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Measuring the Alignment of Chairman's Messages in Integrated Annual Reports with ESG Performance: A Content Analysis

Yıl 2025, Cilt: 26 Sayı: 4, 699 - 714

Onur Özevin

https://doi.org/10.37880/cumuiibf.1751593

Öz

This study aims to measure the alignment and relationship between the sustainability-themed rhetoric in the Chairman messages within companies' integrated annual reports and their ESG (Environmental, Social, and Governance) performances. The primary objective is to reveal the extent to which the qualitative nature of chairman messages reflects actual ESG performance. Employing a mixed-methods design, the research analyzed chairman messages from the 2023 integrated annual reports of 28 companies listed on the BIST 30 index using qualitative content analysis. The thematic densities obtained from the content analysis were then compared with the companies' 2023 ESG scores, sourced from the LSEG (Refinitiv) database, using correlation and regression analyses. According to the content analysis results, frequently recurring words in chairman messages included "global," "sustainability," "value," and "sustainable," indicating the strategic importance companies place on sustainability in their high-level communications. Quantitative analyses revealed no statistically significant relationship between the total frequency of sustainability-themed rhetoric in YKB messages and the companies' ESG scores. This finding supports theories in the literature such as "discourse-performance gap" and "rating divergence." The results can be interpreted within the framework of Impression Management Theory, suggesting that chairman messages may be used by companies as an effort to create a positive public image, and that ESG scores does not always directly reflect on CEO messages. The study's main contribution is being one of the first works to examine the relationship between sustainability rhetoric in chairman messages within integrated reports and companies' ESG scores specifically for companies in the Turkish companies, providing empirical evidence on the potential gap between discourse and performance.

