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Tüketicilerin Algılanan Lüks Marka Satın Alma Niyetini Etkileyen Faktörler

Yıl 2022, , 455 - 470, 19.04.2022

Canan Yılmaz Uz

https://doi.org/10.37880/cumuiibf.1008159
Cited By: 1

Öz

Günümüzün gösterişli dünyasında satın alınan markalar, marka kullanıcıları ve kullanıcıların yaşam tarzları hakkında bizlere birtakım ipuçları vermektedir. Özellikle lüks tüketim sektöründeki tercihler ile ilgili yapılan bu değerlendirmenin, tüketicilerin marka tercihinde rol oynadığı görülmektedir. Vermek istediği mesajları, yaptığı marka tercihleri ile vermeye çalışan tüketicinin, lüks marka satın alma niyetini etkileyen birtakım faktörlerin olduğu aşikârdır. Bireyin toplum üzerinde bırakmak istediği etki, günümüzde tüketim aracılığıyla gerçekleştirilmeye çalışılmaktadır. Tercih edilen ürünler, bu etkiye ulaşma amacı gütmektedir. Tüketicinin lüks marka satın alma niyetini etkileyen faktörlerin bilinmesi hem perakendeciler hem de tüketiciler açısından önem arz etmektedir. Bu çalışmada sosyal etki, kibir, gösterişçi tüketim ve marka bilincinin lüks marka satın alma niyeti üzerine bir etkisinin olup olmadığı araştırılmaya çalışılmıştır. Literatürde sosyal etki, gösterişçi tüketim, marka bilinci ve kibir duygusunun lüks marka satın alma niyeti üzerindeki etkisinin incelenmemiş olması, kibir duygusunun alt bileşenlerinin lüks marka satın alma niyeti üzerine etkisinin henüz araştırılmamış olması, çalışmayı alanda özgün kılmaktadır. Çalışmada kullanılan veriler, veri toplama yöntemlerinden anket yöntemi ile toplanmış ve 307 kişi tarafından yanıtlanmıştır. Verilerin analizinde SPSS istatistik programı kullanılmıştır. Sosyal etkinin lüks marka satın alma niyeti üzerinde etkisi olduğu, kibir duygusunun, alt boyutlarıyla beraber lüks marka satın alma niyeti üzerinde olumlu bir etkisi olduğu ortaya çıkmıştır. Bununla birlikte, gösterişçi tüketim ve marka bilincinin de lüks marka satın alma niyeti üzerinde pozitif bir etkisinin olduğu çalışmada ulaşılan bir diğer sonuçtur. Çalışmada kullanılan değişkenlerin bir arada lüks marka satın alma niyetini pozitif yönde etkilediği çalışmada ulaşılan bir diğer özgün sonuçtur.

Anahtar Kelimeler

Sosyal Etki Kibir Gösterişçi Tüketim Marka Bilinci.

