Investigation of Selected Companies' Websites for Online Recruitment and Sustainability Indicators

Hasan Tutar; Gamze Ay

doi:10.37880/cumuiibf.994540

EN TR

Investigation of Selected Companies' Websites for Online Recruitment and Sustainability Indicators

Abstract

Sustainability is the ability to use resources rationally, follow technological development, and show institutional change continuity. This research analyzes the researched companies' activities for sustainable human resources management through career web pages. In addition, it is aimed to analyze how they benefit from websites in electronic recruitment and innovation approaches in human resources management. The human resources and career websites analysis method developed by Cober, Brown, and Levy (2004) was used in the research. In the research, the companies' human resources and career websites included in the Borsa Istanbul (BIST) Sustainability Index for November 2019-October 2020 were analyzed and analyzed. It has been determined that sustainable companies use innovative tools in human resources management, benefit from digital systems in their recruitment methods, and share information that can affect potential applicants. Organizations within the scope of the research state that they evaluate the innovative ideas of their human resources by developing innovative projects. However, sustainability reports, where employees are seen as an essential capital, may not be fully known by job applicants. Online platforms should be established to access and communicate employee and potential employee candidates to Human Resources. The era we live in is called the information age and the most important concept defining this era is change and the increase in the speed of change. We think it is necessary, even mandatory, to update their employment policies according to information technologies and move some of their activities to virtual environments. Emphasizing the importance of organizations moving their human resources functions to virtual environments makes this research unique, essential, and functional.

Keywords

Seçilmiş Firmaların Web Sitelerinin Online İşe Alım ve Sürdürülebilirlik Göstergeleri Açısından İncelenmesi

Öz

Sürdürülebilirlik kaynakların rasyonel kullanımı, teknolojik gelişmenin takibi ve kurumsal değişimin süreklilik göstermesi yeteneğidir. Bu araştırmanın temel amacı, araştırma yapılan firmaların sürdürülebilir insan kaynakları yönetimi için ne tür faaliyetler yaptıklarının kariyer web sayfaları üzerinden analizini yapmaktır. Ayrıca, elektronik işe almada web sitelerinden nasıl yararlandıkları ve insan kaynakları yönetiminde inovasyon yaklaşımlarının analizi amaçlanmıştır. Araştırmada, Cober et al. (2004) tarafından geliştirilmiş insan kaynakları ve kariyer web siteleri analiz yöntemi kullanılmıştır. Araştırmada Kasım 2019- Ekim 2020 döneminde Borsa İstanbul (BIST) Sürdürülebilirlik Endeksi’nde yer alan firmaların insan kaynakları ve kariyer web siteleri incelenip analiz edilmiştir. Sürdürülebilir firmaların insan kaynakları yönetiminde inovatif araçlar kullandığı, işe alım yöntemlerinde dijital sistemlerden yararlandığı ve potansiyel başvuru yapabilecek adayları etkileyebilecek içerikte bilgi paylaşımında bulunduğu tespit edilmiştir. Araştırma kapsamındaki örgütler insan kaynağının yenilikçi fikirlerini inovatif projeler geliştirerek değerlendirdiklerini dile getirmektedirler. Ancak çalışanların önemli bir sermaye olarak görüldüğü sürdürülebilirlik raporları, iş başvurusunda bulunan adaylar tarafından tam olarak bilinemeyebilir. Çalışan ve potansiyel çalışan adaylarına ulaşmak ve İnsan Kaynaklarına iletmek için online platformlar oluşturulmalıdır. Bu araştırmadan elde edilen bilgiler, istihdam web sitesi stratejisi ve tasarımı alanında gelecekteki araştırma ve uygulamalar için yol gösterici olması yönüyle literatürdeki boşluğun doldurulmasına önemli katkı sağlayabilecektir.

Anahtar Kelimeler

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Hasan Tutar
0000-0001-8383-1464
Türkiye

Gamze Ay ^*
0000-0003-1299-8552
Türkiye

Yayımlanma Tarihi

8 Kasım 2021

Gönderilme Tarihi

13 Eylül 2021

Kabul Tarihi

21 Ekim 2021

Yayımlandığı Sayı

Yıl 2021 Cilt: 22 Sayı: 2

DOI

https://doi.org/10.37880/cumuiibf.994540

IZ

https://izlik.org/JA88DX45MP

Kaynak Göster

RIS / Bibtex

APA

Tutar, H., & Ay, G. (2021). Investigation of Selected Companies’ Websites for Online Recruitment and Sustainability Indicators. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 22(2), 456-479. https://doi.org/10.37880/cumuiibf.994540