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Investigation of Generations’ Attitudes, Awareness, and Behaviors Toward Water Consumption in Türkiye

Year 2025, Volume: 26 Issue: 2, 287 - 305, 30.04.2025

Cansu Gökmen Köksal

https://doi.org/10.37880/cumuiibf.1605393

Abstract

Water is an essential resource for prosperity; however, increasing pollution and consumption due to population growth have resulted in significant water scarcity. Problems related to water consumption and supply have become one of the main environmental problems that should be managed at the global level nowadays. According to the estimates, the world population will face a severe water shortage by 2050. The current study reveals whether attitudes, awareness levels, norms, and habits regarding water consumption in Türkiye differ by Generations Y and Z and gender. To this end, data were collected from 261 individuals using the online and face-to-face survey methods. The research findings revealed differences between Generations Y and Z in individuals' attitudes toward water conservation, water consumption habits, and frequency of paying attention to the waste of water. The study also demonstrated differences between men and women in attitudes, water consumption habits, and efforts to conserve water. The analysis results showed that Generation Y is more careful and devoted regarding water consumption and tends to exhibit more consistent behavior in terms of turning their attitudes into behavior.

Keywords

Generations water consumption water conservation sustainability social marketing

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Türkiye'de Kuşakların Su Tüketimine Yönelik Tutum, Farkındalık ve Davranışlarının Araştırılması

Year 2025, Volume: 26 Issue: 2, 287 - 305, 30.04.2025

Cansu Gökmen Köksal

https://doi.org/10.37880/cumuiibf.1605393

Abstract

Su, refah için hayati bir kaynaktır, ancak nüfus artışı nedeniyle artan kirlilik ve tüketim önemli su kıtlığına yol açmıştır. Su tüketimi ve su arzı ile ilgili sorunlar bugün küresel düzeyde yönetilmesi gereken başlıca çevresel sorunlardan biri haline gelmiştir. Tahminler dünya nüfusunun 2050 yılına kadar ciddi bir su kıtlığı ile karşı karşıya kalacağını öngörmektedir. Bu çalışma Türkiye 'de su tüketimine ilişkin tutumların, farkındalık düzeyinin, normların ve su tüketimine ilişkin alışkanlıklarla ilgili Y ve Z kuşaklarına göre ve cinsiyete göre farklılık sergileyip sergilemediğini ortaya koymaktadır. Bu amaçla 261 kişiden çevrimiçi ve yüz yüze anket yöntemi ile veri toplanmıştır. Araştırma bulguları bireylerin suyun korunmasına ilişkin tutumlarının, su tüketimine ilişkin alışkanlıklarının, su israfına dikkat etme sıklıklarının Y ve Z jenerasyonları arasındaki farklılıkları ortaya koydu. Aynı zamanda tutumların, su tüketimine ilişkin alışkanlıkların ve su tasarrufuna ilişkin çabanın erkek ve kadınlar arasındaki farklılıklarını ortaya koymuştur. Analiz sonuçları Y jenerasyonunun su tüketimi konusunda daha dikkatli ve özverili olduğu ve sahip olduğu tutumların davranışa dönüşmesi konusunda daha tutarlı davranış gösterme eğiliminde olduğunu göstermektedir.

Keywords

Jenerasyonlar su tüketimi suyun korunması sürdürülebilirlik sosyal pazarlama

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Primary Language English
Subjects Business Administration
Journal Section Makaleler
Authors

Cansu Gökmen Köksal 0000-0001-9139-0451

Publication Date April 30, 2025
Submission Date December 22, 2024
Acceptance Date March 2, 2025
Published in Issue Year 2025Volume: 26 Issue: 2

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APA Gökmen Köksal, C. (2025). Investigation of Generations’ Attitudes, Awareness, and Behaviors Toward Water Consumption in Türkiye. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 26(2), 287-305. https://doi.org/10.37880/cumuiibf.1605393
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