Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi

Öz

Due to the developments in mass media and many other fields, people and societies affect each other more than in the globalizing world. In particular, there are intense debates on the argument that a global culture will emerge as a result of globalization. It is accepted that global culture is the culture of the driving countries of globalization. The aim of this study is to investigate whether global culture causes a homogeneous culture type or a heterogeneous culture type as a result of influencing other cultures. In the study, first of all, discussion about how globalization creates a type of culture are included. In these discussions, some of the researchers claim that a homogeneous culture will be formed as a result of globalization. Other researchers argue that the idea that globalization creates homogenization will mean dealing with globalization in one dimension. Researchers who argue that globalization will create cultural diversity have emphasized concepsts such as glocal, hybridization, clustering or regionalization. The common feature of these researchers is that they argue that globalization has a complex structure and that this complexity will result in different types of culture rather than homogenization. In this context, field research was conducted in Izmir in 2020. Cosmopolitanism and ethnic identity scales were used in the research. In addition, the research included questions that containing demographic informations. 406 people participated in the research. As a result of the analysis, it has been seen that the people participating in the research are concentrated in the cluster belonging to the three different cultural types as glocals, locals and transnationals. It has been concluded that globalization causes a structure that includes cultural diversity instead of a homogeneous culture.