Araştırma Makalesi
Yıl 2019,
Cilt: 20 Sayı: 1, 335 - 347, 31.05.2019
Öz
Müşteri
istek ve beklentilerine göre ürünler sunarak değer oluşturmayı hedefleyen pazarlama
bakış açısı girişimciler için mutlaka dikkate alınması gereken bir konudur.
Pazarda mevcut bir boşluğu bulan pazar yönelimine sahip girişimcilerin
rakiplerine göre farklılık oluşturarak başarıya ulaşabileceği bir gerçektir.
Ancak bununla birlikte birçok diğer öncülün de bu kapsamda incelenmesi gerekir.
Bu çalışma girişimcilik eğitimini henüz almayan üniversite son sınıf
öğrencilerinin mevcut girişimcilik niyetini araştırmaktadır. Bu amaçla,
algılanan eğitim desteği, algılanan ilişkisel destek, algılanan yapısal destek,
kişisel tutum, algılanan davranışsal kontrol, pazar yönelimi ve KOSGEB’in
girişimcilere yönelik teşvik desteğinin girişimcilik niyetine etkisi
incelenmektedir. Veriler kolayda örnekleme yöntemi kullanılarak seçilen
katılımcılara web tabanlı anket uygulanarak elde edilmiştir. Araştırma
verilerinin analizinde SPSS v23 istatistik programı ve PLS yapısal eşitlik
modellemesi kullanılmıştır. Araştırmanın ilk sonuçlarına göre pazar yöneliminin
yanında algılanan ilişkisel destek, kişisel tutum, algılanan davranışsal
kontrol ve KOSGEB’in girişimcilere yönelik teşvik desteğinin girişimcilik
niyeti üzerinde etkili olduğu görülmektedir. Ancak algılanan eğitim desteği ve
algılanan yapısal desteğin girişimcilik niyeti üzerinde etkili olmadığı tespit
edilmektedir. Toplumda girişimcilik kültürünün farkındalığının geliştirilmesi
ile birlikte desteklerin de arttırılması eğitimle güçlendirilen genç üniversite
mezunlarını girişimcilik konusunda cesaretlendirecektir.
Anahtar Kelimeler
Kaynakça
- AJZEN, I. (1991), “The theory of planned behavior”, Organizational Behavior and Human Decision Processes, 50; 179-211.AMBAD, S.N.A. ve Damit, D.H.D.A. (2016), “Determinants of Entrepreneurial Intention among Undergraduate Students in Malaysia”, Procedia Economics and Finance, 37; 108-114.BAGOZZI, R. P. ve Yi, Y. (1988), “On the evaluation of structural equation models”, Journal of the Academy of Marketing Science, 16 (1); 74-94.BARBA-SÁNCHEZ, V. ve Atienza-Sahuquillo, C. (2018), “Entrepreneurial intention among engineering students: The role ofentrepreneurship education”, European Research on Management and Business Economics, 24; 53-61.BULI, B. M. ve Yesuf, W.M. (2015), "Determinants of entrepreneurial intentions: Technical-vocational education and training students in Ethiopia", Education + Training, 57 (8/9); 891-907.CARSRUD, A. L., Olm, K. W. ve Thomas, J. B. (1989), “Predicting entrepreneurial success; effects of multidimensional achievement motivation, levels of ownership, and cooperative relationships”, Entrepreneurship and Regional Development, 1 (3); 237-244.CHAUDHARY, R. (2017), “Demographic factors, personality and entrepreneurial inclination: A study among Indian university students", Education + Training, 59 (2); 171-187.COLETTE, H., Hill, F. ve Leitch, C. (2005), “Entrepreneurship education and training: Canentrepreneurship be taught?”, Education + Training, 47 (3); 158-169.DENANYOH, R., Adjei, K. ve Nyemekye, G.E. (2015), “Factors That Impact on Entrepreneurial Intention of Tertiary Students in Ghana”, International Journal of Business and Social Research, 5 (3); 19-29.DESHPANDE, R., Farley, J.U. ve Webster, F.E. (1993), “Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis”, Journal of Marketing, 57 (1); 23-37.DRENNAN, J., Kennedy, J. ve