A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors

Mehmet Ali Paylan; Yusuf Bahadır Kavas

doi:10.37880/cumuiibf.1092137

EN TR

A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors

Abstract

This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior. It also aims to answer whether financial literacy mediates the relationship between personality traits and compulsive and impulsive buying behavior. The population consists of people over the age of 18 residing in Turkey. Data were collected using an online questionnaire from 405 participants selected by convenience sampling from this population. To test the hypothesis, data were subjected to regression and mediation analysis. The results show that financial literacy has a significant effect on compulsive and impulsive buying behavior and also type A and B personality has a significant effect on financial literacy. On the other hand, Financial literacy doesn’t mediate between A and B personality typologies and compulsive and impulsive buying behaviors. In future studies, especially if financial literacy is measured on a continuous scale, the research model might be show more significant results in terms of mediation effect. Based on the findings, the increase in the level of financial literacy may positively affect the saving tendencies of individuals. Thus, individuals will be prevented from compulsive and impulsive buying behaviors. This study is original as it is the first research in the literature that examines financial literacy and irrational buying behaviors together.

Keywords

Finansal Okuryazarlığın Kişilik Özellikleri ile İrrasyonel Satın Alma Davranışları Arasındaki Aracılık Etkisinin Belirlenmesi Üzerine Bir Araştırma

Öz

Bu çalışma, davranışsal finans alanında son yıllarda üzerinde en çok çalışılan konulardan biri olan finansal okuryazarlığın kompulsif ve dürtüsel satın alma davranışını etkileyip etkilemediğini test etmeyi amaçlamaktadır. Ayrıca, finansal okuryazarlığın kişilik özellikleri ile kompulsif ve dürtüsel satın alma davranışı arasındaki ilişkiye aracılık edip etmediğinin belirlenmesi hedeflenmektedir. Araştırmanın ana kütlesini Türkiye’de yerleşik olan 18 yaşından büyük kişiler oluşturmaktadır. Bu ana kütleden, kolayda örneklem yoluyla seçilen 405 katılımcıdan çevrimiçi anket kullanılarak veriler toplanmıştır. Araştırma hipotezlerini test etmek için veriler regresyon ve aracılık analizlerine tabi tutulmuştur. Sonuçlar, finansal okuryazarlığın kompulsif ve dürtüsel satın alma davranışı üzerinde anlamlı bir etkiye sahip olduğunu ve ayrıca A ve B tipi kişiliğin finansal okuryazarlık üzerinde anlamlı bir etkiye sahip olduğunu göstermektedir. Öte yandan, finansal okuryazarlık, A ve B kişilik tipolojileri ile kompulsif ve dürtüsel satın alma davranışları arasında aracılık etkisine sahip değildir. Gelecek çalışmalarda, özellikle finansal okuryazarlık sürekli bir ölçekte ölçülürse araştırma modeli aracılık etkisi açısından daha anlamlı sonuçlar ortaya koyabilir. Elde edilen bulgulardan hareketle, finansal okuryazarlık düzeyindeki artış, bireylerin tasarruf eğilimlerini olumlu yönde etkileyebilecektir. Böylece, bireylerin kompülsif ve dürtüsel satın alma davranışlarını göstermesi önlenebilecektir. Bu çalışma, finansal okuryazarlık ve irrasyonel satın alma davranışlarını beraber inceleyen literatürdeki ilk araştırma olduğundan, özgün bir değere sahiptir.

Anahtar Kelimeler

Destekleyen Kurum

Destekleyen kurum bulunmamaktadır.

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Finans , İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Mehmet Ali Paylan ^*
0000-0002-6739-2649
Türkiye

Yusuf Bahadır Kavas
0000-0002-4838-7318
Türkiye

Yayımlanma Tarihi

24 Temmuz 2022

Gönderilme Tarihi

23 Mart 2022

Kabul Tarihi

17 Mayıs 2022

Yayımlandığı Sayı

Yıl 2022 Cilt: 23 Sayı: 3

DOI

https://doi.org/10.37880/cumuiibf.1092137

IZ

https://izlik.org/JA98RN48ZJ

Kaynak Göster

RIS / Bibtex

APA

Paylan, M. A., & Kavas, Y. B. (2022). A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 23(3), 736-746. https://doi.org/10.37880/cumuiibf.1092137

A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors

A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors

Abstract

Keywords

Finansal Okuryazarlığın Kişilik Özellikleri ile İrrasyonel Satın Alma Davranışları Arasındaki Aracılık Etkisinin Belirlenmesi Üzerine Bir Araştırma

Öz

Anahtar Kelimeler

Destekleyen Kurum

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster

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