İSRAİL FİLİSTİN SAVAŞI ÇERÇEVESİNDE TÜKETİCİNİN DUYDUĞU DÜŞMANLIK ÇEŞİTLERİNİN TÜKETİCİ BOYKOTUNA OLAN ETKİSİNDE ÜRÜNLE İLGİLİ YARGILARIN DÜZENLEYİCİ ROLÜ

Müge Ağyel

doi:10.37880/cumuiibf.1827496

TR EN

İSRAİL FİLİSTİN SAVAŞI ÇERÇEVESİNDE TÜKETİCİNİN DUYDUĞU DÜŞMANLIK ÇEŞİTLERİNİN TÜKETİCİ BOYKOTUNA OLAN ETKİSİNDE ÜRÜNLE İLGİLİ YARGILARIN DÜZENLEYİCİ ROLÜ

Öz

Bu çalışmanın amacı, literatürde tanımlanan farklı düşmanlık tiplerinin - tarihsel, sosyal, politik, dini, savaşla ilişkili ve ekonomik düşmanlık - tüketicilerin boykot etme niyeti ve boykot davranışı üzerindeki etkisini incelemektedir. Ayrıca, ürüne yönelik pozitif yargıların düşmanlık ile tüketici boykotları arasındaki ilişkide düzenleyici bir rol oynayıp oynamadığı araştırılmaktadır. Nicel ve betimleyici bir araştırma tasarımı kullanılan çalışmanın bulguları, sosyo-tarihsel düşmanlığın tüketicilerin boykot etme niyetini pozitif yönde etkilediğini; boykot etme niyetinin ise fiili boykot davranışı üzerinde olumlu bir etkisi olduğunu ortaya koymaktadır. Bununla birlikte, ürün yargılarının bu süreçte düzenleyici bir etkiye sahip olmadığı tespit edilmiştir. Bulgular, düşmanlığın çeşitli boyutlarının tüketici boykot dinamiklerini nasıl şekillendirdiğine ilişkin anlayışa katkı sağlamakta ve politik ya da sosyal açıdan hassas bağlamlarda tüketici tepkilerini anlamaya çalışan akademisyenler ile uygulayıcılara değerli içgörüler sunmaktadır.

Anahtar Kelimeler

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Primary Language

Turkish

Subjects

Business Administration

Journal Section

Research Article

Authors

Müge Ağyel ^*
0000-0001-6415-455X
Türkiye

Publication Date

April 26, 2026

Submission Date

November 20, 2025

Acceptance Date

February 4, 2026

Published in Issue

Year 2026 Volume: 27 Number: 2

DOI

https://doi.org/10.37880/cumuiibf.1827496

IZ

https://izlik.org/JA44HX39ML

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APA

Ağyel, M. (2026). İSRAİL FİLİSTİN SAVAŞI ÇERÇEVESİNDE TÜKETİCİNİN DUYDUĞU DÜŞMANLIK ÇEŞİTLERİNİN TÜKETİCİ BOYKOTUNA OLAN ETKİSİNDE ÜRÜNLE İLGİLİ YARGILARIN DÜZENLEYİCİ ROLÜ. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 27(2), 556-575. https://doi.org/10.37880/cumuiibf.1827496

İSRAİL FİLİSTİN SAVAŞI ÇERÇEVESİNDE TÜKETİCİNİN DUYDUĞU DÜŞMANLIK ÇEŞİTLERİNİN TÜKETİCİ BOYKOTUNA OLAN ETKİSİNDE ÜRÜNLE İLGİLİ YARGILARIN DÜZENLEYİCİ ROLÜ

İSRAİL FİLİSTİN SAVAŞI ÇERÇEVESİNDE TÜKETİCİNİN DUYDUĞU DÜŞMANLIK ÇEŞİTLERİNİN TÜKETİCİ BOYKOTUNA OLAN ETKİSİNDE ÜRÜNLE İLGİLİ YARGILARIN DÜZENLEYİCİ ROLÜ

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Anahtar Kelimeler

THE MODERATING ROLE OF PRODUCT-RELATED JUDGMENTS ON THE EFFECT OF CONSUMER ANIMOSITY ON CONSUMER BOYCOTT BEHAVIOR IN THE CONTEXT OF THE ISRAEL-PALESTINE WAR

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