Renfrow, P. (2005); “Impact of childhood experiences on the development of entrepreneurial intentions”, Entrepreneurship and Innovation, 6 (4); 231-238.FAYOLLE, A., Liñán F. ve Moriano, J.A. (2014), “Beyond entrepreneurial intentions: values and motivations in entrepreneurship”, International Entrepreneurship and Management Journal, 10 (4); 679-689.FINISTERRA DO PACO, A.M., Matos Ferreira, J., Raposo, M., Gouveia Rodrigues, R. ve Dinis, A. (2011), “Behaviours and entrepreneurial intention: empirical findings about secondary students”, Journal International of Entrepreneurship, 9 (1); 20-38.FORNELL, C. ve Larcker, D.F. (1981), “Evaluating structural models with unobservables variables and measurement error”, Journal of Marketing Research, 18 (1); 39-50.GADDAM, S. (2007), “A conceptual analysis of factors influencing entrepreneurship behavior and actions”, ICFAI Journal of Management Research, 6 (11); 46-63.GONZÁLEZ‐BENITO, O., González‐Benito, J. ve Muñoz‐Gallego, P.A. (2009), "Role of entrepreneurship and market orientation in firms' success", European Journal of Marketing, 43 (3/4); 500-522.GUREL, E., Altinay, L. ve Daniele, R. (2010), “Tourism students’ entrepreneurial intentions”, Annals of Tourism Research, 37 (3); 646-669.HAIR, J.F., Hult, G.T.M., Ringle, C.M. ve Sarstedt, M. (2014), A primer on partial least squares structural equation modeling (PLS-SEM), SAGE Publications.HAIR, J.F., Sarstedt, M., Ringle, C.M. ve Mena, J.A. (2012), “An assessment of the use of partial least squares structural equation modeling in marketing research”, Journal of the Academy of Marketing Science, 40 (3); 414-433.HEMINGWAY, C. A. (2005), “Personal values as a catalyst for corporate social entrepreneurship”, Journal of Business Ethics, 60 (3); 233-249.HULLAND, J. (1999), “Use of partial least squares (PLS) in strategic management research: A review of four recent studies”, Strategic Management Journal, 20 (2); 195-204.KARIMI, S., Biemans, H.J.A., Lans, T., Chizari, M., Mulder, M. ve Mahdei, K.N. (2013), “Understanding role models and gender influences on entrepreneurial intentions among college students”, Procedia - Social and Behavioral Sciences, 93; 204-214.KOHLI, A.K. ve Jaworski, B. (1990), “Market orientation: the construct, research propositions, and managerial implications”, Journal of Marketing, 54 (2); 1-18.KOHLI, A.K. ve Jaworski, B.J. (1990), “Market orientation: the construct, research propositions, and managerial implications”, Journal of Marketing, 54; 1-18.KRUEGER, N.F. Jr, Reilly, M.D. ve Carsrud, A.L. (2000), “Competing models of entrepreneurial intentions”, Journal of Business Venturing, 15 (5/6); 411-432.LAFFERTY, B.A. ve Hult, G.T.M. (2001), “A synthesis of contemporary market orientation perspectives”, European Journal of Marketing, 35 (1/2); 92-109.LINAN, F. ve Chen, Y. W. (2009), “Development and cross-cultural application of a specific instrument to measure entrepreneurial intentions”, Entrepreneurship Theory and Practice, 33 (3); 593-617.MAES, J., Leroy, H. ve Sels, L. (2014), “Gender differences in entrepreneurial intentions: A TPB multi-group analysis at factor and indicator level”, European Management Journal, 32 (5); 784-794.MCCLELLAND, D. C. (1961). The achieving society. Princeton: Van Nostrand.MILES, M.P., Crispin, S. ve Kasouf, C.J. (2011), "Entrepreneurship's relevance to marketing", Journal of Research in Marketing and Entrepreneurship, 13 (2); 126-136.MOHAMED, Z., Rezai, G., Shamsudin, M.N. ve