The Effect of Using Robot Waiters in Restaurants on Consumers' Behavioral Intentions

Zübeyir Çelik; İbrahim Aydın

doi:10.37880/cumuiibf.1013654

TR EN

Restoranlarda Robot Garsonlar Kullanmanın Tüketicilerin Davranışsal Niyetlerine Etkisi

Öz

Bu çalışma, restoranlarda robot garsonlar kullanmanın tüketicilerin davranışsal niyetleri üzerindeki etkisini incelemektedir. Bu amaçla online anket ve deney yöntemi kullanılarak 385 kişiden veri toplanmıştır. Veriler SPSS 25 paket programı kullanılarak analiz edilmiştir. Tek örneklem t-testi sonucuna göre; robot garsonların kullanılması, tüketicilerin robotik restoranları kullanma niyetlerinin önemli bir yordayıcısı değildir. Buna ek olarak, bağımsız örneklemler t-testi sonuçlarına göre; kadınlar ve erkekler arasında ve ayrıca bağımsız gruplar için ANOVA sonuçlarına göre; X, Y ve Z jenerasyonları arasında tüketicilerin robotik restoranları kullanma niyetlerinde anlamlı bir farklılık yoktur. Bununla birlikte, basit lineer regresyon analizi ile elde edilen sonuçlara göre; robotik restoran kullanmanın algılanan yenilikçiliği ve robot garsonlar kullanmanın algılanan değeri, algılanan zevki ve çekiciliği, robotik restoran kullanımına yönelik tutumun olumlu ve önemli yordayıcılarıdır. Ayrıca robotik restoran kullanımına yönelik tutum hem robotik restoranları kullanma niyetinin hem de robotik restoranları kullanmak için daha fazla ödeme yapma isteğinin olumlu ve önemli bir yordayıcısıdır. Çalışmanın sonunda sınırlılıklar çerçevesinde önerilerde bulunulmuştur.

Anahtar Kelimeler

The Effect of Using Robot Waiters in Restaurants on Consumers' Behavioral Intentions

Abstract

This study examines the effect of using robot waiters in restaurants on consumers' behavioral intentions. For this aim, data were collected from 385 people using online questionnaire and experiment method. The data were analyzed using the SPSS 25 package program. According to the one-sample t-test result; using robot waiters is not a significant predictor of consumers' intentions to use robotic restaurants. In addition, according to independent samples t-test results; between female and male, and also according to the results of ANOVA for independent groups; between X, Y, and Z generations, there is no significant difference in consumers' intention to use robotic restaurants. However, according to the results obtained by simple linear regression analysis; the perceived innovativeness of using robotic restaurants, as well as the perceived value, perceived enjoyment, and attractiveness of using robot waiters, are positive and important predictors of attitude towards using robotic restaurants. In addition, the attitude towards using the robotic restaurant is a positive and important predictor of both the intention to use the robotic restaurants and the willingness to pay more to use the robotic restaurants. At the end of the study, suggestions were made within the framework of limitations.

Keywords

References

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Details

Primary Language

English

Subjects

Business Administration

Journal Section

Research Article

Authors

Zübeyir Çelik ^*
0000-0003-1692-9378
Türkiye

İbrahim Aydın
0000-0002-0720-364X
Türkiye

Publication Date

January 14, 2022

Submission Date

October 22, 2021

Acceptance Date

December 23, 2021

Published in Issue

Year 2022 Volume: 23 Number: 1

DOI

https://doi.org/10.37880/cumuiibf.1013654

IZ

https://izlik.org/JA72LF28LT

Cite

RIS / Bibtex

APA

Çelik, Z., & Aydın, İ. (2022). The Effect of Using Robot Waiters in Restaurants on Consumers’ Behavioral Intentions. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 23(1), 317-336. https://doi.org/10.37880/cumuiibf.1013654

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