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SAĞLIK İLETİŞİMİNDE DAVRANIŞSAL MÜDAHALE TASARIMI: İNGİLTERE ONLİNE HASTANE RANDEVU SİSTEMİ ÖRNEĞİ

Year 2019, Volume: 20 Issue: 1, 348 - 365, 31.05.2019

Sebnem Ozdemir

Abstract

 



OECD’nin tanımına göre davranışsal içgörü, insanların
gerçekte nasıl seçim yaptıklarını keşfetmek amacı ile, psikoloji, bilişsel
bilimler ve sosyal bilimlerden edinilen bilgileri ampirik olarak test edilmiş
sonuçlarla birleştiren politika oluşturucu bir yaklaşımdır (OECD, 2019). Dünyanın dört bir yanından pek
çok ülke, özellikle son on yıldır, davranışsal içgörüyü bir politika oluşturma
aracı olarak kullanmaktadır.



 



Bu çalışma, sağlık iletişimi bağlamında, kamu sağlık
politikalarının tasarımında davranışsal içgörünün kullanımını ve etkilerini
ortaya koymayı amaçlamaktadır. Davranışsal politika çalışmalarında en sık
kullanılan yöntemin rastgele kontrol denemeleri (RKD) olduğu görülmektedir. Bu
çalışmada da, örneklem olarak İngiltere Ulusal Sağlık Hizmetleri’nde
gerçekleştirilen randomize kontrol çalışmaları ele alınmıştır. İçerik analizi
kullanılarak, rastgele kontrol denemelerinde uygulanan davranışsal müdahaleler
Sunstein’ın “10 Önemli Dürtme” (Sunstein, 2014), çalışmasına göre değerlendirilmiş ve Türkiye için
çıkarımlarda bulunulmuştur.

Keywords

Davranışsal İçgörü Dürtme Seçenek Mimarisi Davranışsal Müdahale Tasarımı sağlık iletişimi

References

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  • Halpern, D., & Sanders, M. (2016). Nudging by government: Progress, Impact, & Lessons Learned. Behavioral Science & Policy, 2(2), 53-65.
  • Hölderlin, F. (2017). Hyperion. Ankara: Doğu Batı Yayınları.
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  • Sherif, M. (1937). An Experimental Approach to the Study of Attitudes. Sociometry, Vol.1 No:1/2, 90-98.
  • Sunstein, C. (2014). Nudging: A Very Short Guide. 37 Journal of Consumer Policy, 583.
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  • Transplant Australia. (2018). The Facts. Ocak 18, 2019 tarihinde transplant.org.au: https://transplant.org.au/the-facts/ adresinden alındı
  • UK Department of Health & Social Care. (2016, 01 04). A zero cost way to reduce missed hospital appointments. https://www.gov.u: https://www.gov.uk/government/publications/reducing-missed-hospital-appointments-using-text-messages/a-zero-cost-way-to-reduce-missed-hospital-appointments adresinden alındı
  • Urban Nudges II: Using Social Norms to Reduce Energy Consumption. (2019, 01 31). favelissues.com/: https://favelissues.com/2014/03/08/urban-nudges-ii-using-social-norms-to-reduce-energy-consumption/ adresinden alındı
  • Yıldırım, A. (1999). Nitel Araştırma Yöntemlerinin Temel Özellikleri ve Eğitim Araştırmalarındaki Yeri ve Önemi. Eğitim ve Bilim, 23(112), 7-17.

