HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER

Selçuk Yasin Yıldız; Murat Fatih Tuna; Nermin Ekin Savaş

TR

HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER

Öz

Bu çalışmada; hedonik alışveriş motivasyonları, teknoloji yenilikçiliği ve mobil uygulamalar üzerinden satın alma niyeti arasındaki ilişkilerin tespit edilmesi amaçlanmaktadır. Araştırma kapsamında, mobil alışveriş uygulaması kullanan 398 kişiden, yüz yüze anket uygulaması yardımıyla veriler toplanmıştır. Elde edilen verilere, faktör analizi ve korelasyon analizi yapılmıştır. Çalışma bulgularına göre; hedonik alışveriş motivasyonlarından bazılarının teknoloji yenilikçiliği ile bazılarının ise mobil uygulamalar üzerinden satın alma niyeti ile ilişkisi belirlenmiştir. Teknoloji yenilikçiliği ile mobil uygulamalar üzerinden satın alma niyeti arasında herhangi bir ilişki belirlenememiştir. Çalışma kapsamında ele alınan hedonik alışveriş motivasyonları, teknoloji yenilikçiliği ve mobil uygulamalar üzerinden satın alma niyeti duygularının birbirleriyle ilişkisinin belirlenmeye çalışılması özgün değer taşımaktadır. Araştırma sürecinde karşılaşılan kaynak ve zaman yetersizliği, bu çalışmanın kısıtını oluşturmaktadır.

Anahtar Kelimeler

Hedonik alışveriş motivasyonları,teknoloji yenilikçiliği,yenilikçi tüketici,mobil alışveriş,mobil satın alma niyeti

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Details

Primary Language

Turkish

Subjects

-

Journal Section

Research Article

Authors

Selçuk Yasin Yıldız
0000-0002-1594-8799
Türkiye

Murat Fatih Tuna
Türkiye

Nermin Ekin Savaş
Türkiye

Publication Date

November 30, 2018

Submission Date

September 19, 2018

Acceptance Date

November 14, 2018

Published in Issue

Year 2018 Volume: 19 Number: 2

IZ

https://izlik.org/JA35KC34MZ

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RIS / Bibtex

APA

Yıldız, S. Y., Tuna, M. F., & Savaş, N. E. (2018). HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 19(2), 400-412. https://izlik.org/JA35KC34MZ

HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER

Öz

Anahtar Kelimeler

Abstract

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

IZ

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