The Effect of Using Robot Waiters in Restaurants on Consumers' Behavioral Intentions

Zübeyir Çelik; İbrahim Aydın

doi:10.37880/cumuiibf.1013654

TR EN

Restoranlarda Robot Garsonlar Kullanmanın Tüketicilerin Davranışsal Niyetlerine Etkisi

Öz

Bu çalışma, restoranlarda robot garsonlar kullanmanın tüketicilerin davranışsal niyetleri üzerindeki etkisini incelemektedir. Bu amaçla online anket ve deney yöntemi kullanılarak 385 kişiden veri toplanmıştır. Veriler SPSS 25 paket programı kullanılarak analiz edilmiştir. Tek örneklem t-testi sonucuna göre; robot garsonların kullanılması, tüketicilerin robotik restoranları kullanma niyetlerinin önemli bir yordayıcısı değildir. Buna ek olarak, bağımsız örneklemler t-testi sonuçlarına göre; kadınlar ve erkekler arasında ve ayrıca bağımsız gruplar için ANOVA sonuçlarına göre; X, Y ve Z jenerasyonları arasında tüketicilerin robotik restoranları kullanma niyetlerinde anlamlı bir farklılık yoktur. Bununla birlikte, basit lineer regresyon analizi ile elde edilen sonuçlara göre; robotik restoran kullanmanın algılanan yenilikçiliği ve robot garsonlar kullanmanın algılanan değeri, algılanan zevki ve çekiciliği, robotik restoran kullanımına yönelik tutumun olumlu ve önemli yordayıcılarıdır. Ayrıca robotik restoran kullanımına yönelik tutum hem robotik restoranları kullanma niyetinin hem de robotik restoranları kullanmak için daha fazla ödeme yapma isteğinin olumlu ve önemli bir yordayıcısıdır. Çalışmanın sonunda sınırlılıklar çerçevesinde önerilerde bulunulmuştur.

Anahtar Kelimeler

The Effect of Using Robot Waiters in Restaurants on Consumers' Behavioral Intentions

Öz

This study examines the effect of using robot waiters in restaurants on consumers' behavioral intentions. For this aim, data were collected from 385 people using online questionnaire and experiment method. The data were analyzed using the SPSS 25 package program. According to the one-sample t-test result; using robot waiters is not a significant predictor of consumers' intentions to use robotic restaurants. In addition, according to independent samples t-test results; between female and male, and also according to the results of ANOVA for independent groups; between X, Y, and Z generations, there is no significant difference in consumers' intention to use robotic restaurants. However, according to the results obtained by simple linear regression analysis; the perceived innovativeness of using robotic restaurants, as well as the perceived value, perceived enjoyment, and attractiveness of using robot waiters, are positive and important predictors of attitude towards using robotic restaurants. In addition, the attitude towards using the robotic restaurant is a positive and important predictor of both the intention to use the robotic restaurants and the willingness to pay more to use the robotic restaurants. At the end of the study, suggestions were made within the framework of limitations.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Zübeyir Çelik ^*
0000-0003-1692-9378
Türkiye

İbrahim Aydın
0000-0002-0720-364X
Türkiye

Yayımlanma Tarihi

14 Ocak 2022

Gönderilme Tarihi

22 Ekim 2021

Kabul Tarihi

23 Aralık 2021

Yayımlandığı Sayı

Yıl 2022 Cilt: 23 Sayı: 1

DOI

https://doi.org/10.37880/cumuiibf.1013654

IZ

https://izlik.org/JA72LF28LT

Kaynak Göster

RIS / Bibtex

APA

Çelik, Z., & Aydın, İ. (2022). The Effect of Using Robot Waiters in Restaurants on Consumers’ Behavioral Intentions. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 23(1), 317-336. https://doi.org/10.37880/cumuiibf.1013654

AMA

1.Çelik Z, Aydın İ. The Effect of Using Robot Waiters in Restaurants on Consumers’ Behavioral Intentions. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2022;23(1):317-336. doi:10.37880/cumuiibf.1013654

Chicago

Çelik, Zübeyir, ve İbrahim Aydın. 2022. “The Effect of Using Robot Waiters in Restaurants on Consumers’ Behavioral Intentions”. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 23 (1): 317-36. https://doi.org/10.37880/cumuiibf.1013654.

EndNote

Çelik Z, Aydın İ (01 Ocak 2022) The Effect of Using Robot Waiters in Restaurants on Consumers’ Behavioral Intentions. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 23 1 317–336.

IEEE

[1]Z. Çelik ve İ. Aydın, “The Effect of Using Robot Waiters in Restaurants on Consumers’ Behavioral Intentions”, Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, c. 23, sy 1, ss. 317–336, Oca. 2022, doi: 10.37880/cumuiibf.1013654.

ISNAD

Çelik, Zübeyir - Aydın, İbrahim. “The Effect of Using Robot Waiters in Restaurants on Consumers’ Behavioral Intentions”. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 23/1 (01 Ocak 2022): 317-336. https://doi.org/10.37880/cumuiibf.1013654.

JAMA

1.Çelik Z, Aydın İ. The Effect of Using Robot Waiters in Restaurants on Consumers’ Behavioral Intentions. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2022;23:317–336.

MLA

Çelik, Zübeyir, ve İbrahim Aydın. “The Effect of Using Robot Waiters in Restaurants on Consumers’ Behavioral Intentions”. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, c. 23, sy 1, Ocak 2022, ss. 317-36, doi:10.37880/cumuiibf.1013654.

Vancouver

1.Zübeyir Çelik, İbrahim Aydın. The Effect of Using Robot Waiters in Restaurants on Consumers’ Behavioral Intentions. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 01 Ocak 2022;23(1):317-36. doi:10.37880/cumuiibf.1013654

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