Research Article

Hot Air Balloon Rides in Cappadocia: A Business Model to Stimulate the Economy

Volume: 22 Number: 2 November 8, 2021
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Hot Air Balloon Rides in Cappadocia: A Business Model to Stimulate the Economy

Abstract

In this study, the effect of the number of tourists experiencing hot air balloon rides in Cappadocia on Turkey's international tourism incomes was examined using ARDL bounds test and Granger causality test. The dataset includes 60 observations on a monthly basis between 2015 and 2019. In the study, a cointegration relationship, which expresses a long-term balance between the number of tourists experiencing a hot air balloon ride in Cappadocia and Turkey's international tourism incomes, has been determined. According to the findings of the study, it has been determined that the number of tourists experiencing hot air balloon rides in Cappadocia has a significant positive effect on Turkey's international tourism incomes in both the long and short term. In addition, according to the Granger causality test, a bidirectional causality relationship was determined between the number of tourists experiencing hot air balloon rides in Cappadocia and Turkey's international tourism incomes.

Keywords

References

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Details

Primary Language

English

Subjects

Finance

Journal Section

Research Article

Publication Date

November 8, 2021

Submission Date

August 18, 2021

Acceptance Date

October 5, 2021

Published in Issue

Year 2021 Volume: 22 Number: 2

APA
Atioğlu, E. (2021). Hot Air Balloon Rides in Cappadocia: A Business Model to Stimulate the Economy. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 22(2), 378-393. https://doi.org/10.37880/cumuiibf.984188

Cited By

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