Other
Year 2018,
Volume: 19 Issue: 2, 500 - 524, 30.11.2018
Abstract
References
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(2004), The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, New York: A Wall Street Journal Book –Published by Free PressARGÜDEN, Y. (2002), Kurumsal Sosyal Sorumluluk, İstanbul: İstanbul: Rota Yayın Yapım.AUGER, P., BURKE, P., DEVINNEY, T. M. ve LOUVIERE, J.J. (2003), “What Will Consumers Pay for Social Product Features?” Journal of Business Ethics, 42 (3), 281–304.AWANG, Z. ve JUSOFF, K. (2009), “The Effects Of Corporate Reputation On The Competitiveness Of Malaysian Telecommunication Service Providers”, International Journal of Business and Management, Volume: 4, Number: 5, 173-178.BARICH, H. ve KOTLER P. (1991), “A framework for marketing image management”, Sloan Management Review, Volume: 32, Number: 2, 94-109.BARON, D. (2001), “Private politics, corporate social responsibility and integrated strategy”, Journal of Economics and Management Strategy, Volume: 10, Number: 1, 7-45.BAYRAKTAROĞLU, G., İLTER, B. ve TANYERİ, M. (2009), Kurumsal Sosyal Sorumluluk: Pazarlamada Yeni Bir Paradigmaya Doğru, İstanbul: Literatür Yayınları.BOULOUTA, I. ve PITELIS, C. N. (2014), “Who Needs CSR? The Impact of Corporate Social Responsibility on National Competitiveness” Journal of Business Ethics, Volume: 119. Issue : 3, 349-364.BRAMMER S. ve MILLINGTON A. (2005), “Corporate Reputation and Philanthropy: An Empirical Analysis”, Journal of Business Ethics, Volume: 61, Number: 1, 29-44BRAMMER, S.J. ve PAVELıN, S. (2006), “Corporate reputation and social performance: the importance of fit”, Journal of Management Studies, Volume: 43 Number: 3, 435-455.BUDD, J. F. (1994), “How to Manage Corporate Reputations”, Public Relations Quarterly, Volume: 39, Number: 4, 11–15. CARLISLE, Y. ve FAULKNER, D. (2005), “The strategy of reputation”, Strategic Change, Volume: 14, Number: 8, 413-422.CARMELI, A. ve TISHLER, A. (2005), “Perceived Organizational Reputation an Organizational Performance: An Empirical Investigation of Industrial Enterprises”, Corporate Reputation Reviev, 8, (1): 13-30.CARROLL, A. B. (2004), “Corporate social responsibility”, Business and Society, Volume: 38, Number: 3, 268-295.CARUANA, A., RAMASASHAN, B. ve KRENTLER, K. A. (2004), “Corporate reputation, customer satisfaction, ve customer loyalty: What is the relationship? in H. E. Spotts” (Eds.). Proceeding Developments in marketing science, Volume: 27: 301-321.CASTRO, C. M., LOPEZ, J. E. N. ve SAEZ, P. L. (2006), “Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation”, Journal of Business Ethics, 63, 361-370.CHUN, R. (2005), “Corporate Reputation: Meaning and Measurement”, International Journal of Management Reviews, Volume: 7, Number: 2, 91-109.CLARKSON, M.B.E. (1995), “A stakeholder framework for analyzing and evaluating corporate social performance”, Academy of Management Review, Volume: 20, Number: 1, 92-117.Commision of the European Communities. (2001), Green Paper: Promoting a European Framework for Corporate Social Responsibility, Brussels COM (2001)366.de ABREU, M.S., de CASTRO, F., SOARES, F., da ASSIS SILVA, F. ve da SILVA FILHO, J.C.L. (2012), “A comparative understanding of corporate social responsibility of textile firms in Brazil and China”, Journal of Cleaner Production, Volume: 20, Number: 1, 119-126.DEVINE, I. ve HALPERN, P. (2001), “Implict Claims: The Role of Corporate Reputation in Value Creation”, Corporate Reputation Review, Volume: 4, Issue: 1, 42-49.DOWLING, G.R. (2001), Creating corporate reputation identity, image and performance. Oxford: Oxford University Press.DOWLING, G.R. (2004), “Corporate reputations: should you compete on yours?”, California Management Review, Volume: 46, Number: 3, 19-36.DU, S., BHATTACHARYA, C.B. ve SEN, S. (2007), “Reaping relational rewards from corporate social responsibility: the role of competitive positioning”, International Journal of Research in Marketing, Volume: 24, Number: 4, 224-241.FATMA, M., RAHMAN, Z. ve KHAN, I. (2015), "Building company reputation and brand equity through CSR: the mediating role of trust", International Journal of Bank Marketing, Volume: 33 Issue: 6, 840 – 856.FILLIS, I. (2003), “Image, Reputation and Identitiy Issues in the Arts and Crafts Organization”, Corporate Reputation Review, Volume: 6, Issue: 3, 239-251.FLANAGAN, D. J. ve Shaughnessy, K. C. O. (2005), “The effect of layoffs on firm reputation”, Journal of Management, Volume: 31, Number: 3, 445-463.FOMBRUN, C. J. ve Riel, C.B.M. 