Kaynakça

  • Abraham, V. And Reitman, A. (2018). Conspicuous consumption in the context of consumer animosity. International Marketing Review, 35 (3), 412-428.
  • Ajzen, I. and Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice Hall, Englewood Cliffs, NJ.
  • Bagwell, L.S. and Bernheim, B.D. (1996). Veblen effects in a theory of conspicuous consumption. The American Economic Review, 86(2), 349-373.
  • Bashir, A.M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998-2015.
  • Beneke, J., de Sousa, S., Mbuyu, M. and Wickham, B. (2016). The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa. The International Review of Retail, Distribution and Consumer Research, 26 (2), 171-201.
  • Chakraborty, U. (2019). The impact of source credible online reviews on purchase intention-The mediating roles of brand equity dimensions. Journal of Research in Interactıve Marketing 13(2), 142-161.
  • Chen, E.Y., Yeh, N. and Wang, C.P. (2008). Conspicuous consumption: a preliminary report of scale development and validation”. Advances in Consumer Research, 35 (1), 686-687.
  • Chua, P.Y., Rezaei, S., Gu, M.L., Oh, Y. and Jambulingam, M. (2018). Elucidating social networking apps decisions Performance expectancy, effort expectancy and social influence. Nankai Business Review International, 9 (2), 118-142.
  • Dewi, C.K., Mohaidin, Z. and Murshid, A. (2020). Determinants of online purchase intention: a PLS-SEM approach: Evidence from Indonesia. Journal of Asia Business Studies, Vol. 14 (3), 281-306.
  • Esmaeilpour, F. (2015). The role of functional and symbolic brand associations on brand loyalty: A study on luxury brands. Journal of Fashion Marketing and Management, Vol. 19 (4), 467-484.
  • Grinsven, B.V. and Das E. (2015). Processing different degrees of logo change, When higher levels of brand consciousness decrease openness to substantial logo changes. European Journal of Marketing, Vol. 49 (11/12), 1710-1727.
  • Grubb, E. and Grathwohl, H. (1967). Consumer selfconcept, symbolism, and market behaviour: A theoretical approach. Journal of Marketing, 31 (4), 22-27.
  • Gruzd, A., Staves, K. and Wilk, A. (2012). Connected scholars: examining the role of social media in research practices of faculty using the UTAUT model. Computers in Human Behavior, 28(6), 2340-2350.
  • Ho, C.B., Chou, Y.D. and Fang, H.V. (2016). Technology adoption of podcast in language learning: Using Taiwan and China as examples. International Journal of E-Education, e-Business, e-Management and e-Learning Technology, 6(1), 1-13.
  • Hoffmann, A.O. and Broekhuizen, T.L. (2009). Susceptibility to and impact of interpersonal influence in an investment context. Journal of the Academy of Marketing Science, (37)4, 488-503.
  • Hung, K-P., Chen, A.H., Peng, N., Hackley, C., Tiwsakul, R.A. and Chou, C.L. (2011). Antecedents of luxury brand purchase intention. Journal of Product & Brand Management, 20(6) 457–467.
  • Ismail, A.R. (2017). The influence of perceived social media marketing activities on brand loyalty The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29 (1), 129-144.
  • Jiang, L. and Shan, J. (2016). Counterfeits or Shanzhai? The role of face and brand consciousness in luxury copycat consumption. Psychological Reports, 119(1), 181-199.
  • Kaabachi, S., Mrad, S.B. and O’Leary, B. (2019). Consumer’s initial trust formation in IOB’s acceptance: The role of social influence and perceived compatibility. International Journal of Bank Marketing, 37(2), 507-530.
  • Kastanakis, M.N. and Balabanis, G. (2014). Explaining variation in conspicuous luxury consumption: An individual differences’ perspective. Journal of Business Research, 67(10), 2147-2154.
  • Kautish, P., Khare, A. ve Sharma, R. (2020). Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption. Journal of Product & Brand Management, [DOI 10.1108/JPBM-08-2019-2535].
  • Kudeshia, C. And Kumar, A. (2017). Social eWOM: Does it affect the brand attitude and purchase intention of brands?. Management Research Review, 40(3), 310-330.
  • Keller, K.L. (1993). Conceptualizing, measuring, managing customer-based brand equity. Journal of Marketing, 57 (1), 1-22.
  • Lachance, M.J., Beaudoin, P. and Robitaille, J. (2003). Adolescents’ brand sensitivity in apparel: influence of three socialization agents. International Journal of Consumer Studies, 27(1), 47-57.
  • Lee, W.I., Cheng, S.Y. and Shih, Y.T. (2017). Effects among product attributes, involvement, word-of mouth, and purchase intention in online shopping. Asia Pacific Management Review, 22(4), 1-7.
  • Lee,B., Bae, J. and Koo, D.M. (2020). The effect of materialism on conspicuous vs inconspicuous luxury consumption: Focused on need for uniqueness, selfmonitoring and self-construal. Asia Pacific Journal of Marketing and Logistics.
  • Lewis, A. and Moital, M. (2016). Young professionals’ conspicuous consumption of clothing. Journal of Fashion Marketing and Management, 20(2), 138-156.
  • Liao, J., and Wang, L. (2009). Face as a mediator of the relationship between material value and brand consciousness. Psychology & Marketing, 26(11), 987–1001.
  • Lin, L.Y. and Chen, Y.W. (2009). A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks. Tourısm Revıew, 64 (3), 28-48.
