The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

Serhat Ata; Abdülvahap Baydaş; Mehmet Emin Yaşar

doi:10.37880/cumuiibf.979417

EN TR

The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

Abstract

The online purchasing status of consumers can be affected by many factors. One of these factors is website determinants. For consumers, online shopping involves more uncertainties than physical shopping. Especially in the current period, even daily basic needs are made with online shopping, which makes this situation even more difficult for both e-commerce businesses and customers. The aim of this study is to reveal the mediating role of customer e-trust in the relationship between determinants of shopping website and online purchase intention, satisfaction, and repurchase intention of customers. In this research, questionnaire method was applied on 321 participants and findings shows that image, interface, security, and privacy sub-dimensions of web determinants effect positively and meaningful purchase intention, customer satisfaction, and repurchase of customers. Besides, it was found that e-trust has partial mediating role in this relationship.

Keywords

Alışveriş Siteleri Belirleyicileriyle Tüketici Güveni, Çevrimiçi Satın Alma Niyeti, Tatmin ve Yeniden Satın Alma İlişkisi

Öz

The online purchasing status of consumers can be affected by many factors. One of these factors is website determinants. For consumers, online shopping involves more uncertainties than physical shopping. Especially in the current period, even daily basic needs are made with online shopping, which makes this situation even more difficult for both e-commerce businesses and customers. The aim of this study is to reveal the mediating role of customer e-trust in the relationship between determinants of shopping website and online purchase intention, satisfaction, and repurchase intention of customers. In this research, questionnaire method was applied on 321 participants and findings shows that image, interface, security, and privacy sub-dimensions of web determinants effect positively and meaningful purchase intention, customer satisfaction, and repurchase of customers. Besides, it was found that e-trust has partial mediating role in this relationship.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Serhat Ata
0000-0002-5423-5118
Türkiye

Abdülvahap Baydaş
Türkiye

Mehmet Emin Yaşar ^*
0000-0001-8137-2946
Türkiye

Yayımlanma Tarihi

8 Kasım 2021

Gönderilme Tarihi

5 Ağustos 2021

Kabul Tarihi

9 Eylül 2021

Yayımlandığı Sayı

Yıl 2021 Cilt: 22 Sayı: 2

DOI

https://doi.org/10.37880/cumuiibf.979417

IZ

https://izlik.org/JA26MW74NY

Kaynak Göster

RIS / Bibtex

APA

Ata, S., Baydaş, A., & Yaşar, M. E. (2021). The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 22(2), 324-349. https://doi.org/10.37880/cumuiibf.979417

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SAGE Open

https://doi.org/10.1177/21582440231188019

The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

Abstract

Keywords

Alışveriş Siteleri Belirleyicileriyle Tüketici Güveni, Çevrimiçi Satın Alma Niyeti, Tatmin ve Yeniden Satın Alma İlişkisi

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster

Cited By

Youth entrepreneurial intentions: a cross-cultural comparison

Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model

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