Araştırma Makalesi
Yıl 2017,
Cilt: 2 Sayı: 1, 65 - 92, 15.01.2019
Öz
Bu çalışmada Belk’in “genişletilmiş benlik” düşüncesi eleştirilmiştir. Bu suretle;
ilk olarak “tüketici” kavramı, “alta almak fiili” ve “alta alınan yer” açısından
incelenmiştir. İkinci olarak “benlik”, geniş manadaki “uzam” ve “uzamlı” açısından
ve “benliğin” inşası itibariyle incelenmiştir. “Genişletilmiş benlik” düşüncesine ilişkin
eleştiri, “tüketicinin” dış dünyadan aldığı bir nesne ve bu nesnenin sahip olduğu
bir niteliğin hangi suretle “benliğe” eklendiği sorusu itibariyle temellendirilebilir.
Bu manada dış dünyadan alınan nesnenin, “alta almak fiili’ni” icra eden olarak
“tüketici” vasıtasıyla “alt olarak nereye” nakledileceği meselesi tartışılmıştır. Kavram
olarak “tüketicinin” nazariyat itibariyle hem nesnenin nakledildiği “alt olarak yer”
suretinde hem de nesnenin nakledicisi olarak “matafora” suretinde görünemeyeceği
tartışılmıştır. “Benliğin”, nazariyat itibariyle bizatihi kendisinin basit ve bölünemez
olması fikrinden hareketle, genişleyip genişleyemeyeceği fikri açılmıştır. Sonuç
olarak, bu hususların geniş manada “iç olarak yer” ve “dış olarak yer” konusu
itibariyle “consumer topografyası’nın” ve iktisadi bireyin teşkiline ait bir mesele
olduğu düşünülmektedir.
Anahtar Kelimeler
Kaynakça
- Ahuvia, A. (2013). Beyond “Beyond the Extended Self ”: Russ Belk on Identity. J. N. Sheth içinde, Legends in Consuemr Behaviour: Russell W. Belk. SAGE Publications.
- Ahuvia, A. C. (2005). Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives. Journal of Consumer Research , 171- 184.
- Annumma, J., & Li, E. P. (2012). Studying Consumption Behaviour Through Multiple Lenses: An Overview of Consumer Culture Theory. Journal of Business Anthropology , 141-173.
- Aristoteles. (1993). Metafizik. (A. Arslan, Çev.) İzmir: Ege Üniversitesi Basımevi.
- Bagozzi, R. P. (2006). Explaining Consumer Behaviour and Consumer Action:From Fragmentation to Unity. Seoul Journal of Business , 12 (2), 112-143.
- Belk, R. W. (1976). It’s the Thought that Counts: A signed Diagraph Analysis of Gift Giving”. Journal of Consumer Research , 155-162.
- Belk, R. W. (1988). Possessions and the Extended-Self. Journal of Consumer Research , 15 (2), 139-168.
- Belk, R. W. (1975). Situational Variables and Consumer Behaviour. Journal of Consumer Research , 2 (3), 157-164.
- Belk, R. W. (1990). The Role of Possessions in Constructing and Maintaining a Sense of Past. Advances in Consumer Research , 17, 669- 676.
- Belk, R. W., Wallendorf, M., & John F. Sherry, J. (1989). The Sacred and the Profane in Consumer Behaviour:Theodicy on the Odyssey. Journal of Consumer Research , 1-38.
- Bode, M., & Ostergaard, P. (2013). ‘The wild and wacky worlds of consumer oddballs’: Analyzing the manifestary context of consumer culture theory. Marketing Theory , 1-18.
- Brown, S., & Schau, H. (2008). Writing Russell Belk: Excess all areas. Marketing Theory , 8 (2), 143-165.
- Cohen, J. B. (1989). An Over-Extended Self? Journal of Consumer Research, 16 (1), 125-129.
- Curasi, C., Price, L., & Arnold, E. (2004). How Individuals’ Cherished Possesions Become Families’ Inalieanable Wealth. Journal of Consumer Research , 31 (December), 609-622.
- Çitil, A. A. (2012). Matematik ve Metafizik, Kitap1: Sayı ve Nesne. İstanbul: Alfa Yayınları.
- Duralı, Ş. T. (2013). Kutadgubilig Türkçe’nin Felsefe-Bilim Sözlüğü. İstanbul: Dergâh Yayınları.
- Duralı, Ş. T. (2011). Sorun Nedir? İstanbul: Dergâh Yayınları. Ferraro, R., Escalas, J. E., & Bettman, J. R. (2011). Our possessions, our selves: Domains of self-worth and the possession-self link. Journal Of Consumer Psychology , 21 (2), 169-177.