  • Longman American Dictionary (2000). Pearson Education. Upper Saddle River, NJ.
  • Lu, J. (2014). Are personal innovativeness and social influence critical to continue with mobile commerce?. Internet Research, 24(2), 134-159.
  • Manrai, L.A., Lascu, D.N., Manrai, A.K. and Babb, H.W. (2001). A crosscultural comparison of style in Eastern European emerging markets. International Marketing Review, 18(3), 270-285.
  • Mason, W.A., Conrey, F.D. and Smith, E.R. (2007). Situating social influence processes: Dynamic, multidirectional flows of influence within social networks. Personality and Social Psychology Review, 11(3), 279-300.
  • Miniard, P.W., Obermiller, C. and Page, T.J. Jr. (1983). A further assessment of measurement influences on the intention-behavior relationship. Journal of Marketing Research, 20(2), 206-212.
  • Nunes, J.C., Drèze, X. and Han, Y.J. (2011). Conspicuous consumption in a recession: Toning it down or turning it up? Journal of Consumer Psychology, 21(2), 199-205.
  • O’cass, A. and McEwen, H. (2004). Exploring consumer status and conspicuous consumption”. Journal of Consumer Behaviour: International Research and Review, 4(1), 25-39.
  • Ouwersloot, H. and Odekerken-Schröder, G. (2008). Who’s who in brand communities–and why?. European Journal of Marketing, 42(5/6), 571-585.
  • Scott, M.L., Mende, M. and Bolton, L.E. (2013). Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer-seller relationships. Journal of Marketing Research, 50(3), 334-347.
  • Shao, W., Grace, D. and Ross, M. (2019). Consumer motivation and luxury consumption: Testing moderating effects. Journal of Retailing and Consumer Services, Vol. 46, 33-44.
  • Sharda, N. Ve Bhat, A.K. (2018). Austerity to materialism and brand consciousness: Luxury consumption in India. Journal of Fashion Marketing and Management, 22(2), 223-239.
  • Shukla, P. (2008). Conspicuous consumption among middle age consumers: Psychological and brand Antecedents. Journal of Product & Brand Management 17(1), 25-36.
  • Sirgy, J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300.
  • Solomon, M.R. (1983). The role of products as social stimuli: A symbolic interactionism perspective, Journal of Consumer Research, 10(3), 319-329.
  • Sprotles, G.B. and Kendall, E.L. (1986). A methodology for profiling consumers’ decision making Styles. The Journal of Consumer Affairs, 20(2), 267-279. doi: 10.1111/ j.1745-6606.1986.tb00382.x.
  • Suki, N.M. (2013). Students’ dependence on smart phones: The influence of social needs, social influences and convenience. Campus-Wide Information Systems, Vol. 30(2). 124-134.
  • Sung, E., Calantone, R. and Huddleston, P. (2019). Motivators of prestige brand purchase: Testing cultural (in) stability of measures over time across the United States, Poland, and South Korea. Journal of International Consumer Marketing, 32(1), 15-32.
  • Teimourpour, B. and Heidarzadeh Hanzaee, K. (2011). The impact of culture on luxury consumption behaviour among Iranian consumers. Journal of Islamic Marketing, 2(3), 309-328.
  • Tepper-Tian, K., Bearden, W. and Hunter, G. (2001). Consumers’ need for uniqueness: Scale development and validation. Journal of Consumer Research, 28 (1), 50-66.
  • Veblen, T. (1994). The theory of the leisure class, Routledge, London (originally published in 1899).
  • Veblen, Thorstein (1899). The theory of the leisure class: an economic study in the evolution of ınstitutions. New York: MacMillan.
  • Venkatesh, V., Thong, J.Y.L. and Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178.
  • Wang, S. and Lin, J.C.C. (2011). The effect of social influence on bloggers’ usage intention. Online Information Review. 35(1), 50-65.
  • Wang, M., Cho, S. and Denton, T. (2017). The impact of personalization and compatibility with past experience on e-banking usage. International Journal of Bank Marketing, 35(1), 45-55.
  • Watanabe, E.A.M., Torres, C.V. and Alfinito, S. (2019). The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets. Revista de Gestão, 26(3), 256-273.
  • Wu, L., So, K.K.F., Xiong,L., King,C. (2019). The impact of employee conspicuous consumption cue and physical attractiveness on consumers’ behavioral responses to service failures. International Journal of Contemporary Hospitality Management, Vol. 31(1), 21-40.
  • Yang, W. and Mattila, A.S. (2016). Why do we buy luxury experiences? Measuring value perceptions of luxury. International Journal of Contemporary Hospitality Management, 28(9), 1848-1867.
  • Yang, W. and Mattila, A.S. (2017). The impact of status seeking on consumers’ word of mouth and product preference – A comparison between luxury hospitality services and luxury goods. Journal of Hospitality and Tourism Research, 41(1), 3-22.
  • Yim, M.Y.C., Sauer, P.L., Williams, J., Lee, S.J. and Macrury, I. (2014). Drivers of attitudes toward luxury brands-A cross-national investigation into the roles of interpersonal influence and brand consciousness. International Marketing Review, 31(4), 363-389.
  • Zhang, B. and Kim, J.-H. (2013). Luxury fashion consumption in China: Factors affecting attitude and purchase intent. Journal of Retailing and Consumer Services, 20(1), 68-79.