Year 2019, Volume: 20 Issue: 1, 348 - 365, 31.05.2019

Sebnem Ozdemir

Abstract

References

  • A Prompt To Nudge Better Company Data. (2018, 01 12). http://tenudge.eu: http://tenudge.eu/project/a-prompt-to-nudge-better-company-data/ adresinden alındı
  • Alter, A., & Hersfield, H. (2014, Aralık 2). People Search for Meaning When They Approach a New Decade in Chronological Age. PNAS, 111(48), 17066-17070.
  • Ash, S. (1956). Studies of Independence and Conformity: I. A Minority of one Against a Unanimous Majority. Psychological Monographs: General and Applied, 70(9), 1-70.
  • Brehm, J. (1966). A Theory of Psychological Reactance. Oxford: Academic Press.
  • Chu, B. (2017, Ekim 9). What is ‘nudge theory’ and why should we care? Explaining Richard Thaler's Nobel economics prize-winning concept. Ocak 23, 2019 tarihinde www.independent.co.uk: https://www.independent.co.uk/news/business/analysis-and-features/nudge-theory-richard-thaler-meaning-explanation-what-is-it-nobel-economics-prize-winner-2017-a7990461.html adresinden alındı
  • Doucleff, M. (2014, Ocak 7). National Public Radio. Ocak 30, 2019 tarihinde www.npr.org: https://www.npr.org/sections/thesalt/2014/01/06/260270504/want-to-eat-healthier-in-2014-try-a-traffic-light-system adresinden alındı
  • Greenwald, A., Carnot, C., Beach, R., & Young, B. (1987). Increasing Voting Behavior by Asking People If They Expect to Vote. Journal of Applied Psychology, 72(2), 315-318.
  • Halpern, D., & Sanders, M. (2016). Nudging by government: Progress, Impact, & Lessons Learned. Behavioral Science & Policy, 2(2), 53-65.
  • Hölderlin, F. (2017). Hyperion. Ankara: Doğu Batı Yayınları.
  • Improving th Desing of Nutrition Labels to Promote Healtier Food Choices and Reasonable Portion Sizes. (31, 01 2019). www.nature.com: https://www.nature.com/articles/ijo201486 adresinden alındı
  • Johnson, E., & Goldstein, D. (2003, November 21). Do Defaults Save Lives? Science, 1338-1339.
  • Kamu Hastaneleri Genel Müdürlüğü. (2018). MHRS Hizmet Raporu 2017. Ankara: Kamu Hastaneleri Genel Müdürlüğü.
  • Koçak, A., & Arun, Ö. (2006). İçerik Analizi Çalışmalarında Örneklem Sorunu. Selçuk İletişim, 4(3), 21-28.
  • NHS. (2016, 09 22). Start Using GP Online Services. www.nhs.uk: www.nhs.uk/using-the-nhs/nhs-services/gps/gp-online-services/ adresinden alındı
  • NHS England. Haziran 30, 2017 tarihinde https://www.slideshare.net/NHSEngland/our-vision-for-using-patient-insight-and-feedback-in-the-nhs-1200-pop-up-uni-2-september-2015 adresinden alındı
  • OECD. (2019, Ocak 12). Behavioural insights. www.oecd.org: http://www.oecd.org/gov/regulatory-policy/behavioural-insights.htm adresinden alındı
  • Oxford Dictionary. (2018). Insight. en.oxforddictionaries.com: https://en.oxforddictionaries.com/definition/insight adresinden alındı
  • Potential Consumer Demand for midata: Findings of Qualitative and Quantitative Research. (2018, 02 12). assets.publishing.service.gov.uk: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/34742/12-976-potential-consumer-demand-for-midata.pdf adresinden alındı
  • Sağlık Bakanlığı. (2019, Ocak 10). MHRS'de Cepten Randevu Hatırlatma Dönemi. www.hastanerandevu.gov.t: https://www.hastanerandevu.gov.tr/Vatandas/haberler.xhtml?haberId=11 adresinden alındı
  • Sağlık Bakanlığı. (2019, Ocak 10). T.C Sağlık BakanlığıMerkezi Hekim Randevu Sistemi. www.hastanerandevu.gov.tr: https://www.hastanerandevu.gov.tr/Vatandas/hakkimizda.xhtml adresinden alındı
  • Sherif, M. (1937). An Experimental Approach to the Study of Attitudes. Sociometry, Vol.1 No:1/2, 90-98.
  • Sunstein, C. (2014). Nudging: A Very Short Guide. 37 Journal of Consumer Policy, 583.
  • The Google Diet: Search Giant Overhauled Its Eating Options to 'Nudge' Healthy Choices. (31, 01 2019). abcnews.go.com: https://abcnews.go.com/Health/google-diet-search-giant-overhauled-eating-options-nudge/story?id=18241908 adresinden alındı
  • Thomas, M., Simon, D., & Kadiyali, V. (2007, Eylül). Do Consumers Perceive Precise Prices to be Lower than Round Prices? Evidence from Laboratory and Market Data. Thomas, Manoj and Simon, Daniel H. and Kadiyali, Vrinda, Do Consumers Perceive Precise Prices to be Lower than Round Prices? Evidence from Laboratory and Market Data (September 2007). Johnson School at Cornell University Research Paper No. 09-07. Availabl(09-07). doi:http://dx.doi.org/10.2139/ssrn.1011232
  • Transplant Australia. (2018). The Facts. Ocak 18, 2019 tarihinde transplant.org.au: https://transplant.org.au/the-facts/ adresinden alındı
  • UK Department of Health & Social Care. (2016, 01 04). A zero cost way to reduce missed hospital appointments. https://www.gov.u: https://www.gov.uk/government/publications/reducing-missed-hospital-appointments-using-text-messages/a-zero-cost-way-to-reduce-missed-hospital-appointments adresinden alındı
  • Urban Nudges II: Using Social Norms to Reduce Energy Consumption. (2019, 01 31). favelissues.com/: https://favelissues.com/2014/03/08/urban-nudges-ii-using-social-norms-to-reduce-energy-consumption/ adresinden alındı
  • Yıldırım, A. (1999). Nitel Araştırma Yöntemlerinin Temel Özellikleri ve Eğitim Araştırmalarındaki Yeri ve Önemi. Eğitim ve Bilim, 23(112), 7-17.
There are 28 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Makaleler
Authors

Sebnem Ozdemir 0000-0003-0421-0833

Publication Date May 31, 2019
Submission Date March 25, 2019
Published in Issue Year 2019Volume: 20 Issue: 1

Cite

APA Ozdemir, S. (2019). SAĞLIK İLETİŞİMİNDE DAVRANIŞSAL MÜDAHALE TASARIMI: İNGİLTERE ONLİNE HASTANE RANDEVU SİSTEMİ ÖRNEĞİ. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 20(1), 348-365. https://doi.org/10.37880/cumuiibf.544261
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