Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience

Volkan Temizkan; Muhammed Ali Yetgin; Kasım Yılmaz

doi:10.37880/cumuiibf.987656

TR EN

Kripto Para Ödemelerini Kabul Eden Perakendecilerin Motivasyonları ve Kripto Para Kabulünün Perakende Müşteri Deneyimi Üzerindeki Etkileri

Öz

Pandemi döneminin etkisiyle insanlığın teknoloji kullanım düzeyi artar iken dijital varlıklara olan ilgi de artmıştır. Artan bu ilgi kripto paraların perakende alışverişlerde kullanıldığında nasıl bir tüketici deneyimi sunacağının merak edilmesine neden olmuştur. Bu çalışma kripto para ile ödeme kabul eden işletmelerin deneyimlerinden hareketle alışverişlerde kripto para kullanımının avantaj ve dezavantajlarını ortaya koymayı amaçlamaktadır. Bu çalışmada derinlemesine mülakat tekniği kullanılarak Türkiye’de kripto para ile ödeme kabul eden 9 işletme ile görüşmeler gerçekleştirilmiştir. Elde edilen bulgulara yönelik NVivo analiz programı ile gerçekleştirilen içerik analizi sonucunda da bir araştırma modeli önerilmiştir. Buna göre kripto paraların hızlı, güvenli, ucuz ve global bir ödeme aracı olması tercih sebebi olmaktadır. Ancak kripto ödeme yöntemlerinden haberi olmayan ya da haberi olsa da teknoloji kullanım seviyesi zayıf olduğundan veya güvenilir bulmadığından dolayı kullanmayan tüketicilerin varlığının da olduğu sonucuna ulaşılmıştır. Ancak bütün tarafların ortak düşüncesi her şeyin dijitalleştiği bir ortamda gerekli yasal alt düzenlemeler yapıldığında paranında dijitalleşeceğidir. Literatürdeki çalışmalardan farklı olarak, bu çalışmanın sonucunda pandemi döneminin dijitalleşmeye olan etkisi ile birlikte kripto paraların resmi yetkililer tarafından yasal bir platformda konumlandırmasının ardından, kripto para ile ödemelerin geleceğin alternatif ödeme araçlarından biri olacağı öngörüsüdür.

Anahtar Kelimeler

Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience

Öz

The level of technology use of humanity has increased, while the interest in digital assets has increased with the effect of the pandemic period. This increasing interest has led to curiosity about what kind of consumer experience cryptocurrencies will offer when used in retail shopping. This study aims to reveal the advantages and disadvantages of using cryptocurrencies in shopping based on the experiences of businesses that accept payments with cryptocurrencies. Interviews were conducted with 9 businesses in Turkey that accept payments with crypto money using the in-depth interview technique in this study. As a result of the content analysis carried out with the NVivo analysis program for the findings, a research model was proposed. The results of this research point out that crypto currencies are preferred by consumers and retailers due to the fact that they are a fast, safe and cheap global payment tool. However, it has been found that there are also consumers who are totally unaware of the existence of payments with crypto currencies. Some consumers do not prefer payments with crypto currencies either because of low technology usage level or lack of trust to the system. However, when necessary legal sub-regulations are made and everything is digitized, money will also become digital in the common opinion. Unlike the studies in the literature, as a result of this study, it is predicted that payments with crypto money will be one of the alternative payment tools of the future, after the cryptocurrencies are positioned on a legal platform by the official authorities.