- Graeber, D. (2011). Consumption. Current Anthropology , 52 (4), 489- 511.
- Grubb, E. L., & Grathwohl, H. L. (1967). Consumer Self-Concept, Symbolism and Market Behaviour: A Theoretical Approach. Journal of Marketing , 22-27.
- Heidegger, M. (2011). Varlık ve Zaman. (K. H.Ökten, Çev.) Agora Kitaplığı.
- Hocaoğlu, D. (1996). Descartes’da Matematizm ve Mathesis Universalis. 400. Doğum Yılı Nedeniyle Rene Descartes Sempozyumu, (s. 29-45). İstanbul.
- Hodder, I. (2011). An archeology of the self: the prehistory of personhood. J. W. Huyssteen, & E. P. Wiebe içinde, In Search of Self: Interdisciplinary Perspectives on Personhood (s. 50-69). William B Eerdmans Publishing Co.
- III, R. E., & Kernan, J. B. (1991). Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects. Journal of Consumer Research , 311-324.
- Joy, A., & Li, E. P. (2012). Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory. Journal of Business Anthropology , 141-173.
- Kates, S. M. (2004). The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men Community. Journal of Consumer Research, 455-464.
- Kleine, S. S., & Baker, S. M. (2004). An Integrative Review of Material Possession Attachement. Academy of Marketing Science Review , 1-29.
- Kleine, S. S., III, R. E., & Allen, C. T. (1995). How Is a Possession “Me” or “Not Me”? Characterizing Types and an Antecedent of Material Possession Attachement. Journal of Consumer Research , 327-343.
- Koç, Y. (2009). Theographia’nın EsaslarıTeoloji ve Matematik İnşa’sı ÜzerineBir İnceleme. Ankara: Cedit Neşriyat.
- Koç, Y. (2008). Theologia’nın Esasları Felsefe’nin ve Teoloji’nin Nazariyatı Üzerine Bir İnceleme. Ankara: Cedit Neşriyat.
- Ladik, D., Carrillat, F., & Tadajewski, M. (2015). Belk’s (1988) “Possesions and the extended- self ” revisited. Journal of Historical Research in Marketing , 7 (2), 184-207.
- Mittal, B. (2006). I, me, mine- how products become consumers’ extended selves. Journal of Consumer Behaviour , 5, 550-562.
- Morgan, A. J. (1993). The Evolving Self in Consumer Behaviour: Exploring Possible Selves. Advances in Consumer Research , 20, 429- 432.
- Öner, N. (2013). Klasik Mantık. İstanbul: Divan Kitap.
- Özer, S. (2014). Genişletilmiş Benlik Teorisi. M. İ. Yağcı, & S. Çabuk içinde, Pazarlam Teorileri (s. 419-455). İstanbul: MediaCat.
- Paylan, M. A. (2015). Tüketim Yoluyla Kimlik İnşası Düşüncesinin Mekân ve Nesne Tasavvuru Bağlamında Açılması Üzerine Bir Giriş Denemesi. Niğde İktisadi ve İdari Bilimler Fakültesi Dergisi , 8 (3), 59- 67.
- Schemberi, S., Meirelees, B., & Kristiansen, S. (2010). Brand Consumption and Narrative of the Self. Psychology & Marketing , 623-638.
- Shankar, A., & Fitchett, J. A. (2002). Having, Being and Consumption . Journal of Marketing Management , 501-516.
- Shankar, A., Elliott, R., & Goulding, C. (2001). Understanding Consumption: Contributions from a Narrative Perspective. Journal Of Marketing Management , 17, 429-453.
- Shau, H. (1998). Discourse of Possessions: The Metatheory of Russell Belk. Advances in Consumer Research , 25, 37-44.
- Sivadas, E., & Venkatesh, R. (1995). An Examination of Individual and Object-Spesific Influences on the Extended Self and its Relation to Attachment and Satisfaction. Advances in Consumer Research , 406- 412.
- Skirbekk, G., & Gilje, N. (2006). Antik Yunan’dan Modern Döneme Felsefe Tarihi. (E. Akbaş, & Ş. Mutlu, Çev.) İstanbul.
- Trentmann, F. (2006). The Modern Evolution of the Consumer: Meanings, Knowledge and Identities Before the Age of Affluence. F. Trentmann, & J. Brewer içinde, Consuming Cultures, Global Perspectives:Historical Trajectories, Transnational Exchanges (s. 19-69). Oxford: Berg Publishers.
- Ülken, H. Z. (2014). Varlık ve Oluş. Doğu Batı. Wattanasuwan, K. (2005). The Self and Symbolic Consumption. Journal of American Academy of Business , 6 (1), 179-184.