Mahmud, M.M. (2012), “Enhancing young graduates’ intention towards entrepreneurship development in Malaysia”, Education + Training, 54 (7); 605-618.RASMUSSEN, E. ve Sørheim, R. (2006), “Action-based entrepreneurship education”, Technovation, 26 (2); 185-194.SHANE, S., Locke, E.A. and Collins, C.J. (2003), “Entrepreneurial motivation”, Human Resource Management Review, 13 (2); 257-279.SOLESVIK, M. (2013), “Entrepreneurial motivations and intentions: investigating the role of education major", Education+Training, 55 (3); 253-271.SOLESVIK, M., Westhead, P. ve Matlay, H. (2014), “Cultural factors and entrepreneurial intention”, Education+Training, 56 (8/9); 680-696.SOUITARIS, V., Zerbinati, S. ve Al-Lahman, A. (2007), “Do entrepreneurship programmesraise entrepreneurial intention of science and engineering students? The effectof learning, inspiration and resources”, Journal of Business Venturing, 22 (4); 566-591.STAMBOULIS, Y. ve Barlas, A. (2014), “Entrepreneurship education impact on student attitudes”, The International Journal of Management Education, 12 (3); 365-373.TOKLU, İ.T. ve Ustaahmetoğlu, E. (2016), “Tüketicilerin Organik Çaya Yönelik Tutumlarını Ve Satın Alma Niyetlerini Etkileyen Faktörler: Bir Alan Araştırması”, Uluslararası Yönetim İktisat ve İşletme Dergisi, 12 (29); 41-61.TÜİK (2019), Türkiye İstatistik Kurumu, http://www.tuik.gov.tr/PreTablo.do?alt_id=1007 (erişim 11.02.2019) TÜRKER, D. ve Selçuk, S.S. (2009), “Which factors affect entrepreneurial intention of university students?”, Journal of European Industrial Training, 33 (2); 142-159.VOJAK, B.A., Griffin, A., Price, R.L. ve Perlov, K. (2006), “Characteristics of technical visionaries as perceived by American and British industrial physicists”, R&D Management, 36 (1); 17-26.
Is Market Orientation Effective in Entrepreneurship Intention? A Field Study on the University Students
Öz
Marketing perspective that aims to create value by
offering products according to customer demands and expectations is a must for
entrepreneurs. It is a fact that entrepreneurs with market orientations who
find a gap in the market can achieve success by creating differences against
their competitors. However, many other antecedents should be examined in this
context. This study investigates entrepreneurial intention of university senior
students who have not yet received entrepreneurship education. Perceived
educational support, perceived relational support, perceived structural
support, personal attitude, perceived behavioural control, market orientation
and KOSGEB’s incentive support for entrepreneurs on entrepreneurship intention
are examined for this purpose. The data were obtained from the participants
selected by using convenience sampling method by means of web-based
questionnaire. SPSS v23 statistical program and PLS structural equation
modelling were employed to analyse the research data. According to the initial
findings of the study, perceived relational support, personal attitude, perceived
behavioural control and KOSGEB’s incentive support for entrepreneurs besides
market orientation are found significant on entrepreneurial intention. However,
it is determined that perceived educational support and perceived structural
support do not have impact on entrepreneurial intention. Increasing the
awareness of the entrepreneurship culture and encouraging the support of young
university graduates who are strengthened by education will encourage
entrepreneurship in the society.
