HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER

Selçuk Yasin Yıldız; Murat Fatih Tuna; Nermin Ekin Savaş

TR

HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER

Öz

Bu çalışmada; hedonik alışveriş motivasyonları, teknoloji yenilikçiliği ve mobil uygulamalar üzerinden satın alma niyeti arasındaki ilişkilerin tespit edilmesi amaçlanmaktadır. Araştırma kapsamında, mobil alışveriş uygulaması kullanan 398 kişiden, yüz yüze anket uygulaması yardımıyla veriler toplanmıştır. Elde edilen verilere, faktör analizi ve korelasyon analizi yapılmıştır. Çalışma bulgularına göre; hedonik alışveriş motivasyonlarından bazılarının teknoloji yenilikçiliği ile bazılarının ise mobil uygulamalar üzerinden satın alma niyeti ile ilişkisi belirlenmiştir. Teknoloji yenilikçiliği ile mobil uygulamalar üzerinden satın alma niyeti arasında herhangi bir ilişki belirlenememiştir. Çalışma kapsamında ele alınan hedonik alışveriş motivasyonları, teknoloji yenilikçiliği ve mobil uygulamalar üzerinden satın alma niyeti duygularının birbirleriyle ilişkisinin belirlenmeye çalışılması özgün değer taşımaktadır. Araştırma sürecinde karşılaşılan kaynak ve zaman yetersizliği, bu çalışmanın kısıtını oluşturmaktadır.

Anahtar Kelimeler

Hedonik alışveriş motivasyonları,teknoloji yenilikçiliği,yenilikçi tüketici,mobil alışveriş,mobil satın alma niyeti

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Selçuk Yasin Yıldız
0000-0002-1594-8799
Türkiye

Murat Fatih Tuna
Türkiye

Nermin Ekin Savaş
Türkiye

Yayımlanma Tarihi

30 Kasım 2018

Gönderilme Tarihi

19 Eylül 2018

Kabul Tarihi

14 Kasım 2018

Yayımlandığı Sayı

Yıl 2018 Cilt: 19 Sayı: 2

IZ

https://izlik.org/JA35KC34MZ

Kaynak Göster

RIS / Bibtex

APA

Yıldız, S. Y., Tuna, M. F., & Savaş, N. E. (2018). HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 19(2), 400-412. https://izlik.org/JA35KC34MZ

HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER

Öz

Anahtar Kelimeler

Abstract

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

IZ

Kaynak Göster