- Yılmaz, F. (2009). Rasyonalite/ İktisat Özelinde Bir Tartışma. İstanbul: Paradigma Yayıncılık.
Yıl 2017,
Cilt: 2 Sayı: 1, 65 - 92, 15.01.2019
Öz
This study criticizes the Belk’s “extended self ”. Firstly, the term “consumer” is
analyzed with regards to “act of taking to under” and “topos as an under”. Secondly,
the term “self ” is analyzed in broad terms of “extensio”, “res extensa” with respect
to construction of the “self ”. The critisism against the “extended self ” can be based
upon the question that how the object and it’s attribution, which is taken from
external world, are attached to the “self ”. So this study discusses the problem about
transferring an object taken from the external world to “topos as an under” through
the “consumer as an actor of taking to under”. Consumer can’t be seem to be both
as “topos as an under that objects are conveyed to” and as “matafora that objects
conveyor” in theory. The opinion of extendible self is also analyzed by the fact that
self isn’t divisible and simple in itself at theory. As a result, all these issues is about
forming the “topographia of consumer” and the “homo economicus” including with
the “topos as an inner” and “topos as an exterior (outer)” in broad terms.
Anahtar Kelimeler
Kaynakça
- Ahuvia, A. (2013). Beyond “Beyond the Extended Self ”: Russ Belk on Identity. J. N. Sheth içinde, Legends in Consuemr Behaviour: Russell W. Belk. SAGE Publications.
- Ahuvia, A. C. (2005). Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives. Journal of Consumer Research , 171- 184.
- Annumma, J., & Li, E. P. (2012). Studying Consumption Behaviour Through Multiple Lenses: An Overview of Consumer Culture Theory. Journal of Business Anthropology , 141-173.
- Aristoteles. (1993). Metafizik. (A. Arslan, Çev.) İzmir: Ege Üniversitesi Basımevi.
- Bagozzi, R. P. (2006). Explaining Consumer Behaviour and Consumer Action:From Fragmentation to Unity. Seoul Journal of Business , 12 (2), 112-143.
- Belk, R. W. (1976). It’s the Thought that Counts: A signed Diagraph Analysis of Gift Giving”. Journal of Consumer Research , 155-162.
- Belk, R. W. (1988). Possessions and the Extended-Self. Journal of Consumer Research , 15 (2), 139-168.
- Belk, R. W. (1975). Situational Variables and Consumer Behaviour. Journal of Consumer Research , 2 (3), 157-164.
- Belk, R. W. (1990). The Role of Possessions in Constructing and Maintaining a Sense of Past. Advances in Consumer Research , 17, 669- 676.
- Belk, R. W., Wallendorf, M., & John F. Sherry, J. (1989). The Sacred and the Profane in Consumer Behaviour:Theodicy on the Odyssey. Journal of Consumer Research , 1-38.
- Bode, M., & Ostergaard, P. (2013). ‘The wild and wacky worlds of consumer oddballs’: Analyzing the manifestary context of consumer culture theory. Marketing Theory , 1-18.
- Brown, S., & Schau, H. (2008). Writing Russell Belk: Excess all areas. Marketing Theory , 8 (2), 143-165.
- Cohen, J. B. (1989). An Over-Extended Self? Journal of Consumer Research, 16 (1), 125-129.
- Curasi, C., Price, L., & Arnold, E. (2004). How Individuals’ Cherished Possesions Become Families’ Inalieanable Wealth. Journal of Consumer Research , 31 (December), 609-622.
- Çitil, A. A. (2012). Matematik ve Metafizik, Kitap1: Sayı ve Nesne. İstanbul: Alfa Yayınları.
- Duralı, Ş. T. (2013). Kutadgubilig Türkçe’nin Felsefe-Bilim Sözlüğü. İstanbul: Dergâh Yayınları.
- Duralı, Ş. T. (2011). Sorun Nedir? İstanbul: Dergâh Yayınları. Ferraro, R., Escalas, J. E., & Bettman, J. R. (2011). Our possessions, our selves: Domains of self-worth and the possession-self link. Journal Of Consumer Psychology , 21 (2), 169-177.
- Graeber, D. (2011). Consumption. Current Anthropology , 52 (4), 489- 511.
- Grubb, E. L., & Grathwohl, H. L. (1967). Consumer Self-Concept, Symbolism and Market Behaviour: A Theoretical Approach. Journal of Marketing , 22-27.
- Heidegger, M. (2011). Varlık ve Zaman. (K. H.Ökten, Çev.) Agora Kitaplığı.