Anahtar Kelimeler
Kaynakça
- AJZEN, I. (1991), “The theory of planned behavior”, Organizational Behavior and Human Decision Processes, 50; 179-211.AMBAD, S.N.A. ve Damit, D.H.D.A. (2016), “Determinants of Entrepreneurial Intention among Undergraduate Students in Malaysia”, Procedia Economics and Finance, 37; 108-114.BAGOZZI, R. P. ve Yi, Y. (1988), “On the evaluation of structural equation models”, Journal of the Academy of Marketing Science, 16 (1); 74-94.BARBA-SÁNCHEZ, V. ve Atienza-Sahuquillo, C. (2018), “Entrepreneurial intention among engineering students: The role ofentrepreneurship education”, European Research on Management and Business Economics, 24; 53-61.BULI, B. M. ve Yesuf, W.M. (2015), "Determinants of entrepreneurial intentions: Technical-vocational education and training students in Ethiopia", Education + Training, 57 (8/9); 891-907.CARSRUD, A. L., Olm, K. W. ve Thomas, J. B. (1989), “Predicting entrepreneurial success; effects of multidimensional achievement motivation, levels of ownership, and cooperative relationships”, Entrepreneurship and Regional Development, 1 (3); 237-244.CHAUDHARY, R. (2017), “Demographic factors, personality and entrepreneurial inclination: A study among Indian university students", Education + Training, 59 (2); 171-187.COLETTE, H., Hill, F. ve Leitch, C. (2005), “Entrepreneurship education and training: Canentrepreneurship be taught?”, Education + Training, 47 (3); 158-169.DENANYOH, R., Adjei, K. ve Nyemekye, G.E. (2015), “Factors That Impact on Entrepreneurial Intention of Tertiary Students in Ghana”, International Journal of Business and Social Research, 5 (3); 19-29.DESHPANDE, R., Farley, J.U. ve Webster, F.E. (1993), “Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis”, Journal of Marketing, 57 (1); 23-37.DRENNAN, J., Kennedy, J. ve Renfrow, P. (2005); “Impact of childhood experiences on the development of entrepreneurial intentions”, Entrepreneurship and Innovation, 6 (4); 231-238.FAYOLLE, A., Liñán F. ve Moriano, J.A. (2014), “Beyond entrepreneurial intentions: values and motivations in entrepreneurship”, International Entrepreneurship and Management Journal, 10 (4); 679-689.FINISTERRA DO PACO, A.M., Matos Ferreira, J., Raposo, M., Gouveia Rodrigues, R. ve Dinis, A. (2011), “Behaviours and entrepreneurial intention: empirical findings about secondary students”, Journal International of Entrepreneurship, 9 (1); 20-38.FORNELL, C. ve Larcker, D.F. (1981), “Evaluating structural models with unobservables variables and measurement error”, Journal of Marketing Research, 18 (1); 39-50.GADDAM, S. (2007), “A conceptual analysis of factors influencing entrepreneurship behavior and actions”, ICFAI Journal of Management Research, 6 (11); 46-63.GONZÁLEZ‐BENITO, O., González‐Benito, J. ve Muñoz‐Gallego, P.A. (2009), "Role of entrepreneurship and market orientation in firms' success", European Journal of Marketing, 43 (3/4); 500-522.GUREL, E., Altinay, L. ve Daniele, R. (2010), “Tourism students’ entrepreneurial intentions”, Annals of Tourism Research, 37 (3); 646-669.HAIR, J.F., Hult, G.T.M., Ringle, C.M. ve Sarstedt, M. (2014), A primer on partial least squares structural equation modeling (PLS-SEM), SAGE Publications.HAIR, J.F., Sarstedt, M., Ringle, C.M. ve Mena, J.A. (2012), “An assessment of the use of partial least squares structural equation modeling in marketing research”, Journal of the Academy of Marketing Science, 40 (3); 414-433.HEMINGWAY, C. A. (2005), “Personal values as a catalyst for corporate social entrepreneurship”, Journal of Business Ethics, 60 (3); 233-249.HULLAND, J. (1999), “Use of partial least squares (PLS) in strategic management