Investıgatıon of the Relatıonship Between Demographic Variables and Consumers Decision Making Styles
Öz
Decision making is one of the important life skills. Appropriate and timely decisions can affect people's lives positively, while incorrect decisions may lead to negative effects. In social relations, which are getting more and more complex with each passing day, people are faced with a number of problems and options to choose the most appropriate decisions for themselves.
This study was carried out in order to examine the preferences of individuals residing in Erzincan province. The sample of the study was 387 people and the questionnaire forms consisting of 28 questions were answered by the participants. Decision-making styles; perfectionism, brand focus, fashion focus, price focus, thoughtless shopping, habit, confusion of information, shopping avoidance and instability. In the research, firstly the literature related to the subject has been searched and then demographic features were correlated with the answers given to the decision-making styles scale by using SPSS package program. In the last section, the results of the research were evaluated and various results were obtained in the opinions of individuals about their decision making style.
Anahtar Kelimeler
Kaynakça
- Anic, I. D., Rajh, E., & Piri Rajh, S. (2015). “Exploring Consumers’ Food-Related Decision-Making Style Groups and Their Shopping Behavior”, Economic Research-Ekonomska İstraživanja, 28(1), 63-74.
- Aydın, O. (2017). Utangaç tüketici ölçeğinin geliştirilmesi ve tüketici karar verme tarzlarına etkisi. Yayınlanmış Doktora Tezi.
- Bettman, J. R., & Zins, M. A. (1977). “Constructive Processes in Consumer Choice”,Journal of Consumer Research, 4(2), 75-85.
- Cowart, K. O., & Goldsmith, R. E. (2007). “The Influence of Consumer Decision- Making Styles on Online Apparel Consumption by College Students”, International Journal of Consumer Studies, 31(6), 639-647.
- Deniz, M.E., Avşaroğlu, S, Hamarta, E., “Psikolojik Danışma Servisine Başvuran Üniversite Öğrencilerinin Psikolojik Belirti Düzeylerinin Belirlenmesi”. Selçuk Üniversitesi Eğitim Fakültesi Dergisi. Sayı: (16-17-18). Konya. 2004, s. 139-153.
- Dursun, İ., Alnıaçık, Ü. ve Tümer Kabadayı, E. (2013). Tüketici Karar Verme Tarzları Ölçeği: Yapısı ve Boyutları. Uluslararası Yönetim İktisat ve İşletme Dergisi, 9(19), 293-304.
- Howcroft, B., Hewer, P., & Hamilton, R. (2003). “Consumer Decision-Making Styles and the Purchase of Financial Services”, Service Industries Journal, 23(3), 63-81.
- İslamoğlu, A.H. (2006). Pazarlama Yönetimi. İstanbul. Beta Yayınları.
Ayrıntılar
Birincil Dil
İngilizce
Konular
İşletme
Bölüm
Araştırma Makalesi
Yayımlanma Tarihi
25 Mayıs 2020
Gönderilme Tarihi
19 Şubat 2019
Kabul Tarihi
2 Mayıs 2020
Yayımlandığı Sayı
Yıl 2020 Cilt: 21 Sayı: 1