- Hocaoğlu, D. (1996). Descartes’da Matematizm ve Mathesis Universalis. 400. Doğum Yılı Nedeniyle Rene Descartes Sempozyumu, (s. 29-45). İstanbul.
- Hodder, I. (2011). An archeology of the self: the prehistory of personhood. J. W. Huyssteen, & E. P. Wiebe içinde, In Search of Self: Interdisciplinary Perspectives on Personhood (s. 50-69). William B Eerdmans Publishing Co.
- III, R. E., & Kernan, J. B. (1991). Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects. Journal of Consumer Research , 311-324.
- Joy, A., & Li, E. P. (2012). Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory. Journal of Business Anthropology , 141-173.
- Kates, S. M. (2004). The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men Community. Journal of Consumer Research, 455-464.
- Kleine, S. S., & Baker, S. M. (2004). An Integrative Review of Material Possession Attachement. Academy of Marketing Science Review , 1-29.
- Kleine, S. S., III, R. E., & Allen, C. T. (1995). How Is a Possession “Me” or “Not Me”? Characterizing Types and an Antecedent of Material Possession Attachement. Journal of Consumer Research , 327-343.
- Koç, Y. (2009). Theographia’nın EsaslarıTeoloji ve Matematik İnşa’sı ÜzerineBir İnceleme. Ankara: Cedit Neşriyat.
- Koç, Y. (2008). Theologia’nın Esasları Felsefe’nin ve Teoloji’nin Nazariyatı Üzerine Bir İnceleme. Ankara: Cedit Neşriyat.
- Ladik, D., Carrillat, F., & Tadajewski, M. (2015). Belk’s (1988) “Possesions and the extended- self ” revisited. Journal of Historical Research in Marketing , 7 (2), 184-207.
- Mittal, B. (2006). I, me, mine- how products become consumers’ extended selves. Journal of Consumer Behaviour , 5, 550-562.
- Morgan, A. J. (1993). The Evolving Self in Consumer Behaviour: Exploring Possible Selves. Advances in Consumer Research , 20, 429- 432.
- Öner, N. (2013). Klasik Mantık. İstanbul: Divan Kitap.
- Özer, S. (2014). Genişletilmiş Benlik Teorisi. M. İ. Yağcı, & S. Çabuk içinde, Pazarlam Teorileri (s. 419-455). İstanbul: MediaCat.
- Paylan, M. A. (2015). Tüketim Yoluyla Kimlik İnşası Düşüncesinin Mekân ve Nesne Tasavvuru Bağlamında Açılması Üzerine Bir Giriş Denemesi. Niğde İktisadi ve İdari Bilimler Fakültesi Dergisi , 8 (3), 59- 67.
- Schemberi, S., Meirelees, B., & Kristiansen, S. (2010). Brand Consumption and Narrative of the Self. Psychology & Marketing , 623-638.
- Shankar, A., & Fitchett, J. A. (2002). Having, Being and Consumption . Journal of Marketing Management , 501-516.
- Shankar, A., Elliott, R., & Goulding, C. (2001). Understanding Consumption: Contributions from a Narrative Perspective. Journal Of Marketing Management , 17, 429-453.
- Shau, H. (1998). Discourse of Possessions: The Metatheory of Russell Belk. Advances in Consumer Research , 25, 37-44.
- Sivadas, E., & Venkatesh, R. (1995). An Examination of Individual and Object-Spesific Influences on the Extended Self and its Relation to Attachment and Satisfaction. Advances in Consumer Research , 406- 412.
- Skirbekk, G., & Gilje, N. (2006). Antik Yunan’dan Modern Döneme Felsefe Tarihi. (E. Akbaş, & Ş. Mutlu, Çev.) İstanbul.
- Trentmann, F. (2006). The Modern Evolution of the Consumer: Meanings, Knowledge and Identities Before the Age of Affluence. F. Trentmann, & J. Brewer içinde, Consuming Cultures, Global Perspectives:Historical Trajectories, Transnational Exchanges (s. 19-69). Oxford: Berg Publishers.
- Ülken, H. Z. (2014). Varlık ve Oluş. Doğu Batı. Wattanasuwan, K. (2005). The Self and Symbolic Consumption. Journal of American Academy of Business , 6 (1), 179-184.
- Yılmaz, F. (2009). Rasyonalite/ İktisat Özelinde Bir Tartışma. İstanbul: Paradigma Yayıncılık.
Toplam 44 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Konular | Ekonomi |
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 15 Ocak 2019 |
| Yayımlandığı Sayı | Yıl 2017 Cilt: 2 Sayı: 1 |