Anahtar Kelimeler

Kaynakça

ALBAYATI, H., KIM, S. K. and RHO, J. J. (2020), Accepting Financial Transactions Using Blockchain Technology and Cryptocurrency: A Customer Perspective Approach, Technology in Society, 62, 101320. https://doi.org/10.1016/j.techsoc.2020.101320, (Date Accessed: 10.04.2021).
ALSHAMSI, A. and ANDRAS, P. (2019), User Perception of Bitcoin Usability and Security Across Novice Users, International Journal of Human-Computer Studies, 126, 94-110. https://doi.org/10.1016/j.ijhcs.2019.02.004.
ANDREI O. J. KWOK and SHARON G. M. KOH (2019), Is Blockchain Technology a Watershed for Tourism Development?, Current Issues in Tourism, 22(20), 2447-2452, DOI: 10.1080/13683500.2018.1513460.
ARLI, D., VAN ESCH, P., BAKPAYEV, M. and LAURENCE, A. (2020), Do Consumers Really Trust Cryptocurrencies?, Marketing Intelligence & Planning, Vol. 39 No. 1, pp. 74-90. https://doi.org/10.1108/MIP-01-2020-0036.
AYEDH, A., ECHCHABİ, A., BATTOUR, M. and OMAR, M. (2020), Malaysian Muslim Investors’ Behaviour Towards the Blockchain-Based Bitcoin CRYPTOCURRENCY Market, Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-04-2019-0081.
BTK (2020), Bilgi Teknolojileri ve İletişim Kurumu (ITI, Information Technologies and Communication Institution of Turkey) Kripto Para Araştırma Raporu, Sektörel Araştırma ve Geliştirme Dairesi, p. 1-27, https://www.btk.gov.tr, (Date Accessed: 3.05.2021).
BAMBROUGH B., (2021), As Bitcoin Suddenly Surges Over $50,000, The Price Of These Cryptocurrency Stocks Is Soaring, https://www.forbes.com/sites/billybambrough/?sh=f62cf496a896, (Date Accessed: 12.04.2021).
CHRISTOPHER S. H., KIM P. H. and GRADON N. (2017), Bitcoin Awareness and Usage in Canada, 56, p.1-36.

