COVID-19 Pandemisi ve E-Ticaret Kullanımı: Kuşaklararası Farklılıklar

Ömer Alkan; Yağız Can Bayhan

doi:10.37880/cumuiibf.1179003

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Öz

COVID-19 Pandemisi ve E-Ticaret Kullanımı: Kuşaklararası Farklılıklar

Öz

Covid-19 pandemisi ile birlikte e-ticaret daha önce olmadığı kadar önem kazanmıştır. Mağazaların kapalı olması ve sosyal hayatın kesintiye uğramasıyla, daha önce hiç e-ticareti deneyimlememiş insanlar e-ticarete yönelmeye başlamıştır. Bu çalışmanın amacı; covid-19 döneminde Türkiye’de kuşaklararası farklılıklar dikkate alınarak e-ticaret kullanıcılarının genel profilini belirlemek ve bireylerin e-ticaret eğilimlerini etkileyen sosyo-demografik faktörleri tespit etmektir. Bu amaç doğrultusunda 2021 yılında TUİK tarafından yapılan Hanehalkı Bilişim Teknolojileri Kullanım Araştırması verileri kullanılmış olup (n=30530) bireylerin e-ticaret eğilimleri ikili lojistik regresyon yöntemiyle incelenmiştir. Elde edilen bulgulara göre Z, Y ve X kuşaklarında kadınların, bebek patlaması kuşağında ise erkeklerin e-ticarete katılma olasılıklarının daha fazla olduğu tespit edilmiştir. Tüm kuşaklarda üniversite mezunu bireylerin internet alışverişi yapma olasılıklarının daha fazla olduğu tespit edilmiştir. Aile büyüklüğünün az olması ve aylık gelirin yüksek olması, e-ticarete katılma olasılığını artırmaktadır. Ayrıca, nispeten az gelişmiş bölgeler olan Kuzeydoğu Anadolu ve Ortadoğu Anadolu bölgelerine kıyasla gelişmiş bölgeler olan İstanbul, Batı Marmara, Doğu Marmara, Ege ve Akdeniz bölgelerinde e-ticaret daha çok tercih edilmektedir. Bununla birlikte iş durumu, cep telefonu sahipliği durumu, dizüstü bilgisayar sahipliği durumu, masaüstü bilgisayar sahipliği durumu, tablet bilgisayar sahipliği durumu, e-devlet hizmetleri kullanımı durumu ve internet üzerinden finansal işlemler gerçekleştirme durumu değişkenlerinin e-ticaret üzerinde anlamlı faktörler olduğu tespit edilmiştir.

Anahtar Kelimeler

COVID-19 Pandemic and Use of E-Commerce: Generational Differences

Abstract

With the Covid-19 pandemic, e-commerce has gained more importance than ever before. People who have never experienced e-commerce before have participated in e-commerce due to the closed stores and the interruption of social life. The aim of this study, in which intergenerational differences are taken into account; To determine the general profile of e-commerce users and to determine the socio-demographic factors that affect individuals' e-commerce use in Turkey. For this purpose, the data of the Household Information Technologies Usage Survey which applied by the Turkish Statistical Institute in 2021 were used (n=30530) and the factors affecting the e-commerce use of individuals were examined by binary logistic regression method. According to the findings, it has been determined that women in the Z, Y and X generations and men in the Baby Boomer generation are more likely to participate in e-commerce. It has been determined that in all generations, university graduates are more likely to use e-commerce. At the same time, it has been determined that the small family size and high monthly income increase the probability of using e-commerce. In addition, e-commerce is more preferred in the developed regions of Istanbul, West Marmara, East Marmara, Aegean and Mediterranean regions compared to Northeast Anatolia and Middle East Anatolia regions, which are relatively less developed regions. Finally, it has been determined that the variables of working status, mobile phone ownership, laptop ownership, desktop PC ownership, tablet PC ownership, e-government services usage and financial transactions over the internet are significant factors on e-commerce.

Keywords

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Ömer Alkan
0000-0002-3814-3539
Türkiye

Yağız Can Bayhan ^*
0000-0003-3364-9984
Türkiye

Yayımlanma Tarihi

19 Nisan 2023

Gönderilme Tarihi

22 Eylül 2022

Kabul Tarihi

26 Ocak 2023

Yayımlandığı Sayı

Yıl 2023 Cilt: 24 Sayı: 2

DOI

https://doi.org/10.37880/cumuiibf.1179003

IZ

https://izlik.org/JA57EK78RB

Kaynak Göster

RIS / Bibtex

APA

Alkan, Ö., & Bayhan, Y. C. (2023). COVID-19 Pandemisi ve E-Ticaret Kullanımı: Kuşaklararası Farklılıklar. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 24(2), 170-185. https://doi.org/10.37880/cumuiibf.1179003

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