Anahtar Kelimeler

Integrated Reporting ESG Performance Content Anaysis

Kaynakça

  • Abrahamson, E., & Amir, E. (1996). "The information content of the president's letter to shareholders." Journal of Business Finance & Accounting, 23(8), 1157-1182.
  • ACCA, 2012, Integrated reporting: the influence of King III on social, ethical and environmental reporting, https://www.accaglobal.com/content/dam/acca/global/PDF-technical/integrated-reporting/tech-tp-iirsa.pdf
  • Adams, C. A. (2015). The International Integrated Reporting Council: A call to action. Critical Perspectives on Accounting, 27, 23-28.
  • Ağraş, S., Karagöz, A., & Özgenç, C. Paydaşlarla İlişkilerin Yönetilmesi Temelinde Üst Kademe Yöneticilerin “Kurumsal Mesajları” Na Yönelik Bir İçerik Analizi. Sosyal Araştırmalar, 899.
  • Amernic, J. H., & Craig, R. J. (2007). Guidelines for CEO‐speak: editing the language of corporate leadership. Strategy & leadership, 35(3), 25-31.
  • Aras, G., & Crowther, D. (2017). Corporate sustainability reporting in Turkey: A content analysis. Sosyal ve Beşeri Bilimler Araştırmaları Dergisi, 18(39), 1-20.
  • Arvidsson, S. (2019). CEOs' talk of sustainability: Towards an inclusion of an embeddedness and value-creation perspective (No. 19/02). LSR Working Papers Series.
  • Arvidsson, S. (2023). CEO talk of sustainability in CEO letters: towards the inclusion of a sustainability embeddedness and value-creation perspective. Sustainability Accounting, Management and Policy Journal, 14(7), 26-61.
  • Arvidsson, S., & Sabelfeld, S. (2023). Adaptive framing of sustainability in CEO letters. Accounting, Auditing & Accountability Journal, 36(9), 161-199.
  • Ashforth, B. E., & Gibbs, B. W. (1990). The double-edge of organizational legitimation. Organization science, 1(2), 177-194.
  • Bansal, P., & Roth, K. (2000). "Why companies go green: A model of ecological responsiveness." Academy of Management Journal, 43(4), 717-736.
  • Barkemeyer, R., Comyns, B., Figge, F., & Napolitano, G. (2014). CEO statements in sustainability reports: Substantive information or background noise?. In Accounting Forum (Vol. 38, No. 4, pp. 241-257).
  • Berelson, B. (1952). Content analysis in communication research.
  • Berg, F., Kölbel, J. F., & Rigobon, R. (2022). Aggregate confusion: The divergence of ESG ratings. Review of Finance, 26(6), 1315-1344.
  • Berkemeyer, L., Erkens, M. H. R., & Steller, D. (2014). Integrated reporting and the influence of a concurring narrative: An experimental study. Journal of Management Control, 25(3–4), 259–284.
  • Boiral, O. (2013). Sustainability reports as simulacra? A counter-account of A and A+ GRI reports. Accounting, auditing & accountability journal, 26(7), 1036-1071.
  • Brüske, L. E., Ratzinger-Sakel, N. V., & Habermann, F. (2024). The Abnormal Tone of CEO Letters in ESG Reports: What Does it Tell us about Future ESG and Financial Performance?. Available at SSRN 4744534.
  • Chatterji, A. K., Durand, R., Levine, D. I., & Touboul, S. (2016). Do ratings of firms converge? Implications for managers, investors and strategy researchers. Strategic management journal, 37(8), 1597-1614.
  • Cho, C. H., Laine, M., Roberts, R. W., & Rodrigue, M. (2015). Organized hypocrisy, organizational façades, and sustainability reporting. Accounting, organizations and society, 40, 78-94.
  • Christensen, H. B., Hail, L., & Leuz, C. (2021). Mandatory CSR and sustainability reporting: Economic analysis and literature review. Review of accounting studies, 26(3), 1176-1248.
  • Clatworthy, M., & Jones, M. J. (2003). Financial reporting of good news and bad news: evidence from accounting narratives. Accounting and business research, 33(3), 171-185.
  • Courtis, J. K. (2004). Corporate report obfuscation: artefact or phenomenon?. The British Accounting Review, 36(3), 291-312.
  • De Villiers, C., & Hsiao, P. C. K. (2017). Integrated reporting. Sustainability accounting and integrated reporting, 13-24.
  • De Villiers, C., Rinaldi, L., & Unerman, J. (2014). Integrated Reporting: Insights, gaps and an agenda for future research. Accounting, auditing & accountability journal, 27(7), 1042-1067.
  • Deegan, C. (2002). Introduction: The legitimising effect of social and environmental disclosures. Accounting, Auditing & Accountability Journal, 15(3), 282-311.
  • Deegan, C., Rankin, M., & Tobin, J. (2002). *"An examination of the corporate social and environmental disclosures of BHP from 1983-1997."* Accounting, Auditing & Accountability Journal, 15(3), 312-343.
  • Dowling, J., & Pfeffer, J. (1975). "Organizational legitimacy: Social values and organizational behavior." Pacific Sociological Review, 18(1), 122-136.
  • Eccles, R. G., & Krzus, M. P. (2010). One report: Integrated reporting for a sustainable strategy. John Wiley & Sons.
  • Eccles, R. G., & Serafeim, G. (2017). Corporate and integrated reporting: A functional perspective. In Corporate stewardship (pp. 156-171).
  • Elkington, J. (1997). The triple bottom line. Environmental management: Readings and cases, 2(1997), 49-66.
  • Federal Trade Commission (FTC), Green Guides (2012).
  • Flower, J. (2015). The international integrated reporting council: a story of failure. Critical perspectives on Accounting, 27, 1-17.
  • Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Pitman.
  • Freeman, R. E., et al. (2010). "Stakeholder theory: The state of the art." Cambridge University Press.
  • Gleeson-White, J. (2015). Six capitals, or can accountants save the planet?: Rethinking capitalism for the twenty-first century. WW Norton & Company.
  • Gray, R. (2006). Social, environmental and sustainability reporting and organisational value creation? Whose value? Whose creation?. Accounting, auditing & accountability journal, 19(6), 793-819.
  • Global Reporting Initiative. (2023). GRI standards. https://www.globalreporting.org/standards