CIAIAN, P. and RAJCANIOVA, M. (2016), The Digital Agenda of Virtual Currencies: Can BitCoin become a global currency?, Information Systems and e-Business Management, 14(4), 883-919.
Coin ATM Radar (2021), Find Where to Buy or Sell Bitcoins and Other Cryptocurrencies for Cash, Crypto ATMs, https://coinatmradar.com/, (Date Accessed: 20.04.2021).
CoinMarketCap, (2021), Today's Cryptocurrency Prices by Market Cap, https://coinmarketcap.com/, (Date Accessed: 12.05.2021).
CoinTurk Report Business List (2021), Businesses Accepting Bitcoin in Turkey, https://coin-turk.com/bitcoin-kabul-eden-isletmeler.
CRESWELL, J. W. (2014), Research design. Qualitative, Quantitative, and Mixed Methods Approaches (3th ed.). Thousand Oaks, CA: Sage Publications.
ERDİN, E., CEBE, M., AKKAYA, K., SOLAK, S., BULUT, E. and ULUAGAC, S. (2020), A Bitcoin Payment Network with Reduced Transaction Fees and Confirmation Times, Computer Networks, 172, 107098. https://doi.org/10.1016/j.comnet.2020.107098.
FISHER, J. C. and PRY, R. H. (1971), A Simple Substitution Model of Technological Change, Technological Forecasting and Social Change, 3, 75-88.
FRIZZO-BARKER, J., CHOW-WHITE, P. A., ADAMS, P. R., MENTANKO, J., HA, D. and GREEN, S. (2020), Blockchain as a Disruptive Technology for Business: A systematic review, International Journal of Information Management, 51, 102029. https://doi.org/10.1016/j.ijinfomgt.2019.10.014.
GRAY, D. E. (2013), Doing Research in The Real World (3rd ed.), London: Sage.
HENRY, C. S., HUYNH, K. P. and NICHOLLS, G. (2018), Bitcoin Awareness and Usage in Canada, Journal of Digital Banking, 2(4), 311-337.
JONKER, N. (2018), What Drives Bitcoin Adoption by Retailers, De Nederlandsche Bank Working Paper No. 585, p.1-33, available at SSRN: https://ssrn.com/abstract=3134404 or doi: 10.2139/ssrn.3134404.
JONKER, N. (2019), What Drives the Adoption of Crypto-Payments by Online Retailers?, Electronic Commerce Research and Applications, 35, 100848. https://doi.org/10.1016/j.elerap.2019.100848.
KLAUS P. and KUPPELWIESER, V. (2020), Guiding Directions and Propositions: Placing Dynamics at the Heart of Customer Experience (CX) Research, Journal of Retailing and Consumer Services, 59, 102429. https://doi.org/10.1016/j.jretconser.2020.102429.
KLAUS, P. and ZAICHKOWSKY, J. L. (2021), The Convenience of Shopping Via Voice AI: Introducing AIDM, Journal of Retailing and Consumer Services, 102490. https://doi.org/10.1016/j.jretconser.2021.102490.
LEE, J., LONG, A., MCRAE, M., STEINER, J. and HANDLER, S. G. (2015), Bitcoin Basics: A Primer on Virtual Currencies, Business Law International, 16/1, January 2015, s. 21-48.
LEUNG, D. and DICKINGER, A. (2017), Use of Bitcoin in Online Travel Product Shopping: The European Perspective. R. Schegg, B. Stangl (Eds.), Information and Communication Technologies in Tourism 2017: Proceedings of the International Conference in Rome, Italy, January 24–26, 2017, Springer, London (2017), pp. 741-754.
MEDIDA, R. S. S. (2020), Scope of Blockchain Technology in the Retail Industry, International Journal of Computer Engineering and Technology, 11(3).
MIDGLEY, D. F. and DOWLİNG, G. R. (1978), Innovativeness: The Concept and its Measurement, Journal of Consumer Research, 4(4), 229-242.
NAKAMOTO, S. (2008), Bitcoin: A Peer-to-peer Electronic Cash System, Satoshi Nakamoto Institute, https://nakamotoinstitute.org/bitcoin/, (Date Accessed: 28.04.2021).
POLASIK, M., PIOTROWSKA, A.I., WISNIEUWSKI, T.P., KOTKOWSKI, R. and LIGHTFOOT, G. (2015), Price Fluctuations and The use of Bitcoin: an Empirical Enquiry, Int. J. Electron. Commerce 20 (1), 9-49. https://doi.org/10.1080/10864415.2016.1061413.
PRESTHUS, W. and O’MALLEY, N. O. (2017), Motivations and Barriers for End-User Adoption of Bitcoin as Digital Currency, Procedia Computer Science, 121, 89-97. https://doi.org/10.1016/j.procs.2017.11.013.
PRIPORAS, C. V. and MYLONA, I. (2008), Mobile Services: Potentiality of SMS as New Business Communication Tool in Attracting Consumers, International Journal of Mobile Communications, 6(4), 456-466, https://doi.org/10.1504/IJMC.2008.018053.
ROEHRICH, G. (2004), Consumer Innovativeness: Concepts and Measurements, Journal of business research, 57(6), 671-677.Rogers, E.M., (1995). Diffusion of innovations, 4th edition, Free Press, New York.
ROGERS, E. M. (2003), Diffusion of Innovations (5th ed.), New York: Free Press.
RON, D. and SHAMIR, A. (2013, April), Quantitative Analysis of the Full Bitcoin Transaction Graph. In International Conference on Financial Cryptography and Data Security (pp. 6-24), Springer, Berlin, Heidelberg.
ROUSSOU, I. and STIAKAKIS, E. (2016), Adoption of Digital Currencies by Companies in the European Union: A Research Model combining DOI and TAM, In 4 th International Conference on Contemporary Marketing Issues (ICCMI) June 22-24, 2016 Heraklion, Greece (p. 163).
SAHIN, I. (2006), Detailed Review of Rogers' Diffusion of Innovations Theory and Educational Technology-Related Studies Based on Rogers' Theory, Turkish Online Journal of Educational Technology- 5(2), 14-23.
SCHLEGEL, M., ZAVOLOKINA, L. and SCHWABE, G. (2018), Blockchain Technologies from the Consumers’ Perspective: What is There and Why Should Who Care?, In Proceedings of the 51st Hawaii International Conference on System Sciences, Page 3477.
SCHUH, S. and SHY, O. (2016, April), US Consumers’ Adoption and Use of Bitcoin and Other Virtual Currencies, In DeNederlandsche bank, Conference entitled “Retail payments: mapping out the road ahead.
SHAHZAD, F., XIU, G., WANG, J. and SHAHBAZ, M. (2018), An Empirical İnvestigation on the Adoption of Cryptocurrencies Among the People of Mainland China, Technology in Society, 55, 33-40. https://doi.org/10.1016/j.techsoc.2018.05.006.
SHERRY, L. (1997), The Boulder Valley İnternet Project: Lessons Learned, THE (Technological Horizons in Education) Journal, 25(2), 68-73.
SILINSKYTE, J. (2014), Understanding Bitcoin Adoption: Unified Theory of Acceptance and Use of Technology (UTAUT) Application, Master Thesis, University Leiden, ICT in Business.
TSANIDIS, C., NERANTZAKI, D.M., KARAVASILIS, G., VRANA, V. and PASHALOUDIS, D. (2015), Greek Consumers and the Use of Bitcoin, The Business & Management Review, 6(2), 295-302.
TU, K. V. and MEREDITH, M. W. (2015), Rethinking Virtual Currency Regulation in the Bitcoin Age, Wash. Law. Rev., 90, pp. 271-347.
VORA, G. (2015), Cryptocurrencies: Are Disruptive Financial Innovations Here?, Modern Economy, 6(07), 816.
WHITE, R., MARINAKIS, Y., ISLAM, N. and WALSH, S. (2020), Is Bitcoin a Currency, a Technology-Based Product, or Something else?, Technological Forecasting and Social Change, 151, 119877. https://doi.org/10.1016/j.techfore.2019.119877
WONGLIMPIYARAT, J. (2016), Bitcoin: The Revolution of the Payment System?, Journal of Payments Strategy & Systems, 9(4), 230-240.
WORLD ECONOMIC FORUM (2021), These are the Countries Where Cryptocurrency Use is Most Common, Statista Global Consumer Survey, Katharina Buchholz, Data Journalist, Statista.
YOO, K., BAE, K., PARK, E. and YANG, T. (2020), Understanding the Diffusion and Adoption of Bitcoin Transaction Services: The Integrated Approach, Telematics and Informatics, 53, 101302. https://doi.org/10.1016/j.tele.2019.101302

