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Investıgatıon of the Relatıonship Between Demographic Variables and Consumers Decision Making Styles

Year 2020, Volume: 21 Issue: 1, 52 - 67, 25.05.2020

Esra Özkan Pir Fatma Yılmaz

https://doi.org/10.37880/cumuiibf.529059

Abstract

Decision making is one of the
important life skills. Appropriate and timely decisions can affect people's
lives positively, while incorrect decisions may lead to negative effects. In
social relations, which are getting more and more complex with each passing
day, people are faced with a number of problems and options to choose the most
appropriate decisions for themselves.



This study was carried out in order to examine the
preferences of individuals residing in Erzincan province. The sample of the
study was 387 people and the questionnaire forms consisting of 28 questions
were answered by the participants. Decision-making styles; perfectionism, brand
focus, fashion focus, price focus, thoughtless shopping, habit, confusion of
information, shopping avoidance and instability. In the research, firstly the
literature related to the subject has been searched and then demographic
features were correlated with the answers given to the decision-making styles
scale by using SPSS package program. In the last section, the results of the
research were evaluated and various results were obtained in the opinions of
individuals about their decision making style.

Keywords

Demographic variables decision making

References

  • Anic, I. D., Rajh, E., & Piri Rajh, S. (2015). “Exploring Consumers’ Food-Related Decision-Making Style Groups and Their Shopping Behavior”, Economic Research-Ekonomska İstraživanja, 28(1), 63-74.
  • Aydın, O. (2017). Utangaç tüketici ölçeğinin geliştirilmesi ve tüketici karar verme tarzlarına etkisi. Yayınlanmış Doktora Tezi.
  • Bettman, J. R., & Zins, M. A. (1977). “Constructive Processes in Consumer Choice”,Journal of Consumer Research, 4(2), 75-85.
  • Cowart, K. O., & Goldsmith, R. E. (2007). “The Influence of Consumer Decision- Making Styles on Online Apparel Consumption by College Students”, International Journal of Consumer Studies, 31(6), 639-647.
  • Deniz, M.E., Avşaroğlu, S, Hamarta, E., “Psikolojik Danışma Servisine Başvuran Üniversite Öğrencilerinin Psikolojik Belirti Düzeylerinin Belirlenmesi”. Selçuk Üniversitesi Eğitim Fakültesi Dergisi. Sayı: (16-17-18). Konya. 2004, s. 139-153.
  • Dursun, İ., Alnıaçık, Ü. ve Tümer Kabadayı, E. (2013). Tüketici Karar Verme Tarzları Ölçeği: Yapısı ve Boyutları. Uluslararası Yönetim İktisat ve İşletme Dergisi, 9(19), 293-304.
  • Howcroft, B., Hewer, P., & Hamilton, R. (2003). “Consumer Decision-Making Styles and the Purchase of Financial Services”, Service Industries Journal, 23(3), 63-81.
  • İslamoğlu, A.H. (2006). Pazarlama Yönetimi. İstanbul. Beta Yayınları.
  • Kotler, P., (1965). “Behavioral Models For Analyzing Buyers”, The Journal ofMarketing, 29(4), 37-45.
  • Lawson, R. (1997). “Consumer Decision Making Within A Goal-Driven Framework”, Psychology & Marketing, 14(5), 427-449.
  • Lysonski, S., Durvasula, S., Zotos, Y. (1996). “Consumer Decision-Making Styles: a Multi-Country İnvestigation”. [Tüketici Karar Verme Stili: Bir Çok Ülkede Araştırma]. European Journal of Marketing, 30(12), 10-21.
  • Olshavsky, R. W., & Granbois, D. H. (1979). “Consumer Decision Making-Fact or Fiction?”, Journal of Consumer Research, 6(2), 93-100.
  • Onaran O., Örgütlerde Karar Verme, Ankara Üniversitesi Siyasal Bilimler Fakültesi Yayınları, Ankara. 1971.
  • Punj, G. N., & Stewart, D. W. (1983). “An Interaction Framework of Consumer Decision Making”, Journal of Consumer Research, 10(2), 181-196.
  • Punj, G. N., & Stewart, D. W. (1983). “An Interaction Framework of Consumer Decision Making”, Journal of Consumer Research, 10(2), 181-196.
  • Shiv, B., & Fedorikhin, A. (1999). “Heart And Mind In Conflict: The Interplay of Affect and Cognition in Consumer Decision Making”, Journal of Consumer Research, 26(3), 278-292.
  • Simonson, I., & Nowlis, S. M. (2000). “The Role Of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons”, Journal of Consumer Research, 27(1), 49-68.
  • Sproles, G. B., Kendal, E.L. (1986). “A Methodology for Profiling Consumer’s Decision Making Styles”. [Tüketicilerin Karar Verme Profili İçin Bir Metodoloji]. The Journal of Consumer Affairs, 2(2), 267-279.
  • Taşdelen, A. (2002). Öğretmen adaylarının farklı psiko-sosyal değişkenlere göre karar verme stilleri.[The decision-making styles of the teachers-to-be according to different psychosocial variables](Unpublished doctoral dissertation). İzmir: Dokuz Eylül University.
  • Verplanken, B., & Holland, R. W. (2002). “Motivated Decision-Making: Effects of Activation and Self-Centrality of Values on Choices and Behavior”, Journal of Personality and Social Psychology, 82(3), 434.