  • Gün, S., & Ölçen, O. (2025). Hava yolu işletmelerinde kurumsal iletişim ve CEO iletişimi. Avrasya Üniversitesi Sosyal ve Beşeri Bilimler Dergisi, 1(1), 67-79
  • Hahn, R., & Lülfs, R. (2014). Legitimizing negative aspects in GRI-oriented sustainability reporting: A qualitative analysis of corporate disclosure strategies. Journal of business ethics, 123(3), 401-420.
  • Halpin, A. (2020). Content analysis of CEO letters to shareholders authored by business simulation participants. Developments in Business Simulation and Experiential Learning, 47.
  • Hoang, T. (2018). The role of the integrated reporting in raising awareness of environmental, social and corporate governance (ESG) performance. In Stakeholders, governance and responsibility (pp. 47-69). Emerald Publishing Limited.
  • Holsti, O. R. (1968). Content analysis. The handbook of social psychology, 2, 596-692.
  • Huckin, T. (2003). Content analysis: What texts talk about. In What writing does and how it does it (pp. 19-38). Routledge.
  • Hyland, K. (1998). Persuasion and context: The pragmatics of academic metadiscourse. Journal of pragmatics, 30(4), 437-455.
  • Initiative, G. R. GRI (2011), Sustainability Reporting Guidelines.
  • International Integrated Reporting Council (IIRC). (2021). International Integrated Reporting Framework. International Integrated Reporting Council. https://integratedreporting.org
  • Jensen, M. C. (2001). "Value maximization, stakeholder theory, and the corporate objective function." Journal of Applied Corporate Finance, 14(3), 8-21.
  • Kılınç, Ö., & Arıcı, A. (2020). Yıllık raporlarda kurumsal anlatı: Kurum yöneticilerinin mektuplarına yönelik bir söylem analizi. Ankara Üniversitesi İlef Dergisi, 7(1), 167-194.
  • King Committee on Corporate Governance. (2009). King report on governance for South Africa 2009. Institute of Directors of Southern Africa.
  • Kochkina, N., Macchia, S., & Floris, M. (2024). Strategic language use in sustainability reporting: an empirical study. Sustainability, 16(23), 10229.
  • Krippendorff, K. (2018). Content analysis: An introduction to its methodology. Sage publications.
  • Leary, M. R., & Kowalski, R. M. (1990). "Impression management: A literature review and two-component model." Psychological Bulletin, 107(1), 34-47.
  • Lindblom, C. K. (1994). "The implications of organizational legitimacy for corporate social performance and disclosure." Critical Perspectives on Accounting, 5(1), 71-83.
  • Linsley, P., & Kajuter, P. (2008). Restoring reputation and repairing legitimacy: A case study of impression management in response to a major risk event at Allied Irish Banks plc. International Journal of Financial Services Management, 3(1), 65-82.
  • Loughran, T., & McDonald, B. (2016). "Textual analysis in accounting and finance: A survey." Journal of Accounting Research, 54(4), 1187-1230.
  • Lyon, T. P., & Montgomery, A. W. (2015). "The means and end of greenwash." Organization & Environment, 28(2), 223-249.
  • Men, L. R. (2015). The internal communication role of the chief executive officer: Communication channels, style, and effectiveness. Public Relations Review, 41(4), 461-471.
  • Men, L. R., & Tsai, W. H. S. (2016). Public engagement with CEOs on social media: Motivations and relational outcomes. Public Relations Review, 42(5), 932-942.
  • Meyer, J. W., & Rowan, B. (1977). Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology, 83(2), 340-363.
  • Morros, J. (2016). The integrated reporting: A presentation of the current state of art and aspects of integrated reporting that need further development. Intangible Capital, 12(1), 336-356.
  • Na, H. J., Lee, K. C., Choi, S. U., & Kim, S. T. (2020). Exploring CEO messages in sustainability management reports: Applying sentiment mining and sustainability balanced scorecard methods. Sustainability, 12(2), 590.
  • Noked, N. (2013). The corporate social responsibility report and effective stakeholder engagement. In Harvard Law School Forum on Corporate Governance and Financial Regulation (Vol. 28).
  • Omran, M. S., Zaid, M. A., & Dwekat, A. (2021). The relationship between integrated reporting and corporate environmental performance: A green trial. Corporate Social Responsibility and Environmental Management, 28(1), 427-445.
  • Patelli, L., & Pedrini, M. (2015). Is tone at the top associated with financial reporting aggressiveness?. Journal of business ethics, 126(1), 3-19.
  • Prasad, A., & Mir, R. (2002). Digging deep for meaning: A critical hermeneutic analysis of CEO letters to shareholders in the oil industry. The Journal of Business Communication (1973), 39(1), 92-116.
  • Prasad, B. D. (2008). Content analysis. Research methods for social work, 5(20), 69-80.
  • Raghavendra, A. H., Bala, P. K., & Mukherjee, A. (2023). CEO Communications and ESG Performance: Deciphering the Impact of Corporate Narratives. International Journal of Business & Economics (IJBE), 8(2), 190-211.
  • Rahman, S. (2012). Impression management motivations, strategies and disclosure credibility of corporate narratives. Journal of Management Research, 4(3), 1.
  • Raimo, N., L'Abate, V., Sica, D., & Vitolla, F. (2025). Integrated reporting and the Corporate Sustainability Reporting Directive: bridging the gap or growing apart?. Management Decision.
  • Segars, A. H., & Kohut, G. F. (2001). Strategic communication through the World Wide Web: An empirical model of effectiveness in the CEO’s letter to shareholders. Journal of Management Studies, 38(4), 535-556.
  • Suchman, M. C. (1995). "Managing legitimacy: Strategic and institutional approaches." Academy of Management Review, 20(3), 571-610.
  • Tregidga, H., Milne, M., & Kearins, K. (2018). Rethinking neoliberalism in environmental and sustainability accounting research. Critical Perspectives on Accounting, 50, 1-4.
  • Varinlioğlu, S. K., & Esen, E. (2024). CEO mesajlarındaki izlenim yönetimi taktikleri üzerine bir literatür araştırması. Yıldız Sosyal Bilimler Enstitüsü Dergisi, 8(1), 48-61.