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(2010), “Are social and environmental practices a marketing tool? Empirical evidence for the biggest European companies”, Management Decision, Volume: 48, Number: 10, 1440-1455.GARRİGA, E. ve MELÉ, D. (2004), “Corporate Social Responsibility Theories: Mapping The Territory”, Journal of Business Ethics, 53(1-2): 51-71.GATEWOOD, R. D., GOWAN, M. A. ve LAUTENSCHLAGER, G.J., (1993). “Corporate Image, Recruitment Image, and Initial Job Choice Decisions”, Academy of Management Journal 36, 414–427.GOLOB, U. ve BARTLETT, J. (2007), “Communicating about corporate social responsibility: a comparative study of CSR reporting in Australia and Slovenia”, Public Relations Review, Volume: 33, Number: 1, 1-9.GOTSI, M. ve Wilson, A. M. (2001), “Corporate Reputation: Seeking a Definition”, Journal of Corpor ate Reputations, Volume: 6, Number: 1, 24-30.GRIFFIN, R.W. (1996), Management. U.S.A: Houghton Mifflin Company. HAKES, C. 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İŞLETME KURUCUSU VE YÖNETİCİLERİNİN TAHMİNLERİNDEN HAREKETLE, TÜRKİYE’DE MÜŞTERİLERE DÖNÜK KURUMSAL SOSYAL SORUMLULUK UYGULAMALARININ İŞLETMELERİN KURUMSAL İTİBARINA ETKİLERİ
Abstract
Çalışma sonucunda, işletme kurucusu ve yöneticilerine
göre işletmelerin müşterilere yönelik kurumsal sosyal sorumluluk uygulamaları
ile işletmelerin kurumsal itibarları arasında pozitif yönlü ve anlamlı bir
ilişki olduğu belirlenmiştir.
Anket, rekabet gücü yüksek, en fazla ihracat yapan
sektörler arasında bulunan, beş grupta toplanan ve hizmetlerle birlikte altı
sektördeki işletmelere elektronik posta yoluyla gerçekleştirilmiştir. Türkiye
genelinde, çalışan sayısı on ve üzerinde olan işletmelerin kurucu ve yöneticilerinin
katılımıyla yapılmıştır.
İşletme kurucu ve yöneticilerinin tahminlerinden hareketle, Türkiye’de
müşterilere dönük kurumsal sosyal sorumluluk uygulamalarının işletmelerin
kurumsal itibarına etkilerini belirlemek
araştırmanın temel konusudur. Müşterilere yönelik KSS uygulamaları ve kurumsal
itibar ilişkisini açıklayan modeller bir diğer konudur.
Kurumsal sosyal sorumluluk (KSS) işletmelerin, faaliyetlerinde sadece
yatırımcıları değil, çevre, tüketiciler, çalışanlar, tedarikçi ve aracılar,
devlet ve toplum gibi paydaşlarını da hesaba kattığı, ekonomik değerlerin
ötesinde insani değerlere önem verdiği bir yaklaşımdır. Kurumsal itibar ise
paydaşlarının iletişim ve etkileşimleri sonucunda, rakipleri ile de kıyaslayarak
zaman içerisinde işletmeyle ilgili oluşturdukları algılarının toplamıdır.
References
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(2010), “Are social and environmental practices a marketing tool? Empirical evidence for the biggest European companies”, Management Decision, Volume: 48, Number: 10, 1440-1455.GARRİGA, E. ve MELÉ, D. (2004), “Corporate Social Responsibility Theories: Mapping The Territory”, Journal of Business Ethics, 53(1-2): 51-71.GATEWOOD, R. D., GOWAN, M. A. ve LAUTENSCHLAGER, G.J., (1993). “Corporate Image, Recruitment Image, and Initial Job Choice Decisions”, Academy of Management Journal 36, 414–427.GOLOB, U. ve BARTLETT, J. (2007), “Communicating about corporate social responsibility: a comparative study of CSR reporting in Australia and Slovenia”, Public Relations Review, Volume: 33, Number: 1, 1-9.GOTSI, M. ve Wilson, A. M. (2001), “Corporate Reputation: Seeking a Definition”, Journal of Corpor ate Reputations, Volume: 6, Number: 1, 24-30.GRIFFIN, R.W. (1996), Management. U.S.A: Houghton Mifflin Company. HAKES, C. 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Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Makaleler |
| Authors | |
| Publication Date | November 30, 2018 |
| Submission Date | September 3, 2018 |
| Published in Issue | Year 2018Volume: 19 Issue: 2 |
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