Year 2020, Volume: 21 Issue: 1, 52 - 67, 25.05.2020

Esra Özkan Pir Fatma Yılmaz

https://doi.org/10.37880/cumuiibf.529059

Abstract

References

  • Anic, I. D., Rajh, E., & Piri Rajh, S. (2015). “Exploring Consumers’ Food-Related Decision-Making Style Groups and Their Shopping Behavior”, Economic Research-Ekonomska İstraživanja, 28(1), 63-74.
  • Aydın, O. (2017). Utangaç tüketici ölçeğinin geliştirilmesi ve tüketici karar verme tarzlarına etkisi. Yayınlanmış Doktora Tezi.
  • Bettman, J. R., & Zins, M. A. (1977). “Constructive Processes in Consumer Choice”,Journal of Consumer Research, 4(2), 75-85.
  • Cowart, K. O., & Goldsmith, R. E. (2007). “The Influence of Consumer Decision- Making Styles on Online Apparel Consumption by College Students”, International Journal of Consumer Studies, 31(6), 639-647.
  • Deniz, M.E., Avşaroğlu, S, Hamarta, E., “Psikolojik Danışma Servisine Başvuran Üniversite Öğrencilerinin Psikolojik Belirti Düzeylerinin Belirlenmesi”. Selçuk Üniversitesi Eğitim Fakültesi Dergisi. Sayı: (16-17-18). Konya. 2004, s. 139-153.
  • Dursun, İ., Alnıaçık, Ü. ve Tümer Kabadayı, E. (2013). Tüketici Karar Verme Tarzları Ölçeği: Yapısı ve Boyutları. Uluslararası Yönetim İktisat ve İşletme Dergisi, 9(19), 293-304.
  • Howcroft, B., Hewer, P., & Hamilton, R. (2003). “Consumer Decision-Making Styles and the Purchase of Financial Services”, Service Industries Journal, 23(3), 63-81.
  • İslamoğlu, A.H. (2006). Pazarlama Yönetimi. İstanbul. Beta Yayınları.
  • Kotler, P., (1965). “Behavioral Models For Analyzing Buyers”, The Journal ofMarketing, 29(4), 37-45.
  • Lawson, R. (1997). “Consumer Decision Making Within A Goal-Driven Framework”, Psychology & Marketing, 14(5), 427-449.
  • Lysonski, S., Durvasula, S., Zotos, Y. (1996). “Consumer Decision-Making Styles: a Multi-Country İnvestigation”. [Tüketici Karar Verme Stili: Bir Çok Ülkede Araştırma]. European Journal of Marketing, 30(12), 10-21.
  • Olshavsky, R. W., & Granbois, D. H. (1979). “Consumer Decision Making-Fact or Fiction?”, Journal of Consumer Research, 6(2), 93-100.
  • Onaran O., Örgütlerde Karar Verme, Ankara Üniversitesi Siyasal Bilimler Fakültesi Yayınları, Ankara. 1971.
  • Punj, G. N., & Stewart, D. W. (1983). “An Interaction Framework of Consumer Decision Making”, Journal of Consumer Research, 10(2), 181-196.
  • Punj, G. N., & Stewart, D. W. (1983). “An Interaction Framework of Consumer Decision Making”, Journal of Consumer Research, 10(2), 181-196.
  • Shiv, B., & Fedorikhin, A. (1999). “Heart And Mind In Conflict: The Interplay of Affect and Cognition in Consumer Decision Making”, Journal of Consumer Research, 26(3), 278-292.
  • Simonson, I., & Nowlis, S. M. (2000). “The Role Of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons”, Journal of Consumer Research, 27(1), 49-68.
  • Sproles, G. B., Kendal, E.L. (1986). “A Methodology for Profiling Consumer’s Decision Making Styles”. [Tüketicilerin Karar Verme Profili İçin Bir Metodoloji]. The Journal of Consumer Affairs, 2(2), 267-279.
  • Taşdelen, A. (2002). Öğretmen adaylarının farklı psiko-sosyal değişkenlere göre karar verme stilleri.[The decision-making styles of the teachers-to-be according to different psychosocial variables](Unpublished doctoral dissertation). İzmir: Dokuz Eylül University.
  • Verplanken, B., & Holland, R. W. (2002). “Motivated Decision-Making: Effects of Activation and Self-Centrality of Values on Choices and Behavior”, Journal of Personality and Social Psychology, 82(3), 434.
There are 20 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Makaleler
Authors

Esra Özkan Pir 0000-0002-1271-7397

Fatma Yılmaz

Publication Date May 25, 2020
Submission Date February 19, 2019
Published in Issue Year 2020Volume: 21 Issue: 1

Cite

APA Özkan Pir, E., & Yılmaz, F. (2020). Investıgatıon of the Relatıonship Between Demographic Variables and Consumers Decision Making Styles. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 21(1), 52-67. https://doi.org/10.37880/cumuiibf.529059
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