Entegre Faaliyet Raporlarındaki Yönetim Kurulu Başkanı Mesajlarının ESG Performansları ile Uyumunun Ölçülmesi: Bir İçerik Analizi

Yıl 2025, Cilt: 26 Sayı: 4, 699 - 714

Onur Özevin

https://doi.org/10.37880/cumuiibf.1751593

Öz

Bu çalışma, şirketlerin entegre faaliyet raporlarındaki Yönetim Kurulu Başkanı (YKB) mesajlarının sürdürülebilirlik temalı söylemleri ile şirketlerin ESG (Çevresel, Sosyal ve Yönetişim) performansları arasındaki uyumu ve ilişkiyi ölçmeyi amaçlamaktadır. Temel hedef, YKB mesajlarındaki söylemlerin niteliğinin fiili ESG performansına ne ölçüde yansıdığını ortaya koymaktır. Karma yöntem deseni kullanılan araştırmada, Borsa İstanbul BİST 30 endeksinde yer alan 28 şirketin 2023 yılı entegre faaliyet raporlarındaki YKB mesajları nitel içerik analizi yöntemi ile incelenmiştir. İçerik analizinden elde edilen tematik yoğunluklar, şirketlerin LSEG (Refinitiv) veri tabanından alınan 2023 yılı ESG skorları ile korelasyon ve regresyon analizleri kullanılarak karşılaştırılmıştır. İçerik analizi sonuçlarına göre, YKB mesajlarında "küresel", "sürdürülebilirlik", "değer" ve "sürdürülebilir" gibi kelimeler en sık tekrarlanmıştır, bu da şirketlerin üst düzey iletişimlerinde sürdürülebilirlik kavramına stratejik önem verdiğini göstermektedir. Nicel analizler, YKB mesajlarındaki ESG temalı söylemlerin yoğunluğu ile şirketlerin ESG skorları arasında istatistiksel olarak anlamlı bir ilişki bulunmadığını ortaya koymuştur. Bu sonuç, literatürdeki "söylem-eylem tutarsızlığı" ve "derecelendirme çelişkisi" gibi teorileri desteklemektedir. Sonuçlar YKB mesajlarının İzlenim Yönetimi Teorisi kapsamında, şirketlerin kamuoyunda olumlu bir imaj oluşturma çabası olarak kullanılabileceğini ve ESG skorlarının YKB mesajlarına doğrudan yansımadığı şeklinde yorumlanabilir. Çalışmanın temel katkısı, Türkiye’deki şirketlerin entegre raporlardaki YKB mesajlarının sürdürülebilirlik söylemleri ile şirketlerin ESG skorları arasındaki ilişkiyi inceleyen ilk çalışmalardan biri olması ve söylem ile performans arasındaki potansiyel boşluğa dair ampirik kanıtlar sunmasıdır.

