may manifest in the longer term. Furthermore, corporate communication was found to significantly mediate the relationship between sustainability practices and both employee engagement and job satisfaction. The findings reveal that communication is a decisive factor in ensuring that sustainability strategies are understood, embraced, and internalized by employees. This indicates that internal communication processes do not merely serve the function of information transfer but also play a role in fostering trust, a sense of belonging, and shared purpose. The results of the study emphasize that the long-term success of sustainability initiatives is achievable through active employee engagement and robust internal communication systems. Accordingly, it is recommended that organizations integrate human-centric sustainability practices into their corporate culture and strengthen their internal communication mechanisms.

Keywords

Sustainability Employee Engagement Job Satisfaction Corporate Communication

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ÖRGÜTSEL SÜRDÜRÜLEBİLİRLİĞİN ÇALIŞAN KATILIMI VE İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: KURUMSAL İLETİŞİMİN ARACI ROLÜ

Year 2026, Volume: 27 Issue: 1, 304 - 330, 26.01.2026

Ali Eren Balıkel

https://doi.org/10.37880/cumuiibf.1822671

Abstract

Bu çalışma, sürdürülebilir iş uygulamalarının çalışan ilişkileri üzerindeki etkisini ve bu etkileşimde kurumsal iletişimin aracı rolünü incelemektedir. Birleşik Krallık’taki yiyecek ve içecek sektöründe faaliyet gösteren, sürdürülebilirlik uygulamalarını benimsemiş beş şirketten rastgele seçilen 500 çalışan ile nicel bir analiz gerçekleştirilmiştir. Veriler, 5’li Likert ölçeğine dayalı anket formlarıyla toplanmış ve çalışanların örgütsel sürdürülebilirlik, çalışan katılımı ve iş tatmini düzeyleri ile kurumsal iletişim algıları ölçülmüştür. Elde edilen bulgular sosyal ve yönetsel sürdürülebilirlik uygulamalarının çalışan katılımını en güçlü şekilde desteklediğini, çevresel ve ekonomik sürdürülebilirlik uygulamalarının ise iş tatminini anlamlı düzeyde artırdığını göstermektedir. Kültürel sürdürülebilirliğin çalışan katılımıyla ilişkili olmakla birlikte iş tatminiyle zayıf bir ilişki sergilediği gözlemlenmiştir. Ayrıca kurumsal iletişimin sürdürülebilirlik uygulamalarının çalışan katılımı ve iş tatmini üzerindeki etkisinde anlamlı bir aracı role sahip olduğu tespit edilmiştir. Bulgular, iletişimin sürdürülebilirlik stratejilerinin çalışanlar tarafından anlaşılması, benimsenmesi ve içselleştirilmesinde belirleyici bir etken olduğunu ortaya koymaktadır. Bu durum, iç iletişim süreçlerinin sadece bilgi aktarımı görevini yerine getirmediğini, bununla birlikte güven, aidiyet ve ortak amaç duygusu yaratma işlevi de gördüğünü göstermektedir. Araştırmanın sonuçları, sürdürülebilirlik yaklaşımlarının uzun vadeli başarısının çalışanların aktif katılımı ve güçlü iç iletişim sistemleriyle mümkün olduğunu vurgulamaktadır. Bu doğrultuda, işletmelere insan odaklı sürdürülebilirlik uygulamalarını kurumsal kültüre entegre etmeleri ve iç iletişim mekanizmalarını güçlendirmeleri önerilmektedir.

Keywords

Sürdürülebilirlik Çalışan Katılımı İş Tatmini Kurumsal İletişim

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  • Dalgıç Turhan, G., Özen, T., & Albayrak, R. S. (2018). Kurumsal sürdürülebilirlik kavramı, stratejik önemi ve sürdürülebilirlik performansı ölçümü: Literatür çalışması. Ege Stratejik Araştırmalar Dergisi, 9(1), 17-37. https://doi.org/10.18354/esam.304155
  • De Jong, M. D. T., Harkink, K. M., & Barth, S. (2017). Making green stuff? Effects of corporate greenwashing on consumers. Journal of Business and Technical Communication, 32(1), 77-112. https://doi.org/10.1177/1050651917729863
  • Deepalakshmi, N., Tiwari, D., Baruah, R., Seth, A., & Bisht, R. (2024). Employee engagement and organizational performance: A human resource perspective. Educational Administration: Theory and Practice, 30(4), 5941-5948. https://doi.org/10.53555/kuey.v30i4.2323
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  • Dong, E., Sun, R., & Lee, Y. (2024). Linking interacting/engaging environmental CSR communication strategy and employees’ pro-environmental behaviors (PEBs): Mediating roles of communal relationship and employee empowerment. Corporate Communications: An International Journal, 29(3), 451-472. https://doi.org/10.1108/CCIJ-05-2023-0068
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  • Gavriluța, N., Grecu, S.-P., & Chiriac, H. C. (2022). Sustainability and Employability in the Time of COVID-19. Youth, Education and Entrepreneurship in EU Countries. Sustainability, 14(3), 1589. https://doi.org/10.3390/su14031589
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Details

Primary Language Turkish
Subjects Business Administration
Journal Section Research Article
Authors

Ali Eren Balıkel 0000-0002-9739-9729

Submission Date November 12, 2025
Acceptance Date January 22, 2026
Publication Date January 26, 2026
Published in Issue Year 2026 Volume: 27 Issue: 1

Cite

APA Balıkel, A. E. (2026). ÖRGÜTSEL SÜRDÜRÜLEBİLİRLİĞİN ÇALIŞAN KATILIMI VE İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: KURUMSAL İLETİŞİMİN ARACI ROLÜ. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 27(1), 304-330. https://doi.org/10.37880/cumuiibf.1822671

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