The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

Serhat Ata; Abdülvahap Baydaş; Mehmet Emin Yaşar

doi:10.37880/cumuiibf.979417

EN TR

The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

Abstract

The online purchasing status of consumers can be affected by many factors. One of these factors is website determinants. For consumers, online shopping involves more uncertainties than physical shopping. Especially in the current period, even daily basic needs are made with online shopping, which makes this situation even more difficult for both e-commerce businesses and customers. The aim of this study is to reveal the mediating role of customer e-trust in the relationship between determinants of shopping website and online purchase intention, satisfaction, and repurchase intention of customers. In this research, questionnaire method was applied on 321 participants and findings shows that image, interface, security, and privacy sub-dimensions of web determinants effect positively and meaningful purchase intention, customer satisfaction, and repurchase of customers. Besides, it was found that e-trust has partial mediating role in this relationship.

Keywords

Alışveriş Siteleri Belirleyicileriyle Tüketici Güveni, Çevrimiçi Satın Alma Niyeti, Tatmin ve Yeniden Satın Alma İlişkisi

Öz

The online purchasing status of consumers can be affected by many factors. One of these factors is website determinants. For consumers, online shopping involves more uncertainties than physical shopping. Especially in the current period, even daily basic needs are made with online shopping, which makes this situation even more difficult for both e-commerce businesses and customers. The aim of this study is to reveal the mediating role of customer e-trust in the relationship between determinants of shopping website and online purchase intention, satisfaction, and repurchase intention of customers. In this research, questionnaire method was applied on 321 participants and findings shows that image, interface, security, and privacy sub-dimensions of web determinants effect positively and meaningful purchase intention, customer satisfaction, and repurchase of customers. Besides, it was found that e-trust has partial mediating role in this relationship.

Anahtar Kelimeler

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Details

Primary Language

English

Subjects

Business Administration

Journal Section

Research Article

Authors

Serhat Ata
0000-0002-5423-5118
Türkiye

Abdülvahap Baydaş
Türkiye

Mehmet Emin Yaşar ^*
0000-0001-8137-2946
Türkiye

Publication Date

November 8, 2021

Submission Date

August 5, 2021

Acceptance Date

September 9, 2021

Published in Issue

Year 2021 Volume: 22 Number: 2

DOI

https://doi.org/10.37880/cumuiibf.979417

IZ

https://izlik.org/JA26MW74NY

Cite

RIS / Bibtex

APA

Ata, S., Baydaş, A., & Yaşar, M. E. (2021). The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase. Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 22(2), 324-349. https://doi.org/10.37880/cumuiibf.979417

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SAGE Open

https://doi.org/10.1177/21582440231188019

The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

Abstract

Keywords

Alışveriş Siteleri Belirleyicileriyle Tüketici Güveni, Çevrimiçi Satın Alma Niyeti, Tatmin ve Yeniden Satın Alma İlişkisi

Öz

Anahtar Kelimeler

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

Cite

Cited By

Youth entrepreneurial intentions: a cross-cultural comparison

Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model

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