Anahtar Kelimeler

Entegre Raporlama ESG Performansı İçerik Analizi

Kaynakça

  • Abrahamson, E., & Amir, E. (1996). "The information content of the president's letter to shareholders." Journal of Business Finance & Accounting, 23(8), 1157-1182.
  • ACCA, 2012, Integrated reporting: the influence of King III on social, ethical and environmental reporting, https://www.accaglobal.com/content/dam/acca/global/PDF-technical/integrated-reporting/tech-tp-iirsa.pdf
  • Adams, C. A. (2015). The International Integrated Reporting Council: A call to action. Critical Perspectives on Accounting, 27, 23-28.
  • Ağraş, S., Karagöz, A., & Özgenç, C. Paydaşlarla İlişkilerin Yönetilmesi Temelinde Üst Kademe Yöneticilerin “Kurumsal Mesajları” Na Yönelik Bir İçerik Analizi. Sosyal Araştırmalar, 899.
  • Amernic, J. H., & Craig, R. J. (2007). Guidelines for CEO‐speak: editing the language of corporate leadership. Strategy & leadership, 35(3), 25-31.
  • Aras, G., & Crowther, D. (2017). Corporate sustainability reporting in Turkey: A content analysis. Sosyal ve Beşeri Bilimler Araştırmaları Dergisi, 18(39), 1-20.
  • Arvidsson, S. (2019). CEOs' talk of sustainability: Towards an inclusion of an embeddedness and value-creation perspective (No. 19/02). LSR Working Papers Series.
  • Arvidsson, S. (2023). CEO talk of sustainability in CEO letters: towards the inclusion of a sustainability embeddedness and value-creation perspective. Sustainability Accounting, Management and Policy Journal, 14(7), 26-61.
  • Arvidsson, S., & Sabelfeld, S. (2023). Adaptive framing of sustainability in CEO letters. Accounting, Auditing & Accountability Journal, 36(9), 161-199.
  • Ashforth, B. E., & Gibbs, B. W. (1990). The double-edge of organizational legitimation. Organization science, 1(2), 177-194.
  • Bansal, P., & Roth, K. (2000). "Why companies go green: A model of ecological responsiveness." Academy of Management Journal, 43(4), 717-736.
  • Barkemeyer, R., Comyns, B., Figge, F., & Napolitano, G. (2014). CEO statements in sustainability reports: Substantive information or background noise?. In Accounting Forum (Vol. 38, No. 4, pp. 241-257).
  • Berelson, B. (1952). Content analysis in communication research.
  • Berg, F., Kölbel, J. F., & Rigobon, R. (2022). Aggregate confusion: The divergence of ESG ratings. Review of Finance, 26(6), 1315-1344.
  • Berkemeyer, L., Erkens, M. H. R., & Steller, D. (2014). Integrated reporting and the influence of a concurring narrative: An experimental study. Journal of Management Control, 25(3–4), 259–284.
  • Boiral, O. (2013). Sustainability reports as simulacra? A counter-account of A and A+ GRI reports. Accounting, auditing & accountability journal, 26(7), 1036-1071.
  • Brüske, L. E., Ratzinger-Sakel, N. V., & Habermann, F. (2024). The Abnormal Tone of CEO Letters in ESG Reports: What Does it Tell us about Future ESG and Financial Performance?. Available at SSRN 4744534.
  • Chatterji, A. K., Durand, R., Levine, D. I., & Touboul, S. (2016). Do ratings of firms converge? Implications for managers, investors and strategy researchers. Strategic management journal, 37(8), 1597-1614.
  • Cho, C. H., Laine, M., Roberts, R. W., & Rodrigue, M. (2015). Organized hypocrisy, organizational façades, and sustainability reporting. Accounting, organizations and society, 40, 78-94.
  • Christensen, H. B., Hail, L., & Leuz, C. (2021). Mandatory CSR and sustainability reporting: Economic analysis and literature review. Review of accounting studies, 26(3), 1176-1248.
  • Clatworthy, M., & Jones, M. J. (2003). Financial reporting of good news and bad news: evidence from accounting narratives. Accounting and business research, 33(3), 171-185.
  • Courtis, J. K. (2004). Corporate report obfuscation: artefact or phenomenon?. The British Accounting Review, 36(3), 291-312.
  • De Villiers, C., & Hsiao, P. C. K. (2017). Integrated reporting. Sustainability accounting and integrated reporting, 13-24.
  • De Villiers, C., Rinaldi, L., & Unerman, J. (2014). Integrated Reporting: Insights, gaps and an agenda for future research. Accounting, auditing & accountability journal, 27(7), 1042-1067.