FACTORS AFFECTING CONSUMERS' INTENSION TO BUY LUXURY BRAND

Yıl 2022, , 455 - 470, 19.04.2022

Canan Yılmaz Uz

https://doi.org/10.37880/cumuiibf.1008159
Cited By: 1

Öz

Purchased brands which are buyed in a flashy world, provide clue about brand users and their lifestyles. It is seen that this evaluation, especially about the preferences in the luxury consumption sector, plays a role in the brand preference of the consumers. It is obvious that there are some factors that affect the consumer's intention to purchase luxury brands, who try to convey the messages they want to give with their brand preferences. The effect that the individual wants to leave on the society is tried to be realized through consumption today. Preferred products aim to achieve this effect. Knowing the factors affecting the consumer's intention to purchase luxury brands is important for both retailers and consumers. In this study, it has been tried to investigate whether social influence, vanity, conspicuous consumption and brand awareness have an effect on luxury brand purchase intention. The fact that the effect of social influence, conspicuous consumption, brand awareness and arrogance on luxury brand purchase intention has not been examined in the literature, and the effect of sub-components of vanity on luxury brand purchase intention has not been investigated yet, makes the study unique in the field. The data used in the study were collected by questionnaire method, one of the data collection methods, and answered by 307 people. SPSS statistical program was used in the analysis of the data. It has been revealed that social influence has an effect on luxury brand purchase intention, and the sense of vanity has a positive effect on luxury brand purchase intention together with its sub-dimensions. However, it is another result of the study that conspicuous consumption and brand awareness also have an effect on luxury brand purchase intention. Another original result of the study is that the variables used in the study affect the luxury brand purchase intention together positively.