research: A review of four recent studies”, Strategic Management Journal, 20 (2); 195-204.KARIMI, S., Biemans, H.J.A., Lans, T., Chizari, M., Mulder, M. ve Mahdei, K.N. (2013), “Understanding role models and gender influences on entrepreneurial intentions among college students”, Procedia - Social and Behavioral Sciences, 93; 204-214.KOHLI, A.K. ve Jaworski, B. (1990), “Market orientation: the construct, research propositions, and managerial implications”, Journal of Marketing, 54 (2); 1-18.KOHLI, A.K. ve Jaworski, B.J. (1990), “Market orientation: the construct, research propositions, and managerial implications”, Journal of Marketing, 54; 1-18.KRUEGER, N.F. Jr, Reilly, M.D. ve Carsrud, A.L. (2000), “Competing models of entrepreneurial intentions”, Journal of Business Venturing, 15 (5/6); 411-432.LAFFERTY, B.A. ve Hult, G.T.M. (2001), “A synthesis of contemporary market orientation perspectives”, European Journal of Marketing, 35 (1/2); 92-109.LINAN, F. ve Chen, Y. W. (2009), “Development and cross-cultural application of a specific instrument to measure entrepreneurial intentions”, Entrepreneurship Theory and Practice, 33 (3); 593-617.MAES, J., Leroy, H. ve Sels, L. (2014), “Gender differences in entrepreneurial intentions: A TPB multi-group analysis at factor and indicator level”, European Management Journal, 32 (5); 784-794.MCCLELLAND, D. C. (1961). The achieving society. Princeton: Van Nostrand.MILES, M.P., Crispin, S. ve Kasouf, C.J. (2011), "Entrepreneurship's relevance to marketing", Journal of Research in Marketing and Entrepreneurship, 13 (2); 126-136.MOHAMED, Z., Rezai, G., Shamsudin, M.N. ve Mahmud, M.M. (2012), “Enhancing young graduates’ intention towards entrepreneurship development in Malaysia”, Education + Training, 54 (7); 605-618.RASMUSSEN, E. ve Sørheim, R. (2006), “Action-based entrepreneurship education”, Technovation, 26 (2); 185-194.SHANE, S., Locke, E.A. and Collins, C.J. (2003), “Entrepreneurial motivation”, Human Resource Management Review, 13 (2); 257-279.SOLESVIK, M. (2013), “Entrepreneurial motivations and intentions: investigating the role of education major", Education+Training, 55 (3); 253-271.SOLESVIK, M., Westhead, P. ve Matlay, H. (2014), “Cultural factors and entrepreneurial intention”, Education+Training, 56 (8/9); 680-696.SOUITARIS, V., Zerbinati, S. ve Al-Lahman, A. (2007), “Do entrepreneurship programmesraise entrepreneurial intention of science and engineering students? The effectof learning, inspiration and resources”, Journal of Business Venturing, 22 (4); 566-591.STAMBOULIS, Y. ve Barlas, A. (2014), “Entrepreneurship education impact on student attitudes”, The International Journal of Management Education, 12 (3); 365-373.TOKLU, İ.T. ve Ustaahmetoğlu, E. (2016), “Tüketicilerin Organik Çaya Yönelik Tutumlarını Ve Satın Alma Niyetlerini Etkileyen Faktörler: Bir Alan Araştırması”, Uluslararası Yönetim İktisat ve İşletme Dergisi, 12 (29); 41-61.TÜİK (2019), Türkiye İstatistik Kurumu, http://www.tuik.gov.tr/PreTablo.do?alt_id=1007 (erişim 11.02.2019) TÜRKER, D. ve Selçuk, S.S. (2009), “Which factors affect entrepreneurial intention of university students?”, Journal of European Industrial Training, 33 (2); 142-159.VOJAK, B.A., Griffin, A., Price, R.L. ve Perlov, K. (2006), “Characteristics of technical visionaries as perceived by American and British industrial physicists”, R&D Management, 36 (1); 17-26.
Toplam 1 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 31 Mayıs 2019 |
| Gönderilme Tarihi | 24 Şubat 2019 |
| Yayımlandığı Sayı | Yıl 2019Cilt: 20 Sayı: 1 |
Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı (CC BY NC) ile lisanslanmıştır.