  • Deegan, C. (2002). Introduction: The legitimising effect of social and environmental disclosures. Accounting, Auditing & Accountability Journal, 15(3), 282-311.
  • Deegan, C., Rankin, M., & Tobin, J. (2002). *"An examination of the corporate social and environmental disclosures of BHP from 1983-1997."* Accounting, Auditing & Accountability Journal, 15(3), 312-343.
  • Dowling, J., & Pfeffer, J. (1975). "Organizational legitimacy: Social values and organizational behavior." Pacific Sociological Review, 18(1), 122-136.
  • Eccles, R. G., & Krzus, M. P. (2010). One report: Integrated reporting for a sustainable strategy. John Wiley & Sons.
  • Eccles, R. G., & Serafeim, G. (2017). Corporate and integrated reporting: A functional perspective. In Corporate stewardship (pp. 156-171).
  • Elkington, J. (1997). The triple bottom line. Environmental management: Readings and cases, 2(1997), 49-66.
  • Federal Trade Commission (FTC), Green Guides (2012).
  • Flower, J. (2015). The international integrated reporting council: a story of failure. Critical perspectives on Accounting, 27, 1-17.
  • Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Pitman.
  • Freeman, R. E., et al. (2010). "Stakeholder theory: The state of the art." Cambridge University Press.
  • Gleeson-White, J. (2015). Six capitals, or can accountants save the planet?: Rethinking capitalism for the twenty-first century. WW Norton & Company.
  • Gray, R. (2006). Social, environmental and sustainability reporting and organisational value creation? Whose value? Whose creation?. Accounting, auditing & accountability journal, 19(6), 793-819.
  • Global Reporting Initiative. (2023). GRI standards. https://www.globalreporting.org/standards
  • Gün, S., & Ölçen, O. (2025). Hava yolu işletmelerinde kurumsal iletişim ve CEO iletişimi. Avrasya Üniversitesi Sosyal ve Beşeri Bilimler Dergisi, 1(1), 67-79
  • Hahn, R., & Lülfs, R. (2014). Legitimizing negative aspects in GRI-oriented sustainability reporting: A qualitative analysis of corporate disclosure strategies. Journal of business ethics, 123(3), 401-420.
  • Halpin, A. (2020). Content analysis of CEO letters to shareholders authored by business simulation participants. Developments in Business Simulation and Experiential Learning, 47.
  • Hoang, T. (2018). The role of the integrated reporting in raising awareness of environmental, social and corporate governance (ESG) performance. In Stakeholders, governance and responsibility (pp. 47-69). Emerald Publishing Limited.
  • Holsti, O. R. (1968). Content analysis. The handbook of social psychology, 2, 596-692.
  • Huckin, T. (2003). Content analysis: What texts talk about. In What writing does and how it does it (pp. 19-38). Routledge.
  • Hyland, K. (1998). Persuasion and context: The pragmatics of academic metadiscourse. Journal of pragmatics, 30(4), 437-455.
  • Initiative, G. R. GRI (2011), Sustainability Reporting Guidelines.
  • International Integrated Reporting Council (IIRC). (2021). International Integrated Reporting Framework. International Integrated Reporting Council. https://integratedreporting.org
  • Jensen, M. C. (2001). "Value maximization, stakeholder theory, and the corporate objective function." Journal of Applied Corporate Finance, 14(3), 8-21.
  • Kılınç, Ö., & Arıcı, A. (2020). Yıllık raporlarda kurumsal anlatı: Kurum yöneticilerinin mektuplarına yönelik bir söylem analizi. Ankara Üniversitesi İlef Dergisi, 7(1), 167-194.
  • King Committee on Corporate Governance. (2009). King report on governance for South Africa 2009. Institute of Directors of Southern Africa.
  • Kochkina, N., Macchia, S., & Floris, M. (2024). Strategic language use in sustainability reporting: an empirical study. Sustainability, 16(23), 10229.
  • Krippendorff, K. (2018). Content analysis: An introduction to its methodology. Sage publications.
  • Leary, M. R., & Kowalski, R. M. (1990). "Impression management: A literature review and two-component model." Psychological Bulletin, 107(1), 34-47.
  • Lindblom, C. K. (1994). "The implications of organizational legitimacy for corporate social performance and disclosure." Critical Perspectives on Accounting, 5(1), 71-83.