Anahtar Kelimeler

Social Impact Vanity Conspicuous Consumption Brand Awareness

Kaynakça

  • Abraham, V. And Reitman, A. (2018). Conspicuous consumption in the context of consumer animosity. International Marketing Review, 35 (3), 412-428.
  • Ajzen, I. and Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice Hall, Englewood Cliffs, NJ.
  • Bagwell, L.S. and Bernheim, B.D. (1996). Veblen effects in a theory of conspicuous consumption. The American Economic Review, 86(2), 349-373.
  • Bashir, A.M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998-2015.
  • Beneke, J., de Sousa, S., Mbuyu, M. and Wickham, B. (2016). The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa. The International Review of Retail, Distribution and Consumer Research, 26 (2), 171-201.
  • Chakraborty, U. (2019). The impact of source credible online reviews on purchase intention-The mediating roles of brand equity dimensions. Journal of Research in Interactıve Marketing 13(2), 142-161.
  • Chen, E.Y., Yeh, N. and Wang, C.P. (2008). Conspicuous consumption: a preliminary report of scale development and validation”. Advances in Consumer Research, 35 (1), 686-687.
  • Chua, P.Y., Rezaei, S., Gu, M.L., Oh, Y. and Jambulingam, M. (2018). Elucidating social networking apps decisions Performance expectancy, effort expectancy and social influence. Nankai Business Review International, 9 (2), 118-142.
  • Dewi, C.K., Mohaidin, Z. and Murshid, A. (2020). Determinants of online purchase intention: a PLS-SEM approach: Evidence from Indonesia. Journal of Asia Business Studies, Vol. 14 (3), 281-306.
  • Esmaeilpour, F. (2015). The role of functional and symbolic brand associations on brand loyalty: A study on luxury brands. Journal of Fashion Marketing and Management, Vol. 19 (4), 467-484.
  • Grinsven, B.V. and Das E. (2015). Processing different degrees of logo change, When higher levels of brand consciousness decrease openness to substantial logo changes. European Journal of Marketing, Vol. 49 (11/12), 1710-1727.
  • Grubb, E. and Grathwohl, H. (1967). Consumer selfconcept, symbolism, and market behaviour: A theoretical approach. Journal of Marketing, 31 (4), 22-27.
  • Gruzd, A., Staves, K. and Wilk, A. (2012). Connected scholars: examining the role of social media in research practices of faculty using the UTAUT model. Computers in Human Behavior, 28(6), 2340-2350.
  • Ho, C.B., Chou, Y.D. and Fang, H.V. (2016). Technology adoption of podcast in language learning: Using Taiwan and China as examples. International Journal of E-Education, e-Business, e-Management and e-Learning Technology, 6(1), 1-13.
  • Hoffmann, A.O. and Broekhuizen, T.L. (2009). Susceptibility to and impact of interpersonal influence in an investment context. Journal of the Academy of Marketing Science, (37)4, 488-503.
  • Hung, K-P., Chen, A.H., Peng, N., Hackley, C., Tiwsakul, R.A. and Chou, C.L. (2011). Antecedents of luxury brand purchase intention. Journal of Product & Brand Management, 20(6) 457–467.
  • Ismail, A.R. (2017). The influence of perceived social media marketing activities on brand loyalty The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29 (1), 129-144.
  • Jiang, L. and Shan, J. (2016). Counterfeits or Shanzhai? The role of face and brand consciousness in luxury copycat consumption. Psychological Reports, 119(1), 181-199.
  • Kaabachi, S., Mrad, S.B. and O’Leary, B. (2019). Consumer’s initial trust formation in IOB’s acceptance: The role of social influence and perceived compatibility. International Journal of Bank Marketing, 37(2), 507-530.
  • Kastanakis, M.N. and Balabanis, G. (2014). Explaining variation in conspicuous luxury consumption: An individual differences’ perspective. Journal of Business Research, 67(10), 2147-2154.