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Volkan Temizkan
0000-0002-1162-7912
Türkiye

Muhammed Ali Yetgin ^*
0000-0002-8120-4704
Türkiye

Kasım Yılmaz
0000-0002-4544-4727
Türkiye

Yayımlanma Tarihi

14 Ocak 2022

Gönderilme Tarihi

26 Ağustos 2021

Kabul Tarihi

17 Kasım 2021

Yayımlandığı Sayı

Yıl 2022 Cilt: 23 Sayı: 1

DOI

https://doi.org/10.37880/cumuiibf.987656

IZ

https://izlik.org/JA84SP35GN

Kaynak Göster

RIS / Bibtex

APA

Temizkan, V., Yetgin, M. A., & Yılmaz, K. (2022). Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 23(1), 25-48. https://doi.org/10.37880/cumuiibf.987656

AMA

1.Temizkan V, Yetgin MA, Yılmaz K. Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2022;23(1):25-48. doi:10.37880/cumuiibf.987656

Chicago

Temizkan, Volkan, Muhammed Ali Yetgin, ve Kasım Yılmaz. 2022. “Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience”. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 23 (1): 25-48. https://doi.org/10.37880/cumuiibf.987656.

EndNote

Temizkan V, Yetgin MA, Yılmaz K (01 Ocak 2022) Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 23 1 25–48.

IEEE

[1]V. Temizkan, M. A. Yetgin, ve K. Yılmaz, “Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience”, Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, c. 23, sy 1, ss. 25–48, Oca. 2022, doi: 10.37880/cumuiibf.987656.

ISNAD

Temizkan, Volkan - Yetgin, Muhammed Ali - Yılmaz, Kasım. “Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience”. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 23/1 (01 Ocak 2022): 25-48. https://doi.org/10.37880/cumuiibf.987656.

JAMA

1.Temizkan V, Yetgin MA, Yılmaz K. Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2022;23:25–48.

MLA

Temizkan, Volkan, vd. “Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience”. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, c. 23, sy 1, Ocak 2022, ss. 25-48, doi:10.37880/cumuiibf.987656.

Vancouver

1.Volkan Temizkan, Muhammed Ali Yetgin, Kasım Yılmaz. Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 01 Ocak 2022;23(1):25-48. doi:10.37880/cumuiibf.987656

Blockchain et Programmes de Fidelité : Comment le Bitcoin et les NFT Stimulent l’Adoption desCcryptomonnaies dans le commerce de détail (retail)

Vie & sciences de l'entreprise

https://doi.org/10.3917/vse.226.0151

Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience

Kripto Para Ödemelerini Kabul Eden Perakendecilerin Motivasyonları ve Kripto Para Kabulünün Perakende Müşteri Deneyimi Üzerindeki Etkileri

Öz

Anahtar Kelimeler

Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster

Cited By

You can't hold the tide with a broom: Cryptocurrency payments and tourism in South Korea and China

Systematic review of usage patterns and acceptance of blockchain-based cryptocurrencies across diverse domains

Empowering the adoption of blockchain‐based cryptocurrency as a payment method: A user‐friendly educational approach

The Future of Cryptocurrency Marketing Communication in B2C Markets

Blockchain et Programmes de Fidelité : Comment le Bitcoin et les NFT Stimulent l’Adoption desCcryptomonnaies dans le commerce de détail (retail)