  • Linsley, P., & Kajuter, P. (2008). Restoring reputation and repairing legitimacy: A case study of impression management in response to a major risk event at Allied Irish Banks plc. International Journal of Financial Services Management, 3(1), 65-82.
  • Loughran, T., & McDonald, B. (2016). "Textual analysis in accounting and finance: A survey." Journal of Accounting Research, 54(4), 1187-1230.
  • Lyon, T. P., & Montgomery, A. W. (2015). "The means and end of greenwash." Organization & Environment, 28(2), 223-249.
  • Men, L. R. (2015). The internal communication role of the chief executive officer: Communication channels, style, and effectiveness. Public Relations Review, 41(4), 461-471.
  • Men, L. R., & Tsai, W. H. S. (2016). Public engagement with CEOs on social media: Motivations and relational outcomes. Public Relations Review, 42(5), 932-942.
  • Meyer, J. W., & Rowan, B. (1977). Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology, 83(2), 340-363.
  • Morros, J. (2016). The integrated reporting: A presentation of the current state of art and aspects of integrated reporting that need further development. Intangible Capital, 12(1), 336-356.
  • Na, H. J., Lee, K. C., Choi, S. U., & Kim, S. T. (2020). Exploring CEO messages in sustainability management reports: Applying sentiment mining and sustainability balanced scorecard methods. Sustainability, 12(2), 590.
  • Noked, N. (2013). The corporate social responsibility report and effective stakeholder engagement. In Harvard Law School Forum on Corporate Governance and Financial Regulation (Vol. 28).
  • Omran, M. S., Zaid, M. A., & Dwekat, A. (2021). The relationship between integrated reporting and corporate environmental performance: A green trial. Corporate Social Responsibility and Environmental Management, 28(1), 427-445.
  • Patelli, L., & Pedrini, M. (2015). Is tone at the top associated with financial reporting aggressiveness?. Journal of business ethics, 126(1), 3-19.
  • Prasad, A., & Mir, R. (2002). Digging deep for meaning: A critical hermeneutic analysis of CEO letters to shareholders in the oil industry. The Journal of Business Communication (1973), 39(1), 92-116.
  • Prasad, B. D. (2008). Content analysis. Research methods for social work, 5(20), 69-80.
  • Raghavendra, A. H., Bala, P. K., & Mukherjee, A. (2023). CEO Communications and ESG Performance: Deciphering the Impact of Corporate Narratives. International Journal of Business & Economics (IJBE), 8(2), 190-211.
  • Rahman, S. (2012). Impression management motivations, strategies and disclosure credibility of corporate narratives. Journal of Management Research, 4(3), 1.
  • Raimo, N., L'Abate, V., Sica, D., & Vitolla, F. (2025). Integrated reporting and the Corporate Sustainability Reporting Directive: bridging the gap or growing apart?. Management Decision.
  • Segars, A. H., & Kohut, G. F. (2001). Strategic communication through the World Wide Web: An empirical model of effectiveness in the CEO’s letter to shareholders. Journal of Management Studies, 38(4), 535-556.
  • Suchman, M. C. (1995). "Managing legitimacy: Strategic and institutional approaches." Academy of Management Review, 20(3), 571-610.
  • Tregidga, H., Milne, M., & Kearins, K. (2018). Rethinking neoliberalism in environmental and sustainability accounting research. Critical Perspectives on Accounting, 50, 1-4.
  • Varinlioğlu, S. K., & Esen, E. (2024). CEO mesajlarındaki izlenim yönetimi taktikleri üzerine bir literatür araştırması. Yıldız Sosyal Bilimler Enstitüsü Dergisi, 8(1), 48-61.
Toplam 73 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Onur Özevin 0000-0002-1347-5027

Erken Görünüm Tarihi 22 Ekim 2025
Yayımlanma Tarihi 27 Ekim 2025
Gönderilme Tarihi 26 Temmuz 2025
Kabul Tarihi 10 Ekim 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 26 Sayı: 4

Kaynak Göster

APA Özevin, O. (2025). Entegre Faaliyet Raporlarındaki Yönetim Kurulu Başkanı Mesajlarının ESG Performansları ile Uyumunun Ölçülmesi: Bir İçerik Analizi. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 26(4), 699-714. https://doi.org/10.37880/cumuiibf.1751593
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