  • Kautish, P., Khare, A. ve Sharma, R. (2020). Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption. Journal of Product & Brand Management, [DOI 10.1108/JPBM-08-2019-2535].
  • Kudeshia, C. And Kumar, A. (2017). Social eWOM: Does it affect the brand attitude and purchase intention of brands?. Management Research Review, 40(3), 310-330.
  • Keller, K.L. (1993). Conceptualizing, measuring, managing customer-based brand equity. Journal of Marketing, 57 (1), 1-22.
  • Lachance, M.J., Beaudoin, P. and Robitaille, J. (2003). Adolescents’ brand sensitivity in apparel: influence of three socialization agents. International Journal of Consumer Studies, 27(1), 47-57.
  • Lee, W.I., Cheng, S.Y. and Shih, Y.T. (2017). Effects among product attributes, involvement, word-of mouth, and purchase intention in online shopping. Asia Pacific Management Review, 22(4), 1-7.
  • Lee,B., Bae, J. and Koo, D.M. (2020). The effect of materialism on conspicuous vs inconspicuous luxury consumption: Focused on need for uniqueness, selfmonitoring and self-construal. Asia Pacific Journal of Marketing and Logistics.
  • Lewis, A. and Moital, M. (2016). Young professionals’ conspicuous consumption of clothing. Journal of Fashion Marketing and Management, 20(2), 138-156.
  • Liao, J., and Wang, L. (2009). Face as a mediator of the relationship between material value and brand consciousness. Psychology & Marketing, 26(11), 987–1001.
  • Lin, L.Y. and Chen, Y.W. (2009). A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks. Tourısm Revıew, 64 (3), 28-48.
  • Longman American Dictionary (2000). Pearson Education. Upper Saddle River, NJ.
  • Lu, J. (2014). Are personal innovativeness and social influence critical to continue with mobile commerce?. Internet Research, 24(2), 134-159.
  • Manrai, L.A., Lascu, D.N., Manrai, A.K. and Babb, H.W. (2001). A crosscultural comparison of style in Eastern European emerging markets. International Marketing Review, 18(3), 270-285.
  • Mason, W.A., Conrey, F.D. and Smith, E.R. (2007). Situating social influence processes: Dynamic, multidirectional flows of influence within social networks. Personality and Social Psychology Review, 11(3), 279-300.
  • Miniard, P.W., Obermiller, C. and Page, T.J. Jr. (1983). A further assessment of measurement influences on the intention-behavior relationship. Journal of Marketing Research, 20(2), 206-212.
  • Nunes, J.C., Drèze, X. and Han, Y.J. (2011). Conspicuous consumption in a recession: Toning it down or turning it up? Journal of Consumer Psychology, 21(2), 199-205.
  • O’cass, A. and McEwen, H. (2004). Exploring consumer status and conspicuous consumption”. Journal of Consumer Behaviour: International Research and Review, 4(1), 25-39.
  • Ouwersloot, H. and Odekerken-Schröder, G. (2008). Who’s who in brand communities–and why?. European Journal of Marketing, 42(5/6), 571-585.
  • Scott, M.L., Mende, M. and Bolton, L.E. (2013). Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer-seller relationships. Journal of Marketing Research, 50(3), 334-347.
  • Shao, W., Grace, D. and Ross, M. (2019). Consumer motivation and luxury consumption: Testing moderating effects. Journal of Retailing and Consumer Services, Vol. 46, 33-44.
  • Sharda, N. Ve Bhat, A.K. (2018). Austerity to materialism and brand consciousness: Luxury consumption in India. Journal of Fashion Marketing and Management, 22(2), 223-239.
  • Shukla, P. (2008). Conspicuous consumption among middle age consumers: Psychological and brand Antecedents. Journal of Product & Brand Management 17(1), 25-36.
  • Sirgy, J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300.
  • Solomon, M.R. (1983). The role of products as social stimuli: A symbolic interactionism perspective, Journal of Consumer Research, 10(3), 319-329.
  • Sprotles, G.B. and Kendall, E.L. (1986). A methodology for profiling consumers’ decision making Styles. The Journal of Consumer Affairs, 20(2), 267-279. doi: 10.1111/ j.1745-6606.1986.tb00382.x.
  • Suki, N.M. (2013). Students’ dependence on smart phones: The influence of social needs, social influences and convenience. Campus-Wide Information Systems, Vol. 30(2). 124-134.
  • Sung, E., Calantone, R. and Huddleston, P. (2019). Motivators of prestige brand purchase: Testing cultural (in) stability of measures over time across the United States, Poland, and South Korea. Journal of International Consumer Marketing, 32(1), 15-32.
  • Teimourpour, B. and Heidarzadeh Hanzaee, K. (2011). The impact of culture on luxury consumption behaviour among Iranian consumers. Journal of Islamic Marketing, 2(3), 309-328.
  • Tepper-Tian, K., Bearden, W. and Hunter, G. (2001). Consumers’ need for uniqueness: Scale development and validation. Journal of Consumer Research, 28 (1), 50-66.
  • Veblen, T. (1994). The theory of the leisure class, Routledge, London (originally published in 1899).
  • Veblen, Thorstein (1899). The theory of the leisure class: an economic study in the evolution of ınstitutions. New York: MacMillan.
  • Venkatesh, V., Thong, J.Y.L. and Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178.
  • Wang, S. and Lin, J.C.C. (2011). The effect of social influence on bloggers’ usage intention. Online Information Review. 35(1), 50-65.
  • Wang, M., Cho, S. and Denton, T. (2017). The impact of personalization and compatibility with past experience on e-banking usage. International Journal of Bank Marketing, 35(1), 45-55.
  • Watanabe, E.A.M., Torres, C.V. and Alfinito, S. (2019). The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets. Revista de Gestão, 26(3), 256-273.
  • Wu, L., So, K.K.F., Xiong,L., King,C. (2019). The impact of employee conspicuous consumption cue and physical attractiveness on consumers’ behavioral responses to service failures. International Journal of Contemporary Hospitality Management, Vol. 31(1), 21-40.
  • Yang, W. and Mattila, A.S. (2016). Why do we buy luxury experiences? Measuring value perceptions of luxury. International Journal of Contemporary Hospitality Management, 28(9), 1848-1867.
  • Yang, W. and Mattila, A.S. (2017). The impact of status seeking on consumers’ word of mouth and product preference – A comparison between luxury hospitality services and luxury goods. Journal of Hospitality and Tourism Research, 41(1), 3-22.
  • Yim, M.Y.C., Sauer, P.L., Williams, J., Lee, S.J. and Macrury, I. (2014). Drivers of attitudes toward luxury brands-A cross-national investigation into the roles of interpersonal influence and brand consciousness. International Marketing Review, 31(4), 363-389.
  • Zhang, B. and Kim, J.-H. (2013). Luxury fashion consumption in China: Factors affecting attitude and purchase intent. Journal of Retailing and Consumer Services, 20(1), 68-79.
Toplam 59 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Canan Yılmaz Uz 0000-0002-4798-2262

Yayımlanma Tarihi 19 Nisan 2022
Gönderilme Tarihi 11 Ekim 2021
Yayımlandığı Sayı Yıl 2022

Kaynak Göster

APA Yılmaz Uz, C. (2022). Tüketicilerin Algılanan Lüks Marka Satın Alma Niyetini Etkileyen Faktörler. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 23(2), 455-470. https://doi.org/10.37880/cumuiibf.1008159

Cited By

LÜKS TÜKETİM PAZARLAMASINDA ELEKTRONİK AĞIZDAN AĞIZA PAZARLAMANIN ROLÜ ÜZERİNE BİR ARAŞTIRMA
Oğuzhan Sosyal Bilimler Dergisi
https://doi.org/10.55580/oguzhan.1372900

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